“A study on sales & distribution of The Hindu ‘Business Line’
newspaper for achieving competitive advantage in Hyederabad”
Submitted in partial fulfillment of PGDM
PGDM ( 2011-13) Batch
Submitted to-
Submitted by-
Prof-B.Jayakar
Pankaj Sharma
1
“A study on sales & distribution of The Hindu ‘Business Line’
newspaper for achieving competitive advantage in Hyederabad”
Submitted in partial fulfillment of PGDM
PGDM ( 2011-13) Batch
Submitted By
Pankaj Sharma
Faculty Guide-
Director Academics-
Prof-B.Jayakar
Prof- Mir Irfan Ul Haque
2
Declaration
I Pankaj Sharma , herby declare that the project titled “A study on sales &
distribution of The Hindu ‘Business Line’ newspaper for achieving competitive
advantage in Hyederabad” is an original work carried out under the guidance of
Associate Prof. B.Jayakar.The report submitted is a bonafide work of my own
efforts and has not been submitted to any institute or published before.
Signature of the student
Pankaj Sharma
Date:
Place:
3
Certificate of the organization
4
Faculty Guide Certificate
I Associate Prof. B. Jayakar certify Mr. Pankaj Sharma, that thework done and the
Training undertaken by him is genuine to the best of myknowledge and acceptable.
Signature
DatePlace-
5
Acknowledgement
I deeply acknowledge the guidance of my faculty guide Associate Prof. B.Jayakar
( Vishwa Vishwani institute of systems & management Hyderabad) who has firmly
inculcated the everlasting and invaluable teachings in me and made me get the
deeper insight of knowledge and inspiration to realize this unprecedented project
work.
Ineffable are my feelings desperately indebted to him, a vivacious and enviable
personality whose contribution is praiseworthy. I believe that anyone can take a leaf
from his book.
I cannot express my gratitude in words to Mr.C.G.Vijaya rama raju ( sales
executive, The Hindu Group, Hyderabad) my company guide for the rigorous
proofreading and sharing his precious time. He is the person who has given me
timely feedback, suggestion and motivated me to embark on this strenuous project.
I am very greateful to my institution who has invariably been the beacon of my
advancement through their timely appreciation.
(SIGNATURE)
Pankaj Sharma
Regd. No. 7026
PGDM 2011-13
VVISM
DatePlace- Hyderabad
6
INDEX
Chapter.
No.
Content
Page
No.
Chapter 1
Introduction
8-14
Chapter 2
Company Profile
15- 41
Industry Profile
Literature Review
Chapter 3
Research
methodology
42- 44
Chapter 4
Data collection
45- 56
Chapter 5
Analysis&Interpretation
Findings
57- 61
Recommendations
Conclusions
Bibliography
Books/
Articlesreferred
Websites referred
7
62
Chapter-1
Introduction
8
Introduction
This project work titled “A study on sales & distribution of The Hindu ‘Business
Line’ newspaper for achieving competitive advantage
in Hyederabad” was
carried out by me in The Hindu , Hyderabad; mainly focusing on sales.
 The Hindu :
 The Hindu is an Indian English-language daily newspaper founded and
continuously published in Chennai since 1878.
 According to the Audit Bureau of Circulations, it has a circulation of 1.46
million copies as of December 2009.
 The enterprise employed over 1,600 workers and gross income reached $40
million in 2010.
 According to the Indian Readership Survey 2011 The Hindu is the third most
widely read English newspaper in India with a readership of 2.0 million
people. It has its largest base of circulation in Southern India, especially
in Kerala and Tamil Nadu.
 It is the most widely read English daily in Kerala. Headquartered
at Chennai . The Hindu was published weekly when it was launched in 1878,
and started publishing daily in 1889. The Hindu became, in 1995, the first
Indian newspaper to offer an online edition.
 The Hindu is printed at 17 locations Chennai, Coimbatore, Bangalore, Hyderabad, Madurai, Noida, Visakhapatnm,
Thiruvananthapuram, Kochi, Vijayawada, Mangalore, Tiruchirapalli, Kolkata,
Hubli, Mohali, Allahabad, and Kozhikode.
9
 Objectives of the study:
 To study the understanding of consumer behaviour.
 To create visibility in the market and to find the impact of it.
 To Increase the new customer of daily business newspaper.
 To study the increasing sales through promotion.
 To understand the strength of Business line compared to the competitors.
 To know the compititive status of Business line in the market.
 Need of the study:
 To maximizing sales of daily business news paper
 To increasing brand awareness in the market
 To Know the customer perception about Business line newspaper
 Scope of the study:
 To increase the circulation of Business line
 To analyze the complete distribution channel in the whole Hyderabad region.
 To amass enough data to make meaningful comparisons between the
company and its competitors.
 Limitations:
 Time consuming process.
 Limitation to lack of intrest of consumer .
 Lack of communication between sales person and consumer.
 Our Respondents:
 Sales Person
 Distributers
10
 Sales:

A sales is the act of selling a product or service in return for money or other
compensation. It is an act of completion of a commercial activity. In the
broadest sense, sales is any practice which contributes to the sale of products
to consumer. It means when the consumer intrested to buy product than sales
person can easily handel of consumers. The salesperson is the provider of
the goods or services completes a sale in response to an acquisition or to an
appropriation or to a request. Sale can have different meanings but what is
the most important thing in it, is to understand the importance of it. Without
sale no revenue can be generated but just earning revenue is not to sale, it is
the right type selling to the right customer with the right attitude. Customer
relationship is most important, maintaining the brand image is also important.
Delivering on the brand promises becomes a moment of truth in any customer
relationship. This moment of truth can be either positive or with negative
impact on the customer’s perception about your brand. There might be great
marketing communication and a highly superior product, but the buying
experience always stands between the seller and the customer. If the
customer has a negative impact about the product then it is a direct
deterioration of the brand equity. Hence, sales and distribution is a vital
activity. Sales hence comprises of the outcome of what all which was done to
manufacture that product. Success of selling department is the success of the
company.
 Business line is the product where the maximum demand would be in the
early morning. It is highly perishable product. The product should reach the
customer in due time otherwise the importance is lost. Hence time
management is something very vital for the sales and distribution people.
11
 Subscription Sale :
A one year or two year by subscription by paying fixed amount is sale by
subscription
 Cash Sales
Customers when paying the amount to purchase a newspaper directly to the
book stall in cash then the sale is said to be a cash sales.
 Line Sales
Line sale is the in which it is post paid billing. When the customer gets the
Business line copy through the vendor and pays in the end of month, it is line
sale.
 Institutional Sales
Few corporate, hotels and colleges take copy in bulk, which is said to be as
institutional sale. The Hindu has the responsibility till the delivery at their
doorstep and further distribution is on the company or the institution
concerned.
