1 LIBR 559M: Social Media for Information Professionals – Course Syllabus Program: Master of Library and Information Studies (MLIS) Year: (Winter session) January – April 2016 Location: IKBLC, Rm. 155 classroom Instructor: Dean Giustini, UBC academic librarian, iSchool instructor Office location: I use e-mail (and answer within a few hours of receiving it), instant messaging, Twitter & Facebook. On Skype and Connect, I can schedule meetings for small groups. Office phone: Dean (604) 875-4505 E-mail address: dean.giustini@ubc.ca Course wiki page: http://hlwiki.slais.ubc.ca/index.php/LIBR_559M_-_Social_Media_for_Information_Professionals,_2016 Course goal: This course is a survey of the use of social media such as Twitter, Facebook, YouTube and Wikipedia and how these social media tools (and other, newer tools like them) are used in libraries and archives to deliver innovative information services. The course provides an opportunity to build basic knowledge of social networking trends and practices in libraries and archives in order to conduct more advanced study and research. Course objectives: On completion of this course, students will be able to: Demonstrate a critical understanding of when to use social media within libraries and archives, and other information-based organizations (Graduate competency 1, 2, 4) Identify and analyze the pros/cons (affordances/constraints) of social media (Graduate competency 1, 3) Discuss what it means to use social media strategically to address information challenges (Graduate competency 1, 2, 3) Reflect critically on the use of social media; identify and critique major trends, tools and scholars in the field (Graduate competency 1, 4, 5) Evaluate social media in order to place it within a larger ecosystem of information literacy and learning (Graduate competency 1, 2, 4, 5) UBC iSchool’s Statement on Graduate Competencies http://slais.ubc.ca/programs/aboutdepartment/graduate-competencies/ Course expectations: 1. Read carefully – you are invited to read texts critically and find diplomatic ways to share ideas (positive or negative) about what you are reading. 2. Participate daily in the discussions – it is important to demonstrate your academic engagement. Consistency leads to mastery. The instructor expects you to work at your learning and manage your time. If your goal is to invest minimal time, let your instructor know. Regular participation is critical to exploring social media and to gaining a critical understanding of social media. Without regular attempts at reading, considering and understanding the material, students will not meet their learning goals, however minimal. Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca 2 3. Take responsibility for your learning – as a graduate student in the information professions, take responsibility for learning seriously as your commitment will manifest in the quality of your work. You may want to set specific goals for yourself in LIBR559M, and discuss them with your instructor. 4. Instructor’s responsibilities – students and instructor are able to work together to create a learning atmosphere. Two-way feedback is encouraged. The instructor will evaluate assignments, and provide feedback in a timely way. Providing feedback to graduate students includes their participation in the class. Assignments are returned within one week; e-mail is answered within 24 hours. Concerns are addressed early, and resolved. Sample topics in LIBR559M: Social media in the news Affordances of social media tools and services Best practices and “evidence-based” use of social media Social media trends in information organizations (apps, makerspaces, iTunes, Spotify) Collaboration and sharing with teams in knowledge-based organizations Social media privacy, security and cyberbullying Digital identity, digital citizenship, social capital, social network analysis Geosocial networking Prerequisites: ARST/LIBR 500, LIBR 501, LIBR 502 and LIBR 503 for students in the MLIS sand Dual programs. NAS Core for students in MAS program. Format of the course: One module or theme is adopted every two weeks. The final group project is due at the end of term. Required textbooks: There are no required texts. To deepen your knowledge of social media, read texts that examine trends, and the larger social and cultural media context for those trends. Three recentlypublished books you might consider: Mon L. Social media and library services. In: Synthesis lectures on information concepts, retrieval and services. London: Morgan and Claypool, 2015. o “…The rise of social media technologies has created new ways to seek and share information for millions of users worldwide, but also has presented new challenges for libraries in meeting users where they are within social spaces. From social networking sites such as Facebook and Google+, and microblogging platforms such as Twitter and Tumblr to the image and video sites of YouTube, Flickr, Instagram, and