Introduction To The PowerFlex 755 Anthony Newkirk Product Manager - Drives Business (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 1 PowerFlex® 755 AC Drive 1. Overview 2. Sales Strategy 3. Competitive Overview 4. Marketing Collateral/Demos (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 2 PowerFlex® 755 AC Drive Maximize Investment – Improve Productivity • Adapt to specific application requirements with DeviceLogix embedded logic control • Easily configure, control & collect data over an Ethernet network with embedded Ethernet port • Save up to 70% on engineering and time with Premier Integration • Prevent unplanned downtime by monitoring operating data on the drive’s cooling fans, relay outputs, and run time hours for the motor and system bearings. • Increase productivity and help protect personnel with embedded Safety Options (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 3 PowerFlex® 755 AC Drive • The first drive to be released from the PowerFlex 750-Series • Designed for ease of use, integration, application flexibility and performance • Offers more selection for control and supporting hardware options than any other drive in its class • Industry leading reliability • Focus on quality with improved manufacturing processes (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 4 PowerFlex® 755 AC Drive • PowerFlex 755 AC Drive v1 Release – 10 - 350Hp (7.5 - 250kW) @ 400/480V AC & 540/650V DC input – With the new PowerFlex 750-Series comes new • Features (DeviceLogix, Predictive Diagnostics) • Power Structures • Main Control • I/O Options • Feedback Options • Safety Options • Communication Interface Options • HIM • Environmental design – Uses Existing software Tools • DriveExplorer V6.01 • DriveTools V5.01 • RSLogix 5000 AOP V2.01 (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 5 PowerFlex® 755 AC Drive • The PowerFlex 755 AC drive offers more selection for control and supporting hardware options than any other drive in its class including: – – – – – DeviceLogix™ embedded control technology Standard embedded Ethernet Predictive diagnostics Basic and Enhanced Safety options Added Benefits: – PowerFlex 755 Positioning Functions – Communications Options – Enclosure Types -- I/O Options -- Feedback Options -- New HIM • Flexibility in mechanical design to meet specific application requirements – Five (5) option slots capable of accepting a combination of options for control, communications, I/O, feedback, safety and auxiliary control power The PowerFlex 755 offers new capabilities that allow you access to compete for business that was out of reach before. (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 6 PowerFlex® 755 AC Drive DeviceLogix™ embedded control technology • Adapt to specific application requirements with DeviceLogix logic control • Improve System Performance and Productivity – Control outputs and manage status and information within the drive – Speed reaction time and reduce dependency on network throughput with internal drive processing – Provides an option for decision making if communication is lost with main controller • Simplify Programming – Easily programmed via: RSLogix 5000, DriveExplorer V6.01, and DriveTools SP V5.01 – Embedded control engine can process up to 90 function blocks with integrated instruction types to help configuration (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 7 PowerFlex 755 – DeviceLogix Embedded Control Technology • Allows Customization with a Standard Product – Stand Alone – Complimentary to Supervisory Control • Programmed with DriveExplorer, DriveTools or RSLogix 5000 via AOP – Supported as a Feature in Premier Integration and Copy Cat Functionality • Allows for embedded control – I/O Processing – Dynamic Gains and Limits • DeviceLogix Support – Up to 90 Function Blocks in a single program – Instruction Types include: -- Boolean -- Process -- Filter -- Select / Limit -- Statistical -- Timer / Counter -- Comparison -- Compute -- Move See the DeviceLogix presentation for more information: PowerFlex_755_DeviceLogix.ppt (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 8 PowerFlex® 755 AC Drive Communications • Standard embedded Ethernet communication, allows you to easily configure, control and collect drive