Main Objective
The main objective of ACTIVE ACCESS is to increase the
use of cycling but especially walking for short everyday
trips in local areas, in order to benefit people’s health,
and the health of the local economy. It aims to transfer
longer car trips to shorter walking and cycling trips by
changing people’s mental maps of their local
neighbourhoods so that they realise what is available on
their doorstep, rather than in the edge of town retail park.
www.active-access.eu
Specific Objectives (1)
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Save energy through a modal shift
from car to walking and cycling
Improve public health, by increasing
the % of the population who take
regular exercise
Helping to tackle obesity
Strengthen local economies by making
key target groups more aware of, and
therefore more frequent users of,
shopping and leisure opportunities
close to their homes
www.active-access.eu
Specific Objectives (2)
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By strengthening local economies, thus
ensuring that services remain close to
where people live
Build the capacity of partners and
followers to implement measures to
encourage walking and cycling for short
local trips
Reduce conflicts/barriers between
walking and cycling
Raise awareness of and support for
walking as a mode of transport
www.active-access.eu
Target Groups
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Decision Makers like politicians
Multipliers like journalists, health institutions,
associations etc.
End Users
- shop / restaurant owners
- schools and companies
- the general public
- etc.
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Approach
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Approach
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Approach 1: Preparing and improving the
ground
Approach 2: Walking & cycling to shops,
restaurants and other local businesses
Approach 3: Walking & cycling to and for
recreation
Approach 4: Walking & cycling to school /
kindergarten
Approach 5: Walking & cycling to and at
workplaces
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Implementations
There will be several implementations in 10 European countries.
All partners will carry out a walking audit with local politicians and
technicians as a way to raise awareness of walking as a mode of
transport.
Partner Tartu carries out a safety audit too.
www.active-access.eu
Implementations in Graz, Austria
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Application of campaigns to
promote walking for senior
citizens
Welcome packages for new
members of the community
Exercise prescriptions to
enhance physical activities
Campaign „First steps” of
young citizens
www.active-access.eu
Implementations in Haute-Savoie , France
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Promotion of cycling and
walking to go to local shops and
restaurants.
Promotion of cycling and
walking for recreation and work
in the ski resort town of Les
Gets
Promotion of a walking bus in
four schools and awareness
raising with others
Promotion of cycling and
walking to go to work
www.active-access.eu
Implementations in Aveiro, Portugal
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Promoting of parking areas around
the historic district and walking
Creating a map of thematic walking
routes with the participation of
commercial establishments
Raising awareness of shopkeepers
and restaurant owners for walking
as a transport mode and increasing
patronage
www.active-access.eu
Implementations in Alba Iulia and
Bucharest, Romania
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Children competitions
(cycling, drawing, etc) and
short walking/cycling outings
Competitions between
educational institutions, short
walking demonstrations,
stands to promote / present
walking / cycling benefits for
health
Street events
www.active-access.eu
Implementations in L’Alcúdia, Spain
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Promoting walking and cycling to
L'Alcudia town centre
Promoting walking and cycling to
l'Alcudia Schools
www.active-access.eu
Implementations in Tartu, Estonia
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Sustainable transport
education in schools
Walking for health - new
programmes will be
developed with different risk
groups
Reward programmes of local
shopkeepers for walking to
their facilities
Guided walks for recreation
Street safety audit
www.active-access.eu
Implementations in Budapest, Hungary
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Promotion program for
shopkeepers to foster walking
and the use of bicylces for
clients
www.active-access.eu
Implementations in Miercurea Ciuc,
Romania
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Campaign: KIDS WALK-TOSCHOOL
Creation of green zones in
Harghita's cities
Campaign: „Walk to Work Day"
www.active-access.eu
Implementations in Nicosia, Cyprus
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Encouraging walking and cycling to
a local primary school
Creating a lobby for Non Motorised
Transport
www.active-access.eu
Implementations in Pomurje County,
Slovenia
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Campaigns to encourage walking /
cycling as weekend events
Campaign: Walking and cycling to
school
Campaigns: Walking and cycling to
and at work and to local shops
www.active-access.eu
Implementations in Koprivnica, Croatia
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Campaign: To school, without
my car!
Cycle pooling
Campaign: Active shopping
Campaign: regular cycling to
work
www.active-access.eu
Partners in Active Access (1)
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Edinburgh Napier University – Transport Research
Institute (ENU), UK
Forschungsgesellschaft Mobilität – Austrian Mobility
Research (FGM-AMOR), AT
City of Koprivnica, HR
Tartu City Government, EE
Harghita Energy Management Public Service, RO
Hungarian Cyclists’ Club, HU
Centre for Health and Development Murska Sobota
(CZR/CHD MS), SI
www.active-access.eu
Partners in Active Access (2)
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Prioriterre, FR
Energy Agency of La Ribera (AER), ES
Cities For Mobility, DE
University of Nicosia, Cyprus (ESC), CY
Municipality of Aveiro, PO
Walk21, UK
The Association for Urban Transition (ATU), RO
German Institute of Urban Affairs (DIFU), DE
www.active-access.eu
Contact details
Active Access is co-ordinated by:
Tom Rye t.rye@napier.ac.uk and
Catriona O Dolan C.O'Dolan@napier.ac.uk
Edinburgh Napier University;
Transport Research Institute
Merchiston Campus, 10 Colinton Road Redwood House
UK - EH10 5DT Edinburgh; United Kingdom
Tel.: +44 131 455 2210
www.active-access.eu
www.active-access.eu
Legal disclaimer:
The sole responsibility for the content of this presentation lies with the authors. It does not represent the opinion
of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.
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