to geotagging sites such as Foursquare, libraries have responded by establishing footholds within a variety of social media platforms and seeking new ways of engaging with online users in social spaces. Libraries are also responding to new social review sites such as Yelp and Tripadvisor, awareness sites including StumbleUpon, Pinterest, Goodreads, and Reddit, and social question-and-answer (Q&A) sites such as Yahoo! Answers—sites which engage social media users in functions similar to traditional library content curation, readers' advisory, information and referral, and reference services…” http://hlwiki.slais.ubc.ca/images/f/f7/Social_media_and_library_service_morgan_and_claypool_20 15.pdf Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca 3 Boyd D. It's complicated: the social lives of networked teens. New Haven, CT: Yale University Press, 2014. Download the entire book for free on danah's website: http://www.danah.org/itscomplicated/ o “…danah boyd, a social media scholar (PhD from the Berkeley iSchool) explores how teenagers communicate through services such as Facebook, Twitter and Instagram and asks questions about how social media affect the quality of teens’ lives. In doing so, boyd uncovers some of the myths regarding teens’ use of social media, and explores identity, privacy, safety, danger and bullying. boyd argues that society fails young people when paternalism and protectionism hinder teenagers’ ability to be informed and engaged in their interactions. See boyd discuss ideas from her book: https://www.youtube.com/watch?v=9QKq15WyGkA Van Dijck J. The culture of connectivity: a critical history of social media. Oxford University Press, 2013. o “…European media scholar José van Dijck provides a straightforward analysis of our contemporary digital–media world. She provides an analysis of Facebook, YouTube, Twitter, Flickr and Wikipedia, and explains how the culture of connectivity is now part of our lives. The goal she sets in the book is not to describe but critically examine the history of social media. Her writing style makes the book an accessible and informative reading experience…” See Van Dijck discuss her ideas: https://www.youtube.com/watch?v=x-mdi63Zk58 Please let your instructor know of other texts that might be considered for use in LIBR559M, or texts that you would like to bring to the attention of your peers. Required readings: A weekly research paper is chosen to expose students to key research, scholars and scholarly perspectives in the field of social media. Course assignments, due dates and weighting in relation to final course mark: Assignments Due dates Weight Class participation All term 20% Online reflections/ blogging (personal journaling) (min. First 2 posts are due on 16 Feb 2016 10 x 2 = 300 words each x 4 posts, total = 1200 words) 20% total Last 2 posts are due on 23 March 2016 Collaborative writing entry January 26th, 2016 30% Final group project April 5th, 2016 30% Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca 4 LIBR 559M Course Schedule, January to April 2016 Date Theme Topics & activities this week Due 5 Jan 2016 “Start to interact Create a blog & use it to introduce yourself to your peers: http://blogs.ubc.ca/faq/ Share blog Module I and network…” http://wiki.ubc.ca/Documentation:WordPress_Basics/Basics_1_Guide via Connect “Affordance” In class, share your use of social media. Consider use of social media during course; or a personal dashboard such as HootSuite or Netvibes to follow your peers’ blogs. 12 Jan 2016 “Analyze Required reading: “The social media environment”. Ch 1, pgs 1-18. In: Mon L. Social Facebook, Twitter, media and library services. London: Morgan and Claypool, 2015. Access from: Create your wiki group http://hlwiki.slais.ubc.ca/images/f/f7/Social_media_and_library_service_morgan_and_claypool_2015.pdf YouTube, Wikipedia & social networking” Watch Van Dijck & boyd presentations in class. Take notes, pose questions you have. Reflect on content and what you consider important or interesting. Share your ideas. 19 Jan 2016 “Work with Module II others" “Participation” 26 Jan 2016 Required reading: Ellison, Nicole B. "Social network sites: definition, history, and scholarship." J Computer‐Mediated Communication 13.1 (2007): 210-230. Write with your group Start working with your group on writing your wiki entry “Read wiki Required reading: Pearson, Erika. "All the world wide web’s a stage: the performance Wiki entry entries" of identity in online social networks." First Monday 14.3 (2009). due Share your completed wiki entries 2 Feb 2016 “Examine Required reading: “Libraries and social media” & “Assessing social media sites” Module III collaboration chapters 2 & 3, pgs 19-45. In: Mon L. Social media and library services. London: “Collaboration” tools” Morgan and Claypool, 2015. Access from: http://hlwiki.slais.ubc.ca/images/f/f7/Social_media_and_library_service_morgan_and_claypool_2015.pdf Examine uses of