Introduction to the Entrepreneurial Experience Fall
2009
The University of North Carolina at Greensboro
Bryan School of Business and Economics
Department of Business Administration
BUS/ENT 240
Dr. Channelle D James
Fall 2009
Online
OFFICE HOURS:
Dr. James’ Office Hours (online):
Mondays from 3:30pm – 4:45pm (Using the Elluminate Online system)
You may also schedule an individual appointment with her if the above office hours will not work. Please contact her in 327 Bryan
or by email. You can send an email to cdjames2@uncg.edu. In the subject heading please put your name (first and last) and
BUS/ENT 240 along with your course section number.
Introduction:
In BUS/ENT 240 we will explore the idea of entrepreneurship from three perspectives:



Creating, establishing and maintaining new business ventures.
Viewing entrepreneurial thinking and development as a key employment skill.
Exploring the interconnected relationship of sustainability (from a holistic lens) and entrepreneurship.
BUS/ENT 240 takes an interdisciplinary view of entrepreneurship. The theories and concepts used not only have a business
foundation, but incorporate knowledge from many disciplines that use entrepreneurship to serve clients, customers, and
communities. Particular to the development of the course is the understanding of how entrepreneurship is a connector between
people and cultures. Entrepreneurship is a mechanism for the not only the advancement of the economy, but supports the
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development of cultural and social relationships, emphasizes care and concern for our community, and is key to the development of
public policy.
In your BUS/ENT 240 course we will see:
 How entrepreneurship helps to rebuild an African Village or an Appalachian town.
 How an artisan incorporates entrepreneurship in the furtherance of their work.
 How a medical supplier realizes his dream of creating new technology that makes surgical processes more efficient.
 How a small natural food grocery store uses entrepreneurship to bring organic, nutritious foods to local customers.
 How a non- profit uses entrepreneurship to breathe new life into the community.
The course format for BUS/ENT is simple. We will use cases, discussion boards, interviews, web technology, and research to deliver
source content.
Course Materials:
 Entrepreneurship: Theory, Process, Practice 8th Edition
 Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America, By Thomas Friedman,
ISBN-10: 0374166854
ISBN-13: 978-0374166854



(You might find copies online for less than $10.00)
Course readings book. This can be purchased in the book store.
Marketplace simulation – I will provide you information on how to purchase your participant’s license for the simulation.
The simulation will start in mid October. However you must purchase your license during the first week of the course.
Failure to purchase your license during the first week of the course will result in your being withdrawn from the course by
the instructor. The simulation will cost approximately $15.00 and all students must make a purchase. It is impossible to
perform well in this course if you do not purchase this simulation when required for the course. You must purchase during
the first week of class.
Access to a computer with Broadband capabilities. You may be required to complete assignments online for this course. If
you do not have Broadband capabilities at your home, you can come to campus to complete your work. Students must use a
computer microphone/headphone set in order to participate in weekly online lectures. (For more information, refer to the
BUS/ENT 240 Guide to Course Technology.
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Course Objectives:
At the end of the course, successful BUS/ENT 240 students will be able to:
 Demonstrate an understanding of the entrepreneurial process and key concepts.
 Develop, practice and evaluate the student’s propensity for entrepreneurship.
 Practice innovation and creativity as a part of the entrepreneurial process.
 Expand their awareness of perma-cultures and issues of sustainability and how entrepreneurship plays a central role in
developing working global communities.
 Understand an approach for identifying/analyzing ideas and opportunities in business.
 Prepare a venture concept plan that details the student’s research and analyses of an entrepreneurial venture.
 Present a “Pitch” that gains approval for an entrepreneurial idea.
Course Pedagogy/Methodology:
A college course is a learning workshop where individuals can develop intellectual abilities and build a tool kit of resources for use
in their personal, professional, and civic lives. My role as the instructor is one of a facilitator who is available to help course
participants maximize the benefit of course materials and the activities that occur during the course. I will provide students with
structure through the use of course materials and activities.
In BUS/ENT 240 we will use a variety of teaching techniques including lectures, cases, role plays, self-assessment instruments,
homework assignments, group activities and exercises to help participants grasp course content. Each unit of course material is
designed to help students gain a practical perspective of the entrepreneurial experience. Class exercises are designed to help the
student gain hands-on experience: (1) identifying innovative ideas for an entrepreneurial venture and (2) converting those ideas
into ventures that have the potential for success.
In order to get the most out of this learning experience, students should do the following:
 Read course materials.
 Actively participate in and contribute to class discussions.
 Examine and reexamine course materials and personal notes.
 Act as a productive and responsible team member during group assignments.
 Ask questions to stimulate course discussion and when further explanation is needed.
 Remain flexible when course plans change per the instructor.
