The Optimal Supply Chain in Large Aircraft

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The Optimal Supply Chain in Large Aircraft Manufacturing
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(1) Steve Krcek, stevekrcek@gmail.com
(2) Rehan Jaliawala, rjaliawala@gmail.com
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Steve Krcek
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Richmond, TX 77406
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The Optimal Supply Chain in Large Aircraft Manufacturing
Steve Krcek
21527 Prairie Crest Dr.
Richmond, TX 77406
+1-832-312-5632
Steve Krcek (Bachelor of Science in Meteorology, The Florida State University) is currently the
Senior Regional Sales Manager at Wilkens Weather Technologies, a global provider of offshore
weather forecast services.
APICS Houston Student Chapter
Professional MBA at C. T. Bauer College of Business, University of Houston
Rehan Jaliawala
26927 Glacier Creek Dr.
Katy, TX77494
+1-832-708-6619
Rehan Jaliawala (Bachelor in Textile Engineering, NED University) is currently a graduate student in
the professional MBA program at C. T. Bauer College of Business, University of Houston
APICS Houston Student Chapter
Professional MBA at C. T. Bauer College of Business, University of Houston
THE OPTIMAL SUPPLY CHAIN IN LARGE AIRCRAFT MANUFACTURING
ABSTRACT
In an era where the general public is demanding longer range, more fuel efficient aircrafts,
maintaining an effective and efficient supply chain is critical to profitability. The future of optimal
manufacturing in commercial aircrafts lies within the supplier, not the manufacturer. Large
manufacturers, such as Boeing and Airbus should be focused on the end product, concerning
themselves with research and development, design, and the final end assembly. The suppliers and
their supply chains are critical to the future success of the major manufacturers.
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INTRODUCTION
The aviation industry is shaped by several market forces such as fuel prices, economic
growth, environmental regulations, and alternative modes of transportation. Of these market
forces, fuel has been the largest component of the airline cost structure for the past decade. As a
result, Boeing and Airbus, who hold over 80% market share of the worldwide aircraft industry,
will need to be strategic with their manufacturing strategies over the next decade. Specifically,
these companies will need to ensure their supply chain is efficient and optimal as we move into
the new wave of aircrafts. This paper will analyze current strategies, current setups, and future
needs within these companies supply chains to ensure they maintain and increase their market
share.
CURRENT STATE
Rising fuel costs and increased passenger traffic has caused the airline industry to alter
future strategies as it pertains to aircraft design and manufacturing. Airline carriers have molded
different strategies to combat this evolving landscape. Many U.S. airlines such as United or
American replace outdated, older aircraft with new, more fuel-efficient models direct from the
manufacturer. Delta Airlines instead prefers to purchase and update older, used aircrafts. While
fuel costs are higher on older aircrafts, Delta has been able to offset this cost with the purchase of
their own refinery in Trainer, Pennsylvania (4). This forward thinking has allowed the company
to increase revenue and maintain costs over the past three years. This, however, is the exception
in an industry which demands the latest and greatest technology. A large amount of the industry
is seeking the newest, most economic models. This has driven the two largest aircraft
manufacturers, Boeing and Airbus, to redefine their products and supply chains.
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Boeing
As fuel costs continued to rise in the early 2000s, Boeing aimed to reinvent long range air travel
with the announcement of their Dreamliner 787 (“787”). The 787 aimed to create value for its
customers (airlines) and their customers end users (passengers) by providing a luxurious flying
experience, at a reduced cost. This innovative new concept by Boeing not only changed the
future vision of aircrafts, but also how they were built. Prior to the 787, Boeing had a much
different approach to their supply chain. With aircrafts such at the 737, Boeing would assemble
different parts and subsystems from thousands of suppliers, operating in a traditional push
system. The new approach for the 787 had Boeing establishing partnerships with approximately
50 tier-1 strategic partners. These tier-1 strategic partners are responsible for integration with the
tier-2 suppliers. They ensure the different parts and subassemblies are completed prior to
delivery to Boeing. These completed subsections are then delivered to Boeing for final
assembly. As one aviation consultant noted, “All Boeing does is design it and glue to together.”
