NASCAR LOCAL SALES PRESENTATION
This presentation is a template for your sales
team to help them educate your prospective
buyers on the highly targeted and loyal
NASCAR fan and radio listener. Please feel
free to edit and customize this presentation to
suit your needs, we simply ask that you credit
sources appropriately. If you have any
questions please contact Bob Quick,
Manager, Radio Partnerships – Sales at (704)
262-6713.
1
NASCAR LISTENER PROFILE
Listeners
32%
68%
18 - 34 Years
35 - 54 Years
39%
47%
$50,000 - $74,999
19%
16%
$75,000 - $99,999
17%
14%
$100,000 - $149,999
15%
13%
$150,000 +
11%
10%
48%
52%
Listeners
< $50,000
55 + Years
Listeners
Single (Never Married)
28%
30%
Married
59%
52%
Other
13%
18%
25%
48%
Listeners
27%
31%
30%
35%
35%
Source: Scarborough, Multi-Market, 2015 Release 1 (February 2014 – March 2015)
*Source: NASCAR Fan Engagement Tracker (commissioned by NASCAR and conducted by Toluna, 2013)
of NASCAR fans
claim to follow
NASCAR on radio*
74%
are very familiar with
companies that
sponsor NASCAR*
2
SPONSOR AFFINITY
Fans Who Keep Up With NASCAR On Radio
Radio Followers vs. Non-Listeners Index
Radio Listeners
Non-Radio Listeners
Index
I’m very familiar with companies that sponsor NASCAR
and its drivers.
121
During tough economic times I will continue to support
NASCAR sponsors more than other brands because
of the commitment they show to the sport.
150
I support NASCAR sponsors more than I support
sponsors of other sports.
172
I feel loyal to NASCAR sponsors and purchase their
products/services because of their involvement with
the sport.
155
I always buy products or services from companies
that sponsor NASCAR.
151
I always participate in NASCAR sponsors’ promotions
such as sweepstakes, coupons, and mail-to-win, etc.
173
Source: Ipsos, NASCAR Brand Tracker
Question: “Below is a series of statements people have made about NASCAR and its sponsors.
For each statement please indicate whether you agree or disagree, moderately, or strongly.”
74%
100
61%
63%
100
42%
62%
100
36%
59%
100
38%
53%
100
100
35%
52%
30%
3
RADIO STATIONS ONLINE
Radio Station Websites
Website Visits
NASCAR Listeners
NASCAR Fans
General Population
Index
130
Visited in
past 7 days
More than 1-in-5 NASCAR Listeners visit radio
station websites during the course of a month.
NASCAR Listeners are 30% more likely to visit a
radio station website during the week than the
general population and are likely to be impressed by
digital advertising.
103
13%
100
13%
122
Visited in
past 30 days
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
17%
22%
101
18%
100
18%
4
RADIO ONLINE
Listen to Radio on Internet or App
Listened in Past 30 Days
Type of Online Radio
NASCAR Listeners
NASCAR Fans
General Population
Target %
Index
Target %
Index
Target %
Index
Any online radio
33%
134
26%
106
25%
100
Internet radio
27%
141
21%
108
19%
100
Local radio station online
22%
141
17%
111
15%
100
Target %
Index
Target %
Index
Target %
Index
Listened on smartphone
19%
124
16%
105
15%
100
Listened on computer
15%
124
13%
111
12%
100
Listened on tablet
7%
144
5%
101
5%
100
Type of Device Used
1-in-3 NASCAR Listeners listen to radio programs on the internet or by using an app. NASCAR Listeners are
34% more likely to listen to the radio online than the general population. Those who listen to NASCAR on the
radio are more likely to listen to the radio on a smartphone, computer, or tablet than the general population.
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
5
“BIG BOY TOYS”
Alternative Vehicles Owned
Currently in Household
NASCAR Listeners
NASCAR Fans
General Population
NASCAR Listeners are nearly 3X as likely as the
general public to own an ATV and 2X as likely to
own a boat and/or a motorcycle.