Grading Policy:
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Activity
Percentage
Ning Blog Entries
Case Studies (3)
Entrepreneur Simulation
and evaluation
Final Project - Concept
Model
Total
15%
30%
20%
35%
100%
Grading Scale:
A
B
C
D
F
100-90
89.9- 80
79.9-70
69.9- 65
64.9 and
below
Academic Integrity
Students are expected to abide by the UNCG Academic Integrity policy. Students may view the UNCG Academic Integrity policy
on the University website. (http://academicintegrity.uncg.edu/complete/)
Course Requirements
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Ning Blog
For each lesson of the course of the course, you are expected to complete a blog entry that reflects your understanding of course
content and learning. The address for our course blog is http://busent240fall2009.ning.com. You can go to that address and set
up a profile. You must add a picture of yourself so other class members can get to know you. You will get an email invitation
asking you to join on online social network on Ning before the semester starts. You are expected to join NING by August 24, 2009
at 11:00pm.
For each entry you should write a well developed paragraph about the each lesson you complete in the course. You should show
that you understand course content, and you should reflect on how what you are learning might affect you as a potential
entrepreneur. You will also be asked to reflect on particular questions in the blog. Please answer the questions asked in order to
receive the best grade on the blog. Once you have posted your response to the weekly topics, you should respond to the comments
made by other students in their entries. You should also write a well written reflective paragraph as your response. Poorly
developed submissions will not be graded. Please check your grammar and sentence structure. Your entries to the blog are due by
Sunday night at 11pm. Your first entry is due August 31, 2009 at 11:00pm.
Case Studies
Students will complete 3 case studies during the semester. Case studies will help students to better understand and apply the topics
discussed in class. Here is a list of the cases that you must complete for the semester. Once you have completed each case you
should submit your assignments in the assignments area of Blackboard.
Case 1: Homeboy Industries:
An Incubator of Hope and Business
Page 107 in Entrepreneurship: Theory, Process, Practice
Due September 15, 2009
Case 2: Dealer Trade Group:
High-Tech Venturing in a Low-Tech Industry
Page 239 In Entrepreneurship: Theory, Process, Practice
Due October 15, 2009
Case 3: ElectroChem, Inc.:
Energy for a Clean Planet
Page 511 In Entrepreneurship: Theory, Process, Practice
Due November 15, 2009
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You should view the link labeled “Cases” in the Learning Area for our course in Blackboard. Please pay particular attention to the
instructions as presented in Blackboard as these instructions my give you addition questions to consider in your write up of the
case. In addition to instructions for each case you will find a grading rubric. Use this grading rubric to make sure that you have
included everything for each case assignment. In your responses you should use course materials and readings to support your
responses to the questions. Students often lose points because they fail to use course concepts, themes, and topics as reflected in the
learning area and in readings. Students also forget to properly cite the sources they use costing them more points. If you do not
offer support for your analysis of the case you will receive low grades for your case responses. You should use APA style to
document your sources in the case responses. In the section in the Learning Area on Cases you will see information on how to
correctly use the APA format. Also you have access to the UNCG Writing Center online. Use the following link to get to the
Writing Center online resources:
http://www.uncg.edu/eng/writingcenter/online.html
Students are also encouraged to discuss cases with other students in the course as a way of developing your stream of thought in
your case response. Just make sure that you write your final response independently.
Marketplace Simulation:
You will work in teams to complete a set of decisions for an online game called Marketplace Live. This game will help to simulate
the running of a computer company. You will be assigned a team of 2 or three people. Your instructor will assign you to a team.
You must find time to meet with your team during the semester to work on your simulation decisions. Lectures included in the course
will help you to make the best decision for your company. Students can work in their teams with the help of Elluminate, email, and
the online social network. At the end of the semester you will be graded based on completing 6 simulation decisions and an
evaluation of your participation efforts with your team. The decisions that we will make with start in the second part of the semester,
however students must purchase their simulation access during the first week of the course. Failure to purchase your simulation
access will result in your being dropped from the course.
Final Project – Concept Paper
The central assignment for this course is the development of a concept paper. This final project encourages students to develop a
venture idea based on their own creativity and research. Students are required to work in groups of four members. Your team must
develop a contract for operating together on the development of your project. Because this is an online course your team will develop
a mechanism for working virtually, including the use of email, telephone and internet to communicate during this process. One way to
meet with your group is to schedule a time to use Elluminate system for your group meeting. You can schedule this time with your
instructor. Your group will agree on the kind of venture you would like to create for the project. Throughout the course students will
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be encouraged to develop aspect of their business model in preparation for the completion of the group’s concept paper. At the end of
the semester your group will present your concept paper, which includes the development and presentation of an “elevator pitch” that
sells your idea. See schedule for the dates for the concept paper presentations.
Again every student in the course must work in a team for their concept paper. You are allowed to choose the team mates that
you want for this project. Use the online social network to get to know individuals in the course that you might work within the team.
At the end of the semester your grade will include an evaluation from your team mates concerning your performance in as a group
member. You need to inform the instructor of your choice of team members by September 30, 2009.
You will be introduced to the Business Model during the first week of class. This will give you a chance to gather resources for
your paper as we move along through the course. Please see the course Learning Area in Blackboard for information on the
concept paper. You will see a link titled, “The Entrepreneur’s Challenge”. In addition to information on how to successfully
complete the paper, this section includes a copy of the grading rubric that will be used with the class. Please pay careful attention
to the items listed on the grading rubric. Remember that it is your responsibility to support your ideas for the concept paper with
references from course readings and materials. Lack of reference for your ideas will result in a less than enjoyable grade.