 Corporate Sales
In corporate sales, executives have to do cold calling or they have to take
appointment from the concerned person and then after meet, executive must
convince the client. If it is big corporate and staff are such that, they read
financial daily at their home, then for bulk subscription they have to try.
 Distribution:
 Distribution is the process of making a product or service available for use or
consumption by a consumer or business user, using direct means, or using
indirect means with intermediaries. Distribution is exactly for maintaining the
brand equity in the market. The promises which were made to the customers
can be fulfilled by the proper channel and the right time delivery of the
newspaper.
12
 Distribution Types
 Intensive distribution- It means the producer's products are stocked in the
majority of outlets. This strategy is common for basic supplies, snack foods,
magazines and soft drink beverages.
 Selective distribution- It means that the producer relies on a few
intermediaries to carry their product. This strategy is commonly observed for
more specialised goods that are carried through specialist dealers, for
example, brands of craft tools, or large appliances.
 Exclusive distribution- It means that the producer selects only very few
intermediaries. Exclusive distribution is often characterised by exclusive
dealing where the reseller carries only that producer's products to the
exclusion of all others. This strategy is typical of luxury goods retailers such
as Gucci.
13
 Distribution channel of Business line newspaper
Raw Material
Printing
Press
City-1
City-2
City-3
City-4
Agents in each
city
Bookstalls
Vendors
Hawkers
Hawkers
Reader’s
14
City-5
Chapter-2
Company Profile
15
Company Profile
 The Hindu was founded in Madras on 20 September 1878 as a weekly by four
law students (T. T. Rangachariar, P. V. Rangachariar, D. Kesava Rao Pantulu
and N. Subba Rao Pantulu) led by G. Subramania Iyer, a school teacher
from Tanjore district and M. Veeraraghavachariar, a lecturer at Pachaiyappa's
College. The
Hindu was
started
to
support
the
campaign
of Sir
T.
Muthuswamy Iyer for a judgeship at the Madras High Court and to
counterbalance the propaganda against him carried out by the AngloIndian press. The Hinduwas one of the many newspapers of the period
established to protest against the discriminatory policies of the British
government in India. About 80 copies of the inaugural issue were printed at
Srinidhi Press, Georgetown on one rupee and twelves annas of borrowed
money. Subramania Iyer became the first editor and Veeraraghavachariar, the
first Managing Director of the newspaper.
 The paper was initially liberal in its outlook and supported the continuation of
British rule in India. The paper initially printed from Srinidhi Press but later
moved on Scottish Press, then, The Hindu Press, Mylapore, and finally to the
National Press on Mount Road. Started as a weekly newspaper, the paper
became a tri-weekly in 1883 and an evening daily in 1889. A single copy of
the newspaper was priced at four annas.
 The offices moved to rented premises at 100 Mount Road on 3 December
1883. The newspaper started printing at its own press there, named "The
National Press," which was established on borrowed capital as public
subscriptions were not forthcoming. The building itself became The Hindu's in
1892, after the Maharaja of Vizianagaram, Pusapati Ananda Gajapati Raju,
gave The National Press a loan both for the building and to carry out needed
expansion.
 Its editorial stances have earned The Hindu the nickname, the Maha Vishnu
of Mount Road. "From the new address, 100 Mount Road, which to
16
remain The Hindu's home till 1939, there issued a quarto-size paper with a
front-page full of advertisements—a practice that came to an end only in 1958
when it followed the lead of its idol, the pre-Thomson Times—and three back
pages also at the service of the advertiser. In between, there were more views
than news."After 1887, when the annual session of Indian National Congress
was held in Madras, the paper's coverage of national news increased
significantly, and led to the paper becoming an evening daily starting 1 April
1889.
 The partnership between Veeraraghavachariar and Subramania Aiyer was
dissolved in October 1898. Aiyer quit the paper and Veeraraghavachariar
became the sole owner and appointed C. Karunakara Menon as editor.
However, The Hindu's adventurousness began to decline in the 1900s and so
did its circulation, which was down to 800 copies when the sole proprietor
decided to sell out. The purchaser was The Hindu's Legal Adviser from 1895,
S. Kasturi Ranga Iyengar, a politically ambitious lawyer who had migrated
from a Kumbakonam village to practise in Coimbatore and from thence to
Madras. Kasturi Ranga Iyengar's ancestors had served the courts of
Vijayanagar and Mahratta Tanjore. He traded law, in which his success was
middling but his interest minimal, for journalism, pursuing his penchant for
politics honed in Coimbatore and by his association with the `Egmore Group'
led by C. Sankaran Nair and Dr T.M. Nair.
 Managemant The Hindu is family-run. It was headed by G. Kasturi from 1965 to 1991, N.
Ravi from 1991 to 2003, and by his brother, N. Ram, from 27 June 2003 to 18
January 2012. Other family members, including Nirmala Lakshman, Malini
Parthasarathy, Nalini Krishnan, N Murali, K Balaji, K Venugopal and Ramesh
Rangarajan are directors of The Hindu and its parent company, Kasturi and
Sons. S Rangarajan, former managing director and chairman since April
2006, died on 8 February 2007. Ananth Krishnan, who is the first member of
the youngest generation of the family to join the business has been working
17
as a special correspondent in Chennai and Mumbai since 2007. It now
conducts very popular "The Hindu Young World Quiz', hosted by noted
quizmaster V.V. Ramanan, that has now completed 12 years and is arguably
the largest live, middle-school quiz competition.
 Managing Directors-
(The head office of The Hindu)
 M. Veeraraghavachariar (1878–1904)
 S. Kasturi Ranga Iyengar (1904–1923)
 K. Srinivasan (1923–1959)
 G. Narasimhan (1959–1977)
 N. Ram (1977–2011)
 K. Balaji (2011 – present)
 Editors G. Subramania Iyer (1878–1898)
 C. Karunakara Menon (1898–1905)
 Kasturi Ranga Iyengar (1905–1923)
 S. Rangaswami Iyengar (1923–1926)
 K. Srinivasan (1926–1928)
 Rangaswami Iyengar (1928–1934)
 K. Srinivasan (1934–1959)
 S. Parthasarathy (1959–1965)
 G. Kasturi (1965–1991)
 N. Ravi (1991–2003)
 N. Ram (2003–2012)
 Siddharth Varadarajan (2012)
18
 Board of Directors The Hindu Group is managed by the descendants of Kasturi Ranga Iyengar.
