Gaby Dye, Will Carroll, Kevin Lomasney, Connor Wersterfer,
Hayden Hester, Sasha Seyvani, Noble Madu
Chapter 3 Quiz
1.
In this type of system, businesses must compete for their survival in a free market setting.
a. Capitalism
b. Socialism
c. Communism
d. Atheism
2.
This principle allowed for the accumulation of large amounts of capital during the Industrial
revolution.
a. Limited Liability
b. Worker’s Rights
c. Conservatism
d. Liberalism
3.
Who was thought to be the first advertising agent?
a. Don Draper
b. Volney Palmer
c. William Howard Taft
d. The guy from Mad Men
4.
What was the first advertising regulation in the United States?
a. The Don Draper Act
b. The Wetlands Preservation Act
c. The Pure Food and Drug Act
d. The Alien and Sedition Acts
5.
What was the 1875-1918 advertising era categorized as?
a. Pre-World War
b. Great Depression
c. Designer Era
d. P.T. Barnum Era
6.
What president was elected in 1980 and changed the advertising landscape?
e. Bill Clinton
f. Jimmy Carter
g. Ronald Reagan
h. George H. Bush
7. William T. Esrey, then CEO of Sprint, made the point that interactive media would allow more direct
measurement of ad exposure and impact.
a. True
b. False
8. The consumer empowerment era saw the rise of what current innovation?
a. Consumer Generated Content ( CGC)
b. Wi-Fi
c. TiVo
d. MTV
9. Branded entertainment combines marketing with entertainment like _____.
A. Music
B. Movies
C. Television
D. All of the above
10. Web advertising growth is fostered by three aspects of technology, which include:
A. interactive, wireless, and broadband
B. interactive, wireless and kiosks
C. interactive, wireless and telemarketing
D. interactive, wireless, and direct mail
11. Nineties ads were generally more ____ oriented and much more self-aware.
A. Visual
B. Wealth
C. Thought
D. Red Raider
12. From about 1875 to 1918, advertising ushered in what has come to be known as _____?
A) consumer culture
B) Urban culture
C) Social culture
D) All the above
13. “Newspapers published every weekday” is the definition too?
A) Dailies
B) Consumer culture
C) Both A and B
D) Neither A and B
14. During the Industrialization (1800-1875) was advertising considered an embarrassment?
A. True
B. False
15. The “P. T. Barnum Era” was between what years?
A. (1875-1918)
B. (1800-1875)
C. (1900-1945)
D. (1850-1877)
16. The creative revolution took place between the years
a) (1900-1916)
b) (1920-1930)
c) (1930-1940)
d) (1960-1972)
17. Advertising landscapes during the designer era changes in ____ with the election of Ronald
Reagan
a) 1970
b) 1980
c) 1990
d) 2000
18. Web advertising growth is fostered by all of the following aspects of technology except:
a) Interactive
b) Wireless
c) Broadband
d) Dial up
19. Before the industrial revolution, advertising’s presence in the United States was
a) Very present
b) Somewhat present
c) Barely noticeable
d) Non existent
20. Advertising was seen as villainous in what era?
a) Creative revolution
b) Industrial revolution
c) The Great Depression
d) All of the above
1. A
2. A
3. B
4. C
5. D
6. G
7. A
8. A
9. A
10. A
11. A
12. A
13. A
14. A
15. A
16. D
17. B
18. D
19. C
20. C