Market Strategy - World's Leading Source of Natural Panjshir

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Afghan Supply Chain
For Cut Jewellery
Afghan Artisans
Artisanal
Miners
Artisanal
Lapidary & Design
(On Demand)
2
1
3
Afghan
Mines
Mines
3
Aria Global Logistics
Kabul – NYC Shipping
5
Cut &
Polish
4
Goldsmith
& Design
QC/Sort
Panjshir
Global Markets
Afghan
MoMP
Afghan
Customs
6
UAE
Customs
NYC/UK
Customs
Private High Security
Kabul
Dubai
Turquois Mtn
Distribution
Global Markets
(Mid-Market)
8
7
9
Retail
Distribution
Centre
Market
Strategy
NYC/UK
10
Wholesale
Worldwide
1. Aria Gems sources precious & semi-precious gemstones
6. TM Gems and Jewellery Customs Duties Paid
2. Aria Gems accepts orders, sorts, grades, Quality Control
7. Jewellery is securely shipped to Dubai for NYC or UK
Aria Gems & TM cut/polish from Virtual Afghan
Design
Aria
Gems 8. Both Aria Gems and TM determine market strategy
Turquoise Mountain
4. Aria Gems goldsmith classes
Turquoise Mountain ™ designs Afghan Jewellery
9. TM Jewellery is send to targeted Retailers based on ROI
5. Aria
Gems weighs
gems (MoMP)
pays Customs
Confidential
Property
of Aria&Gems,
Inc.
10. TM Jewellery is send to targeted
on ROI
Page
1
July 1,Wholesalers
2015
Aria Gems: Afghan’s Gemstone
Conceptual Approach
Afghan
Elders
International
Exec Team
Strategic Initiatives
Group
Upstream
Downstream
Global Gemstone Management
(Systems, Services, and Solutions)
Logistics: Customs,
Exporting, Shipping
Market Channels &
Branding
#1 Key Focus
Afghan Ministry of Mines
Customs
#2 Focus
Quality Control: Grading, Sorting,
Cutting, Polishing, & Jewellery
Mining Cooperative:
Artisanal Miners, Safety, Technology, Pricing
6/19/15
April 2014
International Tariffs
Legal Exports
Sales Channels & Partners
Distribution
Global Sales Teams
Gems,
Inc., Confidential
andFree
Strictly
EthicallyAria
Mined
| Traceable
Origin | Conflict
Confidential and Property of Aria Gems, Inc. Private
No part shall be reproduced without permission.
22
Turquoise Mountain: Initial Call Approach
Item
Owner Aria Gems’ Value
Approach
1. Sourcing Gems
HM
Provide semi-precious + gems
Source 5 qual from one of
our suppliers for 20% std
markup
2. QC
JR
Provide Afghan Std QC Guide
(analyse, grade, sort, cut, polish)
Offer Aria Gems Branded
guide online, printed,
mobile for fee
3. Cut/Polish
TM
Aria Gems trains advanced. TM
Adv Training program &
Quick Sessions for Polish
4.
Goldsmith
JR
Aria Gems highlights new programme with
3D designs; PR
Aria Gems leads new
program
5.
Customs
FS
Aria Gems leverages new relationship with
MoMP
Aria Gems details Govt
contribution
6. Logistics
FS
Aria Gems leads new approach to logistics,
but retains relationship
Leverage our partnership
7. Distribution Ctr
TM
Gems shipped to TM distribution Ctr
G4S ships direct
8. Mkt’g & Sales Strategy
FL/JR
Aria Gems creates ROI, Distribution for
higher end products. TM assists.
Aria Gems leads intl.
consulting effort
9-10. Retail & Wholesale
TM
TM pkg, financial, inventory, completes sale
Aria Gems assists
Aria Gems’ Quality Standards
 Our Gemstone Quality Standards follow International
Gemstone Guidelines
 Quality is the #1 Most Important Requirement our Buyers
 Global Buyers will expect to expect to view 8+ of 10, ONLY
 Scale: 1 – 10 (10 is the Best or GEM Quality)
 Untreated Emeralds (No Oils) command 50% higher prices
 Minimum Size of 4+ carats rough
3/28/15
Ethically Mined | Traceable Origin | Conflict Free
Confidential and Property of Aria Gems, Inc. No part shall be reproduced without permission.
4
Sample Aria Gems
“Afghan Quality Guide”
Appendix
Aria Gems, Inc.
3/5/2015
5
Color Standards
Most Desired
Clarity Standards
General Grade:
3/28/15
2–3
4–5
6–7
8 (Desired)
Ethically Mined | Traceable Origin | Conflict Free
Confidential and Property of Aria Gems, Inc. No part shall be reproduced without permission.
6
Unacceptable Emeralds
These emeralds have major clarity issues. We do not want them
due to the large black inclusions present and major cracks. These
stones are graded 4 out of 10 in quality
3/28/15
Ethically Mined | Traceable Origin | Conflict Free
Confidential and Property of Aria Gems, Inc. No part shall be reproduced without permission.
7
Unacceptable Emeralds
These emeralds are also heavily cracked and not suitable for being
called AAA quality stones. These emeralds are graded at 1-2 out of
ten due to the color, cracking and black inclusions.
3/28/15
Ethically Mined | Traceable Origin | Conflict Free
Confidential and Property of Aria Gems, Inc. No part shall be reproduced without permission.
8
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