Highlights of issues to cover while formatting paper.
Your team should turn in a cohesive document that reads as if it was written by one author.
 Use APA style of documentation.
 You should use topical headings for each section of your document.
 Pages of the document should be numbered
 You will need an APA style reference page.
 You should edit your work. Please use the writing center if needed.
 Use 12 point – times new roman font.
 Double space your document.
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Major Course Concepts:
Here are some terms or concepts that are fundamental to the development of course materials.
Entrepreneurship
Although operating a small business is one way to act as an entrepreneur, this course takes a broader perspective of the term. For
this course we use the most current widely excepted definition of entrepreneurship articulated by Dr. Sankaran Venkataraman.
This definition includes examining how, by whom, and with what effects opportunities to create future goods and services are
discovered, evaluated, and exploited (Venkataraman, 1997). In this course we will see this definition of entrepreneurship in
multiple venues including in communities, organizations, nonprofit organizations, among diverse types of people, and as a central
aspect of the global community.
Sustainability
“Sustainable development is development that meets the needs of the present without compromising the ability of future
generations to meet their own needs.” (World Commission on Environment and Development (the Brundtland Commission, 1997)
Creativity
“A process by which a symbolic domain in the culture is changed.” (Csikszentmihalyi, 1996)
Innovation
“The process of translating ideas into useful and used new products, processes ore services.” (Bessant and Tidd, 2007)
Supply and Demand
“Critical to understanding economic theory and entrepreneurial behavior. Alfred Marshall coined supply and demand as “a
statement of a tendency”. It is now generally accepted theory that as demand rises in response to a reduction in price, that supply rises in
response to an increase in price, and that price somehow settles to a level where demand is equal to supply. That proposition has come to be
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been termed "the law of supply and demand" and is often thought to be as firmly established as the law of gravity.”
(http://en.citizendium.org/wiki/Supply_and_demand#_note-0)
Social Entrepreneurship
“Entrepreneurship that addresses social problems or needs that are unmet by private markets or governments. Social
entrepreneurship is motivated by social benefit and works with not against market forces.” (Brooks, 2009)
Week
Week1
Week of
August 24,
2009
Topic
Lesson One
 Introduction to
Course
 The Impact of
Entrepreneurship
on the Economy
(You may begin
this lesson during
the first week;
however you
really have until
week two to
complete the
lesson.)
Lesson One
 The Impact of
Week 2
Week of
9
Action Items
We use the first week of the semester to help students get
acquainted with the course.
Please do the following.
 Review the learning area so that you know where to go
for course materials.
 Purchase your access to the online simulation.
 Complete your profile on the online social network.
 Attend Friday Session on Elluminate system if you have
questions about the course and to meet the instructor.
https://sas.elluminate.com/m.jnlp?sid=315&password
=M.D9B692B6B20DCF7EE27884EB6AB79A
See email and information our blackboard for more
information.
 Complete first Blog on the Ning online social network by
August 31, 2009. See instructions above.
 Blog
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August 31,
2009
Week 3
Week of
September 7,
2009
Week 4
Week of
September 14,
2009
Week 5
Week of
September 21,
2009
Week 6
Week of
September 28,
2009
Week 7
Week of
October 5,
2009
Week 8
Week of
October 12,
2009
Week 9
Week of
10
Entrepreneurship
on the Economy
Lesson Two
 The
Entrepreneurial
Mind Set
Lesson Three
 The
Entrepreneurial
Process
Lesson Four
 Creativity,
Innovation, and
Technology
Lesson Five
 Legal Issues to
Consider in
Entrepreneurship
Lesson Six
 Financing Your
Venture
Lesson Seven
 Library Research
of Entrepreneurs
Lesson Eight
 Searching for
Venture Ideas
and Opportunity
Recognition
Lesson Nine
 Screening
 Blog
 Blog
 Case 1: Homeboy Industries Due September 15, 2009
Lesson 5 quiz will be available from September 24, 2009 at 1am
until September 26, 2009 at 1am
 Blog
 Blog
 Blog
Simulation decision 1
 Blog
 Case 2: Dealer Trade Group Due October 15, 2009

Simulation decision 2
 Blog
BUS/ENT 240 Online Course 3/12/2016 6:56:41 AM
October 19,
2009
Week 10
Week of
October 26,
2009
Week 11
Week of
November 2,
2009
Week 12
Week of
November 9,
2009
Week 13
Week of
November 16,
2009
Week 14
Week of
November 23,
2009
Week 15
Week of
November 30,
2009
Please sign up
for a time on
December 8,
0r 9th , 2009
to complete
your 3 minute
11
Venture Ideas
Lesson Ten
 Planning and
Financing Your
Venture
Lesson Eleven
 Blog
Simulation decision 3
 Blog
Lesson Twelve
Simulation decision 4
 Blog
Lesson Thirteen
Simulation decision 5
 Blog
 Case 3: ElectroChem, Inc. Due November 15, 2009

Lesson Fourteen
Simulation decision 6
 Blog
Concept paper and
presentation
development
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elevator pitch
on the
Eliminate
system
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