Action Week Lisbon
Industry Trends and
Where We’re Focusing
Nik Willetts
@nikwilletts
The Impact of Digital
Supply Chain
Optimization
Automation
XaaS
Digital
Consumption
Internet of
Everything
Rapid Innovation
Analytics
Omni-channel
Social
Digital
Interaction
Digital
Disruption
Rapid Scaling
Rapid Disruption
The value chain is now a
value fabric of partners.
Copyright © 2014 TM Forum
Focus on Business Affecting Issues
TM Forum
focuses on
helping our
members
mitigate 8/10
of these risks
Source & ©: EY Risk Radar 2014
http://www.ey.com/Publication/vwLUAssets/EY_-_Top_10_risks_in_telecommunications_2014/$FILE/EY-top-10-risks-in-telecommunications-2014.pdf
Hierarchy of Digital Business Needs
Copyright © 2014 TM Forum
2015-16 Themes & Topics
Themes
Topics
Customer
Centricity and
Analytics
Managing
Virtual Services
& Infrastructure
Security & Privacy
Digital
Business
Transformation
Open
Digital
Ecosystem
(intraorganisation)
(interorganisation)
How do I
transform
my business
to be fit for
the digital
world?
How do I
simplify and
accelerate
partnering
in the digital
world?
Cross
Industry
Collaboration
How can we
remove
boundaries
and enable
collaboration
between
industries in
the digital
world?
It takes a village
It takes a village to build
an ecosystem …
…the Forum is your village.
Thank you
@nikwilletts
nwilletts@tmforum.org
The changing face of the
ecosystem
Laurent Leboucher
Trends
From CES, Las Vegas, some major trends on the consumer side
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From CES, Las Vegas, some major trends on the consumer side
immersive entertainment
Connected and autonomous cars
Wearables, Smart Home, 3D Printing, Internet of Things
Unmanned systems
Digital innovation leads to market disruption everywhere






disrupt or get disrupted: Amazon & Borders, Uber and taxis, Netflix and cable industry, …
pace of innovation
increased competition
personalization of interactions
speed of interactions
integration
from gadgets to serious killer apps
(Qualcom Tricoder
Awards ceremony)
IoT: opportunities everywhere
The Open Digital Economy
challenges
Privacy and security
Net neutrality
Speed and agility
User experience
Openness vs integration
A new game play with new rules
A new game play with new rules
TMForum: a Think Tank for the Digital
Economy
Orange: Agile business & IT / ZOOM
Network virtualization and Software
Defined Network
-> our major transformation since
introduction of IP in networks!
ZOOM = an R&D accelerator for Orange
Cloud for Net and Easy SDN programs
4 catalysts
Sponsored by Orange Network Ops
Orange: Open Digital Economy
key objectives:
• Monetization:
- B2B2C business models
- sponsored Data
• Privacy management
- Identity
- Privacy dashboard
• Data management
- Big Data analytics
• Open innovation
- Developer friendliness
- Simple and attractive APIs
2 catalysts:
we need a strong alignment with ODE projects
and artefacts, we are not interested by « just a
demo of technolgy »
Program sponsored by Orange Technocenter
and Orange eHealth
Orange Datavenue
Orange: customer centricity
Orange created a new Customer
Experience division last year
key objectives:
•
•
•
•
•
reinforce the link with our Customer
experience initiatives
test and deploy TMForum metrics and
maturity model
identify clearly what is « common best
practices » and what is « differentiators »
can TMForum establish a benchmark ?
1 catalysts:
Big Data analytics
-> reinforce the link with Orange
Thank you
Action Week Lisbon
Joann O’Brien
Action Week Lisbon What's New?