As of 2010, there are 12 directors in the board of Kasturi & Sons N. Ram,
 N. Ravi
 N. Murali
 Malini Parthasarathy
 Nirmala Lakshman
 Nalini Krishnan
 Ramesh Rangarajan
 Vijaya Arun
 Akila Iyengar
 K. Balaji
 K. Venugopal
 Lakshmi Srinath
 Achievement The Hindu has many firsts in India to its credit, which include the following
 1940: First to introduce colour
 1963: First to own fleet of aircraft for distribution
 1969: First to adopt facsimile system of page transmission
 1980: First to use computer aided photo composing
 1986: First to use satellite for facsimile transmission
 1994: First to adopt wholly computerised integration of text and graphics in
page make-up and remote imaging
 1995: First newspaper to go on Internet
19
 The Times London listed The Hindu as one of the world's ten best
newspapers in 1965. Discussing each of its choices in separate articles, The
Times wrote:
“The Hindu takes the general seriousness to lengths of severity... The
Hindu which is published in Madras, is the only newspaper which in spite of
being published only in a provincial capital is regularly and attentively read in
Delhi. It is read not only as a distant and authoritative voice on national affairs
but as an expression of the most liberal and least provincial southern
attitudes... Its Delhi Bureau gives it outstanding political and economic
dispatches and it carries regular and frequent reports from all state capitals,
so giving more news from states, other than its own, than most newspapers
in India. It might fairly be described as a national voice with a southern
accent. The Hindu can claim to be the most respected paper in India.”
 In 1968, the American Newspaper Publishers' Association awarded The
Hindu its World Press Achievement Award. An extract from the citation reads:
“Throughout nearly a century of its publication The Hindu has exerted wide
influence not only in Madras but throughout India. Conservative in both tone
and appearance, it has wide appeal to the English-speaking segment of the
population and wide readership among government officials and business
leaders... The Hindu has provided its readers a broad and balanced news
coverage, enterprising reporting and a sober and thoughtful comment. It has
provided its country a model of journalistic excellence. It has fought for a
greater measure of humanity for India and its people and has not confined
itself to a narrow chauvinism. Its Correspondents stationed in the major
capitals of the world furnish The Hindu with world-wide news coverage... For
its championing of reason over emotion, for its dedication to principle even in
the face of criticism and popular disapproval, for its confidence in the future’’,
20
 Online Presence The Hindu was the first newspaper in India to have a website, launched in
1995.
 On 15 August 2009, the 130-year-old newspaper, launched the beta version
of its redesigned website at beta.thehindu.com. This was the first redesign of
its website since its launch. On 24 June 2010 the beta version of the website
went fully live at www.thehindu.com.
 The new website retains its core values of independence, authenticity, and
credibility while adopting contemporary web design principles, tools, and
features.
 The design is by Mario Garcia Jr., of Garcia Media, Tampa, Florida, USA. The
workflow solution is by CCI Europe A/S, Denmark. The web publishing system
is from Escenic A/S, Norway. The implementation was done in-house.
 Product & Subscription ratesSubscription rates (in Rs.)
Half yeary (180 issues)
The Hindu
Through news
Annual (361 issues)
(All days)
478
955
Agent
By Post
658
1316
The HINDU( Saturday/ Sunday edition only)
Through news
78
156
Agent
By Post
91
182
Business line (All days)
Through news
746
1496
Agent
21
By Post
926
1875
Business line (All weekday issue)
Through news
104
208
130
260
Agent
By Post
Business line (Sunday issue only )
Through news
130
260
156
312
Agent
By Post
Sport star
Through news
312
624
1248
1872
650
900
1040
1560
Agent
By Post
200
350
Frontline
Through news
260
520
Agent
By Post
200
350
 Our Other Publications:

Survey of Indian Industry

Survey of Indian Agriculture

Survey of the Environment

The Hindu Speaks on Libraries

The Hindu Speaks on Management Vol. I & II

The Hindu Speaks on Education

The Hindu Speaks on Religious Values

The Hindu Speaks on Music
22
650
925

The Hindu Speaks on Scientific Facts Vol. I & II

From the pages of T Hindu - Mahatma Gandhi: The Last 200 Days
 About Business line
 The Hindu Business Line is published by Kasturi & Sons.
 It is the only white business newspaper published in the market.
 It started publishing from the year 1994 and it entered the market in the year
2006 and started publishing from here. Presently it is publishing from 14
locations in India.
 It is the highest selling newspaper among all the business newspaper in India
after The Economic Times owned by Bennett, coleman and co. ltd with a per
day circulation figure of 0.163 millions. And it is in 29th position as compared
to all the newspaper all over India as per the number of circulation.
 The Economic Times is the market leader with a per day circulation of .651
among the business newspaper and is in 21st position among all the
newspaper in India.
 Its editor-in-chief is Mr. N.Ram and the joint Editor is Mr. K.Venugopal.
Mohan Padmanabhan writes many of the articles.
 It staffs consist of reporters and researchers. It is the only newspaper having
a research bureau.
 The content of Business Line newspaper is as follows : Main section of Business Line On Mondays, Business Line's main section has 16 pages. Page headings
include Market Mood, economy, Information technology, AgriBusiness,
Transport, Commodities Investment The New Manager-Keep your date with
leaders from the world of business, Mentor-A comprehensive resource on
taxation, financial systems and books, Money & Banking, Editorial & Opinion,
states and Variety.
23
 On Sundays, Business Line's main section has 18 pages. Page headings
include Economy, Commodities, Corporate, International, Variety, Young
Investor and Investment World-from page 8 to page 17, Incisive advice on
stocks, mutual funds and deposits.
 From Tuesday to Saturday, Business Line's main section has 20 to 24 pages.
Page headings include Corporate, Information Technology, Marketing,
Editorial & Opinion (2 pages), Commodities & Agribusiness, Economy,
International Business, Stock Market news, Stocks and Mutual Fund quotes
(5 pages), States Variety, Logistics and Market Watch.
 Supplement of Business-
 Monday :- The New Manager, Mentor, eWorld.
 Wednesday :- Smartbuy.
 Thursday:- BrandLine.
 Friday :- Life.
 Sunday :- Investment World.
 Pricing of Business Line For non-subscription part
 On week days it is Rs. 4 (i.e. from Monday to Friday).
 On weekends it is Rs.3 (i.e. on Saturday and Sunday).
 For subscription part
 Half-yearly subscription ------ Rs.300/ Annual subscription ------------ Rs.600/-
24
Competitors in the market The Economic Times The Economic Times is published by the Bennett, coleman & Co. Ltd.
 The Economic Times, started in 1961, is India's largest and among the world's
top 3 English Business dailies with a daily circulation of over 620,000 copies.
 The Economic Times is published simultaneously from 10 Metropoliton CitiesMumbai,
Delhi,
Bangalore,
Chennai,
Kolkata,
Lucknow,
Hyderabad,
Ahmadabad, Chandigarh & Pune.
