• Introducing them to
Capital
Mission
To
profoundly
help
promising
Asian
Businesses
grow. By:
“Potent
strategic
advisory for
the Asian
Entrepreneur”
To introduce
Family Offices/
Growth Funds
to growing
private Asian
companies
• Acting as trusted
Corporate Advisor,
advising them on Strategy, Execution
and Risk Mitigation
• Helping the Founder/
Shareholders extract
Value
The Opportunity Space
GDP growth in Asia creating rising incomes, increasing the Upper/
Middle band of consumers..delivering positive effects on Small
Business
Improved regulatory framework, increasing liberalization, greater
Government support for Small Business..
But paucity of Bank support for Small Business..
And inadequate Venture/ Growth capital funding support..
Creates opportunities for Private Capital and Knowhow to step in
We therefore focus on Companies which offer a Call
Option on the Aspirational Asian Consumer
Business Model
Relationship-based
• Clear preference to grow with the company as it
goes through each round of capital-raising*
Outcome-orientated
• An enviable top quartile placement record
Partnership-driven
• To broaden investor base, or obtain industry
expertise, or in structuring and exiting, partnering
as appropriate
Multi-disciplinary
approach
• Our counsel is sought on various aspects of the
business, including Capital-raising, Strategy, HR,
Go-To-Market, Investor relations, Risk mitigation
Referral-based
origination only
• Through eco-system of existing clients, investors
and boutique managers
* Only 20% of Time allocated to interesting projects outside of the Core Client List
Focus Areas
Sector focus
Stage
Type of Capital
Ticket size
Sell side
• Tech (Software, Services), Education, Consumer
• Early stage growth capital, Late Venture stage
• Equity Growth, Hybrids, Bridge funding
• USD 3 – 25 million; median USD 8 million
• Typically mandated by Founder/CEO, occasionally
on the Buy Side
Important note: CAadvisory is incorporated under the Companies Act, Singapore and is not regulated by
the MAS. Therefore, outside of it’s Consulting activities and Corporate advisory work embedded in the
client companies, it merely makes Introductions to sources of Capital and does not make representations.
Wherever a fuller suite of services is required, some of which are deemed as regulated activies, it will
partner with appropriately licensed Platforms.
Can boast of
access to a
broad range
of Investors:
We offer
Privileged
Access to
Investors
We also partner
with Intermediaries
offering Special
Access and
Knowhow as
required
•
•
•
•
Family Offices
Ultra High Net Worth
Funds focused on Growth
Boutique platforms that
manage Proprietary and Third
Party capital
• Funds keen on secondary
exposures
Track Record
3 years on….
Top quartile success in sourcing Investors
Demonstrable ability to execute various sizes and types of transactions,
for companies at varying stages of growth
All core clients have given Repeat business
~ 6 Transactions per annum
Senior Corporate Advisory role with clients
Track Record
..continued
CASE STUDY
Company profile: A Singapore-based services company with clients across Asia
Equity capital raise of S$ 8 mln
Short-term debt funding S$ 2 mln
Double digit asset lend for the Founder
Round 2 capital raising S$ 20 mln
Trusted Senior Corporate Advisor: involved in Strategy, major
projects, Investor Relations, Invitee to Board meetings
Founder / CEO Biography
Carl Athayde is CEO and Founder of CAadvisory Pte Ltd, a Singapore-based firm providing strategic advisory to Asian
Entrepreneurs. He focuses on the Tech, Education and Consumer verticals in Asia, and is a Corporate Advisor to several
client companies.
Prior to this, he worked in leading global banks in both the Institutional as well as the Private Client space. He built a
proven track record of developing long-term investment advisory relationships with ultra high net worth clients, in both
flow businesses as well as for sophisticated, institutional-type deals. In addition, Carl drew upon his institutional
background for the type of niche advice and opportunities that Families, Strategic Investors and Funds look for.
Carl was a Senior Client Partner at ANZ Private Bank Asia, where he worked with DCM, loan syndications, M&A advisory
and FIG. Prior to that he was a Senior Banker at Clariden Leu, the pure play private banking boutique of the Credit
Suisse Group, and the market head/ EVP for Thailand/Indo-China desk at Coutts Private Bank, both in Singapore.
Carl started his banking career in 1991 with eight years at Standard Chartered in HK and Singapore in the Corporate
bank, and six years at ABN AMRO, latterly as the Sales Head for South Asia and Pacific for Financial Institutions dealing
with cash, clearing, securities and FX.