Strategic
Planning
Session
Output
Reviewed &
Validated with
Industry
Driven by
Consumer &
Business
Needs
Structured
Exploration &
Prioritisation
Sessions
Driving for
Pragmatic Solutions
Continuous
Validation with
Industry
Detailed
Planning &
Prioritisation
Collaborative Cycle of Activities
Strategic
Planning
• Board
• Exec Comm
• Industry
Feb 9th –
13th Action
Week
Lisbon
• Revaluation &
Prioritisation
• Development
Statement of
Direction
April 14th &
15th
Orange
Paris
• Review & Feedback
• Support Adoption
Develop 1st Iteration
of Output Fx 15
May 1st
Delivery
Deadline
Fx 15
• Submit for Approval
June 1st
TM Forum
Live Nice
Review/Feedback/
Adoption
• Launch of Fx 15
• Adoption/Hackathon
• Next Step Evaluation
Action Week Structure
NewcomerSession
Monday
OpeningSession
CatalystSession
Tuesday
Wednesday
User Story
Prioritization
Workstream
Design
CxO Drivers
Workstream
Development
Workstream
Development
1st Iteration
1st Iteration
Stand Up Commit
to Team
Commitment &
Plan for Future
Delivery
Themes
Epics
Thursday
Workstream
Kickoff
User Stories
Daily Standup
HostedNetworking
Demonstrations
Daily Standup
Wrap Up
Demos/Prizes
Friday
Frameworx
Meetings &
Focused Catalyst
Sessions
Event structure for action week Lisbon
Opening Session – Industry themes, strategic drivers, event structure
Agile IT
Open Digital IoT
Customer Centricity
User Story
User Story
User Story
Business
Business
Canvas
Business
Canvas
Canvas
Business
Business
Canvas
Business
Canvas
Canvas
Iteration
Retrospectives
Stand up (Scrums)
Pitch backs and competitive peer reviews (voting)
Continuous testing
Story reviews/ edits, Valuation, Prioritising, Iteration planning, team design
30
TM Forum Live Catalyst
20 Approved
Catalyst
Alignment
Catalyst &
Collaborative
Project
Demonstration
& Contribution
/ Feedback TM
Forum Live Nice
Participation Deadline Feb 27th
See list of Catalysts at Registration
Contact Jean Pierre or Program / Catalyst Lead
Home Team Badges
Available in Team Room
33
Expert Badges
Available at Registration
34
Customer Centricity Teams
Customer Experience Management
Data Analytics
Metrics
Monday and Tuesday am
“Define the What”
Tues pm
“Do it!”
All together:
• Customer Experience Management
• Data Analytics
• Metrics
Working with: Internet of things/Open Digital, ZOOM/Virtualization
Frameworx
Data Analytics Use Case
Development
CEM ROI
Wednesday
“Do it!”
CEM
360 Customer View
Omni Channel
Data Analytics
Privacy Risk Scoring
Analytics Big Data
Repository
Metrics Development
IoT and ZOOM
Thursday
“Do it!”
CEM
Use Cases
Metrics
Data Analytics
eTOM Processes
Use Case
Development
Metrics
With CEM
eTOM Mapping
Customer Experience
Management
Session Leaders for the week:
Jonathan Hopkinson, Huawei
Joerg Niemoeller, Ericsson
Mike Jacobs, CSGI
Paul Morrissey
Customer Experience
Management
Objectives
Why?
Help Needed?
• Develop new ROI model
for CEM
• Develop more CEM use
cases
• Develop new omni
channel maturity and
readiness models
• Baseline new 360 degree
approach
• Extend metrics
library
• Service providers are
driving towards customer
centricity, but it is a
complex challenge
• So creating a library of
tools and approaches from
the collective knowledge
of the industry is very
powerful
• IoT and ZOOM reps – we
want to capture the future
• CEM SMEs – but you do
not need to be an expert.
We will teach you!
Data Analytics
Session Leaders for the week:
Peter Livaudais, Parstream
Matti Aksela, Comptel
Sophie Nachman, Orange
Paul Morrissey
Data Analytics Use Cases
Objectives
Why?
Help Needed?
• Add to our 51 data analytics
use cases -- especially in multiparty digital services (e.g.
eHealth, smart anything) and
virtualization
• Complete privacy risk scoring
• Explore development of a data
analytics B2B2X API
• Start definition of the Analytics
Big Data Repository
• Enhancements to building
blocks
• Data driven decisioning is
the way business is done
today – all across
organizations
• Create a structure for
thinking about how to
extract information from the
data that adds value to the
business
• Any analytics subject matter
experts
• Privacy SMEs
• Someone from the API group
• Experts on other areas
where they know they need
to think about analytics, but
need to learn how. We will
teach you!
Metrics
Paul Morrissey, University of
Liverpool
Rebecca Sendel, TM Forum
Metrics
Objectives
Why?
Help Needed?
• Create knowhow for
defining metrics across
TM Forum projects
including IoT and ZOOM
• Define new metrics!
• Map metrics to eTOM
• Check out our new App!
• You can’t manage it if
you can’t measure it!
• We have 925 metrics in
TM Forum – imagine
how powerful it would
be to have them all
mapped to eTOM
processes?
• Anyone and everyone
who is interested in
metrics or wants to add
metrics to their work area
• No eTOM knowledge
required. We will teach
you!
Monday and Tuesday am
“Define the What”
Tues pm
“Do it!”
