Introduction To The
PowerFlex 755
Anthony Newkirk
Product Manager - Drives Business
(Confidential – For Internal Use Only)
Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
1
PowerFlex® 755 AC Drive
1. Overview
2. Sales Strategy
3. Competitive Overview
4. Marketing Collateral/Demos
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
2
PowerFlex® 755 AC Drive
Maximize Investment – Improve Productivity
• Adapt to specific application requirements with DeviceLogix
embedded logic control
• Easily configure, control & collect data over an Ethernet
network with embedded Ethernet port
• Save up to 70% on engineering and time with Premier
Integration
• Prevent unplanned downtime by monitoring operating data on
the drive’s cooling fans, relay outputs, and run time hours for
the motor and system bearings.
• Increase productivity and help protect personnel with
embedded Safety Options
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
3
PowerFlex® 755 AC Drive
• The first drive to be released from the
PowerFlex 750-Series
• Designed for ease of use, integration,
application flexibility and performance
• Offers more selection for control and
supporting hardware options than any
other drive in its class
• Industry leading reliability
• Focus on quality with improved
manufacturing processes
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
4
PowerFlex® 755 AC Drive
• PowerFlex 755 AC Drive v1 Release
– 10 - 350Hp (7.5 - 250kW) @ 400/480V AC & 540/650V DC input
– With the new PowerFlex 750-Series comes new
• Features (DeviceLogix, Predictive Diagnostics)
• Power Structures
• Main Control
• I/O Options
• Feedback Options
• Safety Options
• Communication Interface Options
• HIM
• Environmental design
– Uses Existing software Tools
• DriveExplorer V6.01
• DriveTools V5.01
• RSLogix 5000 AOP V2.01
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
5
PowerFlex® 755 AC Drive
• The PowerFlex 755 AC drive offers more selection for control and supporting hardware
options than any other drive in its class including:
–
–
–
–
–
DeviceLogix™ embedded control technology
Standard embedded Ethernet
Predictive diagnostics
Basic and Enhanced Safety options
Added Benefits:
– PowerFlex 755 Positioning Functions
– Communications Options
– Enclosure Types
-- I/O Options
-- Feedback Options
-- New HIM
• Flexibility in mechanical design to meet specific application requirements
– Five (5) option slots capable of accepting a combination of options for control,
communications, I/O, feedback, safety and auxiliary control power
The PowerFlex 755 offers new capabilities that allow you access to compete for
business that was out of reach before.
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
6
PowerFlex® 755 AC Drive
DeviceLogix™ embedded control technology
• Adapt to specific application requirements with DeviceLogix logic
control
• Improve System Performance and Productivity
– Control outputs and manage status and information within the drive
– Speed reaction time and reduce dependency on network throughput with internal
drive processing
– Provides an option for decision making if communication is lost with main controller
• Simplify Programming
– Easily programmed via: RSLogix 5000, DriveExplorer V6.01,
and DriveTools SP V5.01
– Embedded control engine can process up to 90 function blocks with integrated
instruction types to help configuration
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
7
PowerFlex 755 –
DeviceLogix Embedded Control Technology
• Allows Customization with a Standard
Product
– Stand Alone
– Complimentary to Supervisory Control
• Programmed with DriveExplorer,
DriveTools or RSLogix 5000 via AOP
– Supported as a Feature in Premier
Integration and Copy Cat Functionality
• Allows for embedded control
– I/O Processing
– Dynamic Gains and Limits
• DeviceLogix Support
– Up to 90 Function Blocks in a single program
– Instruction Types include:
-- Boolean
-- Process
-- Filter
-- Select / Limit
-- Statistical
-- Timer / Counter
-- Comparison
-- Compute
-- Move
See the DeviceLogix presentation for more information: PowerFlex_755_DeviceLogix.ppt
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
8
PowerFlex® 755 AC Drive
Communications
• Standard embedded Ethernet
communication, allows you to easily
configure, control and collect drive data
over EtherNet/IP networks
– Enables16 data links and supports seamless
integration into the Logix environment and
EtherNet/IP networks
• Multiple communication options provide a
variety of network choices and optimized
integration with system controllers
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
9
PowerFlex® 755 AC Drive
Predictive Diagnostics
• The PowerFlex 755 can be programmed to
keep track of information that affects the
life of its cooling fans and relay outputs
• Monitor the run time hours for machine or
motor bearings
• Provide advanced notification to help
prevent unplanned downtime
• Real time data provides actual time
stamping with a Real-time clock for time
stamped events
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
10
PowerFlex® 755 AC Drive
Safety
• Increase productivity and help protect
personnel with basic and enhanced Safety
options
• The PowerFlex 755 is available with two
Safety options:
1. Safe Torque-Off option
2. Safe Speed Monitor option
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
11
PowerFlex® 755 AC Drive
Safe Torque-Off Option
• Prevent drive restarts after safety circuit is
tripped
• Requires the use of any external safety relay
to meet EN954-1, Category 3
• Certified at PLd/SIL3
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
12
PowerFlex® 755 AC Drive
Safe Torque-Off Option
• Demand on safety
function initiates stop.