data over EtherNet/IP networks – Enables16 data links and supports seamless integration into the Logix environment and EtherNet/IP networks • Multiple communication options provide a variety of network choices and optimized integration with system controllers (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 9 PowerFlex® 755 AC Drive Predictive Diagnostics • The PowerFlex 755 can be programmed to keep track of information that affects the life of its cooling fans and relay outputs • Monitor the run time hours for machine or motor bearings • Provide advanced notification to help prevent unplanned downtime • Real time data provides actual time stamping with a Real-time clock for time stamped events (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 10 PowerFlex® 755 AC Drive Safety • Increase productivity and help protect personnel with basic and enhanced Safety options • The PowerFlex 755 is available with two Safety options: 1. Safe Torque-Off option 2. Safe Speed Monitor option (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 11 PowerFlex® 755 AC Drive Safe Torque-Off Option • Prevent drive restarts after safety circuit is tripped • Requires the use of any external safety relay to meet EN954-1, Category 3 • Certified at PLd/SIL3 (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 12 PowerFlex® 755 AC Drive Safe Torque-Off Option • Demand on safety function initiates stop. Drive still powered but in safe state and motor unable to start • No start-up routine needed. Process can begin immediately ― Helps maintain operational lifetime of drive ― Helps minimize loss of production ― Less confusion and stress for operator ― Communications active throughout safety initiated routine (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 13 PowerFlex® 755 AC Drive Safe Speed Monitor Option • Reduce and safely monitor the speed of an application • Helps personnel to safely remove jams and perform other similar maintenance work without stopping the machine completely • Increase productivity and help protect personnel • Safe Speed Monitor option card is embedded into drive – Saves space, and helps reduce system wiring and complexity by allowing input devices to be connected directly to the PowerFlex 755 drive • Certified at PLe/SIL3 (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 14 PowerFlex® 755 AC Drive • Safe Speed Monitor Option – The embedded Speed Monitor Safety option provides the following functionality: - Safe Torque-Off - Stop Categories 0, 1 and 2 - Safe Stop - Safe Limited Speed - Safe Maximum Speed - Safe Maximum Acceleration - Safe Direction - Door Control and Monitoring - Enabling switch input (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 15 PowerFlex® 755 AC Drive Control • Support multiple application types with drive control modes for speed, torque, and position • Supports multiple motor types with selectable high-performance motor control algorithms • Easily apply to lifting applications with TorqProv • Ideal for stand alone or multiple drive solutions with AC or DC common bus configurations (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 16 PowerFlex® 755 AC Drive Packaging • Enclosure and packaging options to meet most environmental requirements – Open Type Cabinet Mount (50 C) • IP20 (NEMA Type 0) Front – • Field Installed Flange Kit – – • NEMA 1 with debris hood & conduit plate kit Factory Installed Flange Option – • IP20 (NEMA 1) Back Flange Mount (50° / 40°C) • IP20 (NEMA type 0) Front – – NEMA 1 with Debris Hood & Conduit Plate Kit IP66 (NEMA 4x) Back Extra Protection Wall Mount (40°C) • IP54 (NEMA 12) Front • IP54 (NEMA 12) Back Conformal coating is standard (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 17 PowerFlex® 755 AC Drive Global Standards • Meets Worldwide standards – – – – – – – UL cUL SEMI F47 RoHS TUV FS C-TICK CE • EMC • Low Voltage EN 61800-3 EN61800-5-1 (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 18 PowerFlex 755 – Standard Features • Selectable Motor Control Algorithms to Support Multiple Motor Type Applications – Vector Control with Force Technology™, Permanent Magnet FV, Sensorless, and V/Hz – Supporting Induction, Allen-Bradley® MPL, and Some 3rd party Permanent Magnet motors • Integral Position Loop for