All together:
• Customer Experience Management
• Data Analytics
• Metrics
Working with: Internet of things/Open Digital, ZOOM/Virtualization
Frameworx
Data Analytics Use Case
Development
CEM ROI
Wednesday
“Do it!”
CEM
360 Customer View
Omni Channel
Data Analytics
Privacy Risk Scoring
Analytics Big Data
Repository
Metrics Development
IoT and ZOOM
Thursday
“Do it!”
CEM
Use Cases
Metrics
Data Analytics
eTOM Processes
Use Case
Development
Metrics
With CEM
eTOM Mapping
Revenue Assurance
Revenue Assurance
Objectives
Why?
• RA Metrics
• RA & Big data
• RA Scenarios
• Evolution in RA
• Adapt to
changing
reality
Help
Needed?
• RA, Business &
metrics experts
• Marketing
Open Digital Program
including ODE, IoT, Industry
Verticals and Digital Services
toolkit
Open Digital
Objectives
• Develop Industry Specific Context
using the Digital Services Toolkit
• Design and launch catalysts for TM
Forum Live! Nice 2015
• Validate ODE with Catalyst teams
• Launch Birds-of-a-Feather for new
topic areas
• Review of Industry, IoT, and ODE
priorities
• Cross team meetings
Why?
• Connected Business
Scenarios drive the Open
Digital Ecosystem
• Apply Frameworx and
Identify possible core
frameworks enhancements
• Cross teams connect the
value
Help
Needed?
• Industry/Business
scenarios/IoT
• Frameworx mapping
• Cross Team – Privacy,
Frameworx, ODE, Customer
Centricity, NFV
• Passion about the
Connected World!
2015 Project Workstreams and
Catalysts
Open Digital Program 2015
Vertical Industry, Internet of Things, Connected Scenarios
•Smart City
•Smart Energy
•Digital Health
•Connected Car
•Financial
•Internet of Things (Consumer/Home//Industrial Internet)
•Privacy
Digital Services Toolkit
•Context (Business Canvases, Use Cases) to Components (Frameworx and beyond)
•Industry and scenario examples
Open Digital Ecosystem Enabling Technology
•API
•Digital Services Reference Architecture
•B2B2x/Partnering
•Catalogue
ODP/ODE/IOT at Action Week
IoT
Monday
Q1
Q2
Q3
Q4
Tuesday
Q1
Q2
Q3
Q4
Wednsday
Q1
Q2
Q3
Q4
Thursday
Q1
Q2
Q3
Q4
Develop Industry specific context with
the help of The Digital Services Toolkit
Build out of Applied Fx for IoT, Industry
verticals, Connected Cars, Digital
Services-Finance, Digital Health
Build out of The Digital Services Toolkitin
IoT, NFV and Partnerships
Identify possible core frameworks
enhancements
Design and launch catalysts for TM
Forum Live! Nice 2015
Launch Birds-of-a-Feather for new topic
areas
ODE Roadmap Validation
Topics
SME Required
General Session
Discussion on
Canvases and User Frameworx SME
Stories
CEM SME
Frameworx SME
Smart Grid
Frameworx SME
Smart City
Frameworx SME
Digital Health
ODP Catalyst
Reviews - Smart Grid
IoT
Frameworx SME
Frameworx SME
Frameworx SME
Project Links
Open Digital Project
CEM Project
Smart Grid
Smart City
Digital Health
Applied Frameworx for
IOT
ODP Catalyst
Reviews - Digital
Health
BoaF - Connected
Car, Banking
Frameworx SME
Frameworx SME
B2B2X
Frameworx SME
DSRA
ODP Catalyst
Reviews - Smart City
Session Lead
Open Digital Project
John Wilmes, Anders
Viden, Washington
Tavares, Elaine Haher,
Jean-Luc Tymen, Marek
Stawinski, Daniel
Kuschinsky, Kevin
McCaffery
Action Week Plan
• Form breakout teams
• First pass: develop one or more
•
•
•
•
Contexts based on interest and
experience, along with the Use
Cases in the Business Scenarios
Second pass: develop Sequence
Diagrams and/or Process Flows for
each Use Case
Third pass: identify links to
Touchpoints from Sequence
Diagrams and from Process Flows,
and from Touchpoints to APIs
Currently defined Process Flows,
Process Elements, Touchpoints, and
APIs will be available
Teams may identify and link
additional Process Flows, Process
Elements, Touchpoints, and (nonForum) APIs
NHS Business Model Canvas
eHealth Application
Key Partners
Key Activities
Maintain Medical Team
Medical Device Suppliers
•
•
•
Type – Buyer- Supplier
