Presented by:
TBIN, Inc. The Business & Investment Network
busnetwk.com
(631) 979-0476
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1997 - A rock group raises $60,000 over the web to fund its U.S tour.
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2004 - Producers use the internet to raise $50,000 to make a short science fiction
film
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2008 - Crowdfunding used to help victims of Hurricane Katrina
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2009 - Kickstarter uses crowdfunding to raise money for business projects and
ideas
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2010 – Crowdfunding sites begin to raise money to pay for medical costs
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2012 – The Jobs Act allows for general solicitations. Crowdfunding rules for
investing are pending.
The Great Recession
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As a result of the “great recession” of 2008 investing in startups all but dried up
creating a situation called the “Valley of death”
 Risk aversion –most start ups will fail
 Time and money required to evaluate new companies
The vast majority of venture capital firms decided to abandon seed capital
investment and wait for the next round - usually after a company has generated
some level of revenue
In response, since new business account for almost all net new jobs in the U.S,
Congress passed Jumpstart Our Business Startups Act on April 5, 2012.
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Rules regarding general investor solicitations are now law
Rules regarding crowdfunding are being drafted by the SEC
As such, the environment for raising early stage capital has improved.
Once crowdfunding rules go into effect that environment is likely to get even better.
Current sources of capital:
 Personal capital
 Loans
 Friends and family
 Grants from municipalities or educational institutions
 Third party Investors- general solicitation/crowdfunding
Differentiate yourself by making a compelling case
The basic questions that an investors will want to know:
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How much money are you trying to raise ?
What are you going to do with the money ?
How am I (the investor) going to receive an attractive return ?
Answer these question in a clear and convincing way and you
will increase your chance of obtaining the capital you need
Would you invest in your company?
Other Benefits of building a compelling case:
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Realize for yourself that your new product or service is not as “hot” as you thought
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Could be that you are too early stage whereby rewards program might make more sense
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Boost your confidence/ reduce your own risk/increase valuation
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Creates a blueprint for success
– The objective is not to raise money but to build a successful business
Every start up is unique
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Unique product or service
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Unique stage of development
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Unique ownership
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Unique capital needs
Would you invest in your company?
Building a compelling case aka: The Business Plan
Key elements:
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Define your market
Define your next step
Describe your management team
Understand your regulatory environment
Explain the status of your Intellectual property
How to deliver your product or service to market
Build a financial model
Explain you use of proceeds
Define your potential exit strategies
Valuation
Defining your market
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Define your market niche
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Define the market size- domestic/global
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Identify key players – your competition
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Pin point what makes you unique
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What is the target percentage of the market you intend to capture
Would you invest in your company?
Having the right management team
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Researcher/ entrepreneur
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Business expert
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Advisors- other experts
 FDA
 Supply chain
 Manufacturing
Define your next step and how you are going to accomplish it
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The plan for what it will take to develop our (X) to a production ready product
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Industrial design
 Commercial feasibility
 Rapid prototyping
 Production ready product (with manufacturing specifications)
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Here is our plan for what it will take to develop our ecommerce/ social networking site
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Here is our plan to bring our production ready product or service to market
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Would you invest in your company?
Define your regulatory environment
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Our product or service will require Class II FDA approval
 It will take two years to obtain
 It will cost “X” dollars to accomplish
Would you invest in your company ?
Define the status of your intellectual property (if any)
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Here is the plan for what it will take to develop our patents
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This is the status of the patents we will obtain
 Here is the timeline
 Here is the cost
 My patent attorney (advisor)
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Would you invest in your company?
Explain how you are going to deliver you product or service to market
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Once our product or service is ready for the market here is how we will sell it
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Distribution channels
Social media
Internet
Conventional advertising
▪ Print
▪ Radio
▪ Television
Advisor?
Would you invest in your company?
Develop your financial model
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Each step in the process has costs associated with them that need
to be presented in a three year financial model
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Salaries
Professional /consulting fees
Overhead costs – rent, telephone , internet , office supplies
Development cost
Capital expenditures
Marketing
Building your financial model is how can you clearly define your use of proceeds
It answers the questions – how much money do you need and what are you going to do
with it.
Would you invest in your company?
Use of proceeds
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Clearly explain what you are going to do with the money
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Overhead (salaries, rent etc)- working capital
Product development
Intellectual property
Marketing
Capital cost - furniture, fixtures, computers etc
Total
Would you invest in your company?
$ X
X
X
X
X
$ XXXX
Exit Strategy
How and when you (the investor) are going to receive your attractive return
on investment
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Sell or license the intellectual property you develop
Sell the product or service you develop to a competitor
Build an operating company that produces cash flow over time
Obtain follow up rounds of financing
Initial public offering (IPO)
Would you invest in your company?
Valuation
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If you obtain investment capital it will involve a valuation- how much it will cost, in
terms of ownership, for the amount of money being invested.
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Another reason why building a compelling case is so important
Highly subjective :
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Stage of development
Amount of money being invested
Overall market potential
Amount of risk involved
Timeline on exit strategy
Comfort level
Would you invest in your company?
Questions ?
This presentation is available on our website
busnetwk.com
Dan Bartley
TBIN, Inc.
busnetwk.com
dbartley@busnetwk.com
(631) 979-0476