Standalone Positioning Applications – Reduces Customer Cost (No controller needed, saves space, …) – Position and Velocity Profiling, Direct, and Position CAMing • Synchronized Control Loops to Facilitate Tighter Motor Control – Speed Loop, Torque Control, Process PI, & Position Loop – Enhances regulator stability and performance with faster system updates • Feedback Loss Switchover “On the Fly” for Redundant Feedback Applications – In Speed Mode (Encoder or Sensorless) • Performance Application Features that Compensate for System Disturbances – Inertia Adaptation, Filters, Inertia Comp., etc. • TorqProve for Lifting Application Configuration Without a Controller • Assisted Startup for Customer Ease of Use • Embedded DeviceLogix Control Technology – User logic that provides additional drive control and custom programming • Embedded Hardware Features for Ease of Integration – EtherNet/IP – (1) 24V DC/120V AC Input (typical use – Hardwired Enable Input) – Real Time Clock (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 19 PowerFlex 755 – Standard Features • Embedded Ethernet Port – Out-of-the-box-enabled control for Command, Reference, Status and Feedback words – 32 parameter-configurable, fully-independent 32-bit floating-point type Datalinks (16 input / 16 output) – Rotary-style switches to set IP address (also software configurable with parameters or BOOTP) – Status indicators visible through drive cover – Explicit Messaging support (introducing codes 4D / 4E) – Supports 3 types of fault actions (Comm Flt, Idle Flt, Msg Flt) – Peer-to-Peer (drive to drive control) support – Built-in web pages and email notification (similar to 20-COMM-E adapter) – Dedicated user manual being created (publication 750COM-UM001) More Features, Better Performance, Fully Integrated! (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 20 PowerFlex 755 – Control Pod Features 24V Isolated External Supply Control Board Comm carrier for existing 20-Comm adapters (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 22 PowerFlex 755 AC Drive Options • The PowerFlex 755 has five (5) option slots capable of accepting a combination of choices for control and field installable option cards for: – I/O – Feedback Encoder Interface – Safety • Safe Torque-Off Option • Safe Speed Monitoring Option – HIM – Communications – Auxiliary Power • Fast and Easy Installation of Control Options (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 23 PowerFlex 755 AC Drive Options I/O Option Cards • Multiple I/O options to support multiple voltages and other customer needs ― ― • (2) 24V DC options (2AI, 2AO, 6DI, and 2RO or 1RO with 2TO) (1) 115V AC option (2AI, 2AO, 6DI, and 2RO) Control I/O features include ― ― ― Analog loss detection Timed outputs PTC input Feedback Option Cards • Multiple feedback options to support performance and simple applications – – – Universal Feedback Card • Encoder • Stegmann and Heidenhain High Resolution Feedback • Stahltronis and Temposonics using SSI Linear Feedback • Biss Single Incremental Encoder Dual Incremental Encoder (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 24 PowerFlex 755 AC Drive Options Safety Option Cards • Two Safety options to offer customers: Basic and Enhanced • Basic = Safe Torque-Off Option – Entry Level Safe Torque-off Option – PLd/SIL3 Safety Certification – Requires Use of External Safety Relay • Enhanced = Safe Speed Monitor Option – Safety relay embedded into hardware option card in drive – PLe/SIL3 Safety Certification – Includes Safe Torque-Off capability (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 25 PowerFlex® 755 AC Drive Options Human Interface Module (HIM) • Higher Resolution Display for Expanded Language Support – Up to eight languages supported – Flashing backlight (for fault conditions) • Ergonomic and Usability Enhancements – Icon driven numeric & navigational keypad • Larger and fewer keys – Customizable Interface • Display or configure up to six (6) lines of text • Assign up to 9 short-cut key functions – More meaningful explanations of parameters and events • Optimize Drive Configuration – Easier programming of options – New drive configuration routine for startup • Backward Compatible – Supports existing PowerFlex 7-class drives (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 26 PowerFlex 755 AC Drive Options Communications • DeviceNet Option Card – Out-of-the-box-enabled control for Command, Reference, Status and Feedback words – 32 parameter-configurable, fully-independent 32-bit floating-point type Datalinks (16 input / 16 output) – Rotary-style switches to set network address and baud rate (also software configurable) – Explicit Messaging and Unconnected Message Manager support – Polled (default), Change of State (COS) and Cyclic I/O support – Supports 3 types of fault actions (Comm Flt, Idle Flt, Msg Flt) – List Price will be relatively the same as the 20-COMM–D adapter – Dedicated user manual (750COM-UM002) (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 29 PowerFlex 755 AC Drive Options Communications Carrier – Allows existing 20-COMM adapters to be used in PowerFlex 750-Series drives – Should only be used: • If a certain network adapter is not available – For example, use with 20-COMM-C ControlNet until 20-750-CNET-C is available • Drive migration is being made – For example, customer has existing 20-COMM adapters that they want to use – Installation instructions (pub 750COM-IN001) – 20-COMM Compatibility matrix available on the Distributor Extranet Think 20-750 Comms First! (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 31 PowerFlex 755 AC Drive Options 24V DC Aux Power Option • Maintains control powered when main power is removed – Allows communication to remain – Allows DeviceLogix to run to control inputs/outputs • 24V input supply required (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 32 PowerFlex® 755 Drive Software Tools DriveTools SP v5.01 • PowerFlex 750-Series Support – – – – – – – Increased number of peripheral ports Parameter selectors DeviceLogix Access levels Real-Time Clock UNICODE support Start-up & Safety wizards • FactoryTalk Security Single Sign-on DriveExplorer v6.01 – – – – – – – – Increased number of peripheral ports Parameter selectors DeviceLogix Access levels Real-Time Clock UNICODE support Start-up & Safety wizards Match Drive RSLogix 5000 v17 AOPs 2.01 • New Profiles: – PowerFlex 755 – PowerFlex 4-Class Multi-Drive – PowerFlex 7000-2 • New Wizards: – PowerFlex 755 Startup – PowerFlex 755 Safety • General AOP Enhancements – Add I/O online without shutting down control – RSLinx path splicing – Create Database – Match Drive Now all with Windows Vista Support (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 33 PowerFlex 755 AC Drive • Internal Brake IGBT – – Standard through 75HP – Optional 100 – 350HP • Internal Brake Resistor – Low duty cycle – Optional up to 15Hp (11kW) • Internal EMC Filtering • Zero StackingTM • Operating Temperature (All Frames) – 0 to 50 degrees C (IP20) – Open Chassis, without de-rating • Altitude – 1000 meters, without de-rating • Drive Rating – Normal Duty • Continuous operation at rated output current • 110% Overload for 1 minute every 10 minutes • 150% Overload for 3 seconds every 1 minute – Heavy Duty • Continuous operation at the appropriate rated output current • 150% Overload for 1 minute every 10 minutes • 180% Overload for 3 seconds every 1 minute (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 34 PowerFlex 755 AC Drive • New product selection concept – Base drive plus option cards • Designed to improve availability by offering base drives • Option cards are compatible with all PowerFlex 750-Series drives – Option cards are field installable – Option cards can be more easily stocked and available for replacement – Communications carrier allows existing 20-COMM adapters to be used in PowerFlex 750-Series drives Base Drive Configurations Current, voltage, Enclosure Rating, Internal Resistor, Dynamic Brake Field Installable Option cards for HIM, I/O, Communications, Safety, Feedback, Aux Power Build a drive with Product Selection Toolbox (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 35 PowerFlex® 755 AC Drive - Specifications • Drive Ratings (normal duty) – 400/480V, 7.5…250 kW / 10…350Hp / (15…415 A) • Motor Control – – – – – – – – Vector Control with FORCE™ Technology Encoder Speed Control Encoderless Speed Control Sensorless Vector Control Slip Compensation Torque Regulation V/Hz Motor Control Permanent Magnet Motor Control • Ambient Temperature Limit for Enclosures – – – – IP 20 / NEMA/UL TYPE 0 = 50° C IP 20 / NEMA/UL TYPE 0 with Flange • Factory Installed (IP66 / Type 4X backside) – Cabinet Interior = 50° C – External Ambient = 40° C • Field Installed – Cabinet Interior = 50° C – External Ambient = 50° C IP 21 Kit / NEMA/UL Type 1 = 50° C IP 54 / NEMA/UL Type 12 = 40° C • Standard Features – – – – – – – – – – – – – – – – – – – – Embedded Ethernet DeviceLogix Embedded Preventative Diagnostics Integral Position Loop Speed and Position Profiler Electronic Gearing PCAM functions Real Time Clock Flexible Packaging Options RoHS Compliant Conformal Coated Assisted Start-up Routine Analog Loss Detection Motor Overload Retention Common Bus Capability Adv. Drive Overload Protection Bus Regulation Feedback Loss Switchover (in speed mode) Inertia Adaptation TorqProve • Options – – – – – – Safe Speed Monitoring Option Safe Torque-Off Option Expandable I/O, 24VDC/120VAC Options 24V DC Aux Power Option HIM Option Multiple Feedback Options (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 36 PowerFlex 755 – Ratings and Dimensions Frame 2 Normal Duty Frame 3 Normal Duty Frame 4 Normal Duty Ratings: Ratings: Ratings: 400-480V, 7.5-11 kW (10-15Hp) 400-480V, 15-22 kW (20-30 Hp) 400-480V, 30-37 kW (40-50 Hp) Dimensions: Dimensions: Dimensions: Height = 424.2mm (16.70”) Height = 454mm (17.87”) Height = 474mm (18.66”) Width = 134.5mm (5.30”) Width = 190mm (7.48”) Width = 222mm (8.74”) Depth = 212mm (8.35”) Depth = 212mm (8.35”) Depth = 212mm (8.35”) Frame 5 Normal Duty Frame 6 Normal Duty Frame 7 Normal Duty Ratings: Ratings: Ratings: 400-480V, 45-55 kW (60-75Hp) 400-480V, 75-132 kW (100-200Hp) 400-480V, 160-250 kW (250-350Hp) Dimensions: Dimensions: Dimensions: Height = 550mm (21.65”) Height = 665.5mm (26.20”) Height = 881.5mm (34.70”) Width = 270mm (10.63”) Width = 308mm (12.13”) Width = 430mm (16.93”) Depth = 212mm (8.35”) Depth = 346.4mm (13.64”) Depth = 350mm (13.78”) (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 37 PowerFlex® 755 AC Drive 1. Overview 2. Sales Strategy 3. Competitive Overview 4. Marketing Collateral/Demos (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 41 Drives Business Strategy • To attain Top 2 (MV) and Top 3 (LV) global drives market share status by 2012: – Offering world-class Customer Experience – Industry-leading Reliability – Industry’s best Integration & Connectivity – Differentiating product Life-cycle and ease of Migration – The most advanced Safety solutions (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 42 PowerFlex 755 – Initial Strategy • Gain additional market share by expanding our application capability – Lead with the PowerFlex 755 at target conversion accounts • Z3 customers – Introduce the PowerFlex 755 at existing customer accounts as an option for consideration • Promoting it as an expansion of our existing product offering • Z2 customers The PowerFlex 755 offers new capabilities that allow you access to compete for business that was out of reach before. (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 43 PowerFlex 755 Product Positioning Performance / Functionality PowerFlex 700S PowerFlex 755 Initial Release PowerFlex 700L PowerFlex 700 (Optimized Flexibility) PowerFlex 700H PowerFlex 70 (Optimized Simplicity) 5 10 20 50 350 2500 Power Rating (HP @ 460V) (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 44 PowerFlex 755 - Account Guidance Flowchart Start Yes Component Class Business No Architecture Class Business? Yes Lead with Existing 7 Class Products No Is 10 – 350HP and 400/480V a wide enough range for customer to consider? Yes Application require Functionality similar to SynchLink, or Drive Logix? Yes No New Customer? When continuing to lead with existing 7 class, provide “750 heads up” where appropriate Lead with PF750 Series Yes No Exact replacement or Expanding a current line? Lead with PF700S Yes Yes Is account under competitive risk? No No Lead with Existing 7 Class Products, but introduce the PF750 Series Lead with Existing 7 Class Products (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 45 Customer Value Propositions In today’s market place our customers are looking for: 1. Lower Cost to design, develop, and deliver 2. Innovation 3. Performance 