PROJECT REPORT
Prepared by –Anuradha Ray
Date- 02 -04-2009
IMPACT ANALYSIS
OF
MANDESHI TARANG
(THE COMMUNITY RADIO OF MHASWAD)
Situation
•Mandeshi Tarang a community radio running at 90.4 MHz was
started in 16th December’08 under the aegis by Mann Vikas
Samajik Sanstha a NGO working for the empowerment of rural and
marginalized women in Satara District of Mhaswad and Hubli &
Dharwad in Karnataka.
•Target group is the people of Mhaswad and surrounding areas
under coverage.
•Main aim of the Radio Station is to become an effective medium
for the people to share views ,showcase talent ,gain knowledge
and increase awareness ensure overall social; economic and
cultural growth of the area.
Why Impact Analysis is Important
• The community radio station which is meant for the
people; by the people and of the people has been
broadcasting programmes since last 4 months or so
(started from the 16th December 2008).
• Getting a feedback from the community and acting upon
the outcomes of the feedback and suggestions becomes
essential for those who are responsible to take it
forward by giving due cognizance to likes ,dislikes and
expectations of the people which have been expressed
through the survey conducted
Survey size
Number of people surveyed-120
Males-74
Females-28
Children-18
Findings
Out of the 120 people who
were surveyed 20 people
had not heard of Mandesi
Tarang
How many people owned a radio before
Mandeshi Tarang was started
Bought it after
coming to know
about Mandeshi
Tarang
44%
Already had a radio
56%
Programme Preferences
Age group:Below 16
Q/A session with doctor
5%
Others
2%
Stories
15%
Samvad
12%
Baal Geet
5%
Poems
7%
Information from Tadnya
2%
Kitchen tips
3%
Jokes
27%
Recipes
5%
Nivedan
5%
Margdarshan
12%
Age group:16 to 35
Q/A session with doctor
5%
Others
2%
Stories
15%
Samvad
12%
Baal Geet
5%
Poems
7%
Information from Tadnya
2%
Kitchen tips
3%
Jokes
27%
Recipes
5%
Nivedan
5%
Margdarshan
12%
Age group: Above 35
Q/A session with doctor
5%
Others
2%
Stories
15%
Samvad
12%
Baal Geet
5%
Poems
7%
Jokes
27%
Information from Tadnya
2%
Kitchen tips
3%
Recipes
5%
Margdarshan
12%
Nivedan
5%
Characteristics of the announcers
that impressed the listeners
Communication skills
46%
Interactive nature
23%
Good voice quality
31%
Why people don’t like listening to
Mandeshi Tarang
Never heard
of Mandeshi
Tarang
23%
No access
to the
radio
7%
Programmes
are boring
46%
Unsuitable
broadcast
timing
24%
Time slot preferred by people
Both
32%
Evening
19%
Morning
49%
Majority of the people i.e.
63%thought the timing of
the broadcast is correct and
the morning time slot(49%)
is most preferred.
How Mandeshi Tarang has helped people
Others
7%
Don't
know
16%
Increased
knowledge
45%
Helped
showcase
talent
16%
Motivated
16%
Overall
73%
found
Mandeshi
Tarang
has
proved useful to them.
Preferences for new programmes
What the
tourists feel
about Mhaswad
14%
Others
8%
Value education
23%
More about
Mhaswad &
nearby places
7%
Entertainment
30%
Market news
18%
Other Findings
• Almost 67% of the people had not given
feedback earlier
• Few of the feedbacks given by people are– The radio station is doing a fabulous job.
– More entertainment based programs should be
included.
– The time slot needs change.
– Awareness of first aid and other common
diseases & medical problems should be
provided through various programmes.
– More songs should be played.
Observations & Suggestions (1/2)
•
Many people are not aware of Mandeshi Tarang .
• Quite a good number of people tune to the radio only at 7:30 am
which is why they are missing the 1st ten minutes of daily broadcast.
 Programs might be started on standard IST commonly
acceptable like 7 O’clock or 7.30 O’clock or so.
• Few people expressed getting bored while listening to radio
programmes due to
(a) Monotony in the program formatting ;
(b) Few programs are presented as monologues.
(c) Few programmes of interview and conversation which
were broadcasted appeared that statement/dialogues
are being read from written text/ books.
Observations & Suggestions (2/2)
• Majority of the people have not participated in Mandeshi Tarang(57%) .
• Many are not aware that they can participate in and contribute to Mandeshi
Tarang.
– Mann Deshi Tarang may make special effort to create awareness among
the community by specifying how people can participate and contribute,
like they may be told to
 Convey their wishes (birthdays; wedding; festivals etc); condolences
(on death; accident etc)
 Write script
 Get their songs and story narrations recorded
 Advertise their products & services
 Sponsoring programmes
 Giving quality and timely feedback etc.
My sincere thanks to
Chetna Madam
Vijay Bhau
Rekha Madam
Vanita Madam
Yadav Sir
Mahesh and Shubhangi
The entire staff of Mann Deshi Head Office and
Mann Vikas
and
Last but not the least to the
People of Mhaswad