Post Harvest
Food Loss:
Using Innovations in
Technology, Marketing
and Education to
Reduce Losses
Chris Lee
1
Introduction
SunSuiVi – Who we are?
 One of the leading manufacturers and marketers of rice in Chinese Taipei
 A well regarded company with a reputation of providing customers with the
freshest and safest rice in Chinese Taipei
 An established and trusted brand in the markets of Food and Food Services,
Food Industries, and Retail Sales.
2
technology
Technology
Comparison of Rice Production in Cambodia
and Chinese Taipei
Numbers to Consider:
40% vs 65%
3
Technology
Comparison of Rice Production in Cambodia
and Chinese Taipei
Optimize timing of the harvest
4
Technology
Comparison of Rice Production in Cambodia
and Chinese Taipei
Introduce a controlled drying process
5
Technology
Comparison of Rice Production in Cambodia
TECHNOLOGY
and Chinese Taipei
Better storage methods
6
Post
Manufacturing
Post-Manufacturing food loss prevention
1)
2)
3)
4)
5)
Package size and packing methodology
Inventory management
A proprietary reprocessing technology
Reclamation of production by-products
Consumer continuing education
7
Marketing
Evolution of consumers’ shopping habits.
30 years ago
8
Marketing
1st small package retail size was introduced
20 years ago
9
Marketing
Adapting to consumers' evolving shopping habits
Today: Offering multiple package sizes.
30Kg
15Kg
9Kg
3Kg
10
Marketing
Vacuum packing and Nitrogen packing
Normal packing
Vacuum packing
Nitrogen Packing
LDPE (low density
polyethylene) bag
Remove all air
(Oxygen) from the
package before
sealing. Utilize LDPE
bag to prevent
oxygen from
reentering.
After removing all
Oxygen, inject
Nitrogen into
package before
sealing.
Shelf
3-6 months
life?(Brown rice)
~1 year
>1 year
Effectiveness?
Effectively prevents
insect infestation.
Offers great
protection from
oxidative rancidity.
Highly effective
against insect
infestation. Offers
superior protection
from oxidative
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rancidity
How it works?
Offers protection from
high humidity, other
moisture sources, and
insect infection from the
surroundings.
Marketing
Vacuum packing and Nitrogen packing
12
Marketing
PREMIUM PACKAGES
 Sunsuivi is committed to promoting vacuumed packed rice as a means
of offering the freshest rice on the shelf.
 Market growth over the past 2 years: 100%
<PIC of family, and large to smaller packages>
13
Management
Rice's biggest enemy: Insects!
•
•
•
Common problem for all agricultural products.
Eggs are long laid into the rice grain in the rice field.
After the milling process, when in final rice form, insects can hatch out
when the temperature is right.
14
Management
Preventing Food Loss Through Inventory Management
15
Management
Preventing Food Loss Through Inventory Management
 Store Shelf Inventory Monitoring:
• Collect and monitor in-store inventory information using web-based
tools.
 Make to Order:
• Minimize the inventory in the warehouse.
 Constant Market Monitoring:
• Applying appropriate promotions to slow moving products.
 Sales Rep's Performance Management:
• Set goals for district representatives to minimize product return
frequencies
16
Technology
Proprietary Technology to Remove Infestation
•
•
•
Chinese Taipei's Council of Agriculture has found 27 kinds of insect
infestation present in rice in Taiwan.
One type of insect can not be eliminated during the hard rubbing and
squeezing of the rice milling process: “Rice Weevil”
Vacuum packs can only suppress the hatching and growth of pest eggs
temporarily.
17
Technology
Proprietary Technology to Remove Infestation
•
•
•
Applying high-frequency disinfestation technique, using microwave
treatment.
Effectively destroys pest eggs.
Has little effect on rice quality.
18
Technology
Proprietary Technology to Remove Contaminants
 Has some limited impact to the quality/ structure of rice.
 Apply methodology under limited circumstances.
 Proven effective to prevent food loss!
90
80
70
60
Control
group
50
40
T1, 5658℃
30
20
10
0
Protein
Water
Amylose
KETT Taste test
19
Rice
By-Products
Eliminating Waste: Making Use of Rice By-Products
Rice Hull
 Fertilizer and substrate
 Animal feed (Fiber)
 Energy source
20
Rice
By-Products
Eliminating Waste: Making Use of Rice By-Products
Rice Bran -- Stabilized
•
•
•
Rice bran usually becomes acidified and
oxidized quickly after being removed from the
rice.
Working together with the China Grain Products
R&D Institute, we have successfully stabilized
the bran without adding any chemical
substances or by decreasing its nutritive value.
Now consumers can benefit from this valuable
and nutritious natural product.
•
•
•
High in Dietary Fiber
High in Vitamin E、B
Great Source for GABA、IP6
21
Rice
By-Products
Eliminating Waste: Making Use of Rice By-Products
Broken Rice
1. Supplied to the industrial market, for making value-added food
products.
2. Lower quality broken rice can be used as animal feed.
22
SunSuiVi - Organic Farm
•
•
•
Education
An effective way to educate consumers to be more aware of the
value of food (thereby discouraging waste) is to offer a first hand
experience in rice farming!
In 2004, Organic Farm Land was constructed to promote organic
rice growing, and raise the level of environmental consciousness.
Here, kids get to experience the process of rice farming!
23
Education
Kids, lets get those hands and feet muddy!
24