Drive still powered but
in safe state and motor
unable to start
• No start-up routine
needed. Process can
begin immediately
― Helps maintain
operational lifetime of
drive
― Helps minimize loss of
production
― Less confusion and stress
for operator
― Communications active
throughout safety initiated
routine
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
13
PowerFlex® 755 AC Drive
Safe Speed Monitor Option
• Reduce and safely monitor the speed of an
application
• Helps personnel to safely remove jams and
perform other similar maintenance work
without stopping the machine completely
• Increase productivity and help protect
personnel
• Safe Speed Monitor option card is embedded
into drive
– Saves space, and helps reduce system wiring and
complexity by allowing input devices to be
connected directly to the PowerFlex 755 drive
• Certified at PLe/SIL3
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
14
PowerFlex® 755 AC Drive
• Safe Speed Monitor Option
– The embedded Speed Monitor Safety option provides the following functionality:
- Safe Torque-Off
- Stop Categories 0, 1 and 2
- Safe Stop
- Safe Limited Speed
- Safe Maximum Speed
- Safe Maximum Acceleration
- Safe Direction
- Door Control and Monitoring
- Enabling switch input
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
15
PowerFlex® 755 AC Drive
Control
• Support multiple application types with
drive control modes for speed, torque,
and position
• Supports multiple motor types with
selectable high-performance motor
control algorithms
• Easily apply to lifting applications with
TorqProv
• Ideal for stand alone or multiple drive
solutions with AC or DC common bus
configurations
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
16
PowerFlex® 755 AC Drive
Packaging
•
Enclosure and packaging options to meet most
environmental requirements
–
Open Type Cabinet Mount (50 C)
• IP20 (NEMA Type 0) Front
–
•
Field Installed Flange Kit
–
–
•
NEMA 1 with debris hood & conduit plate kit
Factory Installed Flange Option
–
•
IP20 (NEMA 1) Back
Flange Mount (50° / 40°C)
• IP20 (NEMA type 0) Front
–
–
NEMA 1 with Debris Hood & Conduit Plate Kit
IP66 (NEMA 4x) Back
Extra Protection Wall Mount (40°C)
• IP54 (NEMA 12) Front
• IP54 (NEMA 12) Back
Conformal coating is standard
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
17
PowerFlex® 755 AC Drive
Global Standards
• Meets Worldwide standards
–
–
–
–
–
–
–
UL
cUL
SEMI F47
RoHS
TUV FS
C-TICK
CE
• EMC
• Low Voltage
EN 61800-3
EN61800-5-1
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
18
PowerFlex 755 – Standard Features
• Selectable Motor Control Algorithms to
Support Multiple Motor Type Applications
– Vector Control with Force Technology™,
Permanent Magnet FV, Sensorless, and V/Hz
– Supporting Induction, Allen-Bradley® MPL, and
Some 3rd party Permanent Magnet motors
• Integral Position Loop for Standalone
Positioning Applications
– Reduces Customer Cost (No controller
needed, saves space, …)
– Position and Velocity Profiling, Direct, and
Position CAMing
• Synchronized Control Loops to Facilitate
Tighter Motor Control
– Speed Loop, Torque Control, Process PI, &
Position Loop
– Enhances regulator stability and performance
with faster system updates
• Feedback Loss Switchover “On the Fly” for
Redundant Feedback Applications
– In Speed Mode (Encoder or Sensorless)
• Performance Application Features that
Compensate for System Disturbances
– Inertia Adaptation, Filters, Inertia Comp., etc.
