The Internet of Everything meets
the Internet of Place
Digital Together
Jon Pratty
What have I been up to?
• Developing digital learning clusters in Margate,
Eastbourne and Oxford
• Initiating Brighton Digital Festival
• Advising Brighton Fuse report
• Developing Culture Kent open data arts/tourism
project
• Associate director, Tech Resort CCF project
• Digital Public Space forum core member
• Ideas Test Ideas Camps & Webinar
Mobile culture
Mobile Culture
• Mobile is the most commonly-used way to
access digital
• About 20% of ACE-funded websites in SE are
mobile friendly
• In Wordpress, it’s a simple to go mobile
• Text shorter, simpler messaging
• Think about menus
• Changes how and why people use web
Digital as a dimension of everything
Digital as a dimension of everything
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Digital in every section of the business plan
Social media changes way we use web
Many businesses now shaped by social media
Information strategy becoming key to business
Google Analytics measures activity live
How should businesses run if we can see live
data about usage/consumption/rejection?
Data is everywhere
Data everywhere
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In the supermarket – SKU number
On trains/planes – seats are a commodity
When you buy a house – Right Move
When you walk the high street
If you go to a show
All this can be measured
Will it change how and what you produce?
Connectivity everywhere
Connectivity everywhere
• If you can access the web on Hastings pier,
what do you want to know?
• Why are online museum collections anchored
to websites in buildings?
• Can we re-engineer online collections so they
are distributed everywhere? Findable
everywhere?
• Augmented reality/sounds/data interactions
• Sensors feeding data around us
Young people and the digital
economy
Young people and the digital economy
• Commercial digital learning economy moving
much faster than the public sector
• Young people successfully starting digital
businesses
• Design/Tech curriculum unreformed
• Business studies curriculum unreformed
• Pathways to digital careers – priority
• Talent is at least a generation younger
New economies and new products
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Digital learning – a new marketplace?
Hybrid creative digital learning products
Knowledge economy
Free or not? Commons or paid for?
Data as a brand
Brokers and makers of meaning
Niche information specialists
Smart regions, not smart
cities
Smart regions, not smart cities
• Smart cities agendas – people or platforms?
• Too much about data, not enough about
societies
• Wealth of data
• Broadband for business is key
• Joined-up data strategies across places
• Take connectivity and skills on the road
• Think about the digital divide
The Internet of Place
The Internet of Place
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Connected fridges? No.
Connected government services? Yes.
Geography – all around us
Culture – all around us
Environment
People
Representation
Better services
Skills for the Future
Skills for the future
• Not developing, coding, understanding digital
systems or having your teeth pulled out
• Culture, learning and relationships are key
• Our world is becoming a giant database
• Everything is connected
• Understanding new connections is key
• But it’s not about technology
Back to reality
Back to reality
• Flag yourself to the web, make your culture
findable
• Think about what data is
• Work out what your needs are
• Take small steps
• Think about how things connect, how context
works
• Understand brand values of data
• Keep quality at the heart of the data and info plan
That’s all
Jon Pratty
Creative Digital Producer
People In IT Ltd
jonnypratty@gmail.com
Images by JP