GET HEALTHY SAN MATEO COUNTY
2015 COMMUNITY IMPLEMENTATION FUNDING
www.gethealthysmc.org
TFunding
IMELINEto support the implementation of the Strategies for Improving Food & Physical
Activity Environments in San Mateo County. Find and download the strategies document at
www.gethealthysmc.org.
Request For Proposal Release: Monday, August 25, 2014
Applications Due: Thursday, September 25, 2014 before 5:00pm
Award Notification: Monday, October 17, 2014
Funding Term: January 1, 2015 – December 31, 2015
For questions or assistance contact:
Rosa Torpis at rtorpis@smcgov.org or (650) 573-2462
Join the Get Healthy conversation and ‘Like’ us on Facebook!
www.facebook.com/GetHealthySMC
Information Sessions
Join us to learn more about available funding and Get Healthy San
Mateo County
To register for events visit:
www.gethealthy/ImplementationFunding
RFP Informational Webinar
Thursday, September 4, 2014 / 12:30 – 1:30 pm
Learn more about the RFP and ask questions to project staff. Please register here.
Application
Packets are available at www.gethealthysmc.org.
Get Healthy Bi-Annual Meeting and Info Session
Wednesday, September 17, 2014 / 4:00 – 6:00 pm
Silicon Valley Community Foundation,
1300 S El Camino Real, San Mateo
RSVP by September 10
Get an in-depth review of Get Healthy strategies and the RFP, view presentations
and lessons learned from 2014 funding recipients.
* Attendance is not required to apply for funding
2015 Community Implementation Funding
GET HEALTHY FUNDING FOR PRIMARY PREVENTION AND HEALTH EQUITY
Every year Get Healthy San Mateo County (Get Healthy) awards funding to community and
faith-based organizations, non-profits, municipalities and schools in San Mateo County for
place-based primary prevention and health equity activities and projects. The focus of this
funding is to improve the food and physical activity environments and make the “healthy choice
the easy choice” for everyone in the San Mateo County.
A place-based primary prevention framework focuses on preventing disease or illness before
they occur by making it so that the environments where we live, work, play and go to school
promote health.
Priority Populations include the
A health equity framework focuses resources on
following:
populations that experience high rates of diseases, and in  Low-income neighborhoods,
the case of Get Healthy San Mateo County, preventable
which have limited access to
fresh fruits and vegetables and/or
diseases. People who live in places with limited
physical activity opportunities.
opportunities for walking, biking, or using public transit
 Communities of color, who have
and the fewest healthy food and physical activity options
the highest rates of obesity and
face far greater health problems.
preventable health issues in San
Mateo County.
Get Healthy funds primary prevention efforts focused
on priority populations living in neighborhoods with
limited opportunities to be healthy and where people
with high rates of preventable disease live.

Seniors, children and people with
disabilities, who face very specific
challenges to healthful living
including accessing daily needs,
services, healthy food,
transportation and everyday
physical activity.
GET HEALTHY FOCUS AREAS
The community implementation funding supports community efforts to effect policy or
environmental changes in the following three areas:

Access to healthy food and beverages

Healthy places and active transportation

School wellness
See page 3 for additional details on the three Get Healthy Focus Areas.
Only proposals that address at least one of the three Get Healthy focus areas will be considered.
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2015 GET HEALTHY FUNDING THEME: STRATEGIC COLLABORATIONS
Building a healthy community cannot be accomplished by one individual or organization alone. It
requires groups, organizations, and agencies with a diversity of interests from the public,
private, and non-profit sector working together. Strategic collaboration is defined as a collective
approach to address problems or issues that strengthens the capacity of organizations and
individuals to produce positive impacts. It might include formal or informal networks,
agreements, direct advocacy, or organizing.
The goal of the 2015 Get Healthy Community
Implementation Funding is to encourage organizations
to work together to increase the effectiveness of actions
undertaken by any individual organization and support
long-lasting policy and environmental level change.
Applicants are encouraged to form strategic
collaborations to:
PRIORITY REVIEW: Priority will be
given to proposals that
demonstrate strategic
collaborations in order to
maximize the outcomes of their
project. While a priority, strategic
collaborations are not required
for funding proposals.

