Harvesting the not-so-low hanging fruit into Noyce Greg Rushton, Ph.D., Noyce PI Kennesaw State University, Kennesaw, GA Who DOES Noyce Recruit? University of Minnesota Evaluation of the Robert Noyce Teacher Scholarship Program, Final Report Section Five: Combined Analysis of the Robert Noyce Teacher Scholarship Program using ORC Macro and UMN Evaluation Data, May 2009. Who DOES Noyce Recruit? University of Minnesota Evaluation of the Robert Noyce Teacher Scholarship Program, Final Report Section Five: Combined Analysis of the Robert Noyce Teacher Scholarship Program using ORC Macro and UMN Evaluation Data, May 2009. Who DOES Noyce Recruit? University of Minnesota Evaluation of the Robert Noyce Teacher Scholarship Program, Final Report Section Five: Combined Analysis of the Robert Noyce Teacher Scholarship Program using ORC Macro and UMN Evaluation Data, May 2009. Does Noyce REALLY Recruit? University of Minnesota Evaluation of the Robert Noyce Teacher Scholarship Program, Final Report Section Five: Combined Analysis of the Robert Noyce Teacher Scholarship Program using ORC Macro and UMN Evaluation Data, May 2009. Noyce at KSU/Ga Tech 10 10 8 6 6 4 3 7 4 5 chemistry 2 0 year 1 physics year 2 35 Unique Scholars Selected in Years 1-3 year 3 Demographics of Noyce Scholars 2nd career 29% new grad 28% senior undergrad 43% “Traditional” Recruitment Strategies We Use(d) (Year 1-2) • • • • • • Posters, Brochures, Email blasts, ‘personalized’ letters from Dean, informational sessions, course visitation, alumni magazines, student newspaper Website ads (athletic, alumni, college) Scholarships (Noyce, Hope, TEACH, Hach, Knowles) Pre-teaching listserv and club (GT) Peer-led Team Learning (KSU) Streamlined, focused, cohort-based program “Nontraditional” Recruitment Strategies We Use • • • • Billboard along major Atlanta freeway Courses specifically designed to recruit majors into STEM teaching (CHEM 3400 (KSU); CETL 4001, 4002 (GT)) Career Dispositions Survey to ALL intro bio, chem, physics courses (KSU) Institutional Structure (more to come) Billboards 30,000 to 35,000 vehicles pass the billboard daily Posters Career Perceptions Survey Direct Prompt about teaching KSU MAT Distinctives • More than 75% of faculty who teach in these programs have taught their content in grades 6-12. • Cohort-based model: build a professional learning community while you’re in school • Option to earn AP certification while in the program (in some content areas) KSU’s Response to STEM Teacher Shortages in GA KSU INITIAL PREP PROGRAM PRODUCTION 2007-2011 140 8 120 100 6 16 80 22 40 3 8 1 6 5 20 37 48 63 60 20 30 75 0 2007-8 2008-9 2009-10 2010-11* (Proj) Phys Chem Bio Math Program Goals (by 2013) • • • 100 intial certification secondary mathematics graduates per year 75 initial certification secondary science graduates per year More work to do! Marketing Strategies, Year 3-4 • Hired a marketing consultant (SU10) Hold focus groups with STEM majors, nonmajors, former STEM majors • Develop message, branding, media outlets • • • • • Recruiting from high schools that produce STEM majors at our schools Future Educator Clubs at local schools Radio PSA Partner with Alt Cert programs More Marketing Strategies, Year 3-4 • STEM employers • • • Professional Societies • • • • • • • • Lockheed Martin (layoffs, early retirement, career changers) Kimberly-Clark Society of Women Engineers (swe.org) American Society of Civil Engineers (144,000 in community) State Departments of Labor (advertising, collaboration) Workforce Investment Act (WIA) Offices (retraining STEM professionals) Community colleges that can do pre-education or STEM courses who transfer majors to your school STEM student organizations (BBB, SAACS) Minority student organizations (loyalty to community) Teach for America Partnering with Alternative Cert Programs Current Challenges and Opportunities • • No KSU undergraduate physics program Need to improve relationships at GT STEM departments for recruiting Acknowledgements • • • • Kennesaw State University College of Science and Mathematics Kennesaw State University College of Education Georgia Institute of Technology NSF-DUE Award # 0733830 Questions and Discussion