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Geocoding – What is it?
The Global Datastore from Global Address enables the assignment of geographical coordinates - called
geocodes - to international addresses.
The geocodes can be used for applications such as the following:

to calculate the distance between two points for route planning.

for location-based searches such as ‘Find my Nearest’ .

for customer location mapping, which enables better customer analysis and more focused sales and
marketing campaigns.
(definition from http://www.globaladdress.net/?pn=geocodes)
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Why we need it!
The most important search item for a traveler is:
Location!
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Believe
Don’t Stop Believing!
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How we get it?

Submit the hotel address from RoomMaster to a geocoding engine.

Accept updates from hotel suppliers.

Search supplier websites for property maps and attempt to determine lat/long based on display.
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Where can we geocode?

Currently, we can geocode in the United States, Canada, Great Britain, Australia, New Zealand and Western
Europe by submitting an address to a geocoding engine.

The rest of the world must be done manually, by selecting a position on a map of where you might “think” the
property is located.
Many times the maps are hard to
read and difficult to understand
the street names.
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Geocoding and why we need it!

RoomMaster is reliant on Geocoding to present hotels in their appropriately
assigned Distance Bucket!

Travel agents expect accurate information from the GDS’.

Travel agents need to find hotels nearest to where their customers are
traveling.

Many web services are unable to present hotels that are not assigned
geocodes.

Hotels in countries outside the U.S., Canada, the U.K., Western Europe,
Australia and New Zealand cannot convert an address to a lat/long.
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Non – Geocoded Properties (Distance/Direction in parenthesis)
Non-Geocoded hotels are still displayed to travel agents, however, the distance and direction is not calculated, but is
entered manually when the property is created.
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Non-Geocoded Distance & Direction is all over the place!
The distance & direction for these hotels in Cancun is very misleading. Distance should be from the point of reference to
the property. In many cases the direction is entered incorrectly, causing inaccuate displays.
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Geocoded Displays
Hotels in the U.S. have most all been geocoded, so we don’t have the issues we have internationally. All distance and
direction displays are calculated based on the lat/long assigned the hotel and the lat/long assigned (in this case) New
York City.
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Reference Points
Reference Points and Suburbs are very important search items used by travel agents and non-travel
agents, alike. People want to stay near to where they are traveling. It is very important that reference
points, such as these, below, are added to the Directory.
Universities and Colleges
Transportation Terminals
Convention Centers
Business Centers or Major Corporate Headquarters
Hospitals and Clinics
Sports Stadiums
Nationally recognized stores and malls. (Mall of
America, Woodfield, etc.) Not strip malls or local
malls.
Nationally recognized buildings or monuments
Ski Resorts
Military Bases
Nationally recognized galleries and museums
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Suburban Cities
Any suburban city that has a hotel in it should be a reference point in the system. We are reliant on you to
provide those to us.
When a property is created in RoomMaster the Directory should be queried to ensure the city is in the system.
If it is not, the probability the hotels will be displayed and sold is diminished.
Below is an example of a hotel that, unless processed manually may not show up on the appropriate screens:
HENRYVILLE INN
ABE
CITY NAME: ABE
570-620-2150
RURAL RTE 1@
HENRYVILLE@PA@US@18332@
There is nothing wrong with the way this address is entered into the system. The problem is that Rural Route 1
is not sufficient to pass the geocoding engines. Manual intervention is required!
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Suburb not in System
When a suburb is not found in the Galileo Directory there is nothing to reference the hotel to. This property,
in Henryville, PA. may never be shown as a candidate for sale.
The address is not sufficient for geocoding so it will not be automatically connected to any other references,
either.
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Check RoomMaster Directory
A search for Henryville shows it is not included in the Directory. A request to add the suburb can be submitted
on the Supplier Services website:
http://support.galileo.com/SGC/suppliersvcs/htlsecure/Geocoding/subupdates.htm
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After we Add it
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After we Geocode the Hotel
The Henryville Inn is now displaying when an agency searches for a hotel using
Henryville, as their search criteria!
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How Multimap will Help
In order for
this to be
more clear
I will now
show you
a live demo.
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What are we doing about it?
As discussed in our previous Concierge Live session on this topic, Galileo needs to supply you with a tool to
help determine the location of these hotels that cannot be geocoded via their address.
This problem has only become more and more visible as time goes on, and more developed sites are
dependant on this information. We have signed an agreement with Multimap to help us solve this problem.
Geoff Innis, from Multimap, will discuss the technical interface of the product.
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multimap.com
&
Partnership
Multimap Inc
11th October 2007
31 St James
Ave, Ste 850
Boston, MA
02116
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Multimap & Galileo Partnership
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Challenge to be Addressed
NEED: Accurate knowledge of Car Rental and Hotel Locations required
Why?

Correctly Presenting Locations on Maps

Accurate Proximity Searching for Locations

Accurate Driving Directions to Locations
Current Issues

Address Data Collected may not be Accurate

Central Galileo Administrators do not have ‘Local Knowledge’

Result: Inaccurate location data for many Locations
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SRC Process Flow
1. Galileo Administrator delegates
Hotel and Car Rental Locations to
Brand Administrators and Local
Administrators
Galileo Admin
Galileo Location Database
Brand and Local Admins
Consumers
Internal & Public
Applications
3. Consumers of internal and public
facing applications benefit from accurate
location data.
2. Brand Administrators and Hoteliers
use local expertise to review and correct
location data
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SRC in Action: Galileo Loads Data
Galileo Central Administrator
accesses Client Zone, Multimap’s
secure client extranet, and loads
location data.
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SRC in Action: Locations are Geocoded
A) Galileo Central Administrator
accesses Client Zone, Multimap’s
secure client extranet, and loads
location data.
B) Locations are ‘Geocoded’ –
addresses are turned into Latitude /
Longitude coordinates
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SRC in Action: Galileo Initiates SRC Session
Galileo Central Administrator
delegates records to Brand
Administrators and Local Administrators
Communication is sent by e-mail to
recipients
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SRC in Action: E-mails received
Brand Administrators or Local
Administrators receive Invitation &
Login details for SRC
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SRC in Action: Review and Update Locations
Brand Administrators or Local
Administrators review locations
delegated to them
Individual Locations can be viewed:
•Pan and Zoom around Local Map
•Point and Click to set correct Location
A URL is provided, which can be
emailed to people who Administrators
wish to enlist to provide them with local
knowledge of the property’s location.
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SRC in Action: Confirming Updates
Updates can be reviewed and
confirmed
Updates are sent to Galileo
Administrator
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SRC in Action: Galileo Reviews and Accepts
Galileo Administrator receives updates
Individual updates can be reviewed if
desired, with changes highlighted.
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SRC in Action: Corrected Data Retrieved
SRC session Ended by Galileo
Updated Location Data retrieved and
merged into Galileo Database.
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EMAIL!!
We NEED email addresses for whoever you
want to be responsible for the location of your
properties!
1 Email Address only!
Populate the Property Keyword:
WWWE with that information.
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Summary
Q&A
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Thank you
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