Ainain Shahidi
1203, Tower No – C 1, Freesia Apartment., Neelkanth Greens, Mulla Baug, Manpada, Thane – 400
607
Cell : 98101 66721, 9619106869 Email : sainain2k2@yahoo.com
Date of Birth
:
Qualification
:
6th June 1966
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Post Graduate Diploma in Business Management from Institute of Management Technology,
Ghaziabad; in 1993 P/T, First Division, B + grade.
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Master’s Diploma in Packaging Technology from Indian Institute of Packaging, Mumbai; in
1988,
First Division, Gold Medalist.
Professional Summary
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Packaging Materials and Machines Know How - Good Techno-Commercial hands on experience
& knowledge of various Packaging Materials & Machines Development & Procurement :
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Polymer Films, Flexible Laminates, Pouches, Shrink Sleeves, Lamitubes.
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Paper & Paperboard Pkg., Cartons, Leaflets, Self-Adhesive labels, Promotional Tags, Tray Packs.
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Corrugated Boxes of various styles and Design.
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Rigid Packaging - Glass Bottles, Plastic Bottles, Tin Containers, Aluminum Tubes, Aerosol Cans.
Mold Development as per New Packaging Formats.
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Closures and Dispensing Systems
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Tamper Evident Packaging for Brand Protection & Anti Counterfeiting features.
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Wooden Containers, Pallets & Palletization, Cushioning Materials etc.
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Packaging Re-inforcements, Transport Worthy Packaging. Different Types of Packaging
Machines.
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Packaging Development, Innovations & Implementation – Competent in Conceptualizing,
Planning & Execution of Packaging Projects. Developed suitable Packaging Formats / New options in
existing formats for Domestic & Export markets – for Pharmaceuticals, FMCG, Cosmetics, Healthcare
& Nutrition and Optical Media products. Product Pack compatibility study in association with Product
Dev Team / R & D. Worked on New Ideas and Concepts in Pkg. and Implemented them successfully.
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Packaging Documentation – Technical Packaging Dossier for various SKU’s as the
Communication
Protocol and same information with all stakeholders containing Concept Note, Bill of Materials,
Packaging Procedure & Sequence, Packaging Materials Specification, Reference copies of Artwork &
Engineering, Drawing, Shade Cards, Approved samples. Country specific documentation.
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Packaging Materials Planning & Procurement – Materials Planning based on the Sales Forecast
and Procuring right materials. Rich experience in sourcing of Packaging Materials & Machines.
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Packaging Vendors Management – Good knowledge of PM Vendor base. Managed existing
vendor base & also developed alternates. Evaluation, Selection, Training & Development, Performance
rating of vendors. Rewarding / Certifying vendors for their excellence. Organized Vendor Conference.
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Cost Optimization / Rejection Reduction – Thru Improved Process, Alternate Vendors &
Materials.
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Contract Manufacturers Management – Coordinated with contract manufacturers & provided
them technical support – new machines, layout improvements etc. Evaluated their performance &
trained / helped them take corrective actions wherever necessary.
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Customer Focus – Conducted Training in Packaging Systems & Procedures to associates from
Vendors,
Production, Stores, QA and Marketing to bring in uniformity and synergy in understanding, for effective
operations. Coordinated with Customers/Vendors to ensure good CSI & VSI
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Inventory & Working Capital Management – Special emphasis on Non Moving Goods,
Management
of Credit terms with Vendors.
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Developed & Implemented systems & procedures , checking compliance & bridging the gap.
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Excellent interpersonal & communication skills. High focus on goals, milestones & deliverables
involving Internal Customers and External Agencies.
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Have been into Leadership & Strategic position for more than 10 years & have handled small n
big teams with ease. Problem Solving and Leadership skills in both team and independent
environments.
Professional Experience :
Sahara FMCG , Mumbai, Nov 2011 – till date
General Manager Worker & Corporate Head – Packaging Strategy
Products Handled : Personal Care, Home Care, Processed Food, Beverages, Staples & Water
Selected Accomplishments :
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Working towards Packaging as an Strategic Function .
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Coordination with Contract Manufacturing, Marketing, Planning, SCM
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Analysis of FG Costing and Gross Profitability
Indofil Industries Limited , Thane, July 2010 – Nov 2011
General Manager – Packaging (Corporate Head)
Products Handled : Agrochemical, Specialty & Performance Chemicals
Selected Accomplishments :
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Established Packaging as an Strategic Function – Category Analysis & Strategy Dev.,
Vendor Assessment & Negotiation, Vendor Training. & Dev , Organizational Capability.
