Unit 4: Planning and Controlling
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10. I will be able to use the strategic planning
process
11. I will be able to use and analyze the
organizational strategic plans e.g. SWOT
analysis
12. I will be able to explain the types and
levels of strategic plans e.g. retrenchment
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(1) Identify Mission and Objectives
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(2) Analyse Internal and External
Environment
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(3) Formulate Strategy
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(4) Implement Strategy
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(5) Evaluate Results and Control
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SWOT Analysis
 Strength, Weakness, Opportunities, Threats
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PEST Analysis
 Political, Economic, Social, Technological factors
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Porters Five Forces
 Competitors, New entrants, Customers, Suppliers,
Substitutes.
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http://www.youtube.com/watch?v=4gYEMO
9Euig
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Create a SWOT analysis on a real business.
This should be in poster form and will go up
on the wall (if it’s good!)
You have roughly 30 minutes to do this
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PEST Analysis
http://www.youtube.com/watch?v=SkzR5b2d
re0
 Political, Economic, Social, Technological factors
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Porters Five Forces
 Competitors, New entrants, Customers, Suppliers,
Substitutes.
http://www.youtube.com/watch?v=uvwjip3CTMA
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Choose a company and complete either a
PEST analysis or a Porter’s Five Forces
Analysis (just in your books, doesn’t need to
be a poster)
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Many of today’s large corporations are
conglomerates composed of several
businesses or several product lines.
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Large corporations have three levels of
strategy: corporate, business, and
functional.
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Corporate Strategy – directs the organization as a
whole towards sustainable competitive advantage.
Strategic Question : in what industries and markets
should we compete?
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Business Strategy – the strategy for a single business
unit or product line. Strategic Question: how are we
going to compete for customers in this industry and
market?
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Functional Strategy – guides the use of organizational
resources to implement business strategy. Strategic
Question – How can we best utilize resources to
implement our business strategy.
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Choose a real company, what do you think a
possible plan could be for each level of
planning? (corporate, business, functional)
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Growth, Retrenchment, and E-business
strategies
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Growth Strategy
 Expanding current operations
 Concentration - In the same industry
 Vertical Integration - Buying out
suppliers/distributors
 Diversification – In other industries
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Retrenchment Strategy
 Used in crisis
 Correct weaknesses by changing practices
 Restructuring and downsizing
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E-business Strategy
 Involves Internet technology to buy/sell
 Advertising, collecting information, and
distributing information
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You will have 1.5 class periods to complete
this.
This can be individual or in partners. No
bigger.
See assignment on website