Digital Media & Design
Project Summary
World Market
Located: Gresham
989 N.W. 12th Street Gresham, OR 97030(503) 669-9727
http://www.worldmarket.com/
In the late 1950s, a San Francisco businessman turned traveler and importer began selling shiploads of hand-woven wicker from one of the
city’s piers. As crates were unloaded, locals lined up and loaded up. Even curious tourists were drawn to the unique and unusual.
With such a receptive audience eagerly awaiting his return, it only made sense to open a store. And in 1958 he opened the first store in San
Francisco’s famed Fisherman’s Wharf and called it Cost Plus World Market.
The store quickly became a destination for those who craved original and handmade items from around the world. Items were sold at cost, plus
ten percent - hence the name Cost Plus World Market!
More than fifty years later it’s still our passion to discover extraordinary finds from all over the world and make them accessible to all.
Our everyday low prices and high-quality, original items are a great value. Choose from eye-catching, trend-setting home accents, an aweinspiring array of international foods and wines, and much more.
We bring the beauty and excitement of global bazaars to you. Our selection is always changing, and, like favorite mementos from your life,
each item has a story worth sharing. From Balinese baskets, pottery from Portugal and collectibles from Africa to scrolled artwork inspired by
Spanish artifacts - each store is a treasure trove.
Gifts galore fill our floors - you’ll find something for everyone, from children to parents. And when you need entertaining essentials, we’re your
one-stop shop - whether you’re hosting a holiday or a very personal special occasion.
Audience Profile
World Markets audients is avid lovers of foreign accessories, objects, food and other fun items.
This particular audience ranges from young to old and interests others that hear of the store.
Perception/ Tone/ Guidelines
The type of logo for this store can be a combination of fount and or images reflecting the store.
The specific colors I had in mind are reds, green, white and maybe blue.
One image I have in mind that could be incorporated into this logo is a planet or maybe some form of element.
Communication Strategy
I would like my logo to reflect the unique and multicultural aspect of the store
The Center for Advanced Learning -- 1484 NW Civic Drive -- Gresham, OR 97030 -- 503.667.4978
Digital Media & Design
World Markets tagline is: Unique, authentic and always affordable
Overall we would like the audience to enjoy the unique and affordable objects from other cultures and country’s
Everywhere if possible or on advertisements
Our Competitive Positioning would be to become buyer’s first choice for their little knickknacks and items from other places
World Markets competitors are the other shops that surround it in the Gresham Station shopping center such as Bed Bath and Beyond,
Portrait Innovations and Sleep Country USA that all specialize in the same type of products.
Competitive URLs:
Bed Bath and Beyond: http://www.bedbathandbeyond.com
Portrait Innovations: http://www.portraitinnovations.com/
Sleep Country USA: http://www.sleepcountry.com/
While the other stores all have may sp specialize in one particular product World Market has a variety of products in Home furnishing,
foreign food and fun little objects.
Targeted Message
National market
The Center for Advanced Learning -- 1484 NW Civic Drive -- Gresham, OR 97030 -- 503.667.4978