Franzen Airline Management Training
in cooperation with:
GAMS
General Airline Management Simulation
Welcome
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A simulation developed and designed by
Lufthansa Consulting
and
Unicon Management Systems
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General Airline Management Simulation
 Pilots train using simulators why not managers?
 The General Airline
Management Simulation
(GAMS) is a computerbased simulation with the
aim of developing airline
management skills.
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About this presentation
Overview
Results
Scenario
Planning
Tools
Seminar
procedure
News &
Information
Decisions
Feedback
 This presentation is
designed to inform you
about the key issues of
GAMS. You will have the
choice between a
comprehensive overview or
the possibility to look closer
on special items. The menu
on the left side will give you
the options.
 Please make your choice
and press one button
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About the simulation
 GAMS is designed to
train managers and
potential managers of
the air traffic and air
traffic related
industries in how to
manage an airline.
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Scenario
 GAMS is a
computer simulation
reflecting 3 to 5
airlines competing
in the same market.
 Teams start from an
initially identical
position, taking over
management
functions for their
virtual airline.
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Interacting Decision Variables
 GAMS is mainly
built on four
interacting decision
variables:
 Teams can only
influence decisions
within their
company, but have
to take into
consideration the
other three
variables at the
same time.
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The route system
 The simulated airlines
have their base in
Frankfurt and operate
on 4 different routes in
hub-and-spoke
system.
 All airlines transport
passengers and cargo.
 Opening new routes is
not possible, but
focussing on single
routes or target groups
is.
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External Influences
 Nearly all external
influences which can
affect real airlines can
be simulated with
GAMS:
$
Slots
We are on Strike





slot limitations
strikes
currency fluctuations
bad weather
conditions
...
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The seminar procedure
briefing
decisions
simulation
data
results
data
 GAMS is
simulated over
several periods.
After a briefing
and introduction
into the system
the procedure
follows a circle:





decisions
simulation
results
decisions
...
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Decisions to be taken
 Teams fill in all relevant
decisions in the
participant system.
 On the following pages
you can see 3 out of 5
decision registers that
participants have to fill
in.
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Decision Data Market 1 Destinations
 Decisions about:




advertising
sales promotion
sales
representatives
market research
reports
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Decision Data Market 2 Routes
 Decisions about:





prices
service
public relations
call for tender
open tenders
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Decision Data Aircraft
 Decisions about:





frequencies
checks
purchase/sale
of aircraft
charter in and
out
suspension of
operation
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Results
 After a period has
been simulated the
results of the
period can be
generated in form
of various reports.
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Example: Route Results
Participants can analyse
route results by different
profit contributions !
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Example: Market Report
Demand, turnover,
and load
factors are shown for
each route
and both cargo and
passengers !
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Planning Tools
 To gain more
accurate information
GAMS offers two
powerful planning
tools:


precalculation
testmarketing
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Planning Tools: Precalculation
 Within this interface
participants can take all
their decisions plus an
assumption about the
expected demand.
 Under this assumption
teams can generate all
reports giving an exact
overview about all
cost involved and
information about the
relationship between
cost and expected
turnover.
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Planning Tools: Testmarketing
 The testmarketing
allows to predict the
effects of each single
marketing instrument
on every special
market sector in a
range of +/- 10%.
 The results help to
create a sensitive
marketing-mix.
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News and Information
 Actual news and
information can be
published in every
period and have
always the possibility
to influence the
existing scenario.
 In addition teams
receive extra news in
form of press releases
announcing actual
developments of
politics and the
market.
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Feedback of participants
 At the end of
each seminar
participants
reflect their
performance as
airline in a short
presentation.
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Feedback of instructors
Seats
Offer Passengers (seats)
400.000
350.000
300.000
Demand
250.000
Company 1
Company 2
200.000
Company 3
 Instructors give
their feedback in a
final presentation
supported by a
selection of more
than 60 different
graphics.
150.000
100.000
50.000
0
0
1
2
3
4
5
6
7
8 Period
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GAMS seminars were carried out with participants from:
Aerospatiale
Air Asia
Airbus Industries Toulouse
Air Canada
Air China
Air France
Airline Business
ALENIA
Air New Zealand
All Nippon Airways
Arabella Hotel Consult
Asia Pacific Air
Asian Shipping
Augsburg Airways
Austrian Airlines
BAE Systems
Bangkok Airways
B. L. A. S.
Bombardier Regional Aircraft Div.
British Aerospace
Cathay Pacific Airways
Cargolux
Commercial Airways
Copenhagen Airport
Daimler Benz Aerospace Airbus
Dassault Aviation
Delta Airlines
Delta Air Regionalflug
Deutsche Lufthansa DG Bank
DHL Worldwide Express
EDS
Edec Corporation
Embraer
Emirates Airlines
euresas
Eurocopter Deutschland
European Investment Bank
European Business School
Fachhochschule Braunschweig
Fachhochschule Heilbronn
Fachhochschule München
Fachhochschule Köln
Fachhochschule Worms
Finnair
Flughafen Düsseldorf
Flughafen Frankfurt
Flughafen Wien
Fokker
Frere Cholmeley
Gambia Airways
Grand Air Philippines
INESC
Interot Airways
Jet Airways (India)
KLM Royal Dutch Airlines
LOT Polish Airlines
LTU Süd
Luftfahrtbundesamt
Lufthansa Cityline
Luxair
Manchester Airport
MasAIr Cargo Airline
Meier's Weltreisen
Merpati Air
Mexicana Airlines
NORDAM Group
Ogilvy & Mather
OGMA
Olympic Airways
Oman Aviation Services
Onur Air
Philippine Airlines
P.T. Airfast Indonesia
Saab Aircraft
SAETA
Saudi Arabian Airlines
SAS
Sempati Air
Serunting Air
Sichuan Airlines
SNECMA
South African Express Airways
Spanair
Steigenberger Consulting
SunExpress
Tampa Airlines
Tower Air
Transportes aereos pegaso
United Airlines
Universität Köln
Varig
Xijiang Airlines
Yemenia Yemen Airways
Yunnan Airlines
Rockwell Collins
Rolls-Royce
Hainan Airlines
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Contacts
 Are you interested?
We offer GAMS as:


open seminar or
in-house seminar
 Please contact us:
Dr. Wolfgang Franzen
Tel.:
+49 7351 29 691
Fax:
+49 7351 31 017
e-mail:
w.franzen@lh-gams.com
Airline Management Training
Dr. Wolfgang Franzen
Koehlesrain 92
88400 Biberach
Germany
www.lh-gams.com
w.franzen@lh-gams.com
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Thank you!
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