Advocacy Cycle in
Action
National Alliance for Caregiving
Second National Conference
Caregiver Coalitions
March 26, 2008
Why advocacy?
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To promote and pursue changes in
services
To obtain changes in policy, regulation
or legislation
To engage the community to sustain
the coalition or adopt norms
Coalition and advocacy
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Comprehensive definition of need
Effective messages
Diversity of community
Multiple points of contact
Continuum of caregiver experience
Organizational resources
Credible source information
Coalition readiness
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Degree of collaboration
Potential for a united voice
Opportunities for coalition and
individual organizations
Evaluation of activities and any
advocacy to date
Mission and vision barometer
View of the future
Successful advocacy
campaign
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Strategic
Series of actions
Designed to pursuade
Targeted
Build alliances
Results in change
Advocacy cycle
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Identify issue or problem
Research cause and effect
Plan goals, objectives, indicators,
methods, activities, and timeline
Act
Monitor and evaluate actions and
results
Identify issue
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Sources of information
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Criteria for selection
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Process of selection
In Action….
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Process inclusive all voices heard
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Selection may prioritize not eliminate
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Confidence in communication
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Listen - what you hear may help you select
Research
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Information and resources
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Confirming the issue
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Impact assessment
In Action…
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Have information which connects
constituency with legislator
Stats tell the story…drill down
Sources are reliable maybe known to
legislator or staff
Sets the stage…why is it important to
this legislator?
Plan
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Goals – express change desired
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Objectives – who, what, when, how
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Activities – specific tasks
In Action…
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Maximize strengths
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All understand the agenda
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Plan includes actions before, during and
after
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Timing – what is determining the calendar
or the clock?
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Someone monitors and reports how we are
doing
Act
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Focus on goals and objectives
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Identify who to approach
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Create the message
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Develop tactics for message delivery
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Identify resources and actions
In Action….
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Answers to all of the journalist’s
questions: who, what, when, where,
how, why?
Focus
Rehearse…. Can someone without
knowledge get it?
Research the person not just the issue
style, interests, current agenda
Evaluate
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Indicators to monitor success
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Tracking and communicating outcomes
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Collaboration of coalition
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Informs identification of issues
In Action….
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What happened in there?
What’s your gut tell you?
Do what you said you would do.
Follow up whether solicited or not
Do a favor
Adjust and start over
Contact Information
Brian M. Duke
Director
Bucks County Area Agency on Aging
30 East Oakland Avenue
Doylestown, PA 18901
Telephone: 215-348-0510 ext 1202
Email: bmduke@co.bucks.pa.us