Du Pont Titanium Dioxide - Assumptions

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Du Pont Titanium Dioxide - Assumptions
1972
Size of Market
Cost of New Capacity/Ton
Pre-Tax Operating Expense/Ton
Market Share
Maintain
Growth
Average Selling Price/Ton
Maintain
Growth
Capacity
Maintain
Growth
1973
-
325
325
1974
-
1975
-
1976
-
1977
-
1978
-
1979
-
1980
-
1981
-
1982
-
1983
-
1984
-
1985
-
752
900
330
774
927
390
798
955
460
822
983
540
846
1013
580
872
1043
620
898
1075
660
925
1107
690
952
1140
710
981
1174
740
1010
1210
770
1041
1246
810
1072
1283
850
0.35
0.35
0.40
0.40
0.45
0.47
0.45
0.47
0.45
0.51
0.45
0.52
0.45
0.52
0.45
0.55
0.45
0.58
0.45
0.59
0.45
0.62
0.45
0.62
0.45
0.64
555
540
665
640
760
750
890
880
955
950
1015
1010
1070
1070
1120
1130
1170
1190
1210
1250
1270
1310
1320
1370
1370
1430
340
350
350
375
360
400
370
421
381
443
392
475
404
505
416
530
428
552
441
579
455
616
468
645
482
685
Du Pont Titanium Dioxide - Do Nothing
Do Nothing - Stay at Existing Capacity ( 325,000 tons ) and Allow Sales to Grow Until Full Capacity is Reached
1972
Unit Sales (1000 Tons)
Sales
Costs
Pre-tax Profits
Taxes
After-tax Profits
Plus Depreciation
Operating Cash Flow
Less Change in NWC
Less Change in FA
Plus Investment Tax Credit
Recovery
Net Working Capital
Plant & Equipment
Total Cash Flow
100000
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
263
146076
86856
59220
28426
30794
0
30794
9215
0
0
310
205884
120744
85140
40867
44273
0
44273
11962
0
0
325
247000
149500
97500
46800
50700
0
50700
8223
0
0
325
289250
175500
113750
54600
59150
0
59150
8450
0
0
325
310375
188500
121875
58500
63375
0
63375
4225
0
0
325
329875
201500
128375
61620
66755
0
66755
3900
0
0
325
347750
214500
133250
63960
69290
0
69290
3575
0
0
325
364000
224250
139750
67080
72670
0
72670
3250
0
0
325
380250
230750
149500
71760
77740
0
77740
3250
0
0
325
393250
240500
152750
73320
79430
0
79430
2600
0
0
325
412750
250250
162500
78000
84500
0
84500
3900
0
0
325
429000
263250
165750
79560
86190
0
86190
3250
0
0
325
445250
276250
169000
81120
87880
0
87880
3250
0
0
82940
69050
0
153680
21579
32311
42477
50700
59150
62855
65715
69420
74490
76830
80600
Du Pont Titanium Dioxide - Maintain Strategy
Maintain Strategy
1972
Unit Sales (1000 Tons)
Sales
Costs
Pre-tax Profits
Taxes
After-tax Profits
Plus Depreciation
Operating Cash Flow
Less Change in NWC
Less Change in FA
Plus Investment Tax Credit
Recovery
Net Working Capital
Plant & Equipment
Total Cash Flow
Incremental Cash Flow
100000
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
263
146076
86856
59220
28426
30794
0
30794
9215
13500
1350
310
205884
120744
85140
40867
44273
0
44273
11962
9270
927
359
272916
165186
107730
51710
56020
0
56020
13406
9550
955
370
329211
199746
129465
62143
67322
0
67322
11259
9830
983
381
363569
220806
142763
68526
74237
0
74237
6871
11143
1114
392
398286
243288
154998
74399
80599
0
80599
6944
11473
1147
404
432387
266706
165681
79527
86154
0
86154
6820
12900
1290
416
466200
287213
178988
85914
93074
0
93074
6763
13284
1328
428
501228
304164
197064
94591
102473
0
102473
7006
13680
1368
441
534155
326673
207482
99591
107890
0
107890
6585
15262
1526
455
577215
349965
227250
109080
118170
0
118170
8612
16940
1694
468
618354
379445
238910
114677
124233
0
124233
8228
16198
1620
482
660888
410040
250848
120407
130441
0
130441
8507
17962
1796
101427
18487
112178
170992
388938
235258
9429
-12150
23968
-8343
34018
-8459
47216
-3484
57336
-1814
63330
475
67724
2009
74355
4935
83156
8666
87569
10739
94312
13712
Du Pont Titanium Dioxide - Growth Strategy
Growth Strategy
1972
Unit Sales (1000 Tons)
Sales
Costs
Pre-tax Profits
Taxes
After-tax Profits
Plus Depreciation
Operating Cash Flow
Less Change in NWC
Less Change in FA
