Principes for revenue recognition It has to be earned : cash, claims to the cash or assurance that cash will be received. It has to be realized : delivery of goods or service rendered Cash Flow Statement of the Audi Group Have they been able to finance their investment with cash generated by business operation If not what type of external financing have they used ? If yes what did they do with the excess cash ? Make comments on the cash position of these companies. Gearing ratio Long debt/Long term financing Interest cover : ebit/interest expenses If <3 too low, >5 good, >15 excellent In US you can have negative equity, in France, not possible. Basic EPS = net profit/ number of ordinary shares Diluted EPS = net profit / Number of ordinary shares + preferred shares + stock options Limitation of ratio analysis - Inflation not taken in account - Restricted vision : don’t take in account loyalty of customers, etc - Balance sheet is just a photo at a certain time. - … Gross margin : If decreases : a reduction in selling prices, less sales, increase in cogs, increase in transportation. Stock losses, increase in wages (direct costs). ROI gives the overall return on all of the capital. Impairment test Pfizer, Novartis General comments Industry in which the company operate Competitive position Products Trend in sales GAAPs followed Currency used Closing accounting date Specific events