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Cost,
Strategic Long term Partnerships with few selected vendors of repute w.r.t. Quality, Delivery,
Service, Reliability, Future Plans to have a win win strategy.
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Worked with internal customers and external contacts for Packaging Excellence.
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Market Visits to have better understanding & feedback from Dealers & Customers
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Execute Packaging Projects … from Design to Delivery. Team Building & their Job Enrichment.
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Cost Reduction in FY 11 12 - INR 1.1 Cr.
Moser Baer India Ltd, May’07 – July 2010
DGM – Packaging Development & Procurement
Products Handled : Media Products – Blank & Pre-recorded CD’s, DVD’s. Solar Photo Voltaic
Products.
Selected Accomplishments :
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Managed a Team of 26 professionals – Packaging Procurement, Development, Designing,
Graphics and Prepress.
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Handled Packaging Procurement worth INR 80 Cr. per annum. Using RAMCO as planning tool.
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Procurement of Packaging Materials – Flexibles, Rigids, CB’s, Pallets – Domestic & Intnl
sources.
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Achieved Cost Reduction 2007-08 : INR 2.6 Cr., 2008-09 : INR 1.79 Cr. 2009-10 : 1.95 Cr.
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Vendor Development & Upgradation. Vendor Engagement. Quarterly Performance Review.
Support them to excel in their commitments in meeting our requirements. Helped them for ISO
Certification.
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Film
Developed Vendors for extremely challenging items Printed OPS Sleeves, BOPP Film, Stretch
from Taiwan, Korea, Singapore, Malaysia. Streamlined Vendor base.
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Organized Vendor Meet – 1st time in the history of Moser Baer. It was a great success and
very well appreciated by the Management as well as all the Vendors.
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Negotiation for the Best Quality at the most Optimum Price.
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Improved Customer Required Delivery Date (CRDD) from 80% to 89% in 1st yr of joining. Took
the target of 95%. Overachieved the CRDD target and reached 98.5%.
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Recruitment of Packaging Procurement Professionals as per the Organization Goal & Strategy.
Training new recruits to make them understand the organization goal & perform accordingly.
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Team
Streamlined the Packaging Organization – Procurement, Development ,Graphics & Prepress
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Close monitoring of the Value Chain – Design to Delivery of Packaging Materials as per Specific
requirements of Intnl. Customers like Imation, TDK, Memorex, Verbatim, MKM, Sony etc.
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Regularly Interact with Internal Customers for their specific Packaging needs.
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Won India Star Award for year 2008 from Indian Institute of Packaging for CD & DVD Pkg. ,
developed using HP Indigo & Korapack that was for the first time in the History of Moser Baer.
Modicare Limited, Oct’02 – May’07
AVP – Packaging Development
Products Handled : Cosmetics, FMCG, Health & Nutrition Products
Selected Accomplishments :
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Achieved Cost Reduction 2003-04 : INR 43 Lac, 2004–05 : INR 36 Lac, 2005–06 : INR 51 Lac,
2006-07 : INR 35 Lac
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Reduced PM cost from average 12% to 7% by using Cost Effective Packaging – Substitution,
Spec modification, alternate vendors – Flexible Laminates, Tubes, Bottles, Cartons, Corrugated Boxes.
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Initiated Vendor Evaluation & Development. Introduced VMI Concept.
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Introduced Systems for proper Technical & Commercial Documentation - Purchase Policy.
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Developed New Packaging for the re-launch of Products in various categories.
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Developed & implemented a comprehensive Packaging Quality System to measure the quality
Performance of each manufacturing location. The quality performance improved from an average of
30 defects per 100 to less than 1 defect per 100 in a span of 6 months.
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The number of product returns due to poor quality of packaging decreased from an average of
2500 per month to a low of 15 in the same period.
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Pkg. Team Won India Star Award for Innovative Packaging for year 2004 from IIP, Mumbai.
Award winning Packs – Salon Shampoo, AM PM Capsule and Kit Pack.
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Preparation and Finalization of Procurement Budget.
Dabur India Limited, Feb’00 – Sep’02
Senior Manager – Corporate Packaging Development
Product Handled : FMCG, Ayurvedics (Herbal), Food and Pharmaceutical Products
Selected Accomplishments :
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Successfully achieved cost reduction: 2001-2002: INR 2.38 Cr, 2002-2003: INR 1.80 Cr
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Instrumental in establishing and maintaining strong business relationships with Packaging
suppliers
and developed a list of approved suppliers for use by the company.
