Chill Spot
Business Plan
By Cody Coward
Strengths
• Location - Our location is a good spot because it is
central to the state and in a well populated area.
• Unique Environment -
The environment will
consist of comfortable seating and a number of high
quality TV's which the customer can chose their own
channel.
• Quality an Low Prices –
We are going to try to
serve the best quality ice cream at a competitive price.
• Variety – There will be a large variety and the
consumer can make their own flavor of ice cream by
mixing others flavors together.
Weaknesses
• Small Business – Since this store is the first it will
be small and seat fewer customers than what we want.
• Ice Cream is Popular Trend –
There are many
other businesses that sell ice cream
• We will be Unknown – It will be hard to get our
name out to the public and will take time to gain
Customer Loyalty which is a main goal.
• No Investors –
The fact that we will have no
investors will mean that the responsibility of the whole
company will be in the hands of the partners.
Opportunities
• Seasonal Periods –
We will be able to acquire
fresh ingredients like fruit from local farmers to
incorporate in our deserts.
• Franchise –
In the future we are hoping that the
business will be popular enough that people will want to
open Chill Spots in other states and make it a franchise.
• Individuality – The fact that there is no other ice
cream place that is as relaxed and unique as ours.
Threats
• Other Competition – Stores like Braums, Cold
Stone Creamery, and Baskin Robbins have been around
a long time and they are the main competition.
• Keeping the Partnership –
There is the chance
that one of the starter of the business might want to
leave.
• Winter – When it is cold there will be a drop in sells.
• The Economy – The fact that people might not want
to spend money on deserts in a recession.
With in The Company
• Having a unique look on the inside is going
to be one of the major goals of ours to
separate our company from other
• The quality of our ice cream will be
homemade so that we will always know its
fresh and made right
• The fact that we are small and have no
investors in the beginning means each of us
will need to gain firs hand experience in the
making of ice cream.
Outside the Company
• I am personally going to go meet with local
farmers to test and negotiate about the use
of their product in our store.
• We are going to look into finding ways of
selling the ice cream product during winter
months by experimenting new flavors and
styles.
• In the matter of one of the original partners
leaving. We are going to all sign contracts
that list certain penalties for leaving and
steps you must take in order to be out.
Tasks
Person
Responsibl
e
Evaluate
Market
T.J.
Preparing
Budget
Troy
Present
Plan to
Bank
David
Find
Location
Kelvin
Find
Suppliers
Cody
Furnish
Store
David
Advertise
Cody
Begin
Business
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