SWOT Matrix
Strengths
1. Vee Popat’s strong personal education
background and working experience.
2. Established good relationships with
customers.
3. High satisfaction from VPDM’s clients
4. Provide customers with diversity of hightech services.
5. As a small-size company, it is flexible to
be managed.
Weaknesses
1. Lack of experience to run the business.
2. Target audiences are not segmented
clearly.
3. The company is not well-known by the
public.
4. The financial performance is weak.
5. Official website is not attractive enough.
6. Lacking of an appropriate pricing model.
Opportunities
1. Digital marketing market is a new market.
2. Digital marketing provides innovate
services
3. Increasing opportunity to reach the
information.
Threats
1. Small business slow to adopt digital
marketing strategy
2. The new entrants and fierce competiton
3. Increasing substitutes or new potential
competitive products
Stakeholder Analysis
Stakeholders
What do we need from
them
Impact/Influence
Management strategy
Consumers
We want to be known
by them and make a
profit from them
High/High
Provide high-quality
services and advertise
the VPDM
Communities
We want to raise
reputation from them
and make a good
relationship
with them
Strengths
Medium/High
Do some public cultural
undertakings or public
benefit activities
Investors
We want to raise fund
from them in order to
develop the business
High/Medium
Employees
We want to motivate
High/High
them to work effectively
and efficiently.
Final SWOT Matrix
Weaknesses
Make a complete
business plan or take
participate in the
Drangen Don
Provide a good working
environment and reward
and penalty system
1. Vee Popat’s strong personal
education background and
working experience.
2. Established good relationships
with customers.
3. High satisfaction from VPDM’s
clients
4. Provide customers with
diversity of high-tech services.
5. As a small-size company, it is
flexible to be managed.
1. Lack of experience to run the
business.
2. Target audiences are not
segmented clearly.
3. The company is not well-known
by the public.
4. The financial performance is
weak.
5. Official website is not attractive
enough.
6. Lacking of an appropriate pricing
model.
Opportunities
SO Strategies
WO Strategies
1. Digital marketing market is a
new market.
2. Digital marketing provides new
services
3. Increase the reach of brand
1. Focusing on mobile digital
marketing.
2. Introduce featured services
during tourism season.
3. Provide diversity high-tech
services for small business.
1. Based on the demographic
population and the competitive
advantages, segment the
consumer clearly.
2. Development some seasonal
activities or projects during
tourist season.
3. Hire professional manager.
Threats
ST Strategies
WT Strategies
1. Small business slow to adopt
digital marketing strategy
2. The new entrants and fierce
competiton
3. Increasing substitutes or new
potential competitive products
1. Provide multiple layers services. 1. Emphasize on the cost
2. Establish a highly secure
reduction.
operating systems.
2. Focus on promotion and
3. Develop a sustainable
advertising.
competitive advantages
3. Alliance with other companies
technology that others cannot
to seek the competitive
copy.
advantages.