social media in libraries, types of social media in libraries 9 Feb 2016 “Share safely” Required reading: Ellis, Sally. "A history of collaboration, a future in crowdsourcing: positive impacts of cooperation on British librarianship." Libri 64.1 (2014): 1-10. Collaboration and online safety in a mobile, networked world 15 Feb Mid-term Mid-term break 23 Feb 2016 “Ask research Required reading: Vanwynsberghe, Hadewijch, et al. "The librarian 2.0: identifying a Module IV questions” typology of librarians’ social media literacy." J Librarianship Info Sci (2014). “Creation” Write an outline for your final project 1 Mar 2016 “Create context” Required reading: Vassilakaki & Garoufallou. "Library Facebook practices for creating and promoting a professional profile." Program 49.3 (2015): 343-359. Create social media marketing plans & profiles / social media for your library 8 Mar 2016 “Evaluate Required reading: Weller, Katrin. "Accepting the challenges of social media research." Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca Blogposts I 5 Module V metrics” Online Information Review 39.3 (2015). “Aggregation” Examine social media metrics & impact 15 Mar 2016 “Develop deeper Required reading: Haustein, Stefanie, Rodrigo Costas, and Vincent Larivière. understanding” "Characterizing social media metrics of scholarly papers: the effect of document properties and collaboration patterns." PLOS One 10.3 (2015): e0120495. Research in social media 22 Mar 2016 “Play & Required reading: Beck, Dennis, and Ross A. Perkins. "Review of educational research Module VI methods in 3D3C worlds: framing the past to provide future direction." Handbook on immerse” Blogposts II 3D3C Platforms. Springer International Publishing, 2016. 215-237. “Immersion” Play with mobile, augmented and immersive tools (video games, GPS-geolocation, mobile social network tools/apps) 39 Mar 2016 “Integrate and Required reading: “Evolving directions in social libraries”. Ch 4, pgs 49-58. In: Mon L. reflect on the Social media and library services. London: Morgan and Claypool, 2015. Access from: course” http://hlwiki.slais.ubc.ca/images/f/f7/Social_media_and_library_service_morgan_and_claypool_2015.pdf Integrate and bring together course content 5 April 2016 “Share projects” Required reading: none this week Group project or Using social media in the future Attendance: The calendar states: “Regular attendance is expected of students in all their classes (including lectures, laboratories, tutorials, seminars, etc.)”. As LIBR559M is web-based, you are required to check into the Vista platform at least three times a week. Ideally, you will check-in once daily. Students who are unavoidably absent from Vista because of illness or disability should conference with their instructor about their participation so that an arrangement can be made. Evaluation: Assignments will be marked using the evaluative criteria given on the SLAIS web site. Written & spoken English: Written and spoken work may receive a lower mark if it is, in the opinion of the instructor, deficient in English. Access & Diversity: Access & Diversity works with the University to create an inclusive living and learning environment in which all students can thrive. The University accommodates students with disabilities who have registered with the Access and Diversity unit: [http://www.students.ubc.ca/access/drc.cfm]. You must register with the Disability Resource Centre to be granted special accommodations for any on-going conditions. Religious accommodation: The University accommodates students whose religious obligations conflict with attendance, submitting assignments, or completing scheduled tests and examinations. Please let your instructor know in advance, preferably in the first week of class, if you will require any accommodation on Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca report due 6 these grounds. Students who plan to be absent for varsity athletics, family obligations, or other similar commitments, cannot assume they will be accommodated, and should discuss their commitments with the instructor before the course drop date. UBC policy on Religious Holidays: http://www.universitycounsel.ubc.ca/policies/policy65.pdf Academic Integrity Plagiarism The Faculty of Arts considers plagiarism to be the most serious academic offence that a student can commit. Regardless of whether or not it was committed intentionally, plagiarism has serious academic consequences and can result in expulsion from the university. Plagiarism involves the improper use of somebody else's words or ideas in one's work. It is your responsibility to make sure you fully understand what plagiarism is. Many students who think they understand plagiarism do in fact commit what UBC calls "reckless plagiarism." Below is an excerpt on reckless plagiarism from UBC Faculty of Arts' leaflet, "Plagiarism Avoided: Taking Responsibility for Your Work," (http://www.arts.ubc.ca/arts-students/plagiarism-avoided.html). "The