Presenter’s Name
[Optional Co-Authors’ Names]
Korean-American Scientists and Engineers Association
Business Venture Challenge
Young Generation Technical and Leadership Conference
January 6-8, 2012, Embassy Suites Hotel, San Francisco, CA
Company Purpose
 Executive summary
 What’s new in your proposal? What is the purpose of your
company proposal (max 2 sentences)
 Ex) Our company will be the best at providing this <service/
product> to this <customers/ users> through this <solution>.
 Ex) Our company will be the best at providing ice cream to
children through this iphone apps to tell them where the
nearest ice cream truck is.
2
Problem
 Describe the pain of the customer or statement of need
 Ex) Children run around in circles looking for ice cream
trucks, and get hit by cars
3
Solution
 Demonstrate your company’s value proposition to make
the customer’s life better
 Ex) Service to show them where ice cream truck is
 Show where your product physically sits
 Ex) Mobile app on iPhone
 Provide an example of how you would use solution
4
Why Now
 Define recent trends that make your solution possible
 Ex) Smart phones are now ubiquitous and affordable
 Ex) Warmer summers lead to increased ice cream sales
5
Market Size
 Identify/profile the customer you cater to.
 Ex) Children
 Ex) Parents with children
6
Competition
 Outline how the customer addresses the issue today
 Ex) Children listen for the music of ice cream truck
 Ex) Children constantly bug their parents to buy ice cream
at the supermarket
7
Product
 Product characteristics including form and function
 Ex) Mobile app software, ice cream truck infrastructure
8
Business Model
 Revenue model, pricing, sales and distribution, etc.
 Ex) $1 onetime download price
 Ex) Sold on Apple App store
9
Team
 Founders and management and key players
 Ex) I am the CEO and my partner is the CTO
10
Financials
 Profit & loss statement, balance sheet, etc.
 Ex) Summarize here
11
Conclusion
 Summary of all of the previous slides
12