NAME:
DATE:
PERIOD:
CHAPTER:
Instructions: Read the assigned chapter in Chew on This and complete the following worksheet. Type
your answers in a different color font.
PART 1- Complete the CEI (claim, evidence, interpretation)
Claim (What claim/argument is the author making in the introduction?):
The people who pioneered the fast food industry had far reaching, and possibly negative impact, not
only on the way Americans eat but also on the way we live.
Evidence: Examples, quotes, textual references that support the author’s claim . . .
Examples of men who were uneducated or orphaned- they worked hard because they were determined
to make a lot of money to improve their situations
Ray Kroc looked for people to run his restaurants who were willing to give up all to be in business (33)
Interpretation: A critical explanation and or analysis of the evidence. (In other words, do you think the
author provides convincing support for his argument? Why or why not?
PART 2- As you read analyze the chapter for the author’s use of persuasive appeals and craft. Consider
how the writer uses persuasive techniques (or even propaganda techniques!) to sway the audience. Use
quotes from the text (with page numbers) as examples and explain how/why each quote is an example
of that appeal or craft element.

Pathos (appeals to emotion): page 33, bottom paragraph (description of Ray Kroc’s process for
franchising MacDonald’s.) Kroc sounds like an aggressive and mean man. It sounds like he
only cares about himself and not the needs of his employees or customers. Sounds controlling
and tyrannical. Not like someone to trust, but someone to fear. Like a dictator.
Ethos (appeals to authority): Intro. Page 11. “In the pages that follow, you’ll learn . . . you’ll
learn . . . and you’ll learn. These are things you really need to know. Sounds like this author will be
providing us with a lot of important and useful information. He must know what he’s talking about if
we’re going to learn all this!
Logos (appeals to logic): he shows the newspaper clipping on page 16 with the caption “Death
by hamburger” underneath it. Seems like an attempt to show proof that hamburgers can be
dangerous.

What do you notice about the author’s use of craft (diction, syntax, figurative language,
imagery, contrasts, repetition, anecdotes, allusions, etc.)? What is the intended effect of each
of the craft choices you identify? Provide quotes and page numbers.
Page 9/10- repetition/rhetorical questions- “Have you ever seen a fast food ad that shows the
factories where French fries are made? Ever seen a fast-food ad that shows the
slaughterhouses where cattle are turned into ground beef? Ever seen an ad that tells you what’s
really in your fast food milk shake and why strange-sounding chemicals make it taste so good?
Ever seen an ad that shows overweight, unhealthy kids stuffing their faces with greasy fries at a
fast food restaurant? You probably haven’t. But you’ve probably seen a lot of fast food
commercials that show thin, happy children having a lot of fun.” The repetition of rhetorical
questions gets us to think about several points all at once. These are all ideas most of us have
never considered before and now we are being forced to think about them all at once. We
might now start asking ourselves why we don’t know about the things mentioned in these
questions. It gives us the sense that something is being hidden from us and that this
“something” might be hidden because someone doesn’t want us to know about it. Creates
suspicion.
Page 11- diction- “This is an industry that both feeds and feeds off of the young.” This word
choice (feeds off) personifies the fast food industry as something that can feed. But it also
makes it sound like a parasite- something that leeches on and feeds for its own gain. Like a tick
or a flea. Gross and scary.
Page 15- Killer Burgers- anecdote- Schlosser tells the story of how hamburger’s came to be
popular and he starts of by explaining how ground beef was once considered dirty and
dangerous and was actually feared – why does he tell us about this part of the hamburger’s
history? What does he want us to think about? Diction- Schlosser uses diction to make us
associate the hamburger with something unhealthy, unclean and unsafe. “It was widely
believed that ground beef was made from rotten old meat full of chemical preservatives” (15).
And, “Ground beef seemed like the perfect food in which to hide a deadly poison” (16). These
words get us to consider that eating ground beef might not be as safe as we thought.
Page22, paragraph2- repetition- the MacDonald brothers were “tired of . . .” Author uses
repetition to describe the business owners attitude towards their business. They seem
bothered- they no longer want to spend more than they have to to run their restaurant.
Emphasis their growing discontent and makes them seem a little greedy.
Page 23- paragraph 2, syntax- One long sentence in which food prep steps are listed and
separated by semi-colons- This makes the people doing the job sound like mindless robotsundervalued and easily replaced. Makes the reader question the values of the business owners
who prefer this type of employee.
Feel skeptical about the trustworthiness of these men.

Determine the tone of this chapter. How do you know this is the intended tone? Cite
examples from the text (with page numbers) to support your determination.
Mistrustful, leery- brings up idea of “sameness” that pervades and results from the fast food industry.
He doesn’t make it sound terrible, but he doesn’t make it sound good. It seems as if he wants readers to
think about this concept as if it is a negative impact of the industry on people and our way of life.