(10, pg. 40). The final assembly time at Boeing’s plant in Everett, Washington is reduced by 27
days using this new system. Figure 1 illustrates the traditional supply chain at Boeing, while
Figure 2 illustrates the new approach for the 787 (8).
Figure 1: Standard Boeing Supply Chain
Figure 2: Supply Chain for 787
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THE OPTIMAL SUPPLY CHAIN IN LARGE AIRCRAFT MANUFACTURING
This unconventional supply chain was designed to shorten development time and reduce
development cost of the 787. The focus was to leverage suppliers’ and their ability to develop
different parts simultaneously while depending on their expertise. Supply relationship
management is critical with this new approach as the new Boeing supply chain runs much like
the Toyota Production System, and depends on “just in time” manufacturing. Any issues
downstream with the tier-2 and tier-1 suppliers will delay the end product substantially. Boeing
manages their suppliers through a web-based tool called “Exostar.” Table 1 summarizes many
of the large changes in the Boeing supply chain with the 787 versus the 737.
Table 1: Comparison of the 737 and 787 Supply Chains (9)
At a glance the changes implemented by Boeing for the 787 seem to make sense. However, this
new system was unconventional and unproven in the airline industry when it was announced in
the early 2000s. As such, each change that was implemented carried a new risk to the supply
chain. These risks will be discussed in the following section.
Airbus
In 2004, Airbus announced its newest aircraft, the A350. This new wide body plane was
established to compete directly with Boeing’s 787 while also satisfying demand for longer range,
more fuel efficient aircrafts. Much like Boeing, Airbus decided to revamp their supply chain for
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the A350. Traditionally, Airbus would award contracts to approximately 250 key contracts for
each aircraft, the A350 supply chain reduced the supply network to 70 (6). The structural
development of the A350 saw outsourcing of work packages increase from 30% to over 50% (8).
While this was less than the 70% Boeing had established for the 787, Airbus had the unusual
benefit of being behind Boeing in their new concept, allowing them to watch the mistakes their
competitor made along the way. Seeing the issues Boeing had in the production phase of the
787, Airbus implemented a “freeze” period of nearly two years on the design details of the A350.
This allowed engineers and suppliers’ additional time to identify potential kinks in the design,
which would reduce production down time in the future. Another key change in the Airbus
supply chain from years past has been the reliability on global sourcing. When the A350 was
announced in 2004, China contributed virtually nothing in turnover in supply work. In 2015 the
country is expected to contribute nearly US$500 million turnover in supply work, with over
US$1billion predicted by 2020. These strategic partnerships in foreign nations are critical to the
long term success of the supply chain due to the required raw materials. Russia, for example,
holds 60-70% of the world’s supply of titanium (1).
Airbus made additional changes to their supply chain with the appointment of new CEO
Fabrice Bregier in 2012. While they had seen success with the initial changes brought on by the
A350 system, Bregier wanted to focus on centralizing the nearly 1,500 employees throughout the
procurement group. Airbus divides their procurement into five major sections: systems, cabin
equipment, aerostructures, materials, and propulsion systems. Along with centralizing these five
sections, Airbus also development an electronic hub for its supply chain called “Air Supply” (3).
Air Supply is a collaborative hub and electronic exchange between the company and its
suppliers. It is similar to Boeing’s Exostar system as it allows for digital collaboration during the
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design phase. The focus of these changes in the company’s supply chain is to reduce missing
parts along the supply chain, and shorten the overall development phase. While both Boeing and
Airbus have made a fundamental change in their supply chains during the new millennium,
moving from their traditional push strategies to a pull or just in time manufacturing plan, these
changes did not come without risks or opportunities for further improvement.
OPPORTUNITES FOR IMPROVEMENT
While both Airbus and Boeing have made significant changes and improvements to their
supply chain over the past decade, there remain additional opportunities for improvement. As
these companies continue to move toward a just in time manufacturing process, they will want to
address ways to mitigate suppliers, management, labor, and demand risks in the supply chain.
Supplier Risks and Opportunities for Improvement
The current state of the supply chain increases reliability on few suppliers, who in turn
are responsible for providing completed portions of the end product through communications
with an additional group of suppliers. This chain carries an adherent risk due to the complexity
in the process. Any break of the chain can cause significant delays in the overall production.
