Job Description
Job Title: Senior Manager, Marketing, Americas
Submit Resume to: Recruiting@spe.org
SUMMARY
This position is responsible for the overall marketing, public relations and brand management of SPEsponsored events in North and South America, including the Offshore Technology Conference (OTC).
Responsibilities include developing a structured marketing strategy for the Americas events and
implementing tactical plans for event marketing campaigns. The successful candidate will collaborate
cross-functionally on new concepts and event strategies across the Americas, as well as globally with
other regions’ marketing staff. This position reports directly to the Managing Director, North America,
and indirectly to the Vice President Sales & Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be
assigned.
 Develop overall marketing and public relations strategies for Americas events to ensure they
are promoted to the appropriate member segments and that each has a unique identity and
value proposition.
 Introduce, evaluate, design, and execute regional marketing initiatives or programs using the most
effective mix of channels for the target audience. Measure success against goals.
 Execute regional event marketing campaigns in line with the company’s global marketing
strategy.
 Work closely with the web, creative, and public relations teams to ensure consistent branding and
messaging, and collaborate with Global Marketing staff on joint campaigns.
 Define and track Americas regional campaign plans, timelines, and budgets, and evaluate
campaign results to optimize ROI and lead quality.
 Coordinate SPE Americas and OTC event marketing efforts with other sponsoring, endorsing,
and supporting organizations.
 Oversee a consistent and effective use of the OTC brand and its associated global marketing
strategy.
 Provide support for OTC board committees, as assigned.
 Analyze new conference markets and opportunities. Recommend strategies to enter new markets
or penetrate existing markets with new or improved events.
 Travel to prospective event locations, board meetings, and attend events as required.
SUPERVISORY RESPONSIBILITIES (if applicable)
The Senior Manager, Marketing, Americas supervises two regional marketing managers, one marketing
specialist, one marketing coordinator, and one technical advisor.
JOB SPEICIFICATIONS:
EDUCATION and/or EXPERIENCE
Bachelor's degree in marketing, business, communications, or related field. Minimum of eight years’
relevant marketing experience. Oil and gas industry experience helpful.
QUALIFICATION REQUIREMENTS
 Has an advanced knowledge of events and/or tradeshows and how to market them.
 Understands and applies business and marketing principles to develop marketing plans and
manage campaigns.
Job Description
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Uses copywriting and editing skills for a wide range of marketing projects, such as writing
print, email, and web copy, and editing copy to meet quality and style standards.
Recommends creative approaches to meet campaign objectives.
Ability to manage projects from concept to production, including overseeing schedules and
budgets.
Has a good eye for creative; advanced skills in working with creative staff in producing materials
that effectively communicate project goals and reinforce SPE brands.
Excellent at managing priorities to ensure on-time delivery of multiple projects with competing
deadlines simultaneously.
Flexible; can easily work with many different people in different departments and functions,
local and long distance.
Experience with email broadcast and web content management systems.
Strong analytical skills and understanding of email marketing, direct mail, and web metrics.
Effectively presents information and respond to questions from groups of managers and
internal clients.
Experience with international marketing and culture considerations.
Other Qualifications and Competencies that are important to the success of SPE employees at this
level include:
 Building Collaborative Relationships
 Customer/Member Relations
 Developing Other
 Entrepreneurial Orientation
 Fiscal Management
 Managing Performance
 Negotiation
 Results Orientation
 Strategic Thinking
 Written and Oral Communications
TRAVEL REQUIREMENTS
Must be able to travel both domestically and internationally, both single-day and multi-day overnight
stays, possibly ranging up to 25%.
LANGUAGE SKILLS
Ability to learn, analyze, and interpret general business periodicals, professional journals, technical
procedures, or governmental regulations. Ability to compose reports, business correspondence, and
online communications. Ability to effectively present information and respond to questions from
groups of managers, clients, and customers.
MATHEMATICAL SKILLS
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions,
percentages, area, circumference, and volume. Ability to apply concepts of basic algebra.
Understanding of statistical concepts and their application in data analysis.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Able to analyze
Job Description
complex data sets to gain insight from them, then present findings effectively in graphical form to
allow ease of understanding.
ORGANIZATIONAL CULTURE
At SPE, we feel it is important to find employees who are a match for our culture. Employees who
reflect these values will find themselves more at ease and better able to thrive within our
environment.
 Accountability & Integrity
 Global Mindset
 Forward Thinking and Open to New Ideas
 Member Orientation
 Open Communications
 Safety Mindset
 Strive for Excellence
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to operate, use or place
objects, tools, or controls and effectively communicate. The employee frequently is required to
remain stationary for periods of time. The employee may occasionally be required to move or reach to
high or low spaces. The employee must occasionally lift and/or move up to 20 pounds. May be
required to detect, recognize and observe objects near and at a distance, as well as perceive color and
estimate depth.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this job. Reasonable accommodations may
be made to enable individuals with disabilities to perform the essential functions.
The workstation for this position will be in a cubicle and the noise level in the work environment is
usually quiet to moderate.
This job description is subject to change at any time.