Plus Investment Tax Credit
Recovery
Net Working Capital
Plant & Equipment
Total Cash Flow
Incremental Cash Flow
100000
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
263
142128
86856
55272
26531
28741
0
28741
8426
22500
2250
310
198144
120744
77400
37152
40248
0
40248
11203
23175
2318
375
281295
172528
108767
52208
56559
0
56559
16630
23875
2388
386
339979
208624
131356
63051
68305
0
68305
11737
20643
2064
431
409887
250247
159640
76627
83013
0
83013
13982
22286
2229
453
457974
281133
176842
84884
91958
0
91958
9617
33376
3338
467
499647
308194
191454
91898
99556
0
99556
8335
32250
3225
509
574888
351038
223850
107448
116402
0
116402
15048
27675
2768
552
657070
392034
265037
127218
137819
0
137819
16437
25080
2508
579
723488
428305
295183
141688
153495
0
153495
13283
31698
3170
626
820322
482174
338148
162311
175837
0
175837
19367
44770
4477
645
884225
522790
361435
173489
187946
0
187946
12781
36134
3613
686
981094
583168
397926
191005
206922
0
206922
19374
51320
5132
142645
59705
176219
394782
712361
558681
66
-21513
8187
-24124
18441
-24035
37989
-12711
48974
-10176
52302
-10553
62196
-3519
76446
7026
98811
24321
111683
34853
116177
35577
Du Pont Titanium Dioxide - Excess Capacity
•
Growth Strategy
Year
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
Excess Capacity
86.80 tons
65.40 tons
24.94 tons
34.66 tons
11.54 tons
21.56 tons
38.04 tons
18.50 tons
0.00 tons
0.00 tons
10.00 tons
0.00 tons
1.00 ton
•
Maintain Strategy
Year
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
Excess Capacity
76.80 tons
40.40 tons
1.00 ton
0.00 tons
0.00 tons
0.00 tons
0.00 tons
0.00 tons
0.00 tons
0.00 tons
0.00 tons
0.00 tons
0.00 tons
Du Pont Titanium Dioxide - Competitive Positions
•
Du Pont
– Operating Profit Margin = 40%
– Debt/Total Capital
= 9%
•
National Lead
– Operating Profit Margin < 20%
– Debt/Total Capital
= 35%
NPV Profiles
NPV Profiles for Growth, Maintain, and Difference Strategies
700000
600000
500000
Net Present Values
400000
Maintain
300000
Growth
200000
100000
0
0.00
0.05
0.10
0.15
-100000
Discount Rates
0.20
0.25
Du Pont Titanium Dioxide - Sensitivity Analysis
Variable (% of Projection)
NPV (10%) Maintain
NPV (10%)Growth
62,458
140,037
-616
10,217
-1
7,769
Market Share (87%)
-1,417
61,554
NWC Recovery (0%)
49,965
108,994
Plant Recovery (0%)
36,702
80,573
NWC & Plant (0%)
24,209
49,530
NWC & Plant (0%) and
Cost of Capital (150%, or 15%/10%)
5,540
5,686
Base Case (100%)
Costs (140%)
Sales Price (75% )
Antitrust Concerns?
•
Herfindahl-Hirshman Index (HHI)
– The sum of the squared market shares of firms in the industry
•
Department of Justice (DOJ) 1984 merger guidelines
– Range of HHI
Category
Less than 1,000
Low
1,000 to 1,800
Moderate
Greater than 1,800
High
•
Unfair Competition?
Challenge Change
NA
100
50
Du Pont’s Strategy
• Build Capacity to deter Competition
• Price Titanium Dioxide to Capture the Market
• Restrict Licenses of its Ilmenite Process
Bond and Stock Valuation
• The market value of the firm is the present value of the cash flows
generated by the firm’s assets:
CFt
PV  
t
t  0 (1  r )
N
• The cash flows generated by the firm’s assets are divided among the
investors who pay for the assets. If these investors include only debt
and equity holders, the market value of the firm can be expressed as:
PVfirm = PVdebt+ PVStock
Bond (Debt) Valuation
• The price of bonds in the market place is the present value
of the cash flows that bondholders have claim to:
N
CFd ,t
t 1
(1  rd )t
PVd  
• These cash flows consist generally of two components,
interest and principal. They are generally divided as
follows:
I
P

t
t 1 (1  rd )
(1  rd ) N
N
PVd  
• That is, interest is paid every period, and the principal is
paid at maturity, when the bond comes due.
