BY: DaShaun Amos
Dick’s Sporting Goods
• Leading company in the Sporting Goods/Retail Industry in front of the
following:
1.
2.
3.
4.
5.
Big 5 Sporting Goods
Hibbett Sports
The Sports Authority
Academy Sports and Outdoors
Recreational Equipment, Inc. (REI)
History of Dick’s
• Back in the 1950’s, Richard “Dick” Stack’s idea to expand an
Army/Navy Store was denied because he “wouldn’t have made a
good Business Person
• IPO: October 15, 2002-October 21, 2002
• Subsidiaries:
-
Golf Galaxy
Golfworks
Field & Stream
True Runner
Blue Sombrero
Shopping Brands and Products
• Brands: Nike, Under Armour, Jordan, Adidas, Asics, New Balance, The
North Face, Columbia…..(30 total)
• Products: Sporting Goods, Athletic apparel, Outerwear, Sportswear,
Athletic & Casual footwear, Fitness equipment, and Outdoor
equipment
Geographically Speaking
• Dick’s is only located in the U.S.
• Has a total of 518 stores spread throughout 40+ States full of 29,800
employees
Dick’s Use of Strategy
• Dick’s uses their customers’ interest in Sports to attract them
• Then provide you with a wide variety of top brands and products at
competitive prices
• http://www.youtube.com/watch?v=V2pa38Ggbr0
Core Competencies/Raison D’etre
• Core Competencies
• Store-within-a-Store Concept
• IN-Season sports/activities
• Firms pays costs in order for employees to be certified personal-fitness
trainers
• Dick’s reason for existence is to help people pursue their athletic
dreams like Richard was able to pursue his.
Community Service
• Dick’s brings in professional athletes for the community to interact
with.
Statistics
• Current Stock Price: $51.86
• 52 Week Low/High: $45-$58.87
• Market Cap: $6.5B
• Rate of Growth: 9-10%
• Annual Sales
-
2009: $4.13B
2010: $4.41B
2011: $4.87B
2012: $5.21B
2013: $5.84B
Dick’s Management
• Chairman & CEO: Edward W. Stack
President & Chief Operating Officer: Joseph H. Schmidt
• Executive Vice President-Global Merchandise: John G. Duken
• Senior Vice President-Human Resources: Kathy Sutter
• Senior Vice President-Retail: George Hill
• Senior Vice President-Chief Accounting Officer: Joe R. Oliver
Dick’s Future Success
• Already thinking into the future
• Plans to spend roughly $1.8B in the next five years to help reach their $10B
sales target
• Adding 300 more stores to their collection in the next four years