June 25, 2009
Emergency Management
in the Private Sector
Chuck Salby
Region 19 Operations Manager
Image Area
Why Wal-Mart Has an Emergency Management Department
Three Priorities for Responding to Disasters
• Take care of our people
• Take care of our operations
• Take care of our communities
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Where We Operate
United States
•1.5+ Million associates in 50 States
•4,200+ Retail Outlets
•148 Distribution Centers
•50+ Corporate Facilities
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Where We’re Going
2012
•2.5 Million associates
•9,000+ Retail Outlets
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What We Deal With
Natural Disasters
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What We Deal With
Natural Disasters
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What We Deal With
Natural Disasters
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What We Deal With
Natural Disasters
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What We Deal With
Natural Disasters
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What We Deal With
Natural Disasters
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What We Deal With
Natural Disasters
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What We Deal With
Man-Made Disasters / Terrorist Events
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The Tipping Point
Hurricanes Katrina/Rita
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The Tipping Point
Hurricanes Katrina/Rita
Hurricanes Gustav/Ike
•34,000 associates impacted
•230,000 associates impacted
•173 facilities impacted
•383 facilities impacted
• Over 120 facilities damaged
•Unprecedented population shift
•113 facilities damaged
•43,000 phone calls
•114 (66%) recovered in 48 hours
•161 (93%) recovered in 7 days
•135,000 phone calls
•2,498 trailers of merchandise
•Over 3M gallons of drinking water
•$17 M cash to relief organizations
•$3.5 M in donated merchandise
•Over $14 M to support associates
•Major shift in Wal-Mart and Private
Sector Emergency Management
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How the Department is Organized
Planning Section:
•
•
•
Emergency Procedures, Flip Charts
Corporate Business Continuity
Pandemic Planning
Preparedness Section:
•
•
Associate, Customer, and Member
Preparedness
Training and Exercises
Operations Section:
•
Emergency Operations Center and Alarm
Central
Recovery / Mitigation Section
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What We’re Doing
Preparedness / Awareness
•Initiated a major effort to educate associates in 2006
•1.5 million associates + family members = 1% of U.S.
•Continuous subtle messaging via:
•Email
•Posters
•Internal Television and Radio Network
•Intranet links / resources
•Special events
•Targeted Merchandising
•Targeted / regional campaigns
•Weather, geographical or other factors
•Recognition of efforts
•Business to Business through Sam’s Club and in
conjunction with DHS Private Sector Office
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What We’re Doing
Alarm Central
•Monitors 5000+ facilities in U.S. and Puerto Rico
•450,000 Signals / year
•150,000 Phone Calls / year
•Dispatches Fire / Police / Ambulance
•Corporate 911 Emergency Line
•“Watch Dog” Early Warning
•28-years as a proprietary station
•Significant savings to outsourcing
•Underwriter Laboratory Certified
•Continually evolving role
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What We’re Doing
Emergency Operations Center
•2,900 Square Foot Facility
•In-place seating for 48, plus room for expansion
•Four Activation Levels
•Organized using ESF Structure
•ESF 1 - Transportation
•ESF 2 – Communications and Information Systems
•ESF 3 – Structure, Waste, and Energy
•ESF 4 – Operations
•ESF 5 – Emergency Management
•ESF 6 – Associate Support
•ESF 7 – Emergency Merchandise
•ESF 8 - Donations Management
•ESF 9 – Public Safety and Security
•ESF 10 – External Affairs
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What Tools We’re Using
Incident Management Website
•Internally developed application for maintaining
common operating picture during disaster
•Similar to WebEOC or E-Team
•Currently in Version Three
•Accessible via the internet (vice intranet)
•Automatically connects to other databases to
pull real-time data
•Links to Associate Emergency Information Line
•Future versions will be more graphically-based,
central portal for all disaster-related information
and intelligence
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What Tools We’re Using
Incident Management Website
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What Tools We’re Using
Associate Emergency Information Line
•Toll-free number for use by associates who have been displaced by a
disaster
•Links to IM site to provide current information about their facility
•Ability for managers to provide detailed, specific messaging
•Associate data entered automatically into IM site
•15% call-through rate
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What Tools We’re Using
Hurrtrak
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Our Partners
Federal and State Interaction
• Direct to DHS and FEMA through Private Sector
Offices
• Direct to state emergency management agencies
• Through professional organizations like NEMA,
IAEM, ACP
• Through business organizations like U.S.
How we work in State &
Federal EOCs
• WM Associate
Physically Present
• Through
Representative
Organization
• Through Phone & EMail
Chamber of Commerce, Business Civic
Leadership Council (BCLC), Business
Roundtable, and Business Executives for National
Security (BENS)
• Local Relationships maintained by Field
associates
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Our Partners
Educational Institutions
• Colleges with Emergency Management Programs
– Internships
– Collaboration
• Research Institutions
– University of Louisiana Lafayette
• NIMSAT (National Incident Management Systems and Advanced
Technologies)
– New York University
• InterCEP (International Center for Enterprise Preparedness)
– Florida International University
• BCIN (Business Continuity Information Network)
• Business to Business / Community Involvement
– Northwest Arkansas Community College
• NWAERLR (Northwest Arkansas Emergency Response
Leadership Roundtable)
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Our Partners
Private Sector
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Progress
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Our Partners
Charitable Organizations
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Wal-Mart EOC
Bryan Koon
479-277-1001
479-204-8159
emergencyoperationscenter@wal-mart.com
bryan.koon@wal-mart.com
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