 Editors 1960s and 1970s: PS Hariharan (1961-1964),
 1964-1979: DK Rangnekar,
 1980s: Hannan Ezekiel, Manu Shroff (1985-1990)
 1990s: T.N. Ninan, Swaminathan Anklesaria Aiyar
 2004: Rajrishi Singhal and Rahul Joshi
 As of 24 April 2004 till now: Rahul Joshi
 Business Standerd Business Standard is a financial daily from Business Standard Ltd (BSL).
 It is published in two languages (English and Hindi) from 14 centres in India.
 The main English edition comes out from 12 centres - Mumbai,New
Delhi,Kolkata,Banglore,Chennai,Ahmedabad,Hyderabad,Chandigarh,Pune,Lu
cknow, Bhubaneswar, and Kochi - and reaches readers in over 1,000 towns
and cities across the country.
 Started in 1975 by the Ananda Bazar group.
 It was bought by Mumbai-based financial investors led by the Kotak Mahindra
Bank, after which it began a phase of rapid expansion with the launch of new
editions.
 Business Standard sells 144,000 copies daily in English. Its Hindi edition sells
53,000 copies.
25
 Financial express The Financial Express is a daily newspaper published by the Indian Express
group since 1961.
 The newspaper publishes eleven editions in English from leading cities -Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi, Hyderabad, Kochi,
Kolkata, Lucknow, Mumbai and Pune.
 It also has an edition in Gujarati, published from Ahmedabad. The newspaper
has offices across the country and is headquartered in Delhi.
 Newspaper content Latest News Corporate and Mark Front Page
 Stocks Politics Edits & Columns
 International Economist Fe special
 Fe 360 Fe centers Fe web specials
 Sme world
 Supplements
 EFe Brand wagon
 India inc Fe investor
 The Mint The ‘mint’ brand and logo were unveiled in Delhi by HT Media Vice
Chairperson, Shobhana Bhartia, and Christine Brendle, Asian Managing
Director of The Wall Street Journal on January 30. Also on stage was the
paper’s designer Mario Garcia, the world-renowned newspaper designer. The
Wall Street Journal is ‘mint’s exclusive partner.
 The business daily will be available six days a week, though the possibility of
coming out with an edition on Sunday isn’t ruled out depending on the reader
response. The paper has been priced at Rs 2. ‘mint’ is being launched in a
unique Berliner size that will bring, for the first time to discerning readers in
India, a globally proven, convenient format.
 HT Media has entered into a content sharing agreement with The Wall Street
Journal, whereby 20 per cent of the content will be sourced from WSJ.
26
 Garcia, who has designed over 500 newspapers worldwide, including WSJ,
said, “With the introduction of ‘mint’ we not only celebrate the birth of a
newspaper, but also the concept of newspapers as a viable and necessary
medium. At a time when some prematurely announce the impending demise
of the print medium, citing the importance and fast rise of the electronic
media, the birth of ‘mint’ reminds us of the value of the printed word. Readers
continue to read, but they are, indeed, more selective about what they read.”
 “It is a clear recognition that our readers are
 Comparison of Business Line with its Competitors
SR.
PARAMETER
NO.
1
Price
BUSINESS
THE
ECONOMIC BUSINESS
STANDARD
TIMES
Weekdays-3
Weekdays-
Rs.
Rs
LINE
3&3.50 Weekdays-4
Rs.
FINANCIAL
EXPRESS
Mon to Fri –
4 Rs.
Sat- 6 Rs.
Weekend
-6
Weekend- 10 Rs.
Rs.
2
Collaboration
Kotak
Benett & collman
Weekend
Rs
Rs.
The Hindu
Indian
Mahindra
3
Stock
Express
market BS 200, 6 full Less pages
analysis
-4 Sunday – 8
page of share
Less
Less
information
details
4
News
Only Business
Business + General
Business
+ Business
General
5
Publication
Own
house
6
Pages (Avg)
22-26
7
Color of pages Pink
Bennett, Collaman & The Hindu
Indian
Co. ltd.
express
12-22
18-20
14-20
Pink
White
Pink
27
8
Updates
No
Week
update
on No
No
Sunday
9
Language
Easy
10
No. of location 12 cities
Easy
Hard
Moderate
11 cities
17 cities
11 cities
1st
4th
3rd
of Publication
11
Position in the 2nd
Market
28
Chapter-1(B)
Industry Profile
29
 History of Print mediaHistory of print media and written communication follows the progress of
civilization which, in turn, moves in response to changing cultural
technologies. The transfer of complex information, ideas and concepts from
one individual to another, or to a group, underwent extreme evolution since
prehistoric times. It has been 30,000 years later since the first recorded
evidence of written communication and it is still dramatically changing.
Nowadays perhaps faster than ever before due to amazing advances in
technology in recent years. Technical breakthroughs alter the way we
perceive the universe and manner in which we communicate with one
another.
 As long ago as 25,000-30,000 years B.C. first humans’ painted descriptive
pictures on cave walls. The narrative compositions left on the walls of
Lascaux represented their own way of communicating with the spiritual world
and another. The well-preserved drawing depicted their deep religious beliefs,
fears, and everyday life. The pictorial type found in caves of Southern France
and Spain is the beginning of written communication for the human kind.
 In early 19th century the industrial revolution brought major innovations in
printing technology. In 1810, Friedrich Koenig applied steam power to printing
press. Rotary steam presses replaced hand operated machines, doing the
same job in a small fraction of the time. Typesetting was transformed by the
introduction of line-casting machines; first Ottmar Mergenthaler’s Linotype
(1889), and then the Monotype machine. Line casting allowed type be
chosen, used, and then re circulated back into the machine automatically.
 The age of industrial revolution made transfer and interchange of written
information between cities as well as continents readily available. In 1831
Joseph Henry invented the first electric telegraph, four years later in 1835
Samuel Morse Formulated Morse code, and then in 1843 he also produced
the first long distance electric telegraph line. At the same time, Alexander Bain
patented the first fax machine. In 1867 Thomas Edison patented his
30
mimeograph, which was the first office-copying machine, which might inspire
Chester Carlson, almost a century later; to invent the photocopier machine.
 Business life was irreversibly changed with in the introduction to the market of
Remington typewriter (1874). Journalism also became more accessible when
in 1914 Howard Krum introduced Teletype. Knowledge of Morse code was no
longer needed to distribute information.
 Nowadays, the print industry goes through a dry spell. Printing becomes
increasingly more expansive. To combat with this problem the industry
increased use of digital printers that can efficiently produce high quality paper
books on demand. CAP Ventures predicted that within five years, 80% of all
print will be ordered via www. This created new model of publishing- so called
e-publishing (on demand). The printed book is currently under attack by ebook. Present e-books are handheld devices in which books can be
downloaded in a file form and read on a backlit screen using buttons to
maneuver through text. There have been also experiments with on-line book
distribution by Stephan King, David Saperstein, Mary Higgins and others
authors.