• TorqProve for Lifting Application
Configuration Without a Controller
• Assisted Startup for Customer Ease of Use
• Embedded DeviceLogix Control Technology
– User logic that provides additional drive control and
custom programming
• Embedded Hardware Features
for Ease of Integration
– EtherNet/IP
– (1) 24V DC/120V AC Input (typical use – Hardwired
Enable Input)
– Real Time Clock
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
19
PowerFlex 755 – Standard Features
• Embedded Ethernet Port
– Out-of-the-box-enabled control for Command, Reference,
Status and Feedback words
– 32 parameter-configurable, fully-independent 32-bit
floating-point type Datalinks (16 input / 16 output)
– Rotary-style switches to set IP address
(also software configurable with parameters or BOOTP)
– Status indicators visible through drive cover
– Explicit Messaging support (introducing codes 4D / 4E)
– Supports 3 types of fault actions (Comm Flt, Idle Flt, Msg Flt)
– Peer-to-Peer (drive to drive control) support
– Built-in web pages and email notification (similar to 20-COMM-E adapter)
– Dedicated user manual being created (publication 750COM-UM001)
More Features, Better Performance, Fully Integrated!
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
20
PowerFlex 755 – Control Pod Features
24V Isolated
External Supply
Control Board
Comm
carrier for
existing
20-Comm
adapters
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
22
PowerFlex 755 AC Drive Options
• The PowerFlex 755 has five (5) option slots capable of accepting a
combination of choices for control and field installable option cards for:
– I/O
– Feedback Encoder Interface
– Safety
• Safe Torque-Off Option
• Safe Speed Monitoring Option
– HIM
– Communications
– Auxiliary Power
• Fast and Easy Installation of Control Options
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
23
PowerFlex 755 AC Drive Options
I/O Option Cards
•
Multiple I/O options to support multiple voltages and other customer needs
―
―
•
(2) 24V DC options (2AI, 2AO, 6DI, and 2RO or 1RO with 2TO)
(1) 115V AC option (2AI, 2AO, 6DI, and 2RO)
Control I/O features include
―
―
―
Analog loss detection
Timed outputs
PTC input
Feedback Option Cards
•
Multiple feedback options to support performance and simple applications
–
–
–
Universal Feedback Card
•
Encoder
•
Stegmann and Heidenhain High Resolution Feedback
•
Stahltronis and Temposonics using SSI Linear Feedback
•
Biss
Single Incremental Encoder
Dual Incremental Encoder
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
24
PowerFlex 755 AC Drive Options
Safety Option Cards
• Two Safety options to offer customers: Basic and Enhanced
• Basic = Safe Torque-Off Option
– Entry Level Safe Torque-off Option
– PLd/SIL3 Safety Certification
– Requires Use of External Safety Relay
• Enhanced = Safe Speed Monitor Option
– Safety relay embedded into hardware option card in drive
– PLe/SIL3 Safety Certification
– Includes Safe Torque-Off capability
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
25
PowerFlex® 755 AC Drive Options
Human Interface Module (HIM)
• Higher Resolution Display for Expanded Language
Support
– Up to eight languages supported
– Flashing backlight (for fault conditions)
• Ergonomic and Usability Enhancements
– Icon driven numeric & navigational keypad
• Larger and fewer keys
– Customizable Interface
• Display or configure up to six (6) lines of
text
• Assign up to 9 short-cut key functions
– More meaningful explanations of parameters and events
• Optimize Drive Configuration
– Easier programming of options
– New drive configuration routine for startup
• Backward Compatible
– Supports existing PowerFlex 7-class drives
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
26
PowerFlex 755 AC Drive Options
Communications
• DeviceNet Option Card
– Out-of-the-box-enabled control for Command, Reference,
Status and Feedback words
– 32 parameter-configurable, fully-independent 32-bit
floating-point type Datalinks (16 input / 16 output)
– Rotary-style switches to set network address and
baud rate (also software configurable)
– Explicit Messaging and Unconnected Message Manager
support
– Polled (default), Change of State (COS) and Cyclic I/O support
– Supports 3 types of fault actions (Comm Flt, Idle Flt, Msg Flt)
– List Price will be relatively the same as the 20-COMM–D adapter
– Dedicated user manual (750COM-UM002)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
29
PowerFlex 755 AC Drive Options
Communications Carrier
– Allows existing 20-COMM adapters to be used in
PowerFlex 750-Series drives
– Should only be used:
• If a certain network adapter is not available
– For example, use with 20-COMM-C ControlNet
until 20-750-CNET-C is available
• Drive migration is being made
– For example, customer has existing
20-COMM adapters that they want to use
– Installation instructions (pub 750COM-IN001)
– 20-COMM Compatibility matrix available
on the Distributor Extranet
Think 20-750 Comms First!