bulk of plagiarism falls into this category. Reckless plagiarism is often the result of careless research, poor time management, and a lack of confidence in your own ability to think critically. Examples of reckless plagiarism include: Taking phrases, sentences, paragraphs, or statistical findings from a variety of sources and piecing them together into an essay (piecemeal plagiarism); Taking the words of another author and failing to note clearly that they are not your own. In other words, you have not put a direct quotation within quotation marks; Using statistical findings without acknowledging your source; Taking another author's idea, without your own critical analysis, and failing to acknowledge that this idea is not yours; Paraphrasing (i.e. rewording or rearranging words so that your work resembles, but does not copy, the original) without acknowledging your source; Using footnotes or material quoted in other sources as if they were the results of your own research; and Submitting a piece of work with inaccurate text references, sloppy footnotes, or incomplete source (bibliographic) information." Bear in mind that this is only one example of the different forms of plagiarism. Before preparing for their written assignments, students are strongly encouraged to familiarize themselves with the following source on plagiarism: the Academic Integrity Resource Centre http://help.library.ubc.ca/researching/academicintegrity. Additional information is available on the SAIS Student Portal http://connect.ubc.ca. If after reading these materials you still are unsure about how to properly use sources in your work, please ask the instructor for clarification. Course assignments Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca 7 There are four assignments in total in LIBR 559M. 1) Participation during term – Value 20% (check in with instructor at any time to get feedback) Participation in LIBR559M is considered an assignment. Part of the course is learning how to manage your time (and use of social media if you choose to do so) accordingly. View the participation assignment as regularly putting money in the bank to show that you are engaged academically and are working to develop effective time management skills for the course. In social media courses, library and information science (LIS) students are part of a learning community and can enjoy daily support and socialization through the use of online tools. Each graduate student is responsible for contributing to the weekly face to face learning and the online environment in LIBR559M – not just me, your instructor. The course is designed for those who take charge of their learning, and who don't require supervision or extrinsic motivation. Some activities require high levels of collaboration and engagement, and should not be completed in haste or isolation. Twenty per cent (20%) of your final grade is based on consistent participation during term. Do not attempt to make up for lack of participation by sharing all of your thoughts and ideas in the final weeks of the course. Keep up-to-date on what’s happening in the classroom, and in the online discussion forums. Please complete all submissions and activities on time. Participation criteria in the course Below are some criteria that will be used to determine your participation grade out of 20: 1. 2. 3. 4. Engagement in activities, and a commitment to the learning community Discuss activities, explore ideas, and share your well-formed thoughts with peers Work collaboratively and engage in peer-to-peer sharing. Provide collegial support. Assess your participation throughout the term. At the end of the course, please send me some comments via e-mail to tell me how well you thought you did 5. Comment about your group. What participation mark (out of 10) did each member earn? 6. As a final participation activity, send me your assessment of your participation out of a possible 10 marks for yourself / as well as a mark for each of your group members In LIBR559M, you have two major opportunities to work with peers on group projects. Effective collaborative practices are critical to learning how to use social media effectively, and are a part of this course, and your participation grade. Handing in this assignment: Your instructor will get a sense of your participation based on the discussion forum posts, signing in to UBC Connect, and getting feedback from your self-evaluation out of 10. 