Microsoft Corporation Investwrite Essay By Allie Salzman April 3, 2014 Have you ever thought about saving for the future? I will need to save for college like most kids. Families will need to save for retirement and emergencies. You can save using bonds, putting your money in a bank or investing it into the stock market. Microsoft would be a good choice as a long term investment into the stock market. This essay will explain why I believe that. Microsoft develops, licenses, and supports software, services, and hardware devices. Microsoft sells its many products to schools, governments, consumers and companies. The company has five divisions including: Windows, Server and Tools, Online Services, Microsoft Business and the Entertainment and Devices division. Its most popular products are Windows, XBox, Skype and Bing. Apple and Google are two of Microsoft's competitors Microsoft is in good financial shape. It has a market cap of $340.41 billion, it had revenues of $77,849,000 and a profit of $21,863,000 from June 30, 2012 to June 30, 2014. Microsoft’s P/E Ratio is 15.24 and Microsoft’s earnings per share is $2.70. Microsoft would be a good long term investment because the company benefits from people using the Internet more and more. This benefits Microsoft because the company sells devices and software that allow people to access and enjoy the Internet. Another reason I think Microsoft will be a good long term investment is because Microsoft makes XBox. Even though there is competition for game consoles, XBox is a better product because it is clearer and is more interactive than its competitors. Microsoft’s stock price is undervalued at $41.01 per share because its P/E Ratio is only 15.24. While this is more than Apple’s P/E Ratio Microsoft has better products and I believe its earnings are going to grow faster than Apple’s earnings. Google’s P/E Ratio is about double Microsoft’s but Microsoft will grow earnings as fast as Google because Microsoft has more products. Microsoft’s stock price has about doubled over the past five years. That might seem like a lot but Google has gone up by about three times and Apple has gone up about five times. So I think there’s a greater chance of Microsoft’s stock going up more than the other companies stock over the next five years. There are a few concerns I have for Microsoft as an long term investment. The first is that Google is making software and devices that can replace some of Microsoft’s products. For example in my school we have chromebooks which are Google laptops using Google software not Microsoft. Another example is that my whole PEP class is writing this Investwrite essay on Google Drive. So if Google becomes more popular in schools kids may want to have it at home. Microsoft is planning on making Bingbooks (basically chromebooks using Windows software and made by Microsoft). Microsoft also has the Surface (a tablet that can attach to a keyboard to make a laptop). I think the Surface is a better product than a Chromebook because a Surface can be used as a tablet and a laptop separately. Chromebook is just a laptop. Microsoft’s view for the future is to become more mobile. Recently, Microsoft made it possible to put Windows on different kinds of mobile devices. Microsoft wants to make using a Microsoft phone as easy as an iPhone. I think in 10 years Microsoft will be become more successful helping people access and enjoy the internet because Microsoft keeps on inventing new products. I think Microsoft will be a good long term investment because they sell great products and software to consumers, schools, governments and companies to access the internet while it’s becoming more important. Most things are online now such as newspapers and books and I expect the Internet will become even more important in people’s lives. Developing devices that take advantage of our reliance on the Internet will greatly benefit Microsoft’s earnings making it a good choice as a long term investment. Sources: 1.Gadgets.ndtv.com 2.Yahoo Finance 3. Microsoft.com