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
31
PowerFlex 755 AC Drive Options
24V DC Aux Power Option
• Maintains control powered when main power is removed
– Allows communication to remain
– Allows DeviceLogix to run to control inputs/outputs
• 24V input supply required
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
32
PowerFlex® 755 Drive Software Tools
DriveTools SP v5.01
• PowerFlex 750-Series Support
–
–
–
–
–
–
–
Increased number of peripheral ports
Parameter selectors
DeviceLogix
Access levels
Real-Time Clock
UNICODE support
Start-up & Safety wizards
• FactoryTalk Security Single Sign-on
DriveExplorer v6.01
–
–
–
–
–
–
–
–
Increased number of peripheral ports
Parameter selectors
DeviceLogix
Access levels
Real-Time Clock
UNICODE support
Start-up & Safety wizards
Match Drive
RSLogix 5000 v17 AOPs 2.01
• New Profiles:
– PowerFlex 755
– PowerFlex 4-Class Multi-Drive
– PowerFlex 7000-2
• New Wizards:
– PowerFlex 755 Startup
– PowerFlex 755 Safety
• General AOP Enhancements
– Add I/O online without shutting down
control
– RSLinx path splicing
– Create Database
– Match Drive
Now all with
Windows Vista Support
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
33
PowerFlex 755 AC Drive
• Internal Brake IGBT –
– Standard through 75HP
– Optional 100 – 350HP
• Internal Brake Resistor
– Low duty cycle
– Optional up to 15Hp (11kW)
• Internal EMC Filtering
• Zero StackingTM
• Operating Temperature (All Frames)
– 0 to 50 degrees C (IP20) – Open Chassis,
without de-rating
• Altitude
– 1000 meters, without de-rating
• Drive Rating
– Normal Duty
• Continuous operation at rated
output current
• 110% Overload for 1 minute every
10 minutes
• 150% Overload for 3 seconds
every 1 minute
– Heavy Duty
• Continuous operation at the
appropriate rated output current
• 150% Overload for 1 minute every
10 minutes
• 180% Overload for 3 seconds
every 1 minute
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
34
PowerFlex 755 AC Drive
• New product selection concept –
Base drive plus option cards
• Designed to improve availability by
offering base drives
• Option cards are compatible with all
PowerFlex 750-Series drives
– Option cards are field installable
– Option cards can be more easily
stocked and available for
replacement
– Communications carrier allows
existing 20-COMM adapters to be
used in PowerFlex 750-Series
drives
Base Drive
Configurations
Current, voltage,
Enclosure Rating,
Internal Resistor,
Dynamic Brake
Field Installable Option
cards for HIM, I/O,
Communications,
Safety, Feedback,
Aux Power
Build a drive with Product Selection Toolbox
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
35
PowerFlex® 755 AC Drive - Specifications
• Drive Ratings (normal duty)
–
400/480V, 7.5…250 kW / 10…350Hp / (15…415 A)
• Motor Control
–
–
–
–
–
–
–
–
Vector Control with FORCE™ Technology
Encoder Speed Control
Encoderless Speed Control
Sensorless Vector Control
Slip Compensation
Torque Regulation
V/Hz Motor Control
Permanent Magnet Motor Control
• Ambient Temperature Limit for Enclosures
–
–
–
–
IP 20 / NEMA/UL TYPE 0 = 50° C
IP 20 / NEMA/UL TYPE 0 with Flange
• Factory Installed (IP66 / Type 4X backside)
– Cabinet Interior = 50° C
– External Ambient = 40° C
• Field Installed
– Cabinet Interior = 50° C
– External Ambient = 50° C
IP 21 Kit / NEMA/UL Type 1 = 50° C
IP 54 / NEMA/UL Type 12 = 40° C
• Standard Features
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
Embedded Ethernet
DeviceLogix Embedded
Preventative Diagnostics
