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Robin William’s acronym for the 4 Basic Principles of Design
CONTRAST
REPETITION
ALIGNMENT
PROXIMITY

What is C.R.A.P.?

Colors opposite each other on the color wheel

What are
COMPLEMENTARY colors?

The tactile grain of surfaces and substances

What is TEXTURE?

Both sides of design are mirror images of each other

What is SYMMETRY?

Elements organized in order of importance

What is HIERARCHY?

The initials that indicate the subtractive color mode used in printing

What is CYMK?

The abbreviation that expresses resolution

What is PPI?

72 PPI

How many pixels per inch are displayed on
A computer monitor?

A vector-based drawing software program

What is Adobe Illustrator?

Quark Express and
Adobe InDesign

What are two page layout software applications?

Location of famous caves where first painted communications by early man were found

What was Lascaux, France?

Ubiquitous sans serif typeface that celebrated its 50th birthday in 2007

What is HELVETICA?

Best known for his corporate logo designs including these.

Who was Paul Rand?

Piet Mondrian was a part of this Dutch art movement that used primary colors and simplified geometric forms

What is De Stijl?

Early writing system of wedge shape marks in clay from
Mesopotamia, circa 3200BC

What is CUNEIFORM?

Those words or short phrases at the end or beginning of paragraphs that are left to sit alone at the top or bottom of a column — separated from the rest of the paragraph.

What are
WIDOWS AND ORPHANS?

A paragraph of type that is evenly aligned on both sides, all sentences are exactly the same length.

What is JUSTIFIED?

A network of lines that forms structure for arranging type and images, and organizing information on a page.

What is a GRID?

Another word for linespacing,
(The space between lines of type.)

What is LEADING?

Adjustment of space between a pair of letters

What is KERNING?

Designer of the iconic
“I Love NY” logo

Who is Milton Glaser ?

“The Father of Movable Type”

Who is Johannes
GUTENBERG?

Street Artist /
Graphic Designer who designed the face of the
OBAMA campaign

Who is Shepard Fairey?

Pentagram partner known for her expressive typography

Who is Paula Scher?

His latest book is called “Things I
Have Learned so
Far”

Who is Stefan
SAGMEISTER?