TM 2-2: PAIBOC and Audience Analysis P What are your purposes in writing? Purposes come from you and your organization. A audiences? Who is (are) your How do members of your audience differ? What characteristics are relevant to this particular message? These questions ask directly about your audience. I What information must your message include? Say more when the topic is new to your audience. B What reasons or reader your position? benefits can you use to support Find the benefit important to your audience. O C What objections can you expect your reader(s) to have? What negative elements of your message must you deemphasize or overcome? How will the context affect reader response? Think about your relationship to the reader, morale in the organization, the economy, the time of year, and any special circumstance.