Lecture #2 Remind me… What is a lead? Basic News Leads Summary Lead Combines the most significant of the 5 W’s Begins the majority of news stories ○ The Pentagon has ordered 1,500 additional troops to Iraq to provide security in advance of the upcoming election, military officials announced Wednesday Delayed Identification Lead Withholds a significant piece of information until the second paragraph (normally the “who”) ○ A Smallville man escaped injury Saturday after plunging over Wohelo Falls in a kayak. Lance Boyle, 27, was treated for cuts and bruises at Mercy Hospital… Anecdotal Lead Anecdotal Leads have a beginning, a middle, and an end Shed light on the bigger story About five years ago, architect Mark Seder was reading the morning paper and watching his 10-yearold son riding his bike at a local park. As he kept looking up from the paper to his son, something dawned on him. “I realized that I was getting out of shape and I thought, ‘Why in world don’t I join him?’” He was 49 years old when he began skating with his son. Today, Seder is 54 and still skating… Direct Address Lead Used only in feature stories Use the second-person voice to speak directly to you, the reader If you’ve ever been waiting for a chance to collect every episode of “Family Guy” in one boxed DVD set, you’re finally in luck. Blind Lead An extreme version of the Delayed Identification Lead Teases the reader by withholding key information and “springing it on them” First the pale pink nail polish. Then the gold stud earrings and the monogrammed purse. Is this any way for a football player to dress? It is if she’s a girl. Meet Erin Shilk, 5-foot-3 and 180 pounds; she’s a girl blazing a trail for… Startling Statement Lead Used to startle the reader as a method of grabbing his/her attention One in four Americans will be infected with a sexually transmitted disease at some point in their lives. Wordplay Lead The use of humor/pun to grab the reader’s attention Must apply to the story at hand For Germans trying to lose weight, the wurst is yet to come.