 The Indian entertainment and media industry is expected to grow at 18%
compound annual growth rate (CAGR) and reach a projected size of Rs
1,00,000 crore by 2011 from its present size of Rs 43,700 crore (for CY06),
according to the 2007 edition of FICCI Price water house Cooper’s (PWC)
annual report on the Indian entertainment and media Industry.
 The report states that the industry grew at 20% over the 2005 figure which
was Rs 36,400 crore. For 2004, the figure was Rs 31,100 crore.
 The key reasons behind the growth are technological advances, positive
government initiatives in terms of policy and foreign investment, and
31
 energized initiatives by private media companies coupled with rising income
levels and India’s robust economic growth-led consumerism.
 Information and broadcasting Minister PR Dasmunshi will release the report at
the opening of the FICCI-FRAMES event on March 26 in Mumbai.
 Sectorally, the Internet advertising industry is set to post the highest CAGR of
43%, rising from its current size of Rs 160 crores to Rs 950 crores in 2010.
 The Television industry is projected to grow 22% CAGR from Rs 19,100 crore
to Rs 51,900 crore by 2011. The move towards CAS/DTH is considered the
major driver for this growth with subscription revenues set to take the segment
to the projected heights. “The buoyancy of the Indian economy will drive the
homes, both in rural and urban (second TV set homes) areas to buy
televisions and subscribe for the pay services,” the report said.
 The film and entertainment sector is expected to grow by 16% CAGR from Rs
8,500 crore to Rs 17,500 crore. The major reason for this high growth rate is
that the industry is increasingly getting more corporative, highlighted by public
issues of several film production, distribution and exhibition companies, long
term contracts between film production companies and directors/ actors and
the fact that more than half of 2006’s releases were by corporate rather than
individual banners.
 The print media is expected to grow by 13% CAGR from Rs 12,800 crore to
Rs 23,200 crore by 2011. “Current estimates reveal that print media’s reach in
India has increased to 22 crore people. Print media is also the favorite
segment for global investors with maximum foreign investment in this
segment. The print media industry has much potential as 36.9 crore literate
people in India are still not tapped by any publication,” the report said.
 Newspaper –A Brief History
 The newspaper as we know it today is a product born of necessity, invention,
the middle class, democracy, free enterprise, and professional standards.
 Pre-history "newspapers" were one-to-one in nature. The earliest variation on
a newspaper was a daily sheet published in 59 BC in Rome called Acta
32
Diurna (Daily Events), which Julius Caesar ordered posted throughout the
city. The earliest known printed newspaper was in Beijing in 748.
 In 1451, Johannes Gütenberg uses a press to print an old German poem, and
two years later prints a 42-line Bible -- the significance being the mass
production of print products, ushering in an era of newspapers, magazines,
and books. By 1500, the genesis of a postal system can be seen in France,
while book publishing becomes popular throughout Europe and the first paper
mill can be found (England).
 Zeitung (newspaper) is a news report published in Germany in 1502, while
Trewe Encountre becomes the earliest known English-language news sheet
in 1513. Germany's Avisa Relation oder Zeitung, in 1609, is the first regularly
published newspaper in Europe. Forty-four years after the first newspaper in
England, the Oxford Gazette is published, utilizing double columns for the first
time; the Oxford/London Gazette are considered the first true newspaper. The
first North American newspaper, Public Occurrences Both Foreign and
Domestic, was published in 1690 in Boston.
 The 1700s was a century in which market elements were created that
encouraged the development of daily newspapers: rising literacy, the
formation of nation-states, a developing postal system, and the proliferation of
urban centers, a rising literary and philosophical tradition emphasizing
democratic involvement in government, and technologies that supported
newspaper production. In short, it was a great news century. The first daily
newspaper was The Daily Courant in London, 1702. In 1754, The Daily
Advertiser in London uses the first four-column format. France's first daily
newspaper appears in 1777, Journal de Paris, while the first United States
daily was the Pennsylvania Packet in 1784.
 The rise of the middle class transformed newspapers in the 1800s. A penny
(US$0.01) buys a New York newspaper in 1833, opening up the first mass
market for newspapers. In 1847, the telegraph is used as a business tool,
transforming far-away stories. In 1873, an illustrated daily newspaper can be
seen in New York. In 1878 the first full-page newspaper advertisements
33
appear, and in 1880 the first photographs are seen in newspapers, using
halftones.
 With the basic technical groundwork for the modern newspaper in place by
the late 19th century, the story of newspapers in the 20th century was about
professional development and adaptation to changing consumer and media
markets. The story also involved an evolving business model that rode an
ever-growing wave of mass-market advertising. Increased profitability and
higher revenues attracted publicly owned corporations interested in buying
newspapers from descendants of company founders, while simultaneously
exposing newspapers to the whims of cash- and profit-hungry stock markets.
 By 2000, newspapers were juggling priorities: fragmentation of news
consumption, fragmentation of advertising investments, the advantages and
disadvantages of being a mass medium, balancing the wants of the
marketplace with the company's duty to provide the needs of the marketplace,
a journalistic backlash against industry changes, the sheer physicality of inkon-paper production and distribution versus digital distribution, increasing
profit pressure surrounding the core print product, and extension of the
company's core brand into other profit centers.
 All indiia media penetration as of 2010
 Here we can say that in the present scenario media has been spread widely.
The share of Media is as below : Print Media
20%,
 TV Media
41%
 Cable and Satellite
16%
 Radio
17%
 Film
5%
 Internet
1%
34
 Porter’s five force model analysis  Porter's 5 forces analysis is a framework for the industry analysis and
business strategy development developed by Michael E. Porter of Harvard
Business School in 1979. It uses concepts developed in Industrial
Organization (IO) economics to derive 5 forces that determine the competitive
intensity and therefore attractiveness of a market.