2) Blogging /online journal assignment – Value 20% (two separate submissions) Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca 8 The blog assignment is an opportunity for you to explore concepts and to develop a social media “voice”. Some librarian and/or archivist blogs are thematic and look at specific libraries or archives; their views are reflected in the names of blogs. Consider using this approach when creating a blog; the approach you take can be fictional for a specific library or position you see yourself holding one day. I encourage experimentation and creativity. Postings are a critical part of learning. Access to your blog is limited to class members who will be able to see your posts and make comments. Expect to post a minimum of five times in total on your own blog during the course. For this assignment each student is expected to: Establish their own UBC blog on WordPress in week I (see http://blogs.ubc.ca/faq/ & http://wiki.ubc.ca/Documentation:WordPress_Basics/Basics_1_Guide Create a blog, introduce yourself on your blog and your current /past use of social media Share the URL or address of your first blogpost in the discussion forums Read the blogs of your peers / other library & information professionals; make comments Write a total of five posts over term (not in a flurry the day before they are due) o Introductory blogpost (any length) due in first week of classes o Two blogposts (300 words at least) due February 16th 2016 o Two more blogposts (300 words at least) due March 22nd 2016 Blog about readings and activities in class (or social media trends) such as: o Social media in the news o Ideas related to new social media tools i.e., Uber, Ello, other o Attitudes towards social media you find interesting; research you find interesting o Concepts and experiences of social media related to the course; your well-formed thoughts on social media and its place as an information tool or channel o In blogging your thoughts, find your comfort zone; be succinct as most people prefer to read brief entries, and aim to be thoughtful i.e., precise and readable o Demonstrate your critical thinking, evaluation of and comments about social media Handing in this assignment: Your instructor will view the progress on your blog throughout term. Once you have completed your final blogpost let your instructor know that you are ready for evaluation. 3) Collaborative writing (group wiki entry) – worth 30% (due January 26th) Group activity Form a group of 4 students and write a wiki entry of about ~1200 words Write an wiki entry, not as an academic paper, but as overview of your topic Ensure the entry reflects a simple, concise writing style (and factual) as seen in common reference sources such as Wikipedia or other encyclopedias Use one of either Vancouver style or APA Style to format your references See some of the previous examples http://hlwiki.slais.ubc.ca/index.php/LIBR559M_class_projects_2013 Select a timely topic (or formulate one of your own) along these lines: o A social media issue prominent in the news o Uber: the pros and cons of social ridesharing Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca 9 o o o o o o o o o o o Ello: an introduction to ad-free social networking Facebook and shifting policies on privacy for users Sex on the run: GPS tools, social media and “hooking up” Music streaming on social media sites in Canada Using Tumblr to instigate discussion in your community Pinterest: its use for visual learners Reddit vs. Twitter: a comparison of affordances Social media as a cry for help: a review of Twitter and Facebook in mental health Trends in social media: pick a type of library (e.g., public, academic, special) Social media and the library manager: instruction, policy & research potential Using Wikipedia to encourage public librarians to collaborate Complete your entry using UBC Wiki < http://wiki.ubc.ca/Course:LIBR559M > or course pages on the instructor’s HLWIKI (if the latter, tell me so I can create a page and a group login) Handing in this assignment: Please send the instructor a Word version of your wiki entry by the due date. The file should be given a name that lists each member by last name in alphabetical order and then the name and year of the assignment: o giustini giustini giustini wiki entry 2016.docx 4) Final group project OR report – worth 30% (due at start of final class) a) Write a well-researched original paper about social media (or discuss your own idea with instructor): Form your own group with 2 or 3 peers and write a well-researched original paper about social media, its principles, issues or trends (discuss your proposed research with the instructor as early in term as you wish; send an outline or set up a meeting) The paper should be analytical and synthesize the major issues of the future of libraries and / or archives in a 2.0 world. The paper should add to the literature even if it is simply an update on an important trend or issue. Include a literature review or a scan of the scholarly literature, preferably both Length around 10 pages at 250 words per page double-spaced (around ~2500 words) Conduct a review of the scholarly literature about social media, one of its tools, or examine how information professionals use a specific tool Use either Vancouver style or APA Style to format your references Send project outline to the instructor as early as possible for feedback and guidance