Agent Training
USING ADVERTISEMENT TO
BUILD YOUR CASHFLOW FIRST
BUSINESS
Welcome and Introduction
Goals of the session:


Understand Professional Liability
insurance coverages.
Advertisement Do’s and Don’ts
Vocabulary
Professional liability insurance is basically malpractice insurance for
professional such as lawyers, accountants, agents, architects, etc.
from potential claims for negligence made by their clients. Because of
the litigious nature of modern society, an increasing number of
businesses servicing owners are purchasing professional liability
insurance to protect themselves.
In times past, professional liability policies were only issued to a
small customer base of professionals whom courts imposed very high
standards of care regarding responsibility for their errors, omissions
and acts of negligence. Over the last 30 years, courts have been
holding a wider variety of professionals responsible for errors,
omissions and acts of negligence with regard to their clients and third
parties. This legal trend has led to a large increase in the number of
businesses buying professional liability, or E&O coverage.
Vocabulary
Per Claim: Under a claims-made policy, coverage is provided for claims
made against the policyholder and reported to the insurance
company while the policy remains in force and during any applicable
extended reporting period.

$1,000,000
Extended Reporting Period: A time frame that allows the insured to
make claims after the 'claims made' liability coverage has expired.

60 days
Aggregate: covers any number of expenses or damages up to a set
maximum dollar amount. Beyond that limit, the insurer has no
financial obligation.

$1,000,000
Vocabulary
Defense Limit: besides paying for claims or suits, a liability policy also
pays for their related legal costs and court fees. Generally include:
Attorney fees (including cost of legal staff and expenses); court costs
of the applicable jurisdiction; costs of filing necessary legal papers; if
applicable, costs of expert witnesses; costs associated with
investigation, etc.

Included
Exclusion carriers if below AM Best

B+
Inside or Outside Health Exchange: Inside is the Covered CA plans.
Outside is other plans outside of Covered CA.

Yes
Vocabulary
Internet: the worldwide public network of computers
which enables the transmission of electronic data
including intranets, extranets and virtual private
networks.
 No
Media Material: any data, emails, graphics, images,
net casting, web casting, text, sounds, numbers or
similar material including any "Advertisement“
 No
Vocabulary
Electronic data: facts or programs stored as or
 on, created or used on, or transmitted to or from
computer software, including systems and
 applications software, hard or floppy disks, CDROMS, tapes, drives, cells, data processing
 devices or any other media which are used with
electronically controlled equipment.
 No
Vocabulary
Breach of Security: any failure to
1. prevent a third party from unauthorized access to, use of or
tampering with electronic data including, but not limited to, "Hacker
Attacks" or "Theft of Electronic Data"; or
2. inability of an authorized third party to gain access to the
"Professional Services" of the "Insured Organization" including, but
not limited to, "Denial of Service"; or
3. negligent or inadvertent transmission of a "Computer Virus" by the
'Insured" to a third party; or
4. failure to preserve data as required by legal or industry standards, or
private agreement, or judicial ruling.

No
Vocabulary
Breach of Privacy:
1. false arrest, detention or imprisonment;
2. malicious prosecution or abuse of process;
3. interference with or invasion of the right to privacy;
4. wrongful entry or eviction, trespass, eavesdropping or any
other infringement of the right to private occupancy;
5. breach or violation of any U.S. federal, state or local law,
statute, rule or regulation governing the control and use of
personally identifiable financial or medical information.
 No
Vocabulary
Sale & Servicing:
Life, Accident, Health, LTC, Disability, Medicare and
Medicare Supplement Plans, Personal lines,
Commercial lines, Expanded Commercial lines, Nonadmitted carriers
 Yes
Variable annuity and life insurance (S6,S63 license),
Investment Advisory Representative (S65 license),
Certified Financial Planner (CFP license)
 No
Vocabulary
Personal Injury: injury (including but not limited to
mental anguish or emotional distress}, other than
"Bodily Injury", arising out of false arrest, detention
or imprisonment; malicious prosecution; abuse of
process; libel, slander or defamation;
 $1,000,000
Bodily Injury: physical injury, sickness or disease
sustained by a person, including death resulting
from any of these at any time.
 No
ADVERTISEMENT REVIEWED
1st by compliance
Examples include:
Signs, billboards, radio shows and / or
ads, television shows and / or electronic
bulletin boards, websites and website
postings, logos
SALES LITERATURE
REVIEWED 1st by compliance
Examples include:
Prospecting letters or emails to two (2) or
more retails clients in a 30 day period,
brochures, business cards, mailers, handouts,
telemarketing scripts, seminar invitations,
seminar presentations (including script and
slides), seminar handouts, authorized reprints
or excerpts of any sale literature or published
article
Social Media


Use personal page to showcase your business
or personal life, trips, and outings with your
family. Mention Personal status message –
never mention anything about Selling the
business products and services.
Share inspiring photos, article, quotes and
videos to engage participation and increase
followers.
Social Media
Things to remember:
 Social media presence is a representation of
you, your business, and the Company.
Remember to use appropriate grammar,
language and spelling.
 Endorsing a particular product, service, or
provider is not permitted.
 If you plan to use the company logo, you
must be sure to use current logo.
Monthly Fees
Includes:
 Professional Liability Insurance
 Agency Matrix
 Website
Recurring payment
information:
Set up in your personal bank account the auto bill to
PAYEE:
Cashflow First, Inc.
Account number: 0031498504
Address: 17951 MacArthur Boulevard
Irvine, CA 92614
Due 1st of each month. (allow 7 business days to process)