GROUP 2
Proposal
In the era of technology development, online learning is already a trend.
But in Taiwan, the majority of learning Spanish market has not yet developed a
mature Spanish online learning platform
Therefore, we hope to establish a specialized and comprehensive Spanish town,
which can make everyone learn Spanish freely according to their own
preferences, needs, and progress
Company
Spanish town is a 24 hours online learning platform using cloud computing
system. Our tutoring guides come from Spain and Central and South America.
Features:
365 days, 24 hours, live interactive with foreign Spanish teachers.
A lot of time for dialogue with native Spanish speakers.
Time flexibility and exclusive personal teaching materials are provided.
Vision
We attempt to break the limitations of space and time, compiling the world's best
teachers and providing the most diverse curriculum, flexible schedule, so that
every learner can learn Spanish in the most comfortable learning environment.
Market Analysis
There are altogether about 500 million Spanish speakers in the 21st century.
Spanish is the official or common language of 25 countries, and even in the
United States, there are some regions where Spanish is being used commonly. In
fact, Spanish is the second most spoken language in the world, preceded by
Chinese. If counted by the total number of users of the language, Spanish is
ranked third in the world, just after English and Chinese. In Taiwan, Spanish is
the third most popular language learned next to English, Japanese. Taiwan has
the frequent trade relations with Central and South American countries (Taiwan
has 12 diplomatic allies in Central and South American, that is more than half of
our global diplomatic allies.), Therefore, learning Spanish is increasingly
important for the Taiwanese.
Situation and ways to learn Spanish in Taiwan: 1. only four universities have
Department of Spanish, 2 are located in the north, 1 in the Central and 1 in the
south respectively. In addition, there are also some universities, which have
Spanish courses or extension courses for their students. 2. Taiwan has 78 high
schools that offer elective courses in Spanish as a second language. 3. There are
some education centers and cram schools such as Eumeia and Eurocenter Taiwan
for Spanish learning. 4. Online course, such as Avatar languages and Hi tutor also
provide Spanish tutoring courses 5. Home Tutors.
The market segment according to learning purposes: 1. People learn Spanish
because they want to travel and meet foreigners. 2. To study abroad and take
university entrance exam to get in to Spanish departments in Taiwan 3. To find
job related to foreign trade, Ministry of Foreign Economic and Trade staff, etc.
Also the market can be divided by course type: 1. General regular course, like
Department of Spanish, the second foreign language courses. 2. Remedial classes,
tutoring, online courses.
The goal of this project segment is that all people who have difficulty with time
can learn Spanish with the curriculum that can satisfy their needs. We attempt to
provide a tailored curriculum and a flexible curriculum time.
Competitive Analysis
Major competitors for us in the market are other similar kind of tutorials and other
online courses. However, cram school courses has limited time arrangements, most
students or office workers cannot go to class in that fixed time, which is a drawback.
The disadvantage of Tutor is the expensive price and the problem of security. Parents
may worry about security issues. The final one is the online course like avatar
languages and Hi tutor, they don’t have a high reputation and besides Spanish
courses, they also provide multilingual courses, that is to say that they are not
focused only on Spanish courses, so the professional degree and precision of them
are doubtful. Currently, Taiwan does not have a dominant Spanish online learning
platform, hence, we have a good opportunity in the market by establishing Spanish
Town.
Object： children
office workers
anyone who wants to learn Spanish
Content：Business Spanish
Daily Spanish
Spanish for test
Advertisement：post information on newspaper, website, TV
Our way to learn Spanish
1. Before the class：you can preview the course with the audio
2. During the class：
Listening：try to express your thought toward the Textbook content in Spanish, and
discuss it with the teacher. In discussing, you can enhance your listing and speaking
ability.
Pronunciation：when you read the articles or magazines, the teacher will correct your
Pronunciation and set an good example.
Writing：beging to make sentences with the words and then write in a paragraph. We
would give you a variety of different topics to practice.
3. After the class：
Exercise：grammar comprehension, record assignment, conversation
Product
1. Spanish for traveling
Learn to order meals, ask information, in Spanish without barrier.
2. Free Talking
Chat with friend about any topics you want in Spanish fluently.
3. Spanish for children
Design for children as well as teenager over 9. Make them know Spanish earlier than
other children.
4. Basic Spanish
Focus on listening, speaking, reading, and writing ability. Learn to use the
vocabularies in proper situation, different practical conversations, and correct
grammar concept. Besides, we also will help you take the exam and pass it easily.
5. Business Spanish
The foreign teacher will help you speak professional business Spanish through talking
with each other constantly. You can speak Spanish with the client confidently when
you attend the large-scale international meetings, exhibitions. It also can let you get
a job easier or promotion more quickly.
Relative courses：prepare for interview, presentation
Let you make a great impression on interviewee during interview and report in front
of your upper executive with good content in Spanish.
Price
Charge： 55 minutes (each class)
1. Basic Spanish, Spanish for children, Spanish for traveling, and Free Talking：each
class for 250 NT$
If you take two of the classes, we would give you a discount-20％off.
2. Business Spanish and Relative courses：each class for 300 NT$
If you take Business Spanish and one of the relative class, we would give you a
discount-20％off.
Payment：ATM transfer, in cash, with credit card.