BE FASHIONABLE.
STAY FASHIONABLE.
LOOK FASHIONABLE.
FASHION.
The universal language of every soul.
Fashion is a general term for a popular style or practice,
especially in
clothing
footwear
accessories
make up
body piercing or
furniture
Fashion refers to a distinctive and often habitual trend in the
style with which a person dresses, as well as to prevailing
styles in behaviour.
Fashion also refers to the newest creations of textile
designers. The more technical term, costume, has become
so linked to the term "fashion“.
Fashion season is defined as either
Autumn/Winter or Spring/Summer.
 Fashion design is generally considered to
have started in the 19th century with
Charles Frederick Worth,father
of Haute-Couture,who was the first
designer to have his designer
label sewn into the garments
that he created.
 House of Worth was his label.

Haute-Couture (hi – fashion)
Prêt-A-Porter (ready to wear)
Mass
market
French for "high sewing" or "high dressmaking" or "high fashion“ ,
refers to the creation of exclusive custom-fitted clothing. Haute
couture is made to order for a specific customer’s or wearer’s
measurements and body stance, and it is usually made from highquality, expensive fabric and sewn with extreme attention to detail
and finished by the most experienced and capable seamstresses,
often using time-consuming,
hand-executed techniques.
"Couture" means dressmaking,
sewing, or needlework and
"Haute" means elegant or high.
Haute Couture is a "protected
name" that can be used only
by firms that meet certain
well-defined standards by
Chambre de commerce et
D’industrie le Paris.
Design made-to-order for private clients,
with one or more fittings.
 Have a workshop (atelier) in Paris that
employs at least fifteen people full-time.
 Must have twenty full-time technical people
in at least one atelier (workshop).
 Each season (i.e., twice a year), present a
collection to the Paris press, comprising at
least thirty-five runs/exits with outfits for both
daytime wear and evening wear.

or prêt-à-porter is the term for factory-made clothing, sold in
finished condition, in standardized sizes. Designers produce
ready-to-wear clothing intended to be worn without significant
alteration, because clothing made to standard sizes fits most
people. They use standard patterns, factory equipment, and
faster construction techniques to keep costs low, compared to
a custom-sewn version of the same item.
In high-end fashion, ready-to-wear
collections are usually presented by
fashion houses each season during
a period known as Fashion Week.
The Fall/Winter shows take place
in February, and the Spring/Summer
collections are shown in September.
is ready-to-wear garments in mass.
 is available in large quantities and
standard measurements.
 use’s cheap materials or fabrics,
creatively used, to produce affordable
fashion.
 use simple production techniques
therefore to sell at cheaper rates.
 are fashion available both in brands and
on streets.

Area
Brief
Market
Women’s day wear
Practical, comfortable, Haute-couture, readyfashionable
to-wear, mass market
Women’s evening
wear
Glamorous,
sophisticated, suited
for occasions
Haute-couture, readyto-wear, mass market
Women’s lingerie
Glamorous,
comfortable,
washable
Haute-couture, readyto-wear, mass market
Men’s day wear
Casual, practical,
comfortable
Tailoring, ready-towear
Men’s evening wear
Smart, elegant, formal, Tailoring, ready-toapt for occasion
wear
Kid’s wear
Trendy or classy,
practical, washable,
functionable
Ready-to-wear, mass
market
Teenage girl wear
Colorful, comfortable,
glamorous, pretty
Ready-to-wear, mass
market
Area
Brief
Market
Jean’s wear
Unisex, democratic,
comfortable,
practical, functional
Ready-to-wear, mass
market
Sport’s wear
Comfortable,
practical, well
ventilated, washable,
functional
Ready-to-wear, mass
market
Knit wear
Right weight and color Ready-to-wear, mass
for the season
market
Outer wear
Stylish, warm, Right
weight and color for
the season
Ready-to-wear, mass
market
Bridal wear
Sumptuous,
glamorous, classic
Haute-couture, readyto-wear, mass market
accessories
Striking, fashionable
Haute-couture, readyto-wear, mass market
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Research
Theme/ Mood board
Inspiration board
Illustration board
Client board
Accessory board
Flat sketch board / tech pack
Trim and fabric board
Muslin fits (toile)
Actualising the garment
Costing
Presentation
Type of collection
 Trend forecast
 Material availability
 Theme and inspiration
 Season
 Story line
 Clients profile
 Budgeting and costing

Occasions
 Seasons
 Activities
 Interests
 Social interests
 Objects
 Nature
 Emotions
…etc
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Age group
Social status
Income
Interests and hobbies
Demography or geography
Season or activity
Marital status
Character
Attitude
Motto in life
Role model
Accessories can be categorised mainly into 3 types:
Carried Accessories
Worn Accessories
Detachable
Accessories
Canes, handbags,
swords, hand fans,
parasols, umbrella
etc
Jackets, boots and
shoes, cravats, ties,
sunglasses, belts,
gloves, muffs,
jewellery, watches,
shawls, scarves,
socks, stockings etc
Aigrettes, lapels,
pins and badges
etc
the blue print of making a garment
 the proportional drawing
 on construction of garment
 seam types and placement
 stitching and its types
 trims and fabrics
 number of pieces to construct
 number of colors for the same design
 sizes

Embellishments
 Closures (buttons, hooks etc)
 Laces
 Threads
 Fusing material
 Label (brand name)
 Fabric swatches

Are done by either using draping
method or pattern making method
 This is the process of test fit done before
actualising on real fabric.
 It helps in correcting any ill fit or flaws in
the garment.
 Is done on cheaper fabrics

Muslin fit or toile are transferred onto real
fabrics after alteration or correction if
any
 The transferring is done with the help of
tracing wheel, scales and markers

Includes all expenses inherited during the
development of every single garment
piece.
 Later a price is put up on the basis such
that all the expenses + profit is incurred
back.
 Can hike any % of the total net expense
to gain back any % of profit

Collection launch at a fashion runway
 Retail store exhibition
 Exhibition to client
 E -store launch
 Presenting to the in house head designer

Fashion keeps inviting and exploring new
lands and base when every time a new
design develops. But the concepts and
process involved remains the same and
design derivation are always fresh, crisp
and edgy.
Fashion will never fade its
face in any era. Fashion in you showcase
the outlook who you are as a person.