Jacquetta Fewster Walking for Health Project Manager 24 September 2014 Douglas Macmillan: an angry visionary 4 Some of our achievement in 2008 In fact, nearly one in two of us will get cancer. 8 Being active reduces relative risk of cancer by: 30-50% for colon cancer 20-40% for breast cancer 9 Not everyone is living well American College of Sports Medicine (2010) British Association of Sport and Exercise Sciences (2011) A framework for physical activity behaviour change Stakeholder engagement Quality assurance Raise awareness Brief advice Behaviour Change Intervention Support and follow up Get and stay active Tools and Resources Walking groups Physical activity the underrated wonderdrug ‘Keeping active has helped me, and my family, through a really difficult time. It’s helped me return to a more normal way of life and has given me a real sense of achievement’. Ted Poulter, 66 Pseudomyxoma peritonei