Fashion- Unit 1 Test Review Match the following terms: article of clothing such as coat, suit or sweater Style of 1990’s started by youth culture of Pacific NW: messy, uncombed, disheveled effort to establish equal social, economic and political rights for women particular shape or style of apparel identified by distinct features that make it unique Style of 1970’s featuring torn clothing worn by young people: frayed clothing and chains punk fashion feminist movement garment grunge style “Haute couture” is the Italian term word for high fashion Promotion of a product tries to inform, persuade, and remind people to buy the product To market effectively, fashion marketers try to satisfy customers needs Buying centers and design centers are the same thing What city has remained the WORLD fashion center since the 1700’s? What city is considered the US fashion center? What southern city in US has the world’s largest wholesale merchandise Match the following terms: planning, buying, displaying, selling of fashion apparel to offer right merchandise blend to customers statistics that describe a population in terms of personal characteristics, such as age, gender, income, education. marketing mix marketing process of developing, promoting, distributing products to satisfy customer’s needs fashion merchandising specific group of people that a business is trying to reach demographics four basic marketing strategies: 4 P’s of marketing: product, price, place and promotion target market What is Miami Merchandise Mart known for? What kind of merchandise does London fashion focus on? What do they call a commemorative sidewalk on 7th Ave. in NYC that celebrates fashion designers who made NYC famous What do we call the whole process of developing, promoting, and distributing products to satisfy customers’ needs and wants? What are several factors that affect Fashion merchandising? 1. Economic issues influence buying behaviors 2. Pricing 3. Competition What are the four components of the Marketing Mix? Match the following terms: central district where fashion businesses sell products to retail buyers Milan periods during each year when fashion designers present new designs or collections culture system of shared beliefs, values customs, behaviors attributed to members of a specific society buying center district where the creativity of fashion design and production firms are clustered fashion weeks Italy’s ready to wear fashion design design center Name the 3 Marketing Strategies used to increase business: Explain two ways the feminist movement has changed fashion from the early 1900’s to the present Explain some ways in which culture and people “on the street” influence fashion. Designers look at how people dress on the street. They are often influenced by the youth culture as in the Punk style of the 70’s and Grunge style of the 90’s. Also the 70-hip-hop street fashions exerted influence as of the late 1990’s. These styles moved out of AfricanAmerican inner cities to other cities around the world, not just the US. Designers are influenced by their own culture and other people’s. Examples: Fabrics of India, colors of Africa, Asian influence in dress styles, middle-eastern henna tattooing are all examples of cultural influences on fashion. Madonna wearing a kimono is an example of the Japanese culture influence.