4. Sustainability We are fortunate that the PowerFlex 755 can be a solution to many of the challenges our customers are faced with (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 46 Customer Value Propositions 1. Lower Cost to design, develop, and deliver – – – – – – – – – – One drive /drive family that has common parts and spares to help reduce inventory One drive that can be built based on system requirements—it can have as many or as few options as necessary Out of the box start-up New HIM Premier Integration-reduce configuration time with RSLogix 5000 Smaller frame size for 75Hp and up DeviceLogix for stand alone control Slot based architecture—allows the drive to configured as needed Universal feedback card allows for multiple feedback options Multiple motor controls (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 47 Customer Value Propositions 2. Innovation – – – – – – Advanced Safety—Safe Speed Monitoring incorporates Rockwell Automation Safe-Speed Control core technology Embedded Ethernet port DeviceLogix Preventative diagnostics provides information on drive cooling fans and I/O relays and motor hour operations to help reduce downtime and plan for maintenance accordingly Packaging options Meets worldwide standards (ROHS) (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 48 Customer Value Propositions 3. Performance – – – – Supports simple to complex applications Synchronized control loops = tighter motor control Application flexibility Improved quality on internal parts = improved reliability (conformal coating) 4. Sustainability – – – – – Energy savings associated with VFDs Equipment protection with predictive diagnostics ROHS compliant to meet global standards Conformal coating to help improve reliability Safety options to protect equipment and personnel (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 49 PowerFlex 755 – Customer Targets Target OEM’s and System Integrators – Customer Needs • One product for basic speed controlled applications to advanced positioning and motion applications • Reduced investment (Training, Spare parts) • Reduced system commissioning (One product, Flexible programming) • Motor flexibility (Induction or Permanent Magnet motors) • Feedback flexibility (Universal Feedback option, Encoder options) • Extended application capabilities built in (PCAM, TorqProve,…) • Embedded Control for custom programming • DeviceLogix (Embedded User Logic) • I/O Processing • Can process up to 90 Function Blocks (Boolean, Math, …) • Premier Integration with IA (Logix, View, FactoryTalk) (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 50 PowerFlex 755 – Customer Targets Target Customers with Drive Systems – Customer Needs • High Performance Motor control for Induction and PM motors • Multiple feedback options • with feedback loss switch over (while running) • System integration ease • Embedded EtherNet/IP • Extended application capabilities built in & Advanced diagnostics • Predictive Diagnostics • Extensive versatility in meeting application requirements • Advanced Inertial adaption / compensation • Advanced filtering • Position regulator • High bandwidth regulators (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 51 PowerFlex 755 – Application Targets • Applications which require flexibility and good performance – – – – – – – – – – – Test Stands Winder, Un-Winders, Tension reels Slitters and packaging lines All web based applications, Metals, Plastic, & Paper Converting Commercial Printing and binders Paper Processing and pulp handling Cold and hot rolled steel applications Corrugating and box packaging Mixers, extruders, tire machines Oil, Gas, Water and fluids pumping and control OEM packaging and controls Industries Metals Mining Forest Products Transportation Automotive Tire and rubber Petro-Chem Paper Converting (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 52 PowerFlex 755 – Application Targets • Applications that guard against personal injury or machinery damage – In the Material Handling Industry • Smart Conveyors – In the Automotive Industry • Automotive Assembly Lines – In the Food & Beverage Industry – Web Based Applications • With Inspection Stations (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 53 PowerFlex 755 – Application Targets • Applications that require position control Velocity-regulated Profiling • Velocity steps based on: Local Position Planning • • • • PCAM Electronic Gearing Point-to-point position moves Positioning can be either: – Incremental moves – Absolute moves (referenced to home) – – – – Time Digital inputs Encoder counts Parameter Levels Additional Profiling Features: • 16 steps in position array – Each step has the following: Step Type Value Velocity Accel Time Decel Time Next Step Condition Dwell Batch Next – Process can move to/from any step in array – Single cycle or continuous cycling • Homing capability – Automatic Homing Procedure – Home to a limit switch or a marker pulse • Blend moves (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 54 PowerFlex 755 – Application Targets • Single axis or axis and a half positioning applications – – – – – – – Press Feeders Electronic Gearing Positioning Conveyors Metal Cutting Labeling Bottling Rotary Knife (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 55 PowerFlex 755 – Application Targets • Application needing TorqProve for Lifting Benefits include: Features include: – Automated Torque & Brake Proving – Float capability – drive holds zero speed while holding brake open – Micro position (creep speed) – Fast Stop – Stops load as fast as possible then sets brake (reduces wear) – Protection capability including: • Brake Slip Detection • Speed Deviation Fault • Output Phase Loss Detection • Encoder Loss Fault – Assured control of the load. • TorqProveTM assures that the mechanical brake has control of the load when stopping the drive, and the drive has control of the load when releasing the brake during a move command • TorqProveTM and FORCETM Technology helps eliminate concerns with brake timing and environment changes inherent in V/Hz drives – Reduced set-up time • Very easy to set-up – only a few parameters • No PLC programming required for function (brake control is performed by drive) – No Special drive or software required • The TorqProveTM feature comes standard! – Outstanding performance • The PowerFlex 700 drive offers industryleading performance in an easy-to-use, general purpose drive. (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 56 PowerFlex 755 – Application Targets • Applications requiring some custom control in a drive – DeviceLogix engine integrated in the drive • No external connections required • No additional panel space required for a controller • Winders/Unwinders – Diameter Calculation – Tension PID and Reference Control – Traverse/P-jump control • Brake And Lifting applications – Brake control based on input status – Position Controlled • Extruders – Temperature and Pressure control Loops – Permissive Logic • Calendars/Presses – Temperature and Pressure control Loops – Nip pressure control – Determine when Speed Regulated vs Torque Regulated (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 57 PowerFlex® 755 AC Drive 1. Overview 2. Sales Strategy 3. Competitive Overview 4. Marketing Collateral/Demos (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 59 PowerFlex 755 – Competitive Differentiators • • • • • • • • • • • • • DeviceLogix Embedded: User Logic, I/O Processing, Function Blocks; Boolean, Math, … Embedded EtherNet/IP Premier Integration with IA (Logix, View, FactoryTalk) Predictive maintenance: Bearings, cooling fans, relays, … Enhanced Safety: Speed Monitor and Safe Torque-Off, SIL3/Cat 4 Packaging Flexibility: Open Type, Flange Type, Type 12 New Options: Expanded I/O, feedback, aux 24V, … New Features: PCAM, Real Time Clock, … Smaller Size (75HP and larger) New HIM with “Out-of-the-Box” Start-up Improved Reliability: Conformal Coating – standard RoHS compliant Additional Language Support (Chinese, Japanese, Korean) Creates Opportunities to Increase Market Share (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 60 PowerFlex 755 – Competitive Differentiators PowerFlex 755 Advantages PowerFlex 755 Premier Integration with IA Predictive Diagnostic s Embedded EtherNet/IP Enhanced Safety Motor Control Technology Flexibility DeviceLogix (Embedded) Feedback Flexibility Network Connectivity Integral Position Loop ABB: ACS800 Danfoss: FC300 CT: Unidrive SP Schneider: Altivar 71 Lenze: 9300 