Carl studied at the University of Illinois, U.S.A (Master’s in Management) on a Rotary Foundation scholarship, the Tata
Institute of Social Sciences, India, (Master’s in Personnel Management), and St. Xavier’s College, India, (B.A. Sociology,
and Economics). He attended the Wharton SMU general management program, and completed CMFAS modules.
Carl was invited to join the Executive Board of Dana-Asia, a pan-Asia Pacific organization that assists donors in their
Philanthropy, where he was Chairman of the Audit and Risk committee.
Client Profiles : Examples
A Singapore-based tertiary Education company providing professional
accounting/finance and university degrees to student across 11 countries
in the Asia Pacific region and beyond.
A Singapore-based company providing online Dining Reservations to
clients and a table management system to restaurants in hotels and retail
dining chains in 18 countries/ 85 cities across the Asia Pacific and beyond.
A Singapore-based Retail solutions company with offices and customers
in over 14 countries across the Asia Pacific and Middle East. The flagship
Enterprise Retail Software features POS and Store Operations, Store
Mobility, e-commerce (B2C), Retail CRM, Marketing and Social Media,
Promotion Planning, Retail Analytics and Merchandise Planning.
Client Profiles : Examples
..continued
A next generation Mobile advertising and Media Company based in Singapore,
offering a range of mobile technologies including WAP, Voice, Video, IVR,
Mobile Internet and APPS. It’s technologies and platforms, mobile content and
business model have led to a multi-million subscriber base with leading Telcos in
ASEAN and India, which is being monetized through mobile advertising.
A US-headquartered company that helps MNCs access the Chinese consumer
through AliBaba's Tmall, the leading global B2C website in the world’s largest
ecommerce market. The company manages customs clearance and
compliance, warehouses product, localizes product information, does social
marketing, posts the item on-line, handles the order fulfillment and remittances.
A Singapore-based Developer which invests in Lands in India/ Greater Mumbai
on which it develops Affordable Housing. The investment is secured by Lands
with a yield preference to Investors in USD. Execution is key with high barriers
to entry. In the previous fund, the maximum permissible 17.25% coupon p.a
with portfolio valuation at 3x has been delivered.
Client Profiles : Examples
..continued
A Singapore-based Technology early stage Fund offering investors exposure to
promising companies domiciled in Singapore and SE Asia in the Information and
Communications Technology (ICT) sectors. The breadth of the Manager’s
ecosystem is expected to yield top-quartile returns.
A Singapore-based retail automotive solutions company that is implementing the
first global dealer management system which, with its cloud, mobile, social
features, will radically alter the archaic manufacturer/ importer/ dealer/ customer
ecosystem.
A HK company that invests in the rated and best real estate Developers, and in
specific pre-approved Projects, in Tier II and Tier III Chinese cities. Investors
receive a preferred return, in addition to capital gains from projects. The
Manager has a successful multi-decade record of investing in China.
A Singapore based company that creates and curates products such as Apparel,
accessories, Home & Décor products in the gifting, lifestyle and leisure space. It
seeks to partner a Retailer in the roll out of a proprietary concept in Singapore
and the U.S. Clients include MBS, Raffles Hotel, MGM Las Vegas and Macy’s.
Unique access to
Investors : Family
Office and Growth
Funds
Relationship-driven:
long-term, committed
engagements to help
Companies grow
Holistic approach:
financial, strategic,
operational, act as a
sounding board
Fills the gap in
Early-stage
Growth for both
Businesses and
Investors
Top quartile
placement
record
Edge
Disclaimer
CAadvisory Pte Ltd ("CPL") is a company incorporated in the Republic
of Singapore with Registration No: 201026417E. The information
contained herein is for information only and is not a recommendation
to buy or sell any security, nor a solicitation to buy or sell any
securities or other product or service, an official confirmation of any
transaction or an official statement of CPL. Any unauthorized use,
reproduction, or dissemination of this document is prohibited. Neither
CPL nor any of its subsidiaries or affiliates shall assume any legal
liability or responsibility for any incorrect, misleading or altered
information contained herein. Nothing in this document is intended to
constitute legal, tax, securities or investment advice, or opinion
regarding the appropriateness of any investment or a solicitation for
any product or service. Counterparts are advised to seek independent
professional advice so they are aware of any and all risks.