Sales Guide
DCS-6010L
Wireless N 360˚ Home Network Camera
Version 1.0
D-Link HQ, May. 2012
D-Link Confidential 1
Before Getting Started – The Guideline
 Objective:
• Allow OBU to understand why introduce this new model (SKU)
• A clear and solid set of points to lead for product sales/ selling
• To be equipped with knowledge on how to sell against key competition
• Recommendation of associated SKUs for target segment
 Suggestion for OBU by using this Sales Guide:
• Sense the sales opportunity
See if the spec meets the past and current project demand.
• Kickoff, enhance channel recruitment by this unique new model
Use this unique new model to attract channel partner to up the sales.
• Forecasting from channel partner
To learn the run-rate from competitor’s model by consulting with channel partner
who currently carry and sell that competitor’s model.
2
Before Getting Started – The Model
 DCS-6010L are positioned as new generation of consumer camera
that involves many new initiatives:
• The DCS-6010L uses a fisheye lens to provide incredible wide angle coverage; place
it on a wall for a panoramic 180° view of a room, or place it on a ceiling for a full
360° view without blind spots. Distortion correction corrects the camera video so
you can use ePTZ to zoom in, zoom out, and pan across your camera’s video and
survey a large area easily.
• First 2 Megapixel fisheye fixed dome network camera from D-link
• Built-in MIC/Speaker for 2-way audio in home application.
• First Wireless N Fisheye camera in market
3
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Head Competition
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
Positioning Overview
 Available
 In Development
 In Plan
•Outdoor
•DCS-7010L
•1/4” 1 Megapixel CMOS
H.264, MPEG4, MJPEG
720P @ 30 fps
10Meter IR, IP66
•Micro SD, PoE
•mydlink enabled
•DCS-5211L/DCS-5222L
•PT / Fixed Dome
•¼” CMOS
H.264, MPEG4, MJPEG
•720P @ 30fps
•Two-way audio, Micro SD slot
PoE (DCS-5211L),
•11n , WPS (DCS-5222L)
•DCS-6010L
•Fisheye 360°/180°
•1/3.2” 2Megapixel CMOS
•1600x1200 @ 15fps
•11n , WPS
•Built-in MIC/Speaker, Micro SD slot
•mydlink enabled
•Q1 / 2012
•Q2 / 2012
•Q3 / 2012
•DCS- 6005L
•New
•1/5” CMOS,
ID •H.264/MJPEG
VGA @ 30 fps
One-way audio
•11n, WPS, 5Meter IR, ICR
mydlink enabled
•Q4 / 2012
•[ Mar. 2012 Update ]
Positioning Overview
 New technical Hardware de-warping 2 megapixel fisheye camera.
 Compact design that suit for all indoor environments.
 Support various display layouts, including original surround
view, panoramic views, and regional views for various
mounting applications..
Cloud
Service
2Megapixel
360˚
Fisheye
1600x1200
DCS-6010L
Wireless N
Mic/Speaker
6
Target Market
DCS-6010L
+ 2 megapixel
+ Fisheye 360 ˚
+ H.264
+ 802.11N
+ 2-way audio
+ WPS
+ Micro SD
+ mydlink
Retail
Residential
Commercial
Education
• All entrances
• All entrances
• All entrances
• All entrances
• All entrances
• All entrances
• Security zone
• Garden and
backyard
• Lobby
• Public corner
• Lobby
• Lobby
• Security zone
• Perimeter
• Security zone
• Security zone
• Warehouse
• Warehouse
• Perimeter
• Perimeter
• Warehouse
• Warehouse
• Warehouse
• Perimeter
• Private garage
• Factory plant
• Loading dock
Healthcare
Government
• City surveillance
7
IPv6
Selling Point
1. mydlink portal support
2. 360° surround view (ceiling/floor/table mount) or 180° panoramic
view (wall mount)
3. Triple codec (H.264, MJPEG, MPEG-4) supports all VMS integration.
4. 1/3.2” 2Megapixel progressive CMOS sensor
5. Build-in fisheye fixed lens 1.25mm, F2.0
6. 1600x1200 @ 15 fps
4. ONVIF Compliance.
5. IPv6, QoS, CoS equipped for advanced transmission.
6. Support ePTZ
7. Local Micro SD slot support both SD 1.1 and SDHC 2.0 storage card
8. Built-in Mic / Speaker for 2-way audio support
9. Built-in Samba client for NAS
10. Supports multiple access list
11. HTTPS
12.IEEE 802.11N
13.WPS
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Head Competition
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
 Video Management
• Fisheye application
• H.264
• ePTZ
 Network Protocol
• mydlink Service
• ONVIF
• IPv6
• HTTPS
• WMM
• Wireless security algorithm
• WPS
 Local Storage
• Micro SD Card slot
 Easy to install
10
Video Management
 Fisheye application 3: three mounting choices
•360˚ (ceiling mount)
•180˚ (wall mount)
•360˚ (desktop)
Video Management
 Fisheye application :
Replace 4 fixed security surveillance camera
Video Management
 Fisheye application :
Simple conference system
Video Management
 H.264 Advantage
• H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the
mainstream compression technology since 2010.
•
Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less
than M-JPEG).
•
Thus, less bandwidth and less storage are required, best suit for limited bandwidth
and long term storage.
* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the
dominant for many video management systems nowadays, but obviously, the trend is embracing
H.264 as majority for next move.
Video Management
 H.264 Quality
•
The improved compression performance of H.264 comes at the price of greater
computational cost. H.264 is more sophisticated than earlier compression methods
and this means that it can take significantly more processing power to compress
and decompress H.264 video.
•
A video frame compressed at the same bit rate compared as below figures:
MJPEG
(same bit rate 512k)
MPEG4
(same bit rate 512k)
* Picture source: Vcodex White Paper: An overview of H.264
H.264
(same bit rate 512k)
Video Management
 ePTZ
•
Thanks to digitalization, ePTZ allows user to zoom in to target area or object to see
more detail than normal viewing.
•
In addition, click and drag to move the closer view to any other area from the original
image is easy and simply on your finger tip.
16
Network Protocol
 mydlink
•mydlink portal offers a simple and easy solution to access your camera from anywhere
around the world via internet. You can remotely monitor your home over the network
using a standard web browser
•DCS-6010L
Login mydlink portal anywhere
•17
Network Protocol
 ONVIF standard
•
ONVIF, the Open Network Video Interface Forum, is an open industry forum for
the development of a global standard for the interface of IP-based physical
security products.
 How you can benefit from ONVIF
•
A global interface standard will make it even easier for end users, integrators,
consultants and manufacturers to take advantage of the possibilities offered by
network video technology.
Visit ONVIF official website for more detail: www.onvif.org
Network Protocol
 IPv6
•
IPv6, Internet Protocol version 6, as upcoming generation of internet layer
protocol for packet-switched networking which will relief the exhaustion of IP
address from current IPv4, and is the soon-to-adopted standard for the upcoming
mass Internet devices era, including mobile computing, and digital home
entertainment, etc.
•
The DCS-6010L supports only the pure IPv6 and IPv4 network, where any 6to4
tunnel was not supported.
Below the screenshot from Advanced web interface
Network Protocol
 HTTPS for network security
•
HTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and
Transport Layer Security), which is used to provide a secure identification by
encrypted connection between web server and client.
•
HTTPS is normally used in transaction of payment or access of confidential
information with URL begin with “https://” at port 443, instead of HTTP at port 80.
Network Protocol
 HTTPS (cont.)
 The HTTPS cannot be enabled if there is no certification on the device.
 There are three possible ways make you can enable the HTTPS, create
certificate request and upload the certificate file which is signed by
third party already, create self-signed certificate automatically and
Create self-signed certificate manually.
Network Protocol