Integral Position Loop
Speed and Position Profiler
Electronic Gearing
PCAM functions
Real Time Clock
Flexible Packaging Options
RoHS Compliant
Conformal Coated
Assisted Start-up Routine
Analog Loss Detection
Motor Overload Retention
Common Bus Capability
Adv. Drive Overload Protection
Bus Regulation
Feedback Loss Switchover (in speed mode)
Inertia Adaptation
TorqProve
• Options
–
–
–
–
–
–
Safe Speed Monitoring Option
Safe Torque-Off Option
Expandable I/O, 24VDC/120VAC Options
24V DC Aux Power Option
HIM Option
Multiple Feedback Options
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
36
PowerFlex 755 – Ratings and Dimensions
Frame 2
Normal Duty
Frame 3
Normal Duty
Frame 4
Normal Duty
Ratings:
Ratings:
Ratings:
400-480V, 7.5-11 kW (10-15Hp)
400-480V, 15-22 kW (20-30 Hp)
400-480V, 30-37 kW (40-50 Hp)
Dimensions:
Dimensions:
Dimensions:
Height = 424.2mm (16.70”)
Height = 454mm (17.87”)
Height = 474mm (18.66”)
Width = 134.5mm (5.30”)
Width = 190mm (7.48”)
Width = 222mm (8.74”)
Depth = 212mm (8.35”)
Depth = 212mm (8.35”)
Depth = 212mm (8.35”)
Frame 5
Normal Duty
Frame 6
Normal Duty
Frame 7
Normal Duty
Ratings:
Ratings:
Ratings:
400-480V, 45-55 kW (60-75Hp)
400-480V, 75-132 kW (100-200Hp)
400-480V, 160-250 kW (250-350Hp)
Dimensions:
Dimensions:
Dimensions:
Height = 550mm (21.65”)
Height = 665.5mm (26.20”)
Height = 881.5mm (34.70”)
Width = 270mm (10.63”)
Width = 308mm (12.13”)
Width = 430mm (16.93”)
Depth = 212mm (8.35”)
Depth = 346.4mm (13.64”)
Depth = 350mm (13.78”)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
37
PowerFlex® 755 AC Drive
1. Overview
2. Sales Strategy
3. Competitive Overview
4. Marketing Collateral/Demos
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
41
Drives Business Strategy
• To attain Top 2 (MV) and Top 3 (LV) global drives market share
status by 2012:
– Offering world-class Customer Experience
– Industry-leading Reliability
– Industry’s best Integration & Connectivity
– Differentiating product Life-cycle and ease of Migration
– The most advanced Safety solutions
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
42
PowerFlex 755 – Initial Strategy
• Gain additional market share by expanding our application capability
– Lead with the PowerFlex 755 at target conversion accounts
• Z3 customers
– Introduce the PowerFlex 755 at existing customer accounts as an
option for consideration
• Promoting it as an expansion of our existing product offering
• Z2 customers
The PowerFlex 755 offers new
capabilities that allow you access
to compete for business that was
out of reach before.
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
43
PowerFlex 755 Product Positioning
Performance / Functionality
PowerFlex 700S
PowerFlex 755
Initial Release
PowerFlex 700L
PowerFlex 700 (Optimized Flexibility)
PowerFlex
700H
PowerFlex 70
(Optimized Simplicity)
5
10
20
50
350
2500
Power Rating (HP @ 460V)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
44
PowerFlex 755 - Account Guidance
Flowchart
Start
Yes
Component Class
Business
No
Architecture
Class
Business?
Yes
Lead with Existing
7 Class Products
No
Is 10 – 350HP and
400/480V a wide
enough range for
customer to
consider?
Yes
Application require
Functionality similar
to SynchLink, or Drive
Logix?
Yes
No
New Customer?
When continuing to lead with existing 7 class,
provide “750 heads up” where appropriate
Lead with PF750
Series
Yes
No
Exact replacement or
Expanding a current
line?
Lead with PF700S
Yes
Yes
Is account under
competitive risk?