10%
9%
9%
8%
8%
7%
5%
5%
4%
Index
279
193
100
ATV (all-terrain vehicle)
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
200
175
Boat
100
192
171
100
Motorcycle
6
CONSUMER ELECTRONICS
Household Items
Currently in Household
Type of Items
NASCAR Listeners
NASCAR Fans
General Population
Target %
Index
Target %
Index
Target %
Index
Wireless/cell phone service
96%
103
94%
101
94%
100
Computer (desktop or laptop)
95%
102
93%
100
93%
100
High-definition television (HDTV)
86%
108
83%
105
79%
100
Smartphone
78%
106
71%
97
73%
100
Tablet
65%
108
58%
96
60%
100
Digital camera
63%
123
56%
109
51%
100
Blu-ray or DVD player
55%
121
49%
107
46%
100
Digital Video Recorder
52%
109
50%
106
47%
100
Video game system
45%
132
37%
108
34%
100
MP3 player
33%
112
30%
103
29%
100
NASCAR Listeners are likely to spend money on consumer electronics for their household.
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
7
AUTOMOTIVE SERVICES
Vehicle Repairs or Services
Done in Past 12 Months
NASCAR Listeners
NASCAR Fans
General Population
37%
32%
24%
NASCAR Listeners are 60% more likely to service
vehicles without a paid-for service than the U.S.
population.
Index
159
134
100
Unpaid repair or service
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
8
RESTAURANT CONSUMPTION
Frequent Restaurant Users
Used (at least 10 Times) in Past 30 Days
NASCAR Listeners
NASCAR Fans
General Population
Index
175
Quick service
restaurants
34%
134
26%
100
During the course of a month, NASCAR Listeners
consume meals from a QSR 10 times or more.
Listeners are 75% more likely to eat at quick
service and sit-down restaurants than the general
public.
176
Sit-down
restaurants
14%
135
100
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
20%
11%
8%
9
BUSINESS & EMPLOYMENT
Work Lifestyle
Current Lifestyle Characteristics
NASCAR Listeners
NASCAR Fans
General Population
NASCAR Listeners are 30% more likely to be a
small business owner than the general population.
8%
7%
7%
6%
5%
5%
5%
5%
4%
Index
119
110
100
Self-employed
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
113
89
Work at home
100
131
124
100
Small business owner
10
BANKING & FINANCE
Financial Services
Household Currently Uses
Type of Items
NASCAR Listeners
NASCAR Fans
General Population
Target %
Index
Target %
Index
Target %
Index
Checking account
85%
102
85%
102
83%
100
Debit or ATM card
75%
109
71%
103
69%
100
Savings account
75%
109
70%
102
69%
100
Online banking
39%
111
36%
102
35%
100
Online bill paying
37%
117
32%
101
32%
100
Home mortgage
36%
125
32%
110
29%
100
Auto loan
27%
140
24%
123
19%
100
Money market account
17%
120
15%
104
14%
100
Home improvement or equity loan
12%
179
9%
126
7%
100
Certificates of Deposit (CDs)
11%
115
10%
108
9%
100
Student loan
11%
101
9%
82
10%
100
Personal loan
7%
130
7%
126
5%
100
Refinanced home mortgage
7%
106
7%
107
6%
100
Those who listen to NASCAR on the radio use a variety of financial services.
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
11
BANKING & FINANCE
Type of Investments
Household Currently Has
NASCAR Listeners
59%
57%
NASCAR Fans
General Population
Nearly 60% of those who listen to NASCAR on the
radio currently have at least one investment.
NASCAR Listeners are 24% more likely to be
invested in a 401k plan and 40% more likely to be
invested in a second home or real estate property
than the general population in the United States.
54%
36%
32%
29%
26%
24%
23%
13%
Index
110
106
100
Any investment
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
124
109
401k plan
100
112
104
100
Stocks or stock options
139
10%
9%
107
100
Second home or real estate property
12
HOME & GARDEN
Pools and Spas
Household Currently Has
NASCAR Listeners
NASCAR Fans
General Population
13%
12%
9%
Those who listen to NASCAR on the radio are nearly
50% more likely to own a pool, hot tub, or spa
than the general the U.S. population.
Index
147
131
100
Pool, hot tub, or spa
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
13
HOME & GARDEN
Any Lawn Work
Done in Past 12 Months
NASCAR Listeners
NASCAR Fans
General Population
69%
63%
49%
NASCAR Listeners are 42% more likely to care for
their own lawn than the general the U.S. population.