b) Alternatively – Write a well-presented and researched original report for your organization based on a combination of your reading, evaluation and imagination: Form your own group with 2 or 3 peers and write a report based on a project in a hypothetical information organization (discuss your proposed research with the instructor as early in term as you wish; send an outline or set up a meeting) Some possible approaches: Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca 10 o design an hypothetical archive, museum or library 2.0 service targeting specific users or services for your IT department; submit a report to your supervisor o develop a social media strategy for your archive, museum or library and write up a report with well-documented references for your library board or committee o write this report with a clear understanding of the issues around using social media in information organizations (i.e., the connection between culture of organization and the political environment including whether any social media strategies or policies are already in place) o also: write report with an understanding of management responsibilities and accountability for social media, especially skills development and communications o OR create a website with social features for your information organization; ground your decisions using graphic design, information architecture or human-computer interaction (HCI) principles (or some other theoretical perspective); submit a report based on your planning for and development of the website Report should be 10 pages at 250 words a page double-spaced (around ~2500 words) Use either Vancouver style or APA Style to format your references Send your final project outline to the instructor as early as possible for feedback and guidance To solidify your aims/purpose/goals for your final project, write an outline using the four points below. (If your group does not want to use this outline, contact me for assistance in creating an outline tailored to your group/project). OUTLINE FORMAT EXAMPLE: Aims of your project (what are the goals for your project? what is its purpose? who is your main audience and how do you know they need/want to use the social media platform, tool, or project you are proposing?) Literature review (what have other archivists or librarians done on this topic; other archives or libraries?) Discussion of project timelines/deadlines. What will you produce or deliver (e.g., deliverables), costs/budget at the end of the proposal? Conclusion (how will this project grow in the future? how will you assess it annually? how will you know you are successful?) Handing in this assignment: Please send the instructor a Word version of your wiki entry by the due date. The file should be given a name that lists each member by last name in alphabetical order and then the name and year of the assignment: o giustini giustini giustini wiki entry 2016.docx Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca 11 Sample LIBR559M Marking Rubric 5 out of 5 4 3 2 or 1 Content: Value /5 The final project presents the topic extremely well and clearly; it relates to course directly. Subject content is excellent and cited. The final project presents topic and ideas clearly; relates to course. Subject content is good. The final project is useful but not really aligned class. It includes essential information but has factual errors. The final project is not original and is unconnected to course. Content is minimal with errors. Structure: /5 Final project is wellstructured and organized Final project is structured and organized Final project is organized but needs some improvement Final project is neither wellstructured or organized Writing & research: /5 Final report shows a lot of evidence of research, synthesis and reading; cites sources to form new understanding Final report shows above average evidence of reading. Demonstrates attempt to synthesize and form new meaning. Final report shows average attention to style. Some attempt is made to synthesize information and form meaning. Final report is weak. There is little evidence of reading other information in order to form sense of topic. Participationcollaboration aspects: /5 Considerable evidence of participation and collaboration. Contributes to development of knowledge-base for fellow students. Evidence of group participation and collaboration. Contributes to development of student knowledge. Group participation and collaboration is minimal. Contributes moderately to development of student knowledgebase. Contributes little to the development of student course knowledge-base. Overall: /10 Final project exceeds expectations considerably Final project is above average in meeting expectations Final project is somewhat below expectations Final project falls below course expectations. Questions about course content or any of the assignments in LIBR559M? CHECK THIS SYLLABUS! Or ask the instructor. dean.giustini@ubc.ca