No
No
Lead with Existing
7 Class Products,
but introduce the
PF750 Series
Lead with Existing
7 Class Products
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
45
Customer Value Propositions
In today’s market place our customers are looking for:
1. Lower Cost to design, develop, and deliver
2. Innovation
3. Performance
4. Sustainability
We are fortunate that the PowerFlex 755 can be a solution to many of the
challenges our customers are faced with
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
46
Customer Value Propositions
1. Lower Cost to design, develop, and deliver
–
–
–
–
–
–
–
–
–
–
One drive /drive family that has common parts and spares to help reduce inventory
One drive that can be built based on system requirements—it can have as many
or as few options as necessary
Out of the box start-up
New HIM
Premier Integration-reduce configuration time with RSLogix 5000
Smaller frame size for 75Hp and up
DeviceLogix for stand alone control
Slot based architecture—allows the drive to configured as needed
Universal feedback card allows for multiple feedback options
Multiple motor controls
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
47
Customer Value Propositions
2. Innovation
–
–
–
–
–
–
Advanced Safety—Safe Speed Monitoring incorporates Rockwell Automation
Safe-Speed Control core technology
Embedded Ethernet port
DeviceLogix
Preventative diagnostics provides information on drive cooling fans and I/O relays
and motor hour operations to help reduce downtime and plan for maintenance
accordingly
Packaging options
Meets worldwide standards (ROHS)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
48
Customer Value Propositions
3. Performance
–
–
–
–
Supports simple to complex applications
Synchronized control loops = tighter motor control
Application flexibility
Improved quality on internal parts = improved reliability (conformal coating)
4. Sustainability
–
–
–
–
–
Energy savings associated with VFDs
Equipment protection with predictive diagnostics
ROHS compliant to meet global standards
Conformal coating to help improve reliability
Safety options to protect equipment and personnel
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
49
PowerFlex 755 – Customer Targets
Target OEM’s and System Integrators
– Customer Needs
• One product for basic speed controlled applications to advanced positioning
and motion applications
• Reduced investment (Training, Spare parts)
• Reduced system commissioning (One product, Flexible programming)
• Motor flexibility (Induction or Permanent Magnet motors)
• Feedback flexibility (Universal Feedback option, Encoder options)
• Extended application capabilities built in (PCAM, TorqProve,…)
• Embedded Control for custom programming
• DeviceLogix (Embedded User Logic)
• I/O Processing
• Can process up to 90 Function Blocks (Boolean, Math, …)
• Premier Integration with IA (Logix, View, FactoryTalk)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
50
PowerFlex 755 – Customer Targets
Target Customers with Drive Systems
– Customer Needs
• High Performance Motor control for Induction and PM motors
• Multiple feedback options
• with feedback loss switch over (while running)
• System integration ease
• Embedded EtherNet/IP
• Extended application capabilities built in & Advanced diagnostics
• Predictive Diagnostics
• Extensive versatility in meeting application requirements
• Advanced Inertial adaption / compensation
• Advanced filtering
• Position regulator
• High bandwidth regulators
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
51
PowerFlex 755 – Application Targets
• Applications which require flexibility and
good performance
–
–
–
–
–
–
–
–
–
–
–
Test Stands
Winder, Un-Winders, Tension reels
Slitters and packaging lines
All web based applications, Metals, Plastic, &
Paper Converting
Commercial Printing and binders
Paper Processing and pulp handling
Cold and hot rolled steel applications
Corrugating and box packaging
Mixers, extruders, tire machines
Oil, Gas, Water and fluids pumping and
control
OEM packaging and controls
Industries
Metals
Mining
Forest Products
Transportation
Automotive
Tire and rubber
Petro-Chem
Paper Converting
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
52
PowerFlex 755 – Application Targets
• Applications that guard against personal injury or
machinery damage
– In the Material Handling Industry
• Smart Conveyors
– In the Automotive Industry
• Automotive Assembly Lines
– In the Food & Beverage Industry
– Web Based Applications
• With Inspection Stations
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
53
PowerFlex 755 – Application Targets
• Applications that require position control
Velocity-regulated Profiling
• Velocity steps based on:
Local Position Planning
•
•
•
•
PCAM
Electronic Gearing
Point-to-point position moves
Positioning can be either:
– Incremental moves
– Absolute moves
(referenced to home)
–
–
–
–
Time
Digital inputs
Encoder counts
Parameter Levels
Additional Profiling Features:
• 16 steps in position array
– Each step has the following:
Step
Type
Value
Velocity
Accel
Time
Decel
Time
Next Step
Condition
Dwell
Batch
Next
– Process can move to/from any step in array
– Single cycle or continuous cycling
• Homing capability
– Automatic Homing Procedure
– Home to a limit switch or a marker pulse
• Blend moves
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
54
PowerFlex 755 – Application Targets
•
Single axis or axis and a half positioning applications
–
–
–
–
–
–
–
Press Feeders
Electronic Gearing
Positioning Conveyors
Metal Cutting
Labeling
Bottling
Rotary Knife
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
55
PowerFlex 755 – Application Targets
• Application needing TorqProve for Lifting
Benefits include:
Features include:
– Automated Torque & Brake Proving
– Float capability – drive holds zero speed
while holding brake open
– Micro position (creep speed)
– Fast Stop – Stops load as fast as possible
then sets brake (reduces wear)
– Protection capability including:
• Brake Slip Detection
• Speed Deviation Fault
• Output Phase Loss Detection
• Encoder Loss Fault
– Assured control of the load.