Index
142
129
100
Lawn care
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
14
PET OWNERS
Pets at Home
Any Pet Currently in Household
NASCAR Listeners
NASCAR Fans
General Population
NASCAR Listeners are 33% more likely to own a
dog and 26% more likely to own a cat than the
general population.
48%
43%
36%
28%
25%
22%
Index
133
120
100
Own a dog
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
126
116
Own a cat
100
11%
10%
121
111
9%
100
Own other pet
15
SOFT DRINKS
Soft Drink Consumption
Drank in Past 7 Days
NASCAR Listeners
NASCAR Fans
General Population
Index
Any regular
soft drink
114
57%
115
58%
100
During the course of a week, nearly 60% of NASCAR
Listeners drink regular soft drinks. Listeners are
also 26% more likely to drink diet soft drinks than
the general population.
126
Any diet
soft drink
116
100
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
50%
40%
37%
32%
16
SOFT DRINKS
Soft Drink Consumption
Drank in Past 7 Days
Soft Drink Brands
NASCAR Listeners
NASCAR Fans
General Population
Target %
Index
Target %
Index
Target %
Index
Coca-Cola
29%
124
29%
124
23%
100
Pepsi
22%
136
21%
133
16%
100
Mountain Dew
18%
195
15%
163
9%
100
Dr Pepper
17%
140
17%
135
12%
100
Diet Coke
16%
123
16%
119
13%
100
Sprite
12%
108
14%
119
12%
100
Coca-Cola Zero
12%
157
10%
132
7%
100
Diet Pepsi
11%
136
10%
128
8%
100
A&W Root Beer
9%
120
11%
143
8%
100
Cherry Coke
9%
137
9%
135
7%
100
Diet Mountain Dew
8%
253
6%
189
3%
100
Diet Dr Pepper
8%
147
8%
144
5%
100
Canada Dry
8%
102
9%
120
7%
100
7Up
6%
106
8%
127
6%
100
Caffeine Free Diet Coke
6%
104
7%
116
6%
100
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
17
ALCOHOLIC BEVERAGES
Alcoholic Beverage Consumption
Claim to Drink
NASCAR Listeners
58%
56%
51%
54%
NASCAR Fans
58% of NASCAR Listeners drink beer. Listeners are
26% more likely to drink beer, 46% more likely to
drink wine coolers, and 20% more likely to drink
hard cider than the general population.
55%
46%
46%
General Population
46%
41%
12%
Index
126
122
100
94
Beer
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
98
Wine
100
112
111
100
Liquor (spirits)
146
10%
8%
116
100
Wine coolers
11%
121
9%
9%
97
100
Hard cider
18
ALCOHOLIC BEVERAGES
Beer Consumption
Drank in Past 30 Days
Beer Brands
NASCAR Listeners
NASCAR Fans
General Population
Target %
Index
Target %
Index
Target %
Index
Bud Light
20%
176
17%
151
12%
100
Coors Light
12%
180
11%
160
7%
100
Miller Lite
12%
222
10%
169
6%
100
Samuel Adams
10%
180
8%
135
6%
100
Budweiser
9%
179
8%
170
5%
100
Yuengling
6%
178
5%
144
3%
100
Blue Moon
6%
104
7%
114
6%
100
Corona Extra
5%
94
7%
120
6%
100
Heineken
5%
111
6%
127
5%
100
Michelob Ultra
5%
202
4%
170
3%
100
Bud Light Lime
4%
221
3%
170
2%
100
Busch Light
4%
327
3%
244
1%
100
Busch
4%
395
3%
266
1%
100
Guinness
4%
124
4%
139
3%
100
Corona Light
3%
97
4%
125
4%
100
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
19
ALCOHOLIC BEVERAGES
Liquor Drink Consumption
Drank in Past 30 Days
Type of Liquor
NASCAR Listeners
NASCAR Fans
General Population
Target %
Index
Target %
Index
Target %
Index
Vodka
20%
110
19%
106
18%
100
Bourbon whiskey
14%
152
14%
148
10%
100
Rum
13%
117
12%
114
11%
100
Tequila
11%
109
12%
114
10%
100
Pre-mixed cocktails (with liquor)
6%
107
6%
106
6%
100
Canadian whiskey
4%
159
4%
147
3%
100
Scotch whisky
4%
76
6%
107
5%
100
Gin
4%
79
4%
90
5%
100
Brandy
3%
132
3%
125
2%
100
Blended or rye whiskey
2%
73
3%
112
3%
100
Any whiskey
19%
124
20%
133
15%
100
Nearly 1-in-5 NASCAR Listeners drink whiskey during the month. Those who listen to NASCAR on the radio are
24% more likely to drink whiskey than the general population.
