Rule Book
Before participating in the Business Simulation game organized by American Express, you should read
the official rules - which include the Base Rules and the Additional Rules, in their entirety. By
participating, you unconditionally agree to all of the terms and conditions of these official rules.
Furthermore, you accept any and all of American Express's decisions with regards to the game as final
and binding in all respects.
The Business Simulation Game
This Business Simulation Game is organized by American Express - a multinational financial services
corporation headquartered at the World Financial Center, Manhattan, New York City, United States of
America.
The aim of the Game is to offer the students a pedagogical and professional experience in some aspects
of the credit card industry and the opportunity to explore analytics from a practical perspective. This
Game is a part of American Express' campus communication strategy and aims to enhance students'
analytical and decision making skills and enrich their knowledge of the credit card economics in general.
Basic Rules
Who can participate?
The Business Simulation Game is open to all students from School of Management at Fudan University.
Students have to register in teams, each having 1 or 2 members. It is advised that you register in 2
member teams. All Members of a team must be enrolled at the same institute. One student is allowed
to register under one team only.
All members of the teams must have valid institute email IDs which will be validated during registration.
The Game Schedule
Registrations for the game will begin on Tuesday, November 4, 2014.
The Business Simulation Game will be held online from 7:00pm to 8:15pm on Sunday, November 9, 2014
(China local time).
Students must be logged in to the game website (int.axpcampus.com) at that time to play the game.
This rulebook, FAQ booklet and a Game Interface guide would be available on the website int.axpcampus.com
Team Composition
Please reach out to campus.centurion@aexp.com for requests in team composition, marking all
involved team members.
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Steps of the Competition
1. Step 1: Registration: Teams/individuals wishing to register themselves must visit the American
Express Campus website: int.axpcampus.com for registration. After registration, all team
members would automatically get a confirmation mail with a User ID which is the Team Name
and an auto-generated confirmation code. The activation code has to be used on first login for
completion of registration. A Detailed step by step procedure for registering individuals and
teams is available in the Game Guide on the website.
2. Step 2: Pre-work - Before the Game: The details about the game and useful documents on the
Game Interface and basic concepts of card industry will be available post registration, on the
website. Participants are advised to go through these documents for achieving best results
during the game.
3. Step 3: Playing the Game: On the appointed day for the campus qualifiers, participants can play
the game online from the same website. Participating teams are required to have a computer
with a working internet connection to play the game. Teams are advised to also play the game
through "Google Chrome" web browser for the best experience.
The game will be played in 2 Stages. Teams will play as a firm investing in the credit card market
competing against each other. The participants will need to purchase data and analyze the same to
make informed business investments across given list of investment options to win in a real-time
marketplace where all competing teams are also doing the same. In the first stage, the teams will be
given limited funds, data and options to invest in. This will act as a pilot stage with limited stakes.
Post learning in Stage 1, they will proceed to the second stage, where they will compete with a higher
budget, more data and more investment options. A Wizard will also be introduced in this stage. Wizard
is a big investor who enters the game and has the power to change the market. This change could be
through investment in the market or by changing customer behavior. Teams will receive a pop up
notification informing them about the Wizard's Strategy in the game as soon as he enters the market.
Combined net-worth of the team after the 2 Stages will be used to decide the winners.
Judging criteria
The teams with the maximum net worth at the end of the game will be adjudged as winners of the
respective stages. The net worth will be a function of investment decisions made by all the teams in
market place.
Prizes
Each member of the first prize winning team in the National Finale would receive an Apple iPad Air.
Each member of the first runners up team would receive an Apple iPad Mini. Class of 2016 graduate
students from top teams will be eligible for an interview for 2015 summer internship at American
Express.
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Communicating with the Organizers
The American Express Campus Team is responsible for the organization of the Game. They will be the
direct contact point and information provider for the students and/or the teams. All issues, doubts,
queries, requests for extension of deadline, etc should be addressed to the American Express Campus
Team Email campus.centurion@aexp.com .
Additional Rules
Personal Information
Personal data collected during the registration process shall be processed solely by American Express for
purposes of registration to the competition. Only personnel authorized by American Express can access
participants' data.
Involvement of the media
Students and/or teams are prohibited from any direct and/or indirect contact with the media regarding
this competition, except if authorized by the American Express Campus Team.
Involvement of Professors and School Staff
The support of professors and/or school staff must be limited to general information relating to
conceptual knowledge and must not relate to the Simulation Game competition specifically.
Unauthorized or excessive assistance will lead to team disqualification.
Disqualification
American Express may, at its sole discretion, disqualify a team and/or any of the team members from
participating if the team or any of the team members shows a disregard for these official rules, or acts in
any unsporting or disruptive manner. American Express reserves the right to disqualify any team and/or
any of the team members if the members intend to damage any case material or information.
Confidentiality Obligation
The data and material used in the Simulation game is proprietary information and should not be used
for any purpose other than the analysis for the competition. Under no circumstances, should the
content which is available to registered participants after log-in, be shared with any other entity.
In the course of participating in the competition, the team members may have access to information
and know-how of all kinds of American Express group. The team members will also have access to
information concerning natural persons who are members of the companies referred above together
hereinafter the "Information". The team members must take the necessary measures to keep the
information strictly confidential, with the exception of information which is already in the public
domain.
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The team members acknowledge that disclosure of the information would cause the American Express
Group considerable damage allowing the group to engage their liability. The confidentiality obligation
will survive the termination of the competition, for whatever reason, until such time as the object of
such obligation ceases to exist.
Rights of Reproduction
The Game is organized by American Express and is exclusively designed for an exchange with the
student world. Any likeness and/or similarity between the projects presented by the students and any
development of American Express products would be fortuitous. As the projects are built from American
Express brief and ideas, and as similar development may be currently under progress, all concepts
communicated by teams and team member during the competition cannot be considered as being able
to give rise to any concrete development.
In the event where the items submitted to American Express by candidates for Simulation Game
competition in the context of their participation in the competition give rise to any intellectual property
rights, the candidates will assign to American Express, which accepts, all rights of reproduction,
representation, adaptation or translation attached to the items designs, slogans, models etc., on all
support media including those which are unknown on the date of the Competition, for all purposes
including commercial, promotional and advertising for the legal duration of the intellectual property
right, with world-wide effect, without any limitation on number. The assignment of rights is granted and
accepted without payment of any gratuities being due.
By registering, the participants agree to grant to American Express the right to use and publish his or her
name, portrait, picture for advertising and promotional purposes without additional consideration,
world-wide and on the World Wide Web without limitation of time. American Express may also publish
in any media any results of the competition for a reasonable duration.
Miscellaneous
American Express reserves the right to check the validity of the registration information at any stage
during the Simulation Game competition and to ask for copies of ID documents and/or student cards
from the school or university cited by the student. In the event of submission of incorrect or misleading
information American express reserves the right to refuse and or disqualify participation. Teams will
have no recourse against disqualification decisions.
American Express reserves the right to shorten, modify, or cancel the competition. The Game, its
concepts, content, look-and-feel, logo and all other graphic elements and organization are and will
remain the sole property of American Express. You are requested to share correct details of team
members to ensure seamless communication.
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