While Boeing and Airbus have control over their tier-1 suppliers, they begin to lose control as
the tier-1 suppliers’ subcontract to tier-2 suppliers. An additional risk with this chain of
suppliers is the potential cultural differences. These differences can impact the amount of
accurate and timely data that is relayed through the supply chain, which impacts production. A
third risk is the availability of suppliers’ and their loyalty to each company. For some product
requirements, it is very possible that one company will supply both Boeing and Airbus, so how
can one company ensure their supply is not impacted by the requirement of the other?
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In order to mitigate the risk associated with tier-1 suppliers and their subcontractors, both
Boeing and Airbus should implement a policy similar to Toyota and their Production System.
Toyota’s production system is widely considered the most efficient and optimal supply chain in
the automotive world. Their ability to teach their methods to strategic suppliers to ensure the
two key principles of the system, just in time and jidoka, are met has led to their success. While
Boeing and Airbus will not be able to fully replicate Toyota’s system, training their tier-1
suppliers in their methods is a starting point. The expectation will be that these suppliers then
filter this knowledge down to the tier-2 suppliers in order to optimize the chain. This training
will also help to improve the second risk mentioned above as it pertains to accurate and timely
reporting. Tier-1 suppliers will need to be held accountable for their suppliers, but also rewarded
for meeting deadlines and keeping on track. Incentive plans will be critical in establishing
loyalty among suppliers, especially as the supply chain continues to evolve and place more risk
on the suppliers. Both Airbus and Boeing should focus their early training efforts on any
bottleneck suppliers before moving down the chain to the remainder of the suppliers.
Management Risks and Opportunities for Improvement
With the implementation of the 787 and A350 supply chains, both Airbus and Boeing
made a critical mistake as it pertained to their management. No one at the senior levels had
expertise on supply chain management risk. Without this expertise, both companies were
assuming a large enterprise risk as they were making unprecedented changes without proper
leadership. Boeing corrected their mistake in 2005 when they replaced the original 787 program
director, Mike Bair, a proven marketing expert with Patrick Shanahan, a proven supply chain
management expert (9). Airbus also made managerial changes during the A350 project,
replacing their CEO in 2012 (3). Both companies should learn from these mistakes and
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understand the importance of having the correct subject matter experts in place from the
beginning as they move to make full scale changes in a process. These subject matter experts
will not only assist in the execution of the new process, but will also play a key role in the design
of the new process.
Labor Risks and Opportunities for Improvement
As both Airbus and Boeing continue to trend in a new direction, where over half of the
design and production is outsourced, there will be a growing concern of job security within each
company. These were real concerns felt at Boeing as 25,000 workers went on strike in 2008.
This strike not only impacted operations at Boeing, but also other areas of the supply chain.
Suppliers began to realize that the pending strike at Boeing would delay aircraft delivery, so in
response many began to reduce their work week in order to conserve resources (9). This issue
was not as large of an issue at Airbus, largely because their new supply chain only saw
outsourcing increase 20% as opposed to Boeing’s 40%. This is the correct way to begin
developing the new unconventional, optimal supply chain in this industry. Changes must be
gradual, not drastic. This will ensure new processes are implemented correctly, efficiently, and
effectively, without compromising the culture and trust of the workforce.
Demand Risks and Opportunities for Improvement
Excitement and demand are expected when new state of the art aircrafts such as the A350
and 787 are announced to the public. While both Airbus and Boeing undoubtedly want to fulfill
demand, it is critical they do not overpromise and under deliver. Delivery delays and Stock-outs
will reduce the confidence of your end customer (airlines) and impact future sales. It is also
important to avoid an oversaturation in the market. This was a lesson that cost Boeing US $4
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billion during the aviation boom of 1997-1998 (8). During this time Boeing took every order
that came their direction and eventually ended up flooding the market with too many planes.