The threat of substitute products:
 T.V. Media
 Magazines
 Internet
 Seminars and lectures of experts
o What can the factor of substitute product?
o buyer propensity to substitute
o relative price performance of substitutes
o Perceived level of product differentiation
 The threat of the entry of new competitors
 Profitable markets that yield high returns will draw firms. The results are many
new entrants, which will effectively decrease profitability. Unless the entry of
new firms can be blocked by incumbents, the profit rate will fall towards a
competitive level .
 economies of product differences
 brand equity
 capital requirements
 access to distribution
 learning curve advantages
 expected retaliation by incumbents
35
 The intensity of competitive rivalry
 Total NO. Of competitors of Business Line are The Economic Time
 Business Standerd
 Financial Express
 Mint
 number of competitors
 rate of industry growth
 exit barriers
 diversity of competitors
 informational complexity and asymmetry
 level of advertising expense
 Economies of scale
 Sustainable competitive advantage through improvisation
36
Chapter-1 (C)
Litrature Review
37
Sales management
 Sales planning
 It is the first step in the sales management process Sales planning guides the
organization in achieving its objectives in a systematic manner leading to
profitability and success. In case of newspaper industry plans are formulated
keeping in view the overall sales strategy and objectives of individual
organizations. Since circulation is the main thing in the newspaper industry, all
the planning is intended to increase the circulation base of newspaper .The
main source of revenue for a newspaper company is the advertisements and
they can charge more for advertisements only if their circulation base is
higher. This circulation base is increased by eating into the competitor's
circulation. The head office decides the targets for all branches in the country
and this is communicated to marketing manager of branches across the
country. The marketing manager of the branch then allocates targets for every
sales executive in the branch. The marketing manager asks each sales
executive to target a particular segment. Segment can be hotels, educational
institutes, corporate offices, IT companies, MBA students as well as students
preparing for competitive examination like CAT, XAT, etc.
 Organizing and directing sales efforts
 Most of the newspaper companies hire graduates who are well versed in local
languages as selling newspaper require interacting with vendors and
intermediate agencies. They generally do not hire MBAs or Post Graduates as
they are more prone to attrition. The attrition rate is very high in this industry
especially in the second rung companies.
 Time Management:
 Time management is very important as the executives have to visit morning
centers at around 5 to 5.30 a.m. in the morning to meet the vendors to ensure
the timely delivery of newspapers. Morning centers are places where all the
newspapers are dropped and vendors come here to collect newspapers for
38
their locality. Most of the activities happen between 3.30 a.m to 5.30 a.m.
Within this short span they have to meet the vendors and ensure that they are
regularly supplying the newspapers.
 On the job traning :
 The sales force is briefed about the newspaper and supplements and then
they are sent to the field for training. In this industry the training is mostly on
the job where executives have to go and sell the subscription to the
customers.
 Compansation plan :
 Generally combination salary plans are followed in newspaper industry. This
type of plan includes a combination of salary, commission and other type of
incentive plans. As sales people get regular income in the form of monetary
incentives, they are continuously motivated and it also provides sales person
with the advantage of both a fixed salary and variable income. Every
executive is given a minimum target to achieve and on exceeding this target
they are given an incentive.
 Evaluating sales force performance:
 The performance of sales force is measured in terms of the number of
subscriptions generated by each sales person. At the end of the month they
collate how many subscriptions have been generated by executives and on
the basis of subscriptions generated salary is computed.
 Review of Business line newspaper ‘’I would like to write about the Brand Quest contests which gets issued on
Business Line every Thursday. I hope, people are aware of that. Its a
wonderful quiz testing one’s Brand awareness, and general Business
Happenings across the globe. There are about 10 questions to be answered,
and it has a seperate question on identifying the logo and the personality
associated with any businersses. I participate almost regularly and there are
fabulous prizes to be won . Its been sponsored by Tibre Trousers, and if you
win , you get Rs 1000 /- voucher, which could be exchanged for getting Tibre
39
fromals or casuals. In fact, a mail is being sent if you are amongst the three
winners, and after getting a confirmation from you regarding the size, they
even
send
by
courier,
the
prize
to
your
respective
residence’’.
A good contest , if in case yoiu are interested in Brand equity and
Awareness.
 ‘’Business Line is an unique business daily in India. Unlike the Economic
Times, which is more of a Business paper, the Business Line is a paper about
economics. Those interested in the serious views and analysis on the
economy and markets will find
Business
line
delightful.The
paper
models itself on The Wall street Journal, by being a ’’white’’ business journal.
Its news are less sensational as compared to the other business dailies in
India. It gives equal importance to the new and old economy. I always believe
that money can be made in those sectors where less noise is made. Thats
what the Business Line follows, it focuses on those sectors that offer great
potential. The quality of journalism is as good as any publication from The
Hindu group. The paper does suffer from the lack of good supplements. It
does not offer a good read during the weekends. It can be boring for some
who have just started to show interest in markets and economics. I would
recommend the FE or ET for them. Business Line is also a great value for
money. It does not fill its pages with advertisements as is the case with most
business journals. Another suprising factor is that it is less left leaning than its
parent publication The Hindu.’’
 ‘’This is not a NP for the light hearted -- nothing of the usual market gossip
and advertisements which every other business newspaper is filled. I do not
have anything against those but if you are looking for real core economic
analysis and unbiased stuff, I strongly recommend Business Line. The
newspaper does one of the best articles at the maacro/micro levels (P R
Brahmananda’s economic and other topics on Sat. are at times too core for a
lay man to get a hold). The paper has a wide coverage of the major coverage
of the entire markets -- equities, debt, commodities. Especially, the commodity
futures coverage is pretty useful for the traders. The Sunday edition (with
40
Investment World) analyses the capital market trends in full -- fundamental
calls, technical analysis, debt market coverage, project studies. MS
Narsimham, though I tend to differ from his technical calls at times, yet I
admire his philosphy. There are also articles for the lay man here -- persons in
the learning stagewould benefit especially.The weekday magazines include
one each on Itmarketing and general life. Certainly worthwhile to read.
One problem however is that the newspaper is not published from Mumbai -so the Sunday edition, the one with the Investment World is available only on
Monday. The other, as i mentioned is the standard of articles which
sometimes only the people with a background in that subject can get the zist
of.I would recommend everyone to try out BL over a period of one month -- it
is difficult to shift loyalties on newspapers and toothpastes. But give it a try -there is real business out there.’’
41
Chapter-3
Research Methodology &
Data Collection
42

Research methodology:
 A market research process is considered as a sequence of some highly
interrelated steps.
 Formulate the problem:
 The first valuable function of marketing research is to define the problem that
need to be solved. Only problem can be defined carefully and precisely can
research be designed to provide pertinent information?

Determine the research design:
 The source of information For a study and research design go hand-in hand.
They both depend on how much is known about the problem.
 According to this research work, this is a descriptive research and a crosssectional design. Because this research design is used "to describe
systematically the facts and characteristics of a given population or area of
interest, factually and accurately". And cross-sectional design, because the
sample is typically selected to be the representative of some known universe.
 Data collection method and forms:
 My research study was based on primary data as well as secondary data
sources.
 Primary data:
 Primary data are originated by the researcher for the purpose of immediate
investigation at hand. In the dynamic nature of the business and customers,
often information needed is not found in the firm’s data.
