www. culturalcognition.net
Lab Meeting # 9073
11.11.15
“I am
you!”
www. culturalcognition.net
Lab Meeting # 9073
11.11.15
1.
2.
3.
4.
5.
Roll call/intros
CRT_2.0 & OCSI _2.0
Climate scientist worldview data
“Living coastlines” #scicomm in SE Fla
EBSFI
Climate scientist worldview data
Cultural Cognition Worldviews
Risk Perception Key
Low Risk
High Risk
Hierarchy
Environment: climate, nuclear
hierarchical individualists
Guns/Gun Control
Gays military/gay parenting
hierarchical communitarians
Abortion procedure
cats/stupid birds
HPV Vaccination
Individualism
Communitarianism
Gays military/gay parenting
Environment: climate, nuclear
Abortion procedure
egalitarian individualists
cats/stupid birds
Guns/Gun Control
egalitarian communitarians
HPV Vaccination
Egalitarianism
www. culturalcognition.net
Lab Meeting # 9073
11.11.15
1.
2.
 3.
 4.
5.
Roll call/intros
CRT_2.0 & OCSI _2.0
Climate scientist worldview data
“Living coastlines” #scicomm in SE Fla
EBSFI
Evidence-based Science Filmmaking Initiative
1. Study 1 recap
2. Now what
“Science Curiosity Index” (SCI)
“Science Curiosity Index” (SCI)
1
.8
closely
Not at all
.75
.7
very
closely
A little
but not closely
.9
.6
Prob.
probability of pro-curiosity response
NISCIENCE
BSCIENCE
1
.5
.4
.5
.3
.25
.2
.1
0
0
-3
-2
-1
0
1
science curiosity
Science Curiosity Index (SCI)
2
3
-3
-2.5
-2
-1.5
-1
-.5
0
SCI
.5
1
Science Curiosity Index (SCI)
1.5
2
2.5
3
YIF Clip: Origins of color vision
YIF Clip: Engagement
The “missing audience hypothesis . . . ”
Engagement
“Natural audience hypothesis”
?
“Missing audience hypothesis”
Science Curiosity
Latent class analysis
Who are these guys???????!!!!!
Cultural Cognition Worldviews
Risk Perception Key
Low Risk
High Risk
Hierarchy
Environment: climate, nuclear
Guns/Gun Control
Gays military/gay parenting
Abortion procedure
cats/stupid birds
HPV Vaccination
Individualism
Gays military/gay parenting
Communitarianism
Environment: climate, nuclear
Abortion procedure
Guns/Gun Control
cats/stupid birds
HPV Vaccination
Egalitarianism
Cultural Cognition Worldviews
Hierarchy
Risk Perception Key
Low Risk
High Risk
Environment: climate, nuclear
Guns/Gun Control
Individualism
Communitarianism
Egalitarianism
Dalets are pro-science/technology
Evolution-science communication measurement problem:
confounding
What we know
Who we are
&
“Human beings, as we know them today,
developed from earlier species of animals.”
(True/false)
probability of correct answer
11
.9
.9
.8
.8
Below avg.
religiosity
.7
.7
.6
.6
.5
.5
.4
.4
Above avg.
religiosity
.3
.3
.2
.2
.1
.1
00
-2.5 14th percentile
-1
2nd percentile
-2.5
-1
50th percentile
00
86th
11 percentile
2.5percentile
98th
2.5
Ordinary science intelligence
Colored bars reflect 0.95 level of confidence
Kahan, D.M. Climate-Science Communication and the Measurement Problem. Advances in Political
Psychology 36, 1-43 (2015).
Evolution-science communication measurement problem:
unconfounding
What we know
Who we are
&
“Human beings, as we know them today,
developed from earlier species of animals.”
(True/false)
probability of correct answer
11
.9
.9
.8
.8
Below avg.
religiosity
.7
.7
.6
.6
.5
.5
.4
.4
Above avg.
religiosity
.3
.3
.2
.2
.1
.1
00
-2.5 14th percentile
-1
2nd percentile
-2.5
-1
50th percentile
00
86th
11 percentile
2.5percentile
98th
2.5
Ordinary science intelligence
Colored bars reflect 0.95 level of confidence
Kahan, D.M. Climate-Science Communication and the Measurement Problem. Advances in Political
Psychology 36, 1-43 (2015).
Evolution-science measurement problem:
What we know
entangling
&
Who we are
Evolution-science measurement problem:
How to disentangle
from
What we know
Who we are
Evolution-science measurement problem:
How to disentangle
from
What we know
Who we are
?
Evolution disbelievers . . . .
Request full documentary
100%
100%
Evolution believer
75%
50%
Evolution disbeliever
probability
probability
75%
50%
25%
25%
0%
0%
1st
16th
50th
84th
Evolution believer
Evolution disbeliever
1st
99th
Science Curiosity Index (percentile)
16th
50th
84th
99th
Odinary Science Intelligence (percentile)
“It seemed like the documentary supplied strong evidence of how humans
acquired color vision.”