Leverage resources, information, services and/or
expertise for the purpose of delivering mutual and
community benefits.

Move a project forward after the completion of the funding period and sustain actions on
environmental and policy level change.
STRATEGIC COLLABORATION PROJECT EXAMPLES

A youth-focused organization conducting a pedestrian quality assessment collaborates with
the local planning or public works department in order to increase the likelihood that the
final recommendations will be implemented.

A food system coalition collaborates with a health insurance company to explore the
feasibility of starting a Community Supported Agriculture (CSA) health insurance rebate
program through which policyholders are given a rebate to become members of a CSA.

A faith-based organization collaborates with businesses and/or local public health advocacy
groups to raise awareness about sugar-sweetened beverages and create a healthier food
and beverage environment.

A city planning commission collaborates with a non-profit organization to explore innovative
policies and best practices to create healthy, safe routes to public transit.

A youth leadership organization collaborates with school districts to train high school
students in leadership skills and provides opportunity for the youth to lead and execute
health and wellness activities in other schools.
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GET HEALTHY FOCUS AREAS
ACCESS TO HEALTHY FOOD AND BEVERAGES
The current food environment, which includes the food that
surrounds us in our neighborhoods, schools, and workplaces, makes
it easier for residents of San Mateo County to buy a bag of Cheetos
than to buy an apple. In San Mateo County, there is only one healthy
store for every five unhealthy stores. That means that one needs to
say “no” to unhealthy food five times before one can say “yes” to healthy food. Get Healthy will
award funding to projects that focus on changing the food environment to increase access
to healthy foods and beverages in neighborhoods, workplaces, cities, community centers, or
organizations. Below are a few examples.

Build community support (e.g. petitions, community forums, town meetings, etc.) for
policies that reduce consumption of sugary drinks.

Implement a ‘local food purchasing’ policy for your city or organization.

Provide access for low-income communities to healthy food sources like farmer markets
and grocery stores through free or cost-reduced transit options.

Engage cities and local government to change the zoning code to promote urban
agriculture.
For more ideas and resources, go to www.gethealthysmc.org/ActNow and download the Food
Environment Action Menu.
HEALTHY PLACES AND ACTIVE TRANSPORTATION
Where you live influences your health. Over the last 50 years, we have built
roads and neighborhoods to prioritize automobile-dependent communities
where physical activity has essentially been designed out of our daily lives. Our
housing and rent prices have also increased dramatically, making it difficult for
people to afford housing near work, thereby increasing commute times. In
contrast, communities with safe active transportation infrastructure for transit,
walking and biking, parks, housing that is affordable, and other important daily
amenities, encourage healthier choices.
Healthy places must also include policies and programs that prevent displacement of vulnerable
populations due to increasing housing costs and the misalignment of housing availability and
wages. This helps ensure healthy places are available for our most vulnerable populations as
well as our most affluent.
Get Healthy will award funding to projects that aim to create healthy places and improve
active transportation. Because infrastructure projects cost more than this funding provides,
projects that create willingness and/or improve advocacy, education, policy, design, safety
and access to opportunities are welcome. Below are a few examples.

Support the design of neighborhoods and buildings that help deter crime (referred to as
Crime Prevention through Environmental Design), to provide opportunities for social
interaction and remove barriers to engage in physical activity.
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
Organize a walking audit to assess bicycle and pedestrian conditions in your community
and advocate for improved conditions and infrastructure.

Improve access to trails/parks or help develop a recreation plan for your community.

Engage and organize community members and stakeholders to integrate health into
planning and shape how a city develops over the next five to ten years through participation
in general/area plan update processes.

Raise awareness around the issue of anti-displacement through public engagement
sessions and tours, and advocate for programs and policies to prevent displacement.