With an abundance of inventory, Boeing was forced to sell the remaining 737s at highly reduced
prices, leading to the losses. It is clear Boeing learned a valuable lesson from this error. In 2007
when approached by Southwest Airlines, their largest customer, Boeing refused to increase their
requested order. As it pertains to the 787, Boeing stated that there will be no increase in
production for the first two years, no matter how strong the market demand (8). Airbus has
made similar adjustments with the A350 after taking in a US $6 billion loss with demand and
production issues on the A380 (6).
FUTURE STATE
Airbus and Boeing have both significantly improved upon their supply chains. This
improvement comes from increased outsourcing and substantial changes in how they do
business. Both major players have significantly reduced their assembly process from assembling
sections and then the final aircrafts, to outsourcing the assembly of their sections and just
assembling the sections within their organization.
Ultimately, the two organizations are transforming themselves into stronger supply chain
managing companies to ensure that they have a resulting superior product for their customers.
Airbus and Boeing need to realize that moving forward they need to establish strong and
sustainable supply chains to remain market share leaders and provide customer satisfaction both
in terms of quality of product and on time delivery.
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RECOMMENDATIONS FOR OPTIMIZATION
Airbus and Boeing have to make changes gradually and have to take future steps on a
phase wise basis. We recommend a few additions and changes that can help the transformation
process for Airbus and Boeing.
Supplier Development and Training Program
In order to strive and grow into a strong supply chain it is essential that knowledge and
expertise accumulated over years be transferred to trusted suppliers. Programs must be
developed to share technical expertise that is required for outstanding performance for both Tier1 and Tier-2 suppliers. This can to a large part mitigate supplier risks and can improve
performance within the supply chain.
These programs can further be developed to transfer some of the labor intensive
workforce to suppliers rather than having to fire workers, mitigating the labor risk to some
extent. As these training and development programs flourish and strengthen they result in two
key achievements. Firstly, they improve supplier performance which ultimately means the
organizations performance improves. Secondly, these programs create a bond of loyalty between
the organization and the suppliers.
Penetrating IT infrastructure to Tier-2 Suppliers
The aircraft manufacturing industry has adopted IT to enhance visibility and efficiency in
its supply chain. Airbus and Boeing in the future must extend their visibility and communication
to reach the tier-2 suppliers. Increasing visibility and communication will allow the organization
to take on a pro-active role of problem prevention rather than constantly finding themselves in a
state of firefighting.
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IT penetration to tier-2 suppliers can empower the organization to stay ahead of problems
be better prepared to solve problems and ultimately have more control over the supply chain.
Having a clear and open channel for communication within the supply chain greatly improves
performance and can be the key to success.
Developing Data Analytics
With the introduction of IT comes a huge collection of data. Empowering the
organization however requires the use of data analytics. Data analytics is relatively a newer field,
but different organizations have adopted it early on. Data analytics provides key insights into the
organization and its performance.
The hardest step in data analytics is collecting data and knowing what you want with the
data. Determination of the key performance indicators and constantly monitoring these KPIs will
give the organization a better understanding of their performance and will empower management
to make better decisions.
Introducing Supply Chain Risk Management
Identifying risks is an absolute necessity when it comes to business management and
growth. More importantly, understanding and mitigating these risks is key to continuing,
transforming and growing any business.
In order for Airbus and Boeing to continue down the path of transformation, they need to
develop strategies and departments that continuously identify supply chain risks and formulate
strategies to avoid or lessen the impacts of these risks. Aircrafts are a high dollar item which
undoubtedly means the risks involved are of great magnitude.
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Strengthen Engineering and Design
Airbus and Boeing have increased outsourcing to a great extent. In order to maintain their
market share and niche, they must strengthen their Engineering and Design teams. The
transformation from their traditional business to a more supply chain management focus can tend
to transfer their core competency of aircraft manufacturing to their suppliers.
To maintain their status of being the largest aircraft manufactures they need to focus their
efforts on the Engineering and Design of aircrafts and continue to internally put together the final
pieces that come together to form the finest and most technological advanced aircrafts in the
world.
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November 2012.
5. Lemer, Jeremy. "Boeing and Airbus Focus on Supply Chain." FT.com 18 July 2011: 1.
6. Matlock, Carol. "What Airbus Leanered from the Dreamliner." Businessweel 28 April
2008: 92.
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