Marketing & Business Planning
HAZEL HEDLEY
NE TRUSTEE
Why do we need business planning?
SURVIVING THE RECESSION:
•Understanding the Political Changes
•Making Good Decisions
•Being Well Informed
•Planning
•Investing for the future
The Political Climate
•Legal Aid Reforms for private law cases
•Pre Court Application Protocol (PAP)
•Family Justice Review
•Cuts to LA and Cafcass budgets
•NACCC as lead accreditor for CCC’s
•Charities & SE chasing same funding
Making Good Decisions
•What income do you need
•SWOT analysis or your organisation
•What are the areas of growth
•What opportunities are offered by the
recession
•What are the risk areas
FOCUS ON OPPORTUNITIES RATHER THAN WHAT
YOU HAVE NOW
BEING WELL INFORMED:
Timely and accurate information keeps you
ahead of the changing environment:
•What will generate income
•What are emerging opportunities
•What do you know from last 2 slides to aid
planning
•How do you find out about tendering
opportunities
Finding Commissioning Opportunities:
•OJEU Website
•TED – Tenders Electronic daily
•OGC – Government’s Procurement Website
•Supply 2 – lower value contract opportunities
•Local press/council website
•Regional Portals
•CompeteFor.com – London 2012 Games
Who is the Public Sector?
•500 Local Authorities
•300 UK Universities
•24,000 state and independent primary schools
•3,500 secondary schools
•300 NHS Trusts
•40 Police Services
•40 Ambulance Services
•40 Government Departments
•30 departments across NI, Scottish & Welsh Assemblies
Trusts & Foundations:
Larger Grants:
Children in Need; Comic Relief; Big Lottery; Tudor
Trust; Henry Smith Charity, Banks; Sainsbury’s
Smaller Grants:
Local trusts
Community Development Foundations
Planning:
Have a range of income streams
•Public and private sector
•Trusts and Foundations
•Generated Income
Detailed Planning to Developments
•What to you want to achieve
•Inputs and outputs
•How much will it cost – detailed budget
Investing in the Future:
Decide on the key priorities
Network and build relationships
Advertise
Website development – donate on line
Facebook and Twitter
Skills of Trustees