Relationship
Motivation – Resource &
Activities Acquisition
Maintain Medical Services &
Records Platform
•
•
•
Type – Buyer- Supplier
Relationship
Motivation – Resource &
Activities Acquisition
•
Category – Production
Medical Analytics
•
Category – Production
Key Resources
CSP
•
Category – Production
Medical Record Security
Analytics Supplier
•
Category – Production
Medical & Analysis Team
Type – Buyer- Supplier
Relationship
Motivation – Resource &
Activities Acquisition
•
•
Type – Human
Ownership - Owns
Medical Records Platform
•
•
Type – Physical
Ownership – Own
Analytics Platform
•
•
Type – Physical
Ownership – Partner
Integrated Ecosystem
•
•
Value Propositions
Customer Relationships
Consumer (Patient)
Consumer (Patient)
•
Better Health
Delivered through
•
Monitoring Services
•
Medical Services
•
Oversight
•
•
Motivation – Customer
Acquisition
Category – Self-Service
Government (Public)
•
Government (Public)
•
Better Aggregate Health
•
Lower Medical Costs
Delivered through
•
Partner Activities
•
Reports and Analytics
•
Motivation – Customer
Retention
Category – Co-Creation
Type – Physical
Ownership - Partner
•
Partner
•
•
•
•
Type – Cost Driven
Class – Fixed Cost
Type – Cost Driven
Class – Fixed Cost
•
Type – Mass Market
Government (General Public)
•
Type – Niche Market
Insurers
•
Type – Niche Market
•
Motivation – Customer
Retention
Category – Automated Services
Channels
Consumer (Patient)
•
•
Type – Web Sales
Phase – Purchase
Insurer
•
•
Type – Sales Force
Phase – Purchase
Cost Structure
Consumer (Patient)
Consumer (Patient)
Insurer
Insurer
•
Lower Medical Costs
Delivered through
•
Access to Monitoring Data
•
Alert Notification
•
Alert Response Team
•
SMS Notification
Customer Segments
Revenue Streams
Consumer (Patient)
Insurer
•
•
•
Pricing Method –
Fixed List Prices
Generation Type –
Usage Fees
•
Pricing Method – Fixed List
Prices
Generation Type –
Subscription/Usage Fees
Government
•
•
Pricing Method –
Bargaining
Generation Type –
Budget
ZOOM
ZOOM Theme #1E2E Management
Hybrid and multi-operator
Theme 1 –E2E Management
Objectives
Why?
• E2e Management
How to Guide
• Hybrid Current and virtual
networks
• Address multi vendor multi
administration
• Novel SLA Control Loop
mechanisms using Big Data
• Catalyst kick-off
• Virtualization creates new e2e
Challenges
• Link between service
performance and resources is
dynamic mediated by
Virtualization infrastructure
• How does that work ? And how
does one manage it? How does
Service assurance change
Help Needed?
• Service Provider
oversight on
Catalysts
ZOOM Theme #2Transformation
Theme 2 Transformation
Objectives
Why?
Help Needed?
• Support process ,
workforce and OSS
transformation
• Use practical case
studies
• Catalyst vCPE
• Agility
• Agility needs agile
process and (OSS)
systems
• Need NetOps &
DevOps
experience
ZOOM Theme #3Virtualization Operations
Readiness and Procurement
Theme 3 Virtualization Operations Readiness
and Procurement
Objectives
Why?
Help Needed?
• Virtualization
Packaging
• Federated Service
Catalogue/ Directory
• Virtualization
Maturity Model
• Support NFV
procurement and
operations
• Support procurement
and organization
transformation
• More SP
procurement
input to validate
proposals
ZOOM Theme #4ZOOM Foundational Studies
Theme 4 ZOOM Foundational Studies
Objectives
Why?
• Information Model: Sets,
graphs, Event , catalog,
domains
• Security
• API Describe formal ways of
building APIs
• Policy Management
• OSS futures ( Delta on
DSRA/SES)
•Foundational study
development on common
requirement
•Address common technical
solutions to support ZOOM
business themes
• Work with FX to achieved
converged solutions
Help Needed?
• Domain experts
NFV Security Orchestration
NFV Security Orchestration
Objectives
Why?
Help Needed?
• Develop a dynamic E2E security
orchestration solution Concept
for an NFV environment.
