Relay For Life
of Kent
French Field
May 31-June 1, 2013
2013 Sponsorship
Opportunities
Celebrate. Remember. Fight Back.
What is
Relay For Life?
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Why Sponsor Relay For
Life?
Increased credibility in the
community. Forming an
alliance with the American
Cancer Society can bolster
your reputation in the
community and your
commitment to savings lives.
Over 16 hours of focused
exposure with customers.
Relay For Life participants are
gathered in one location for up
to 24 hours.
Did you know….
The American Cancer Society
Funds research in Western
Washington.
ACS has active grants totaling
over $5 million at Benaroya
Research Institute, Fred
Hutchinson Cancer Research
Center, Group Health
Cooperative of Puget Sound,
Seattle Children’s Hospital, &
The University of Washington.
The American Cancer Society
focuses the majority of its
funding on innovative and
cutting edge projects. ACS is
proud to have funded 46
investigators before they went
on to win the Nobel Prize.

Overnight relay-style event
Teams of people camp out around a track
Members of each team take turns walking around the track
for the duration of the event
Food, games and activities provide entertainment and
fundraising opportunities
Family-friendly environment for the entire community
The Power of Purple
 The American Cancer Society’s Relay For Life is the largest
fundraising event in the nation.
 More than 4 million people will participate in one of the over
5,000 Relay For Life events this year.
 1 out of every 100 Americans is a Relay participant.
 74% of consumers are likely to support a sponsor
associated with a charity like the American Cancer Society.
 98% of Americans are familiar with the American Cancer
Society.
Relay For Life funds...
The mission of the American Cancer Society (ACS) which is
saving lives by helping people stay well, get well, fund cures, &
fight back.
ACS helps people prevent cancer or detect it at its earliest stage
by helping people eat right, get active, quit smoking and get
screenings. Learn more about or efforts at cancer.org/healthy
ACS helps cancer patients through programs and services. More
information about programs and services are on the next page or
at cancer.org/treatment
ACS helps find cures. As the largest non-governmental funder of
cancer research ACS has played a role in nearly every cancer
breakthrough in recent history. Learn more at cancer.org/research
ACS helps pass laws that defeat cancer and rally communities to
join the fight. Learn more at cancer.org/involved
cancer.org | 1.800.227.2345
Celebrate. Remember. Fight Back.
American Cancer Society Support Programs & Resources
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www.cancer.org and 800-ACS-2345 – Resources that serve as the starting point to provide
information on cancer prevention, early detection, treatment and quality of life. Trained
professionals help guide patients and their families to the diverse resources available to them. This
website and call center provides information 24 hours a day, 365 days a year.
✰
Road To Recovery – The Road to Recovery program provides transportation to cancer patients.
Volunteers drive cancer patients to and from treatment. Last year, 1,834 rides were given in King
County.
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Look Good…Feel Better – Helps patients address the appearance-related side effects of cancer
treatment so they can regain a sense of self-confidence and control over their lives. Group
programs are available for women where licensed cosmetologists provide skin care, head
coverings, and makeup tips to women undergoing cancer treatment. 220 women took part in a Look
Good… Feel Better class, in King County last year.
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Patient Lodging – For cancer patients who must travel to receive treatment, hotel partners of the
American Cancer Society provide a temporary home away from home for both patients and their
caregivers. Lodging is free of charge. Last year 136 rooms were provided in King County.
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Patient Navigator – Assists patients, families, and caregivers in navigating systems needed
throughout the cancer journey such as medical, financial, social, and emotional systems. Locally,
Patient Navigators are located at:
Swedish Cancer Institute Cancer Information Center 1221 Madison, Seattle, WA 98104
Shannon Marsh, (206) 215-6557 Shannon.Marsh@cancer.org
Virginia Mason Cancer Institute 1100 9th Ave., MS-C2_HEM, Seattle, WA 98111
Shannon Turner, (206) 223-6954 (opt. 3) Shannon.Turner@cancer.org
St. Joseph Medical Center 1717 South J St., Tacoma, WA 98405
Nicole McKay (253) 426-6805 Nicole.McKay@cancer.org
Providence Regional Cancer Partnership 1717 13th St., Everett, WA 98201
Kathy Reiff (425)297-5507 Kathy.Reiff@cancer.org
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Summer Camps – Camp UKANDU and Camp Goodtimes, are the Society’s free, week long
summer camps for children with cancer. These camps are equipped to handle the special needs of
children undergoing treatment. Camp Goodtimes West, held at Camp Burton on Vashon Island,
hosted 225 campers over two weeks in 2012
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“tlc Catalog” – “tlc” is a magazine and catalog that combines helpful articles and information with
products for women coping with cancer or any cancer treatment that causes hair loss. Products
include wigs, hairpieces, breast forms, prostheses, bras, hats, turbans, swimwear, and helpful
accessories at the lowest possible prices.