SEW: MoviDrive Siemens: G/S120 Eurotherm: 690+ Yaskawa: G7 (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 61 PowerFlex® 755 AC Drive 1. Overview 2. Sales Strategy 3. Competitive Overview 4. Marketing Collateral/Demos (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 62 PowerFlex 755 – Launch Tools • Internal Training – – – – Launch overview Frequently Asked Questions Training Presentation (this one) US Price Sheet • Customer Facing / Marketing Tools – – – – – – – – Product Profile * Presentation Selection Guide Product Selection Toolbox PowerFlex Accelerator Motion Analyzer Intelligent Motor Control Magazine Safe Speed Control Brochure • Distributor Link • RA Internal Link Distributor Extranet >> Products >> Drives (Allen-Bradley) >> Architecture Class Drives >> PowerFlex 755 AC Drive (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 63 PowerFlex 755 - Demo •Global Usage •Feature Overview •Safety Demo Linkage •IMC Demo Linkage (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 64 PowerFlex 755 – Demo Distribution & Labs • Distribution Plan: – USA – Rockwell Automation • 1 per District– 02-2009 • 2 for Demos on Line – 02-2009 • 12 RAOTM – 03-2009 ** North America - Revised planning in process to acquire 1 demo per N. American PCAM – Timing to be confirmed & communicated – Goal is 3QFY09 ** – AP – Rockwell Automation • 10 – 02-2009 – LA – Rockwell Automation • 11 – 02-2009 – EMEA – Rockwell Automation • 16 – remainder to ship 02-2009 • Distributor Demo Units to be made available for purchase – February 2009 • Labs: – Basic Drive Programming & Speed Control – Premier Integration – Safe Speed Control – Positioning (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 65 Post-Sale Tools Installation Instructions* 750-IN001 (includes DeviceLogix Controller for PowerFlex 750-Series Drives) User Manual 750-UM001 HIM User Manual 20HIM-UM001 Safety Option Reference Manual 750-RM001 Safe Torque-Off User Manual 750-UM002 Enhanced 20-HIM-A6/-A7-C6S User Manual 20HIM-UM001A PF750 DeviceNet Comm Card User Manual 750COMM-UM002 PF750 Embedded Ethernet Comm Card User Manual 750COMM-UM001 DeviceLogix Programming Manual RA-UM003A Options Installation Instructions 750-IN002 – 009 Firmware Release Notes 750-RN 20-COMM Carrier Installation Manual 750COM-IN001 20-COMM Reference Excel file 20-COMM Compatibility with PF750-Series Drives.xls PF750 ControlNet Comm Card User Manual MARCH 2009 (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 66 PowerFlex® 755 AC Drive • All marketing collateral can be found on the Distributor Extranet: Distributor Extranet >> Products >> Drives (Allen-Bradley) >> Architecture Class Drives >> PowerFlex 755 AC Drive • Distributor Link • RA Internal Link (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 67 Additional Launch Tools – Links available via Extranet Customer Presentation Training (Internal) Presentation Lab Materials IMC Magazine IA Magazine Website US Price Sheet Product Selection Toolbox PowerFlex Accelerator Electronic Only/Extranet Electronic Only/Extranet Electronic Only/Extranet Printed / Publication #: IMC-BR003B Printed / Publication #: IA-BR004 Link Electronic Only Utilize “Current Updater” – January 22 www.ab.com/go/iatools Motion Analyzer February 2009 Distributor Extranet >> Products >> Drives (Allen-Bradley) >> Architecture Class Drives >> PowerFlex 755 AC Drive (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 68 Post-Sale Tools Installation Instructions* 750-IN001 (includes DeviceLogix Controller for PowerFlex 750-Series Drives) User Manual 750-UM001 HIM User Manual 20HIM-UM001 Safety Option Reference Manual 750-RM001 Safe Torque-Off User Manual 750-UM002 Enhanced 20-HIM-A6/-A7-C6S User Manual 20HIM-UM001A PF750 DeviceNet Comm Card User Manual 750COMM-UM002 PF750 Embedded Ethernet Comm Card User Manual 750COMM-UM001 DeviceLogix Programming Manual RA-UM003A Options Installation Instructions 750-IN002 – 009 Firmware Release Notes 750-RN 20-COMM Carrier Installation Manual 750COM-IN001 20-COMM Reference Excel file 20-COMM Compatibility with PF750-Series Drives.xls PF750 ControlNet Comm Card User Manual MARCH 2009 (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 69 Questions? (Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved. 70