Advocate for better and increased public transportation options for your community.
Visit www.gethealthysmc.org/ActNow and download the Healthy Places Action Menu for more
ideas and resources.
SCHOOL WELLNESS
Schools play a very critical role in the life of our youth and children.
A healthy learning environment that fosters health and wellbeing is
considered essential for students to achieve their full academic and
life potential. Schools can support the health and well-being of its
students through initiatives and policies that support wellness, good
nutrition and regular physical activity. School wellness policies can
be an effective tool to improve the nutrition and physical activity environments in schools. Get
Healthy will award funding to community-based organizations, schools and/or school district for
implementing programs or initiatives that align with their school wellness policies and
improve the food and physical activity environment in schools. Below are a few examples.

Increase access to a healthy breakfast to help kids start their day right, especially in nontraditional schools where rates for skipping breakfast are high and students experience
high rates of educational and home challenges.

Champion healthy food efforts such as discouraging candy sales for school fundraisers,
make water available during school meal times, and/or collaborate with local farmers to
incorporate locally grown fruits and vegetables into the school meal program.

Support Safe Routes to School by creating maps that illustrate safe routes for students and
their families, holding bike and walking promotion events, and working with local city
planners for infrastructure upgrades including cross-walks.

Support schools in creating school gardens, provide teachers and students with trainings
on garden-based education, and teach students new entrepreneurship and enterprise
skills.
For more ideas and resources go to www.gethealthysmc.org/ActNow and download the School
Environment Action Menu
To learn more about the Get Healthy framework and strategies visit
www.gethealthysmc.org/Publications and download the “Strategies for Improving Food
and Physical Activity Environments in San Mateo County.”
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EXPECTED OUTCOMES
Applicants are expected to list the anticipated outcome(s) of projects and describe how they will
assess project success and impacts. Get Healthy will fund projects and programs aimed
towards addressing the three outcomes listed below.
Get Healthy has identified three primary outcomes that will help advance health and
equity in San Mateo County:
1. Increase access to healthy foods and beverages
2. Create healthy places and active transportation
3. Promote school wellness by improving the food and physical activity environments
in schools
These outcomes can be achieved through a variety of approaches including specific policyfocused initiatives, community engagement and advocacy programs aimed at changing
environments. The impact and success of policy and advocacy related work is often not visible
in the short-term and may take years to come to fruition. For the purpose of this application,
applicants are asked to define short-term milestones to track and assess progress and impact of
projects.
For examples of impacts, strategies and assessment methods, see the “Assessment Methods
for Policy and Environmental Change Efforts” document under the “Application Resources”
section at www.gethealthysmc.org/ImplementationFunding. Get Healthy staff will be available to
support applicants in identifying milestones and ways to measure them.
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APPLICATION INSTRUCTIONS AND GUIDELINES
STEP 1: APPLICANT ELIGIBILITY
Any non-profit, faith-based organization, city, school, program or group of individuals is eligible.
Please be aware that if the applicant is:

A non-profit or other local government organization, including schools and school districts,
the organization will need to sign a contract with the San Mateo County Health System.

A group of individuals or a program that is not a part of an organization the group must
indicate a fiscal sponsor. A fiscal sponsor is an organization that has agreed to sign a
contract, receive and manage funds on your group’s behalf.
STEP 2: MINIMUM PROJECT ELIGIBILITY CRITERIA
All proposals and activities must:

Address one of the three Get Healthy focus areas.

Benefit at least one of the following priority populations:
-
Low-income neighborhoods
-
Communities of color
-
Seniors, children and people with disabilities

Include clearly stated outcomes that align with the Get Healthy place-based primary
prevention and health equity framework.

Demonstrate project feasibility i.e. current community and political opportunities, effective
workplan, available resources, capacity and timeliness.
Get Healthy will NOT fund the following:

Support for a program or a staff position that already exists without demonstration of
significant expansion of their responsibilities.