 The primary data is collected through personal interviews using structured
Questionnaire, surveys and observations.
43
 Secondary data
 Secondary data are the information that already exist, they were gathered for
a previous purpose not for a particular study.
 The Secondary is collected from management of the makaan.com, various
books, journals and Internet.
 Sample:
 Designing a sample consists of three steps:
 Sampling frame:
 The sampling frame is the list a population elements from which the sample
will be done. As per my research work my target population was common
people.
 Sample selection:
 Sample selection process requires specification about such things as whether
it will be a probability or non-probability sample. As per my project research It
is a probability and simple random sample, because each population element
has a known, nonzero chance of being included in the sample and it is not
necessary that the probabilities of selection be equal. Only that we can
specify the probability with which each element of the population will be
included in the sample. Simple random sample because, the identity of each
member of target population is known that they are common people.
 Sample size:
 Sample size involves determining how many people, business organization or
other entity must be studied to get sufficiently accurate and reliable
information. I have taken 100 sample sizes for my research work.
44
Chapter-4
Data analysis &Interpretation
45
 Data analysis & intrepretation Research is very essential part in every organization, because until knowing
the preferences of customers it is difficult to provide a satisfactory service the
preferences of various customers like individuals, agents and builders are
different. The best way to know their preference is to conduct a personal
interview. This interview helps us to know the need and wants of our
customers as well as some relevant information, which will help us to maintain
customer relationship as well as creating new potential customers. The
research is carried out at various individuals top get feedbacks regarding
relevance of selling part of Business line portal with The Hindu Hyderabad.
For the data analysis I have selected 10 questions and these are as follows:
 Q.1] Which business newspaper do you buy?
 Q.2] What are your criteria for choosing a business newspaper?
 Q.3] How frequent you read Business newspaper?
 Q.4] Why do you refer a particular newspaper?
 Q.5] Are you satisfied with your purchase decision of a particular Business
line newspaper?
 Q. 6] since how long have you been reading a financial daily?
 Q.7] which is the factors you take in to consideration before purchasing
financial newspaper?
 Q.8] if you are given any discount on the yearly subscription of financial
newspaper then which newspaper you will subscribe?
 Q.9] How do you rate the content of the business newspaper you are using?
 Q-10] How do you rate the service provided by the newspaper you are using?
46
 Q.1] Which business newspaper do you buy?
Newspaper
Percentage
Economic times
33
Business line
29
Business standerd
18
Financial express
14
Mint
6
Total
100
Series 1
35
30
25
20
15
10
5
0
Series 1
The Economic
times
Business line
Business
standerd
Financial
express
Mint
The Economic Times enjoy the lion‟s share in the business newspaper market.
 Interpretation-
 Economic Times is the number 1 name when business news is taken into
consideration. Economic times has captured the market & is a brand name in
the mind of the people, as it gives all the information about the business,
shares, investment etc. and is present in the market for last 50 years. Other
newspaper like Business Line, Mint & Business Standard are also brand
names but their market share is low as compared to Economic Times.
 Business standard is second best selling newspaper in Hyderabad as it is
also there in the market since last 35 years.
 Business Line as entered into market in the year 2006 and is growing rapidly.
 Financial express and Mint are having a very low market share.
47
 Q.2] What are your criteria for choosing a business newspaper?
Criteria
of
choosing
a
business percentage
newspaper
Price
26
Editorial advocacy
34
Progeressive outlook
40
Sales
Price
Editorial advocacy
Progeressive outlook
 Interpretation A criterion was prepared so as to find what the bases on which people buy
newspaper are. From the research we came to know that progressive outlook
has much more importance. Then comes editorial advocacy followed by price.
 According to the research , it was found out that Business Line has a good
perception in the mind of customer for being a very good newspaper on the
basis of editorial advocacy. The only reason is that it is backed by The Hindu
which is a brand and is famous for its editorial section.
 Mint could be a big threat to any other newspaper as it has placed itself in the
market with quality in term of progressive outlook and pricing itself very low.
48
 Q.3] How frequent you read business newspaper?
Factor
Percentage
Regularly
69
Occasionally
31
Total
100
Series 1
35
30
25
20
Series 1
15
10
5
0
Regularly
Occasionally
 Interpretation From the above graph we come to know that around 69% of consumer Read
buusiness newspaper regularly. While 31% of consumer read newspaper
Occasionally.
49
Q.4] Why do you refer a particular business newspaper?
Factor
Percentage
Simple language
4
Financial News
22
Quality
26
Authentic news
21
Authentic news & quality
11
Financial news & quality
16
Total
100
Series 1
30
25
20
15
Series 1
10
5
0
Simple news
Financial
news
Quality
Authentic
news
Authentic
news &
quality
Financial
news &
quality
 Interpretation From the above graph it can be clearly stated that 26% of people refer a
particular business newspaper due to the quality. Around 22% of consumer
refers a particular business newspaper due to financial news. 11%, 16.%, 4
& 21% of consumer refers a particular newspaper due to authentic news &
quality, financial news & quality & simple language & only authentic news
respectively.
50
 Q.5] Are you satisfied with your purchase decision of a particular business line
newspaper ?
Factor
Percetage
Very satisfied
64
Somewhat satisfied
26
Moderate
10
Somewhat Dissatisfied
00
Very Dissatisfied
00
Total
100
Sales
Very satisfied
Somewhat satisfied
Moderate
Somewhat dissatisfied
Very dissatisfied
 Interpretation Around 64% are highly satisfied with the purchase decision they have made.
26% of the readers are somewhat satisfied While 10% of consumer feel they
are moderate. Not a single consumer are Dissatisfied by the purchase
decision.
51
 Q. 6] since how long have you been reading a Business daily newspaper?
Year
Percentage
Below 1 year
18
1 to 4 year
20
5 to 10 year
22
10 to 15 year
26
Above 15 year
14
Series 1
30
25
20
15
Series 1
10
5
0
Below 1 year
1 to 4 year
5 to 10 year
10 to 15 year
above 15 year
 Intrepretation- 26% of the reader is since 10 to 15 years to read financial daily and minimum
14 % of the readers above 15 year.
52
 Q.7] which is the factors you take in to consideration before purchasing
Business line newspaper ?
Factors
Percentage
Stock information
35
News coverage
30
Price
6
News coverage
Stock information
& 20
Discount
9
Total
100
Sales
Stock information
News coverage
Price
News ccoverage & stock
informationoverage
 Interpretation:
 Around 35% of the consumer says stock information is the factor that will be
given important before purchasing financial dailies. While 30% of consumer
said they will be giving importance to News coverage. Around 9% of
consumer told they will be taking the factor of discount before purchase
decisiont and also 6% of price factor. Around 20 % of consumer told they will
be giving importance to both News coverage & stock information. Here we
can clearly see that price & discount is not a big factor for the consumer .