WMM
• Wi-Fi Multimedia (WMM), previously known as Wireless Multimedia
Extensions (WME), is a subset of the IEEE 802.11e wireless LAN (WLAN)
specification that enhances quality of service (QoS) on a network by
prioritizing data packets according to four categories. Network administrators
can change priority levels as they see fit.
•D-link have below server product support WMM:
- DIR-628 Range Booster N Dual Band Router
- DWL-3200AP 802.11g Managed Access Point
Network Protocol

Wireless security algorithm
 Support IEEE 802.11 wireless network security algorithm
- Wired Equivalent Privacy (WEP)
- 802.11i Wi-Fi Protected Access (WPA)
- 892.11i Wi-Fi Protected Access II (WPA2)
Network Protocol
 WPS
 The Wi-Fi Protected Setup
(WPS) is a standard for easy
and secure establishment of
a wireless home network,
The goal of the WPS protocol
is to simplify the process of
configuring security on
wireless networks
Local Storage
 Micro SD slot for local storage
Local SD storage for network loss event
purpose

SD 1.1 Maximum capacity 4G Bytes

SDHC 2.0 Maximum capacity 32G Bytes
When video bit rate set 500kbps, 32GB can save 3 days video data.
19
Local Storage
 Event recording / backup recording
•
Micro SD card record supports recording of event trigger from Motion Detection
and DI.
Network
lose
DI
triggered
Video Clips
Snapshot
Motion
detected
Local Storage
 Content of Micro SD card remote accessible
•
Micro SD card content can be read, download by web user interface.
User doesn’t need to get data from card.
•
Support format function (FAT32)
27
Easy for install
 Bracket for easy install
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Head Competition
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
Application Diagram
DCS-7110
Application Example
mydlink enabled Cloud Camera Deployment
•DCS-5222L
•DCS-942L
•Pan/Tilt support to watch any corner of room
•Watch baby even the light is off
•DCS-6010L
•DCS-2332L
•Panoramic view of living room
•Care and talk to grandmother
•DCS-2132L
•DCS-7010L
•PIR trigger to record video
•Watch pet outdoor (weatherproof)
•*Red model is under development
•[Mar. 2012 Update ]