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Gift Closets - Local American Cancer Society gift closets provide free wigs and free breast
prostheses for women undergoing cancer treatment. In King County, 953 of these items
were provided free of charge to cancer survivors last year.
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Cancer Survivors Network – Created by and for cancer survivors and their families to help them
share their experiences and offer hope to others through personal stories, discussion groups and
personal web pages. It can be accessed by visiting csn.cancer.org.
✰
I Can Cope Online – I Can Cope Online offers free online, anytime classes for adults with cancer
and their loved ones. These classes help people learn about cancer, treatment, eating healthy and,
treating cancer pain,
2013 Relay For Life of Kent Event Information
Relay For Life of Kent
As one of the largest Relay events in King County, the Relay For Life of Kent brings
together over 1,000 members of the community annually to Celebrate, Remember and
Fight Back. This event has raised over $2 million, since 2000, for the American Cancer
Society.
It is a great opportunity to bring people together to celebrate survivorship while raising
funds for the American Cancer Society. This year the goal is to again raise $200,000
and have a minimum of 75 teams and 1,000 individuals participating.
Be sure to check us out at www.RFLKent.org. The official site of the Relay For Life of
Kent will be updated regularly with new information as it becomes available.
2012 Relay For Life of Kent
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72 teams
883 participants
100 cancer survivors
Over $195,000 raised
2012 Relay For Life of Kent Sponsors
2013 Relay For Life of Kent event dates
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Friday, November 17th – Thunderbirds Relay For Life Fundraising Game
January 2013 – Monthly team meetings begin
February 2013 – Brochures distributed to local businesses
May 31-June 1, 2013 – Relay For Life event takes place
cancer.org | 1.800.227.2345
Cel eb r at e. Rem em b er . Fi g h t Back .
2013 Relay For Life of Kent Sponsorship Opportunities
PRESENTING SPONSOR - $5,000
-
Primary placement of logos on 1000-1500 participant t-shirts
Eight (8) banners displayed at event (provided by donor)
Company representative has opportunity to address event participants
Commitment fee waived for all teams
Sponsor recognition via public address system, every other hour
Differentiation in news releases as a “Presenting Sponsor”
Logo in at least 4000 promotional brochures distributed to local businesses
Logo on website www.RFLKent.org
Distribution of promotional items and materials at event, pending ACS approval
Logo on posters and flyers
Presentation of recognition award at event
Logo recognition on event “Thank You” sign
Exclusivity within business category
SURVIVOR SPONSOR - $2,500 (three available)
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Secondary placement of logos on 1000-1500 participant t-shirts
Six (6) banners displayed at event (provided by donor)
Commitment fee waived for all teams
Company represented at Survivor tent and invited to participate in Survivor recognition
Sponsor recognition via public address system, at least 5 times including during survivor
celebration ceremony
Distribution of promotional items and materials at event, pending ACS approval
Logo in at least 4000 promotional brochures distributed to local businesses
Logo on website www.RFLKent.org
Presentation of recognition award at event
Logo on posters and flyers
Logo recognition on event “Thank You” sign
CELEBRATE, REMEMBER, FIGHT BACK SPONSOR - $2,500 (three
available)
-
Secondary placement of logos on 1000-1500 participant t-shirts
Six (6) banners displayed at event (provided by donor)
Commitment fee waived for all teams
Company represented at Survivor tent and invited to participate in Survivor
recognition
Sponsor recognition via public address system, at least 5 times Distribution of promotional
items and materials at event, pending ACS approval
Logo in at least 4000 promotional brochures distributed to local businesses
Logo on website www.RFLKent.org
Presentation of recognition award at event
Logo on posters and flyers
Logo recognition on event “Thank You” sign
cancer.org | 1.800.227.2345
GOLD SPONSORSHIP - $1,000
Celebrate.
Remember. Fight Back.
