Sociology – Day 8
Goals: Students will be able to:
1.
Explain how culture and heredity affect social behavior
2.
Describe how language and culture are related
3.
Name the essential components of culture
4.
Discuss how cultural diversity is promoted within a society
5.
Understand the role of ethnocentrism in society
6.
Identify similarities in cultures around the world
Communication v. Language

• Language is not identical with communication
 There
are many other communicative tools such as:
 Turn-taking
 Intonation
 Gesture
 Eye
(body language)
gaze control
 Touch
 Displays:
external objects, including jewelry,
tattoos, clothing, cars
From Animals to Humans

There is (debatably) no characteristic of human language
that is not seen in some analogous form in other animals
 What
differentiates humans from animals is mainly the
flexibility, the complexity, and the large number of
characteristics that are brought to bear on
communication by humans
Animal Communication

All animals communicate, some in complex ways
 Only
by using the most stripped-down definition of
language can we say that any non-human animal has or
can learn language.
 No
non-human animal can come close to a 2.5-year old
human on any measure one cares to define: vocabulary
size, range of expression, mean utterance length,
range of syntactic mastery, range of predication, ability
to use logical markers, etc.
Communication – non-verbal

http://viewpure.com/Ks-_Mh1QhMc
Cultural Communication

http://viewpure.com/YMyofREc5Jk
Group or individual work – in class
assessment

Vocabulary Activity

Guided Reading

You may work together or alone, which ever you prefer. I will collect the
assignments at the end of class. You may use your book. When you finish
the classwork, read the rest of Chapter 3. If you are finished with Chapter
3, review and take notes.