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
20
NIGHTLIFE
Purchase Drinks at a Bar or Nightclub
Bought in the Past 30 Days
NASCAR Listeners
17%
NASCAR Fans
General Population
17%
14%
Those who listen to NASCAR on the radio are 24%
more likely to go to a bar or nightclub for drinks
than the general population.
Index
124
126
100
Purchased beer, liquor, or wine
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
21
GAMBLING & CASINOS
Casino Visits
Visited in the Past 12 Months
NASCAR Listeners
37%
NASCAR Fans
General Population
38%
33%
37% of NASCAR Listeners go to a casino at least
once during the course of a year.
Index
113
115
100
Any casino
Source: Scarborough 2015 Multi-Market Release 1 (February 2014 - March 2015)
NASCAR Listeners: Listened to NASCAR event in past 12 months
NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months
General Population: Respondents from the Top 77 DMAs in the United States
22
NATIONAL SPONSORS
NASCAR OFFICIAL PARTNERS
MRN PARTNERS
3M
5.11 Tactical
Bank of America
Camping World
Canadian Tire
Chevrolet
Coca-Cola
Coors Light
DraftKings
Elgin
Exide Batteries
FDP Friction Science
Featherlite Trailers
Federal Mogul
Ford Motor Company
Freescale
Freightliner
Goodyear
Growth Energy
Hewlett-Packard
Janssen
K&N Filters
Mars
McLaren Electronics Systems
Aaron’s
Advance Auto Parts
American Ethanol
Anheuser-Busch
Auto Zone
Blue Ox
Boston Beer
CARQUEST
Coca-Cola
Exxon Mobil
Fleetmatics
Farmers Insurance.
Ferguson
Flowmaster
Ford Motor Company
Gatorade
GEICO
Georgia Boot
GlaxoSmithKline
Hollywood Casino
Honda
Husqvarna
Interstate Bateries
Jimmy John’s
Microsoft
Mobil 1
Nationwide Insurance
National Corn Growers Assoc.
New Holland
Prevost
Safety-Kleen
Sherwin Williams
SiriusXM Radio
Sprint
SunEdison
Sunoco
Toyota
Universal Technical Institute
Visa
Whelen Engineering, Inc.
XFINITY
Zac Prodoucts
Kwikset Locks
Lucas Oil
Merck
MillerCoors
O'Reilly Auto Parts
Outback Steakhouse
Progressive Insurance
Quaker State
Quicken Loans
Shell Oil
Smithfield Foods
Sprint
STP
Sunoco
The Dannon Company
TRUEcar
Toyota
Valvoline
Vanda
Walmart
Wix Filters
Wolverine Footwear
Wrangler
Wyndham
23
PROGRAMMING OVERVIEW
NASCAR Sprint Cup Series (26 Events)
The most popular form of motorsports in the United States, MRN provides coverage of 26 of 39 events from the famous Daytona International Speedway
to the season-ending finale at Homestead-Miami Speedway in South Florida.
NASCAR XFINITY Series (21 Events)
Young, up-and-coming drivers gain experience racing against NASCAR Sprint Cup Series drivers on the same speedways, and in the same cars. This
series provides some of the most exciting competitions anywhere.
NASCAR Camping World Truck Series (22 Events)
This series has established its reputation with hard-charging, rough and exciting action featuring full-size trucks, NASCAR specifications, and young,
enthusiastic drivers.
NASCAR LIVE
Devoted exclusively to NASCAR and hosted by Eli Gold, this one hour talk show, Tuesday nights at 7:00 PM, allows listeners an opportunity to interact
directly with the stars of NASCAR (52 weeks)
NASCAR TODAY & NASCAR TODAY MIDDAY
Two minute daily updates in middays and afternoons, hosted by Woody Cain and Kyle Rickey, featuring the latest NASCAR news that is trending (52
weeks)
NASCAR U.S.A.