Bond Valuation (Continued)
Terms:
– Coupon Payment: the interest paid annually, or semiannually (I).
Typically, these payments are fixed so that the interest paid each
year is the same.
– Principal: the amount borrowed, and repaid at maturity (P).
– Coupon Rate: the annual interest payment divided by the
principle (I/P)
– Current Yield: the annual interest payment divided by the price
(I/PV)
– Capital Gains Yield: the change in price (over one year) divided
by the price at the beginning of the year [(PV1-PV0)/ PV0]
– Yield to Maturity: the return investors expect if they buy the bond
and hold it until it matures. If the market is in equilibrium, the
yield to maturity is also the return investors require given the
bond’s risk (rd).
Bond Valuation (Continued)
• Numerical Example: Suppose a bond with 10 years to maturity has a
coupon rate of 10%, a principal amount of $1,000, and a yield-tomaturity of 10%. Assuming interest is paid annually and the bond is in
equilibrium,
– What is the price of the bond?
100
1,000

?
t
t 1 (1.10)
(1.10)10
10
PVd  
– What is its current yield?
• Current Yield = I/PV =
– What is its expected capital gains yield?
• Capital Gains Yield = [(PV1-PV0)/ PV0] =
Bond Valuation (Continued)
• Suppose now that everything else remains constant, but the yield to
maturity is 12%. What are the price, the current yield, and the
expected capital gains yield?
100
1,000

?
t
10
t 1 (1.12)
(1.12)
10
PVd  
Current Yield = I/PV =
Capital Gains Yield = [(PV1-PV0)/ PV0] =
• What would cause the yield to maturity to be 12% instead of 10%?
Bond Valuation (Continued)
• The yield to maturity, the return investors expect, is linked to the return
investors require, rd.
• The required return, rd , is a function of
– The real rate of return - the return investors require for deferring
consumption (that is, the time value of money)
– The expected rate of inflation - the compensation investors require to
guard against losses in their purchasing power.
– The risk premium - the compensation investors require to accept the
possibility that their return will be lower than what they were promised.
• If rd is 12%, not 10%, one or more of the three components of the
required rate of return must be higher in the second instance than in the
first.
• Why is yield to maturity linked to rd?
Bond Valuation (Continued)
• Suppose the expected rate of return does not equal the required rate of
return. If the bond above should be priced at $887 because the required
rate of return is 12%, but it is priced at $1,000 to give an expected
return of 10%, investors are not being compensated for the risk that
they bear.
– The NPV from buying the bond will be negative (887-1,000), so new
investors will not buy.
– The NPV from selling the bond will be positive (1,000-887), so existing
investors will want to sell.
– The combination of new investors not buying and existing investors
wanting to sell will cause the price of the bond to fall.
– How far? Why?
Bond Valuation (Continued)
Risk Return Relationship
20.00%
18.00%
16.00%
14.00%
Return
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
0.0
0.2
0.4
0.6
0.8
1.0
Risk
1.2
1.4
1.6
1.8
2.0
Bond Valuation (Continued)
Sensitivity of Bond Prices to Changing Interest Rates
Price of Bond Relative to $100 Beginning Point
300.00
250.00
200.00
150.00
100.00
50.00
0.00
4.00%
6.00%
8.00%
10.00%
Yield to Maturity
12.00%
14.00%
16.00%
Bond Valuation (Continued)
Spreads Betw een Corporate and Government Bonds
Basis Point Spreads
1200
1000
800
600
400
S7
200
S4
S1
0
Aa2/AA
A2/A
Baa2/BBB
Ratings
Ba2/BB
B2/B
Years to
Maturity
Stock Valuation
• The price of stocks in the market place is the present value
of the cash flows that stockholders have claim to:
N
CFs ,t
t 1
(1  rs )t
PVs  
• These cash flows consist generally of two components,
dividends and capital gains. They are generally divided as
follows:
PVs ,0
PVs , N
Div t


t
t 1 (1  rs )
(1  rs ) N
N
Stock Valuation (Continued)
• What are the differences between bond and stock cash flows?
– Interest vs Dividends
• Interest is paid before dividends.
• Interest is generally fixed ; dividends are variable.
• Interest is a contractual obligation; dividends are discretionary.