• Align with Frameworx
• Identify applicable security APIs
• Agree on customer-focused NFV
security priorities
• Agree on User Context for
Security Policies
• Incorporate NEP, Security and
Orchestration competencies
• The benefits of NFV/ZOOM will
be enhanced w/ security
implemented at the start
• Having policy-compliant security
in place for any instantiation of
the virtualized infrastructure and
service is critical
• By gathering user and traffic
profiles, we can apply security w/
context that is focused on use &
business cases
Requirements for user profiles
Deployment thoughts: ISV,NEP,CSP
Regulatory concerns
PoC timeframes and packaging
Benefits of security specialization
Threat data capture and ingestion
Integration concerns with broader
orchestration solutions
Privacy Management
Privacy Management
Objectives
Why?
Help Needed?
• Develop a template for a
‘Privacy management
Dashboard’ that will give
customers/end users control
over what, and how, their
data is used
• Identify use-cases
• Identify underpinning APIs
• Align with Frameworx
• Restore the trust &
confidence of the end-user
• Automate default privacy
settings for regional
legislation
• Get ahead of legislation
• Proactive response to media
portrayal of ’big business’
• Everyone has a view on
privacy – use-cases
• Everyone involved in their
company’s own privacy
program
• Companies willing to share
information about an enduser, an object, wanting to
comply with laws &
regulations
API TEAM
API - Ecosystem
Objectives
Why?
Help Needed?
• The work of the forum
should leverage and
enhance other standards
and APIs
• The hard work of the
forum should be even
more powerful when
combined with the work
of other standards bodies
• The forum has always
operated as part of a
larger ecosystem,
however with IoT,
NFV/SDN, digital, etc. the
speed and role of the
forum’s work is shifting
rapidly
• Are you participating in
FI-Ware, Eclipse IoT or
MEF
• Do you know the TMF
API Ecosystem ?
API – E2E Processes & APIs
Objectives
Why?
Help Needed?
• Expand the TR241 API
Business Guide to include
IoT use cases and Onboarding scenarios
• Establish API touch-point
mappings for B2B, service
fulfilment and assurance
• Much of the work
developed in the Open
Digital API Business Guide
applies very well to IoT,
but will need some
revisions
• Create linkage between
the NBN Co contributions
and the API Ecosystem
• Past / current
participation with IoT
e.g Smart City
• Worked on B2B2X and
other touch-point
related activities
API - Agile and Common
Foundations
Objectives
Why?
Help Needed?
• Create commonality and
rigor across all APIs
around Dynamic content
• Easy for TMF and nonTMF developers to
leverage and extend
published APIs
• Dynamic Content is
required in many contexts
• APIs must be easy and
obvious to developers
• Swagger 2, JSON Schemas
and Developer Portal are
all important to
developers and essential
for adoption
• Individuals with
Swagger 2, JSON
Schemas experience
• API Developer Portal
development interest
or experience
API – Development &
Maintenance
Objectives
Why?
Help Needed
• Cerate and execute
adoption plans across
the broad set of APIs
• Complete the work on
Service Activation
Ordering and
Provisioning APIs
• APIs need to be shared
with other Ecosystems
for early adoption i.e
MEF
• The APIs need to be
broadly adopted and
aligned with strategic
objectives
• Members that can
bring ideas to the
teams around adoption
• Experience with other
API ecosystems
Frameworx
Frameworx
Objectives
Why?
Help Needed?
• Identify strategic
program Fx
enhancements by
working with them
Mon-Thu
• Further develop Fx
eTOM/SID structure
enhancements (Fri)
• Align TM Forumwide deliverables
by supporting
strategic program
project
requirements in Fx
• Fill known
eTOM/SID gaps
• Members
contributing to
achieve both
objectives
• Experienced
process analysts /
information
modelers (Fx
knowledge not
mandatory)
Networking
MONDAY
Newcomer session: 8:00am Monday
Happy Hour: 6:30 in Bar Cristóvão Colombo
TUESDAY
Catalyst Session: Anyone interested in catalysts 8:00am
Demos and Happy Hour: Galeria 6:00 – 7:00 pm
THURSDAY
Wrap Up Reception Galeria 7:00 – 8:00 pm
Event Wi-Fi
WiFi
Network – miragemwlan
Password – Miragem123
Printed on Daily Agenda available at Registration
Emergency Logistics
In case of an emergency evacuation;
Meeting point across the road in front of hotel
Meeting Rooms
During Meetings!
Only use laptops where is it essential to follow
proceedings during the meeting
Be In The Room!
Use breaks & Lunch to check email etc
Have Fun Collaborating!
ZOOM: Sala III
Customer Centricity: Sala VII
Open Digital: Sala II