Evolution believer
100%
100%
75%
75%
Evolution disbeliever
50%
Prob. of agreeing
Prob. of agreeing
Evolution believer
50%
Evolution disbeliever
25%
25%
0%
0%
1st
16th
50th
84th
Science Curiosity Index (percentile)
Colored bars reflect 0.95 level of confidence
99th
1st
16th
50th
84th
99th
Odinary Science Intelligence (percentile)
Cogntive dualism
Pakistani Dr
Kentucky Farmer
Cogntive dualism
Krista . . . .
Request full show: Evolution “believers” vs. “disbelievers”
100%
probability of requesting full show
probability
1
Krista!
Aidan
75%
.75
Evolution believer
Evolution believer
50%
.5
Evolution disbeliever
.25
25%
Evolution disbeliever
00%
1st-2
-1
16th
050th
1 84th
Science
Interest
(percentile)
science
interest
Science
Curiosity
(percentie)
Science
Curiosity
Logistic regression. Colored bars reflect 0.95 level of confidence
2
99th
Evolution disbelievers . . . .
Request full documentary
100%
100%
Krista!
Evolution believer
75%
50%
Evolution disbeliever
probability
75%
probability
Aidan
50%
25%
25%
0%
0%
1st
16th
50th
84th
Evolution believer
Evolution disbeliever
1st
99th
Science Curiosity Index (percentile)
16th
50th
84th
99th
Odinary Science Intelligence (percentile)
“It seemed like the documentary supplied strong evidence of how humans
acquired color vision.”
Aidan
Evolution believer
100%
100%
Krista!
Evolution disbeliever
50%
Prob. of agreeing
Prob. of agreeing
Evolution believer
75%
75%
50%
Evolution disbeliever
25%
25%
0%
0%
1st
16th
50th
84th
Science Curiosity Index (percentile)
Colored bars reflect 0.95 level of confidence
99th
1st
16th
50th
84th
99th
Odinary Science Intelligence (percentile)
The ESFI disentanglement project:
Satisfying the curiosity of all the citizens of the liberal republic of science!
Prob. of requesting full documentary
probability
100%
75%
Evolution believer
50%
25%
Evolution disbeliever
0%
1st
16th
Colored bars reflect 0.95 level of confidence
(including color-vision challenged monkeys!)
50th
84th
ScienceCuriosity
Interest (percentile)
Science
(percentie)
99th
Evidence-based Science Filmmaking Initiative
1. Study 1 recap
2. Now what
Evidence-based Science Filmmaking Initiative
1. Study 1 recap
2. Now what
*
*
*
*
Evidence-based Science Filmmaking Initiative
1. Study 1 recap
2. Now what
* “you tell me!”
*
*
*
The ESCI concept
Kahan, D.M. Making Climate-Science Communication Evidence-Based—All the Way
Down. in Culture, Politics and Climate Change (ed. M. Boykoff & D. Crow) 203-220
(Routledge Press, New York, 2014).
The ESCI concept
The ESCI concept
The standard exchange—
#Scicomm Professional:
#Scicomm Researcher:
The ESCI concept
The standard exchange—
#Scicomm Professional: So, what should I do?
#Scicomm Researcher:
The ESCI concept
The standard exchange—
#Scicomm Professional: So, what should I do?
#Scicomm Researcher:
I dunno.
The ESCI concept
The standard exchange—
#Scicomm Professional: So, what should I do?
#Scicomm Researcher:
I dunno. You tell me!
The ESCI concept
The standard exchange—
#Scicomm Professional: So, what should I do?
#Scicomm Researcher:
#Scicomm Professional:
I dunno. You tell me!
The ESCI concept
The standard exchange—
#Scicomm Professional: So, what should I do?
#Scicomm Researcher:
I dunno. You tell me!
#Scicomm Professional: Well,
The ESCI concept
The standard exchange—
#Scicomm Professional: So, what should I do?
#Scicomm Researcher:
I dunno. You tell me!
#Scicomm Professional: Well, this might be analogous to
what you did in the lab.
The ESCI concept
The standard exchange—
#Scicomm Professional: So, what should I do?
#Scicomm Researcher:
I dunno. You tell me!
#Scicomm Professional: Well, this might be analogous to
what you did in the lab.
#Scicomm Researcher:
Cool!
The ESCI concept
The standard exchange—
#Scicomm Professional: So, what should I do?
#Scicomm Researcher:
I dunno. You tell me!
#Scicomm Professional: Well, this might be analogous to
what you did in the lab.
#Scicomm Researcher:
Cool! Try it & I’ll measure!
The ESCI concept
The standard exchange—
#Scicomm Professional: So, what should I do?
#Scicomm Researcher:
I dunno. You tell me!
#Scicomm Professional: Well, this might be analogous to
what you did in the lab.
#Scicomm Researcher:
#scicomm professional
Cool! Try it & I’ll measure!
#scicomm researcher
Evidence-based Science Filmmaking Initiative
1. Study 1 recap
2. Now what
* “you tell me!”
*
*
*
Evidence-based Science Filmmaking Initiative
1. Study 1 recap
2. Now what
* “you tell me!”
* More analyses
*
*
Evidence-based Science Filmmaking Initiative
1. Study 1 recap
2. Now what
* “you tell me!”
* More analyses
* MA experiments (spring Annenberg)
*
Evidence-based Science Filmmaking Initiative
1. Study 1 recap
2. Now what
* “you tell me!”
* More analyses
* MA experiments (spring Annenberg)
* SCI_1.0 validation, pt 2