53
 Q.8] if you are given any discount on the yearly subscription of business
newspaper then which newspaper you will subscribe?
Newspaper
Percentage
Economic times
52
Business standerd
20
Financial express
16
Business line
12
Total
100
Series 1
60
50
40
30
Series 1
20
10
0
Economic times
Business standerd
Finacial express
Business line
 Interpretation:
 Around 52% of people told that they will be purchasing Economics Times if
they are given discount on the yearly subscription. 20% & 16% is in the case
of BS & FE respectively. Around 12% of consumer told that they will purchase
Business Line if they are given any yearly discount.
54
Q-9] How do you rate the content of the business newspaper you are using?
Outlook
1st
2nd
3rd
4th
The Economic times
25
33
37
5
Business standerd
18
48
28
6
Business line
8
55
35
2
Financial express
4
48
39
9
The Mint
1
39
48
12
Interpretation-
 Economic Times being the market leader, is now being thought by the
customer as a paper with degrading standard of news items.
 Business standard with T.N. Ninan being its chief-editor is maintaining its
standard on the content of the newspaper.
 Business Line is rated highly by the customer when it comes to the coverage
of the news item but it lacks in providing catchy headlines and colourful
pictures and advertisement. Frontpage needs to be re-designed as suggested
by some of the customer.
55
Q-10] How do you rate the service provided by the newspaper you are using?
Outlook
1st
2nd
3rd
4th
The Economic times
--
55
40
5
Business standerd
--
45
50
5
Business line
--
40
52
8
Financial express
--
30
60
10
The Mint
--
22
70
8
Interpretation it is the complete industry and not only 1 or 2 players in the market who lacks
in providing The above survey shows that proper service to the customer.
Hence, any company who will give good service and will keep very good
customer relation with the customer will find a competitive edge over its
competitors in the market.
56
Chapter-5
Finding , Recommendations
& Conclusions
57
Findings
 The Economic times leaders in all business newspapaers in Hyderabad.
 Business Line is 2nd position in Hyderabad market.
 Mostly People frequently reading a business nnewspaper.
 People are very satisfied for purchase decision of Business line newspaper.
 People main factor of buying Businee line news paper because that 35%
given the information of related to stock.
 From the analysis of the 9th question we come to know that out of a sample of
100 customer 50 are satisfied with the newspaper and the rest 50 customers
feels that it is a good newspaper content wise but needs to be improved.
 From the analysis of the 10th question it is clear that the complete industry
lack in providing proper service to the customer. Hence, which ever company
improves its service will achieve competitive advantage over its competitors in
the market.
 News covered by the newspaper i.e. the coverage plays an important role.
Readers feel that the lack of news coverage may lead them to change the
newspaper they read. Some of readers have switched to English daily only
because of their need to improve their English but the percentage is
negligible.
 News channels and Internet media has affected the reading pattern of the
readers up to a considerable extent.
 The basic idea of reading a newspaper is to gain information and knowledge;
hence the news coverage is a dominating factor in newspaper purchase as
well as reading.
58
 Due to increase in the usage of Internet, people prefer to do surfing on the net
and thereby collect more information on the different aspects simultaneously.
 Service problem is the main problem with Business line, because in our
survey I met so many people who did not get news paper on daily basis.
59
Recommendations
 Build proper positioning in the minds of the readers.

Give certain small vouchers package at the time of any other festivals.
 Service check calls at regular intervals.
 Publishing their Club and giving membership to regular customers.
 Make some events with corporate to spread awareness of Business line.
 Collaborate with B-schools to provide copy of Business line newspaper at
their home.
 Increase the number of centers from where the news paper is available.
 Give the more job related advertisements.
 Improve the delivery syetem of the newspaper and also improve distribution
channel of the newspaper.
 Its need for more advertisement of Business line newspaper.
 Deployment technology in the value chain.of information
60
Conclusion
 The Newspaper industry revolves around 2 aspects i.e. Content and Service.
If the company is good in content and poor in service or vice versa than it is
very difficult to survive in the market and hence company needs to improve in
both the frants. ntenCompany needs to re-think in the promotional aspect the
organization and help Business Line to successfully achieving more
circulation with that of The Hindu.
 The company seeking for an effective strategy to improve morning newspaper
by pertaining its internal resource with external resource (the market), the
competitive advantage can be achieved by concentrating all the available
resource on one basic strategy which is short delivery time. The shot delivery
time if administered efficiently and effectively could also result in less
distribution cost.
 Hence, it has been clear that company needs to promote its newspaper more
as the awareness among the potential customer is low and should also
improve his service and be innovative and customer oriented while putting up
the content in the newspaper.
 I conducted the survey with the objective of penetrating Business Line which
is a Business Newspaper and we focused on finding out, what can be the
competitive Advantage for the company. We found out how innovation takes
place in Newspapers as per the customers expectations. According to the
research conducted by us it is estimated that The Economic Times is the giant
leader among all the business newspapers available in India. Then it comes
Business standard, Business Line, Financial express and Mint respectively.
 This survey reveals that there is an open market available for Business Line,
only thing it needs to do is focus on the service and content of the newspaper
and with the competitive price margin it has and with the backing of the brand
like The Hindu will definitely improve its circulation figure.
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Bibiliography
Books FolowedMarketing management--- Kotler & Keller (13th edition)
Kotler & Armstrong 13th (editiobn)
Ramaswamy & Namakumari
Prof. SA.Sherlekar 13th(edition)
SHH.Kazmi
Sales&distribution management – Tapank panda,Sunil sahadev illustrate
Research Methodology--- Churchill , Lacobucci and iisrael
Mgzines--
Business world
Web resourceshttp://www.google.co.in/url?sa=t&rct=j&q=ranking+of+business+newspapers+in+hyd
eraba
ranking of business newspapers in hyderabad - Google Search
Business Line : Home Page News & Features
http://www.google.co.in/url?sa=t&rct=j&q=www.thehindubusinessline.com&source=w
eb&
www.thehindubusinessline.com - Google Search
http://www.google.co.in/url?sa=t&rct=j&q=ranking+of+the+hindu+business+line+in+h
ydera
http://www.google.co.in/url?sa=t&rct=j&q=organizational+structure+of+the+hindu+gr
oup
The Hindu : NATIONAL / ANDHRA PRADESH : Man with a mission for vision
The Hindu - Wikipedia, the free encyclopedia
BUSINESS LINE Review, Subscription, Price, Cost, BUSINESS LINE Online, Free,
Famous, Pop
http://www.google.co.in/url?sa=t&rct=j&q=review%20of%20literature%20the%20hind
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