Md. Habibul Islam Hamdu
Deprtment Of Marketing
Hamdard University Bangladesh
Fb: Hi Hamdu
Steps in the Selling Process
Steps in the selling Process
As shown in the below Figure, the selling process
consists of seven steps : Prospecting and qualifying
 Reproach
 Approach
 Presentation and demonstration
 Handling objections
 Closing
 Follow-up
Prospecting
and
qualifying
Preapproch
Approch
Presentation
and
demonstration
Follow-up
Closing
Figure :- Steps in the Selling Process
Handling
objection
The first step in the selling process is
prospecting. A seals person or company
identifing qualified potential
customers.
Preapproach
 The second step in the selling process is preapproach.
A seals person learns as much as possible about a
prospective customer before making a seals call.
Approach
 The third steps in selling process is approch. A seals
person meets the customer for the first time.
Presentation and demonstration
 The fourth steps in selling process is Presentation and
demonsration. A seals person tells the ‘‘valu story’’ to
the buyer, showing how the company’s offer solves the
customer’s problem.
Handling and Objections
 The fifth steps in selling process is handling and
objections. A seals person seeks out, clarifies, and
overcomes any customer objections to buying.
Closing
 The sixth steps in selling process is closing. A seals
person asks the customer for an order.
Follow-Up
 The seven steps in selling process is follow-up. A seals
person follows up after the sale to ensure customer
satisfaction and reapat business.