• TorqProveTM assures that the mechanical
brake has control of the load when stopping
the drive, and the drive has control of the load
when releasing the brake during a move
command
• TorqProveTM and FORCETM Technology helps
eliminate concerns with brake timing and
environment changes inherent in V/Hz drives
– Reduced set-up time
• Very easy to set-up – only a few parameters
• No PLC programming required for function
(brake control is performed by drive)
– No Special drive or software required
• The TorqProveTM feature comes standard!
– Outstanding performance
• The PowerFlex 700 drive offers industryleading performance in an easy-to-use,
general purpose drive.
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
56
PowerFlex 755 – Application Targets
• Applications requiring some custom control in a drive
– DeviceLogix engine integrated in the drive
• No external connections required
• No additional panel space required for a controller
• Winders/Unwinders
– Diameter Calculation
– Tension PID and Reference Control
– Traverse/P-jump control
• Brake And Lifting applications
– Brake control based on input status
– Position Controlled
• Extruders
– Temperature and Pressure control Loops
– Permissive Logic
• Calendars/Presses
– Temperature and Pressure control Loops
– Nip pressure control
– Determine when Speed Regulated vs Torque Regulated
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
57
PowerFlex® 755 AC Drive
1. Overview
2. Sales Strategy
3. Competitive Overview
4. Marketing Collateral/Demos
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
59
PowerFlex 755 – Competitive Differentiators
•
•
•
•
•
•
•
•
•
•
•
•
•
DeviceLogix Embedded: User Logic, I/O Processing, Function Blocks; Boolean, Math, …
Embedded EtherNet/IP
Premier Integration with IA (Logix, View, FactoryTalk)
Predictive maintenance: Bearings, cooling fans, relays, …
Enhanced Safety: Speed Monitor and Safe Torque-Off, SIL3/Cat 4
Packaging Flexibility: Open Type, Flange Type, Type 12
New Options: Expanded I/O, feedback, aux 24V, …
New Features: PCAM, Real Time Clock, …
Smaller Size (75HP and larger)
New HIM with “Out-of-the-Box” Start-up
Improved Reliability: Conformal Coating – standard
RoHS compliant
Additional Language Support (Chinese, Japanese, Korean)
Creates Opportunities to Increase Market Share
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
60
PowerFlex 755 – Competitive Differentiators
PowerFlex 755
Advantages
PowerFlex 755
Premier
Integration
with IA
Predictive
Diagnostic
s
Embedded
EtherNet/IP
Enhanced
Safety
Motor Control
Technology
Flexibility
DeviceLogix
(Embedded)
Feedback
Flexibility
Network
Connectivity
Integral
Position
Loop









ABB:
ACS800

Danfoss:
FC300

CT:
Unidrive SP

Schneider:
Altivar 71






Lenze:
9300
SEW:
MoviDrive
Siemens:
G/S120
Eurotherm:
690+
Yaskawa:
G7











(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.