Rob Tanner hosts “America’s Tailgate Party” each Sunday featuring hot country music, NASCAR news, driver and artist features and interviews. (52
weeks)
WORLD OF RACING
A two minute daily feature, Ned Jarrett’s “World of Racing” is hosted by Suzy Armstrong with a look at the human interest side of NASCAR’s superstars
(52 weeks)
MONDAY MORNING RACE REFRESHER
Two minute recap during the NASCAR Sprint Cup Series season that with highlights from the weekend’s events and driver insight from the winning
teams (seasonal)
MORNING DRIVER
This daily show prep resource offers listeners pre- and post-race information, race results, point standings, track and driver history, and trivia (seasonal) 24
NASCAR LEGEND PACKAGE
…are teaming up with Motor Racing Network to be your
EXCLUSIVE SOURCE for NASCAR racing!
The season begins in February with DAYTONA SPEED WEEKS and the DAYTONA 500,
continues through to The Chase for the NASCAR Sprint Cup playoffs, then culminates at Ford
Championship weekend in November. Also, as a sponsor, be involved with our NASCAR
coverage during the week with NASCAR LIVE every Tuesday evening and our daily 2 minute
NASCAR report, NASCAR TODAY. Make your business part of America’s favorite form of auto
racing!
NASCAR LEGEND PACKAGE INCLUDES: (limit 4)
• Four (4) – thirty second (:30) commercials in each race broadcast
• Weekly Hour -long sponsorship of Sprint Cup race coverage with six (6) ten
second (:10) sponsor billboards
• Rotating schedule of sponsorship of NASCAR TODAY daily at 4:45pm
• 120 – thirty second (:30) commercials each month to air Mon-Sat 6am -7pm
• Company Logo & website link on our NASCAR information web page
• Sponsor mention included in four (4) weekly social media pushes
• Included in forty (40) sixty second (:60) recorded promotional announcements
and forty (40) “LIVE” promotional announcements each month
YOUR MONTHLY INVESTMENT: $3,000
(billed February – January)
25
NASCAR CHAMPION PACKAGE
…are teaming up with Motor Racing Network to be your
EXCLUSIVE SOURCE for NASCAR racing for the 15th year!
The season begins in February with DAYTONA SPEED WEEKS and the DAYTONA 500,
continues through to The Chase for the NASCAR Sprint Cup playoffs, then culminates at Ford
Championship weekend in November. Also, as a sponsor, be involved with our NASCAR
coverage during the week with NASCAR LIVE every Tuesday evening and our daily 2 minute
NASCAR report, NASCAR TODAY. Make your business part of America’s favorite form of auto
racing!
NASCAR CHAMPION PACKAGE INCLUDES: (limit 6)
•
•
•
•
•
Three (3) thirty second (:30) commercials per race
One (1) thirty second (:30) commercial each week in NASCAR LIVE
80 – thirty second (:30) commercials each month to air Mon-Sat 6am -12 Midnight
Company Logo & Link on our NASCAR web page
Included in sponsor rotation of numerous sixty second (:60) recorded & “LIVE”
promotional announcements each month
YOUR MONTHLY INVESTMENT: $2,000
(billed February – January)
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NASCAR ROOKIE PACKAGE
…are teaming up with Motor Racing Network to be your
EXCLUSIVE SOURCE for NASCAR racing for the 15th year!
The season begins in February with DAYTONA SPEED WEEKS and the DAYTONA 500,
continues through to The Chase for the NASCAR Sprint Cup playoffs, then culminates at Ford
Championship weekend in November. Also, as a sponsor, be involved with our NASCAR
coverage during the week with NASCAR LIVE every Tuesday evening and our daily 2 minute
NASCAR report, NASCAR TODAY. Make your business part of America’s favorite form of auto
racing!
NASCAR ROOKIE PACKAGE INCLUDES: (limit 8)
•
•
•
•
Two (2) – thirty second (:30) commercials in each race broadcast
40 – thirty second (:30) commercials each month to air Mon-Sat 6am – Midnight
Company Logo & Link on our NASCAR web page
Included in numerous “LIVE” promotional announcements each month
YOUR MONTHLY INVESTMENT: $1,000
(billed February – January)
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