Robin William’s acronym for the 4 Basic Principles of Design
What is C.R.A.P.?
Colors opposite each other on the color wheel
The tactile grain of surfaces and substances
What is TEXTURE?
Both sides of design are mirror images of each other
What is SYMMETRY?
Elements organized in order of importance
What is HIERARCHY?
The initials that indicate the subtractive color mode used in printing
What is CYMK?
The abbreviation that expresses resolution
What is PPI?
How many pixels per inch are displayed on
A computer monitor?
A vector-based drawing software program
What is Adobe Illustrator?
Quark Express and
What are two page layout software applications?
Location of famous caves where first painted communications by early man were found
What was Lascaux, France?
Ubiquitous sans serif typeface that celebrated its 50th birthday in 2007
What is HELVETICA?
Best known for his corporate logo designs including these.
Who was Paul Rand?
Piet Mondrian was a part of this Dutch art movement that used primary colors and simplified geometric forms
What is De Stijl?
Early writing system of wedge shape marks in clay from
Mesopotamia, circa 3200BC
What is CUNEIFORM?
Those words or short phrases at the end or beginning of paragraphs that are left to sit alone at the top or bottom of a column — separated from the rest of the paragraph.
WIDOWS AND ORPHANS?
A paragraph of type that is evenly aligned on both sides, all sentences are exactly the same length.
What is JUSTIFIED?
A network of lines that forms structure for arranging type and images, and organizing information on a page.
What is a GRID?
Another word for linespacing,
(The space between lines of type.)
What is LEADING?
Adjustment of space between a pair of letters
What is KERNING?
Designer of the iconic
“I Love NY” logo
Who is Milton Glaser ?
“The Father of Movable Type”
Who is Johannes
Street Artist /
Graphic Designer who designed the face of the
Who is Shepard Fairey?
Pentagram partner known for her expressive typography
Who is Paula Scher?
His latest book is called “Things I
Have Learned so
Who is Stefan