– Principal vs. Future Stock Prices
• Principal is contractually binding to the firm; future stock prices are not.
• In liquidation, claims to both principle and interest must be satisfied before
payments can be made to stockholders
• What do these differences imply about potential differences between rs
and rd?
Stock Valuation (Continued)
Risk Return Relationship
20.00%
18.00%
16.00%
14.00%
Return
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
0.0
0.2
0.4
0.6
0.8
1.0
Risk
1.2
1.4
1.6
1.8
2.0
Stock Valuation (Continued)
• If, for simplicity, we assume that dividends grow forever at a constant
rate, g, and that that rate is lower than the required rate of return on
the stock, rs, then the present value of the dividends and future stock
price can be expressed as
Div1
PVs , 0 
rs  g
• This says that the price of the stock today equals the expected dividend
one year from today (Div1) divided by the difference between the
required rate of return and the constant growth rate (rs-g)
• Under these same assumptions, the required return on the stock could
be estimated as
Div1
rs 
g
PVs , 0
Stock Valuation (Continued)
•
Suppose the expected dividend next period (D1) is $1.50, the expected
constant growth rate (g) is 8%, and the required return (rs)on the stock is 15%.
What is the price of the stock today
– P0 = D1/(rs-g) = $1.50/(.15-.08) = $21.43
•
What are the expected current (or dividend) yield and capital gains yield?
– Current Yield = D1/P0 = $1.50/$21.43 = .07 or 7%
– Capital Gains Yield = ?
•
How does the stock price relate to the NPV of projects undertaken by the
firm?
Stock Valuation (Continued)
• How does the stock price relate to capital budgeting decisions of the
firm? The NPV of projects undertaken by firms is reflected in stock
prices as follows
PVs , 0 
EPS1
 NPVGO
rs
• The first component, EPS1/rs, is the price of the stock if equity cash
flows (or earnings) remain constant forever. The second component is
the expected NPV from future growth opportunities.
• What determines whether NPVGO is positive or negative?
Stock Valuation (Continued)
• By setting the two stock pricing relationships equal to each other and
recognizing that (Div1/EPS1) equals 1-b, where b is the firm’s retention
ratio, and g is the ROE*b, we can express NPVGO as
NPVGO  EPS1
b * ( ROE  rs )
rs * (rs  g )
• The above relationship tells us that NPVGO will be positive so long as
the ROE on the investment exceeds the required rate of return,rs
Stock Valuation (Continued)
Assumptions
ROE
Retention Ratio
Payout Ratio
Required Return
Growth
Expected Earnings without Investment
Time
Earnings with No New Investment
Present Value of Earnings
Amount Retained
Additional Earnings from Investment
PV of Additional Earnings
NPV of Additional Earnings
Total Earnings
Amount Retained
Additional Earnings from Investment
PV of Additional Earnings
NPV of Additional Earnings
Total Earnings
Amount Retained
Additional Earnings from Investment
PV of Additional Earnings
NPV of Additional Earnings
$
20.00%
40.00%
60.00%
15.00%
8.00%
2.50
0
$
$
1
2.50 $
$
(1.00)
$
1.33
4
2.50 $
5
2.50 $
6 ….
2.50 $
2.50
….
$
2.50
0.20
$
0.20
$
0.20
$
0.20
$
0.20
$
0.20
$
0.20
$
2.50
2.70 $
(1.08)
$
1.44
2.70
$
2.70
$
2.70
$
2.70
$
2.70
$
2.70
0.22
$
0.22
$
0.22
$
0.22
$
0.22
$
0.22
2.92 $
(1.17)
$
1.56
2.92
$
2.92
$
2.92
$
2.92
$
2.92
0.23
$
0.23
$
0.23
$
0.23
$
0.23
0.29
$
$
$
$
3
2.50 $
16.67
$
$
2
2.50 $
0.27
$
2.50
$
2.70
$
$
$
$
0.26
Stock Valuation (Continued)
• What would happen if the firm could make these investments
indefinitely by retaining 40% of its earnings and producing ROEs of
20%?
NPVGO  EPS1
b * ( ROE  rs )
rs * (rs  g )
 .4 * (.20  .15) 
 $2.50 * 
  $4.76
 .15 * (.15  .08) 
• What would the price of the stock be?
• EPS1/rs + NPVGO = $2.5/.15 + $4.76 = $21.43
Stock Valuation (Continued)
• How does that coincide with the earlier model
PVs ,0 
Div1
$1.50

 $21.43
rs  g (.15  .4 * .20)
• How does the model we have just discussed relate to EVA, if it does?
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