61
PowerFlex® 755 AC Drive
1. Overview
2. Sales Strategy
3. Competitive Overview
4. Marketing Collateral/Demos
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
62
PowerFlex 755 – Launch Tools
• Internal Training
–
–
–
–
Launch overview
Frequently Asked Questions
Training Presentation (this one)
US Price Sheet
• Customer Facing / Marketing Tools
–
–
–
–
–
–
–
–
Product Profile *
Presentation
Selection Guide
Product Selection Toolbox
PowerFlex Accelerator
Motion Analyzer
Intelligent Motor Control Magazine
Safe Speed Control Brochure
• Distributor Link
• RA Internal Link
Distributor Extranet >> Products >> Drives (Allen-Bradley) >>
Architecture Class Drives >> PowerFlex 755 AC Drive
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
63
PowerFlex 755 - Demo
•Global Usage
•Feature Overview
•Safety Demo Linkage
•IMC Demo Linkage
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
64
PowerFlex 755 – Demo Distribution & Labs
• Distribution Plan:
– USA – Rockwell Automation
• 1 per District– 02-2009
• 2 for Demos on Line – 02-2009
• 12 RAOTM – 03-2009
** North America - Revised planning in
process to acquire 1 demo per N.
American PCAM – Timing to be
confirmed & communicated – Goal is
3QFY09 **
– AP – Rockwell Automation
• 10 – 02-2009
– LA – Rockwell Automation
• 11 – 02-2009
– EMEA – Rockwell Automation
• 16 – remainder to ship 02-2009
• Distributor Demo Units to be made
available for purchase – February 2009
• Labs:
– Basic Drive Programming & Speed
Control
– Premier Integration
– Safe Speed Control
– Positioning
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
65
Post-Sale Tools
Installation Instructions*
750-IN001
(includes DeviceLogix Controller for PowerFlex 750-Series Drives)
User Manual
750-UM001
HIM User Manual
20HIM-UM001
Safety Option Reference Manual
750-RM001
Safe Torque-Off User Manual
750-UM002
Enhanced 20-HIM-A6/-A7-C6S User Manual
20HIM-UM001A
PF750 DeviceNet Comm Card User Manual
750COMM-UM002
PF750 Embedded Ethernet Comm Card User Manual
750COMM-UM001
DeviceLogix Programming Manual
RA-UM003A
Options Installation Instructions
750-IN002 – 009
Firmware Release Notes
750-RN
20-COMM Carrier Installation Manual
750COM-IN001
20-COMM Reference Excel file
20-COMM Compatibility with PF750-Series
Drives.xls
PF750 ControlNet Comm Card User Manual
MARCH 2009
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
66
PowerFlex® 755 AC Drive
• All marketing collateral can be found on the Distributor Extranet:
Distributor Extranet >> Products >> Drives (Allen-Bradley) >>
Architecture Class Drives >> PowerFlex 755 AC Drive
• Distributor Link
• RA Internal Link
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
67
Additional Launch Tools –
Links available via Extranet
Customer Presentation
Training (Internal) Presentation
Lab Materials
IMC Magazine
IA Magazine
Website
US Price Sheet
Product Selection Toolbox
PowerFlex Accelerator
Electronic Only/Extranet
Electronic Only/Extranet
Electronic Only/Extranet
Printed / Publication #: IMC-BR003B
Printed / Publication #: IA-BR004
Link
Electronic Only
Utilize “Current Updater” – January 22
www.ab.com/go/iatools
Motion Analyzer
February 2009
Distributor Extranet >> Products >> Drives (Allen-Bradley) >>
Architecture Class Drives >> PowerFlex 755 AC Drive
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
68
Post-Sale Tools
Installation Instructions*
750-IN001
(includes DeviceLogix Controller for PowerFlex 750-Series Drives)
User Manual
750-UM001
HIM User Manual
20HIM-UM001
Safety Option Reference Manual
750-RM001
Safe Torque-Off User Manual
750-UM002
Enhanced 20-HIM-A6/-A7-C6S User Manual
20HIM-UM001A
PF750 DeviceNet Comm Card User Manual
750COMM-UM002
PF750 Embedded Ethernet Comm Card User Manual
750COMM-UM001
DeviceLogix Programming Manual
RA-UM003A
Options Installation Instructions
750-IN002 – 009
Firmware Release Notes
750-RN
20-COMM Carrier Installation Manual
750COM-IN001
20-COMM Reference Excel file
20-COMM Compatibility with PF750-Series
Drives.xls
PF750 ControlNet Comm Card User Manual
MARCH 2009
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
69
Questions?
(Confidential – For Internal Use Only)
Copyright © 2008 Rockwell Automation, Inc. All rights reserved.
70