Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme
Health
Market
H2M TOOL:
HOW-TO GUIDEBOOK
Much innovation potential is growing from
(European funded) public research projects
Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme
Health & Research
Innovators
Main challenge:
how to
successfully
commercialize
innovation?
• What to do with my
research results?
• How to protect them?
• Which is my market?
• How can I convince
investors?
• What does business
capital entail?
Commercialization
Success
• How to approach potential
customers?
• What do big companies
want?
• How to develop a
marketing strategy?
• And many other questions
Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme
To support health innovators and new entrepreneurs the project team
has developed a practical “how-to” guidebook
Successful exploitation of R&D needs
• Better awareness
• Examination of exploitation potential
as early as possible
 practical “how-to” guidebook
Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme
The “how-to” guidebook on innovation strategy is designed to support
R&D project practitioners and other innovators
• Designed as a practical “how-to” guide to
support practitioners
• Concrete, real life examples from to
illustrate topics
• Examples from Health-2-Market and
related to health sciences
• Methodologies to prepare and to
implement innovation are universal.
• Target group: everyone wishing to bring
research results to market
Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme
The “how-to” guidebook covers pertinent topics and questions to
support health innovators, new entrepreneurs and others
Guidebook Chapters
01
Innovation Strategy
• Why do I need an innovation strategy?
• What is an innovation strategy?
• How do I formulate an innovation strategy?
• When should the innovation strategy be
02
03
03.1
Innovation Strategy
Preparation
Innovation Strategy
Implementation
Commercialization
Routes & Business Model
formulated?
• What should an innovation strategy include?
• What are the main steps in preparing it?
• More in-depth subchapters on
• strategy and
• commercialization implementation steps
• What are channels of commercialization?
• How to choose the right commercialization path?
Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme
Guidebook Chapters
03.2
Intellectual Assets and
Intellectual Property
• Why should I identify and protect IP?
• How to identify and protect IP?
• How can understanding my research from an IP
perspective help produce better research results?
• What is the difference between business model
03.3
03.4
03.5
Business Plan
and business plan?
• Why do I need to prepare a business plan?
• What should I cover to convince investors?
• Is a marketing strategy necessary if no
Marketing Strategy
•
•
Financing
•
•
•
•
advertising is planned?
What exactly is a marketing strategy?
How to design one to successfully market my
solution?
Where to find funding for commercialization?
How difficult is it to raise funding?
How much money should I raise?
What will investors ask in return?
Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme
Guidebook Chapters
03.2
04
05
European Legislation,
Standards & Certification
• What is CE marking and what is the process?
• Which are the relevant EU Directives?
• What is and why do you need a Notified Body?
• Are the goals you have set for your innovation
Innovation Strategy
Follow-up & Evaluation
Useful References
strategy still relevant?
• Are there any changes in the technological or
economic macro environment?
• Annex with other useful information and materials
linked to H2M website
Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme
Guidebook Chapters
03.2
04
05
European Legislation,
Standards & Certification
• What is CE marking and what is the process?
• Which are the relevant EU Directives?
• What is and why do you need a Notified Body?
• Are the goals you have set for your innovation
Innovation Strategy
Follow-up & Evaluation
Useful References
strategy still relevant?
• Are there any changes in the technological or
economic macro environment?
• Annex with other useful information and materials
linked to H2M website
Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme
Health
Market
The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme