Prof Sjafri Sairin, MA, Ph.D
Aji Sasongko - MM UGM 2014
Human Beings
 Homo Sapiens
 Homo Socius
 Homo Symbolicus
 Homo Economicus
 Homo Ludens
Aji Sasongko - MM UGM 2014
Environment
 Natural Environment lingkungan yg ditinggali
 Social Environment  orang2 yg berada didalamnya
 Created Environment  lingkungan yang diciptakan, misal
apartment
Aji Sasongko - MM UGM 2014
Social Environment
 Interaction between people and their social
environment
 Change is a characteristic of social environment :
Extended family (rural) vs nuclear family, single parent
family (urban)
 Face to face society (recriprocal) vs transactional
society (cash economy)
Aji Sasongko - MM UGM 2014
Development of Society
 Tribal society
 Agricultural society
 Industrial society
 Cyber society
Aji Sasongko - MM UGM 2014
Characteristic of Environment
 Forced  memaksa untuk jadi bagian dari lingkungan
 Learned  usaha untuk beradaptasi
 Changed  terus berubah
Aji Sasongko - MM UGM 2014
Possible bases for communal
identity
 Share historical experiences or myths
 Religious beliefs
 Languange
 Ethnicity
 Region of residence
 Castelike systems
 Customary occupation
Aji Sasongko - MM UGM 2014
Transitional Society
Aji Sasongko - MM UGM 2014
Power
 Power : Blood relations to elites, education,
economics, and political status, personal performance,
special talented, etc
 Power tends to corrupt
Absolute power tend to corrupt absolutely (Lord
Acton)
Aji Sasongko - MM UGM 2014
Impact of Globalization
 Declining of state border
 Homogenization of popular culture :
“McDonaldization”, hybridation of culture
McDonaldization:
 Rational
 Hard work
 Discipline
 Frugality
principle of modern society
Aji Sasongko - MM UGM 2014
Impact of Globalization
 Strengthening of universal ethics
 Human Rights
 Democratization
 Environment
 Economic Capitalism
 Standardization of products
 Intellectual property rights
 Consumer rights
Aji Sasongko - MM UGM 2014
Objective Condition
 Socio-cultural Crisis
 Intolerance of differences
 Reinvention and revitalization of regionalism
 Lost of mutual trust
 Social and political disorder
 Crisis of value and cultural value orientation
 Hedonism
 Consumerism - materialism
 Egoism
Aji Sasongko - MM UGM 2014
Tugas
 Paper singkat (4-5 hal)
 Dikumpulkan 19 April 2014
 Judul:
 Pengaruh lingkungan sosial terhadap perusahaan
 Pengaruh perusahaan terhadap lingkungan sosial
Aji Sasongko - MM UGM 2014