- Logo on 400-600 participant t-shirts
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Four (4) banners displayed at event (provided by donor)
2013 Relay For Life of Kent Sponsorship Opportunities
LUMINARIA SPONSOR - $1000 (Three Available)
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Logos on 1000-1500 participant t-shirts
Sponsor recognition via public address system at least twice including during Luminaria
Ceremony
Two (2) banners may be displayed at event (provided by donor)
Commitment fee waived for two (2) teams.
Logo in at least 4000 promotional brochures distributed to local businesses
Logo on website www.RFLKent.org
Presentation of recognition award at event
Company name on event “Thank You” sign
Promotional items and materials allowed at company campsite, pending ACS approval
CAREGIVER SPONSOR - $1000 (Four Available)
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Logos on 1000-1500 participant t-shirts
Sponsor recognition via public address system at least twice including during Caregiver Lap
Two (2) banners may be displayed at event (provided by donor)
Commitment fee waived for two (2) teams.
Logo in at least 4000 promotional brochures distributed to local businesses
Logo on website www.RFLKent.org
Presentation of recognition award at event
Company name on event “Thank You” sign
Promotional items and materials allowed at company campsite, pending ACS approval
HOPE SPONSOR - $500 (Five Available)
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One (1) banner may be displayed at event (provided by donor)
Company name in at least 4000 promotional brochures distributed to local businesses
Name printed on 1000-1500 participant T-Shirts
Commitment fee waived for one (1) team
Presentation of recognition award at event
Promotional items and materials allowed at company campsite, pending ACS approval
Company name on event “Thank You” sign
cancer.org | 1.800.227.2345
Celebrate. Remember. Fight Back.
2013 Relay For Life of Kent Sponsorship Opportunities
RELAY COMMUNITY CHAMPION - $250
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Receive window sign “This business supports American Cancer Society Relay for Life”
Recognized on event website
Company logo placed on a track sign at the Relay For Life Event
MULTI-EVENT SPONSORSHIPS - $TBD
With over 5000 events nationwide and over 25 in King County alone, multi-event Relay For Life
sponsorships are an effective way to strengthen your company’s association with the American Cancer
Society. Multi event sponsorships allow you to cover a larger geographic area and reach a greater
number of American Cancer Society supporters.
Multi-event sponsorships can be uniquely crafted for your company at any of our sponsorship levels.
Different Relay For Life events have different sponsorship levels. Please contact Mike Ritter
(Mike.Ritter@cancer.org or 206.674.4107) to learn more about these sponsorship opportunities.
For All Sponsors, please e-mail a pdf or jpeg file of your company logo for promotional use (colors cannot be used
on Relay For Life materials or t-shirts, but can be used on our website) to: Mike.Ritter@cancer.org.
A sponsorship benefits page is attached for you to review.
To receive full benefits of this agreement, the form and your check are due by January 30, 2013.
For more information regarding sponsorship please contact the following
andreahogan@rflkent.org
253.813.1582
Mike.Ritter@cancer.org
206.674.4107
This contribution qualifies for a charitable tax deduction Tax ID #13-178-8491
.
Celebrate. Remember. Fight Back.
American Cancer Society 2013 Relay For Life of Kent
EVENT SPONSORSHIP AGREEMENT
Company Name (as you would like it to appear in the written materials)
Contact Name _________________________________________________________________
Address ______________________________________________________________________
City, State, Zip _________________________________________________________________
Phone _______________________________________________________________________
Email __________________________________________ Fax _________________________
YES! Our company would like to sponsor the 2013 American Cancer Society
Relay For Life of Kent
 Presenting Sponsor ………………………………… $5,000
 Survivor Sponsor…………………………………….$2,500
 Celebrate, Remember, Fight Back Sponsor……..$2,500
 Luminaria Sponsor………………………………….$1000
 Caregiver Sponsor…………………..………………$1000
 Hope Sponsor…………………………………..…...$500
 Relay Community Champion……………………...$250
 In-Kind Donation………………………………………$____ (Fair Market Value)
Payment Options:
 My check, payable to American Cancer Society, is enclosed in the amount of
$
Company Representative
Date
Please complete and remit this form to:
American Cancer Society
ATTN: RFL of Kent
2120 1st Ave N
Seattle, WA 98109
Fax: 206.285.3469
E-mail: Mike.Ritter@cancer.org
From the date of this contract, sponsor benefits will apply.
Tax I.D. # 13-178-8491
cancer.org | 1.800.227.2345
Celebrate. Remember. Fight Back.