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Won India Star – Packaging Excellence Awards for years 2000 and 2002 from IIP, Mumbai
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Award Winning Packaging Developed & Procured for Dabur
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Introduced Systems for Enhanced Effectiveness and played an important role in setting up
Packaging Lab for in-house testing of Packaging Materials resulting in faster decision making.
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Worked on Baan MRP for Materials planning , approvals etc.
Gillette India Limited, Oct’97 – Feb’00
Assistant Manager – Packaging Purchase
Product Handled : Shaving & Oral Care Products
Selected Accomplishments :
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Implemented Integrated Vendor for the Procurement of Paper Packaging Materials
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Played active role in the development and procurement of Packaging Materials for Sensor Excel
in India - Import substitution.
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Completed Customer Supplier Relationship agreement with Quality Assurance Department
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Prepared Yearly Budget for Purchase of Packaging Materials considering the price trend at Core
industry & convertors. Costing of Packaging Materials.
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Actively Participated in Vendor Conference – Theme “Partners in Progress―
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Involved in Vendor Development & Certification based on Performance record.
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Worked on Fourth Shift for Materials Planning , Purchase and Follow ups.
Ranbaxy Research Laboratories, Aug’92 – Sep’97
Assistant Manager – Packaging Development
Product Handled : Pharmaceuticals – Ethical & OTC products, Bulk Drugs, Veterinary, Diagnostics etc
Selected Accomplishments :
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Developed and sourced new packaging materials for Pepfiz & Histac, effervescent tablets.
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Handled packaging for Bulk Drugs, Veterinary, Diagnostic Products and Laboratory Chemicals.
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Introduced Plastic Bottle in place of Glass Bottle resulting in huge savings.
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Introduced Self Adhesive Labeling concept for giving contemporary look to the packs.
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Key player in Preparation of Technical Packaging Documents for Domestic & Export markets
Packaging Materials Specifications, Standard Test Procedures, Artworks, Shade Cards & Drawings and
forwarding them to Manufacturing & QC departments for inspection & auditing of Packaging Material &
processes.
ITW Signode India Limited, Jun’89 – Jul’92
Sales Engineer – End of the Line Packaging System;
Product Handled : Packaging Machines and Consumables
Selected accomplishments :
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Successfully handled Marketing of End of the Line Packaging Systems - Flap Folding, Carton
Sealing, Carton Coding, and Plastic Strapping Machines & Conveyors, sold these systems to Industries
like Pharmaceutical, Food, Edible Oil Industries, Distilleries and Breweries in North India covering Delhi,
UP, Punjab, Haryana, Himachal, Rajasthan & Madhya Pradesh.
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Actively assisted customers to adapt suitable Packaging methods thereby enabling them to
achieve overall cost and quality optimization.
HGF Laminates, Aug’88 – Jun’89
Production Officer Trainee
Product Handled : Flexible Packaging Materials – Plastic Films, Laminates, Pouches,
Selected Accomplishments :
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Actively involved in manufacturing of Flexible Packaging Materials like Multi layer Co-extruded
Plastic Films, Printing on Polyester, BOPP & Polyethylene Films, and Dry Lamination of Plastic Films.
Trainings Undertaken :
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Attitudes & Leadership Skills - Tuff Trak Training Forum, New Delhi
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Public Speaking – Tuff Trak Training Forum, New Delhi
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Negotiation Skills – Indian Institute of Materials Management, New Delhi
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Vendor Management – Administrative Staff College of India, Hyderabad
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Creativity & Innovation - Erehwon, Bangalore
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Time Management – TMI, New Delhi
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LandMark Forum – Landmark Education India
Packaging Industry Interface and Academic Experience :
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Associated with Indian Institute of Packaging, since 1994 as Guest Faculty for 3 Months Intensive
Training Course in Packaging Technology
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Presented Papers on “Brand Management― & “Security & Counterfeiting in
Packaging― at
Seminars organized by Indian Printers & Publishers at India Habitat Center, New Delhi & at IIP
Mumbai during “Train the Trainers― program.
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Interaction with Industry Leaders at various Seminars, Meetings and Panel Discussions.
Other Details
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Marital Status :
Married. Have a son, aged 5 yrs.
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Passport No.
:
J 0944128
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Intnl. Travel
:
Malaysia, Singapore, Taiwan, Korea, UAE, Germany.