Consultant fees and/or staffing over 50% of the total requested amount.

Educational classes such as, nutrition classes, cooking classes, dance classes, safety
classes, and fitness classes (train-the-trainer and capacity-building models such as
training community leaders to lead education and advocacy work are eligible).

Partial funding for a project for which the majority (at least 50%) of the additional
funding has not been secured. There is no required match for this funding.

Projects for which the majority of beneficiaries are outside of San Mateo County.

Overhead/Indirect expenses over 15%.
To learn more about previously funded projects, visit the “Projects Funded to date” section at
www.gethealthysmc.org/ImplementationFunding
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STEP 3: PRIORITY PROJECT REVIEW CRITERIA
Effort will be made to fund a diversity of projects across focus areas and project type. Priority
will be given to projects that:

Align with the 2015 theme of strategic collaborations (i.e. utilizes collaborations as a way to
ensure success and continued action for policy or environmental change).

Utilize a new and innovative approach to address the problem.
STEP 4: FUNDING AMOUNT
Up to $150,000 is available for the 2105 Get Healthy Community Implementation Funding. In
previous years, we have funded anywhere from 15 -20 organizations annually and grants
awarded have ranged from $3,000 - $30,000, with only one or two projects funded at the higher
amounts. Every effort will be made to fund a diverse portfolio of projects. Please provide a
detailed budget with the application.
STEP 5: PROJECT TIMELINE & WORKPLAN
Project timelines cannot exceed 12 months. Applicants should schedule projects to start in
January 2015 and end by December 31, 2015. Project end dates should reflect the conclusion
of all activities, including program evaluation and reporting. Please include a project workplan
using the simple Project Workplan table included in the application to list activities, key
deliverables, expected outcomes and methods used assess impacts and outcomes.

The workplan should also describe how the collaborating groups listed in the application
will participate in activities and contribute to the deliverables or outcomes.

A final workplan detailing project deliverables will be developed collaboratively during the
contracting process.
STEP 6: EXPECTED OUTCOMES AND IMPACT
Get Healthy has identified three primary outcomes that will help advance health and equity in
San Mateo County:
1. Increase access to healthy foods and beverages
2. Create healthy places and active transportation
3. Promote school wellness by improving the food and physical activity environments in
schools
Identify the expected outcomes for your project and describe the methods you will use to assess
and track the impact and success of the project. These methods could include interviews, preand post-tests, focus groups, surveys, etc.
For examples of impacts, strategies and assessment methods, see the “Assessment Methods
for Policy and Environmental Change Efforts” document under the “Application Resources”
section at www.gethealthysmc.org/ImplementationFunding.
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STEP 7: REPORTING & P ARTICIPATION REQUIREMENTS

Brief monthly to quarterly phone calls are required to discuss progress and challenges.

A brief written report describing progress on deliverables will be required at six months
and at the end of the funding period. The report includes project progress, challenges, and
lessons learned.

A draft reporting template can be reviewed under the “Funding Tools” section at
www.gethealthysmc/ImplementationFunding.

Awardees are required to attend and/or send a representative to the Get Healthy Biannual meetings, typically scheduled for the 3rd week of both March and September
from 4:00 – 6:00pm in San Mateo. Either a ten minute oral presentation or poster
presentation will be required for the September meeting to showcase the funded project.
The Bi-annual meetings are an opportunity to deepen knowledge on the Get Healthy focus
areas and connect with other local organizations and people working on similar issues.
STEP 8: TECHNICAL ASSISTANCE
Get Healthy Staff are available to answer questions and discuss project ideas related to the
Community Implementation Funding RFP. For funded projects, staff will be available to provide
technical assistance in the form of strategic thinking, presentations, trainings, sharing of
resources, and much more.
For questions or assistance contact:
Rosa Torpis at rtorpis@smcgov.org or (650) 573-2462
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GET HEALTHY SAN MATEO
COMMUNITY IMPLEMENTATION FUNDING APPLICATION
Applications must be received by the Health System before 5:00pm on Thursday,
September 25, 2014. Late and incomplete applications will not be accepted.
Send one email with the full application to hpp@smcgov.org OR mail/deliver to:
Attn: Get Healthy Implementation Funding
San Mateo County Health Policy & Planning, 225 37th Ave. 3rd floor, San Mateo, CA 94403
All proposals submitted will receive a receipt or email reply confirming receipt of your
application. If you do not receive an email confirmation of your submission within 24
hours, please contact us at 650-573-2398 to ensure your application has been received.
PROJECT NAME:
TOTAL FUNDING REQUEST : $
AREA SERVED/LOCATION OF PROJECT :
Neighborhood/City:
School District (if applicable):
FOCUS AREA: (select at least one)
Access to healthy food and beverages
Healthy places and active transportation
School wellness
VULNERABLE COMMUNITIES SERVED : (select all that apply)
Low-income neighborhoods/groups
Communities of color
Senior, children or persons with disabilities
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EXPECTED PRIMARY O UTCOMES (select all that apply)
Increase access to healthy foods and beverages.
Create healthy places and active transportation.
Promote school wellness by improving the food and physical activity environments in
schools.
STRATEGIC COLLABORATIONS
List all organizations that are collaborating on this project (list only those confirmed by date of
submission; you can add additional collaborators later, as needed)
Organization:
Contact Name:
Title:
Phone #:
Email:
Organization:
Contact Name:
Title:
Phone #:
Email:
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CONTACT INFORMATION
PRIMARY CONTACT : (person that can answer questions regarding this proposal)
Name:
Title:
Organization:
Address:
City, State, Zip Code:
Phone #: (
)
Email:
FISCAL SPONSOR: (organization that will be the direct recipient of Get Healthy funding)
Name of Person with Signing Authority:
Title:
Organization:
Employer Identification Number (EIN)/Federal Tax ID#:
Address:
City, State, Zip Code:
Phone #: (
)
Fax: (
)
Email:
The signatory certifies that s/he is authorized to sign on behalf of the applicant group and
commits to honoring the goal, scope, requirements and details of the project.
Name / Title (please print):
Signature:
Date:
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PROJECT INFORMATION – Please limit your response to the following questions to 5 pages
1. Briefly describe the project including goals and objectives of the project?
2. Describe how the project will benefit low-income neighborhoods, communities of
color, and/or children, seniors, and people with disabilities.
3. Please list the expected outcomes that will result from the successful implementation
of your project and describe the methods you will use to assess and track project
impact and outcomes.
Expected Outcomes
Methods to track outcomes
4. Explain how the project will lead to long-term environmental change or policy action.
For example, any local/county government or agency action required to meet the project
goal(s) and outcomes.
5. If you indicated any strategic collaborators on page 2 of the application, explain how
each collaborator will (1) participate in project related activities, (2) contribute to the
project deliverables, and/or (3) be engaged to maximize project outcomes and
continued action for policy level change.
6. Why is now a good time to take on this project? Describe the community or political
opportunity that makes this project particularly timely, for example: my city is updating their
bike plan this year; our school has a board member who is very supportive; our organization
successfully implemented a similar project in San Jose and now we want to try in my city.
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PROJECT WORKPLAN
List the work that will be undertaken to complete the project.
GOAL(S):
Activity / Milestone
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Timeframe for
completion
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BUDGET PAGE
List all the costs required to complete the project.
Total
from Get Healthy
Amount secured
from another
source
$
$
$
$
$
$
$
$
$
$
$
$
TOTALS $
$
$
Amount requested
Budget Item*
If requesting funds for a consultant, describe why this work is best done by a consultant:
Many community-based projects are completed using significant volunteer time or other gifted
contributions. Get Healthy would like to give appropriate credit to all the “sweat equity.”
Volunteer hours required to complete the project (estimate):
Additional donations required to complete the project (equipment, space, food, etc.):
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